SYNOPSIS

ON

“A Comparative Analysis of Smart Phones

with Special Reference to OPPO Electronics
corp. and VIVO Communication Technology
co. in Lucknow City”

Guided By-
Nikita Mishra
(Asst. Professor)

Submitted By-
Ronit Roy
Roll No.-1705470096

SESSION 2018-2019
DEPARTMENT OF MANAGEMENT

Babu Banarasi Das

National Institute of Technology & Management
Sector 1, Akhilesh Das nagar, Faizabad Road, Lucknow (U. P.), India
TOPIC:

“A Comparative Analysis of Smart Phones with Special Reference to OPPO Electronics

Corp. and VIVO Communication Technology Co. in Lucknow City”

INTRODUCTION:

Smartphones can be termed as the basic pre-requisite of every young adult as it describes the

kind of personality the person carries and is one’s standard of sophistication. Smartphone’s have

replaced people to an extent. This research is intended to analyze student’s preference between

OPPO ELECTRONICS CORP. and Vivo Communication Technology Co. brands of Smartphone.

The principal objective of this research is to compare between the preference of

OPPO ELECTRONICS CORP. and Vivo Communication Technology Co. Smartphone on

the basis of their brand preference, usage time, preferred features and brand loyalty through

qualitative method. A good knowledge of students brand preference in Smartphone

would help in understanding how brand shapes students buying decision and

preferences. The conclusions will apportion with student preference between OPPO

ELECTRONICS CORP. and Vivo Communication Technology Co.

Smartphone.

The third largest Smartphone market in the world currently, India is far from being saturated.

With more than 185 million connections as of now and another half a billion to be added by

2020, the sheer scale of the market is attracting domestic and foreign players like and in the

recent past The industry has witnessed huge inclination of mobile handsets manufacturers to

manufacture phones in India.

Low cost production due to cheap resource, proximity to markets and the huge market potential

are the drivers to this inclination. As of March 2016, India has already taken the second position

in the list of biggest markets globally after China, overtaking USA. The mobile ecosystem

directly provided employment to 2.4 million people in India in 2015, both in the formal and

informal sector. These statistics although are for the while mobile ecosystem and not only for

handsets. With the current penetration of around 80% for mobile phones, India is set to achieve

94% penetration by the year 2020. In addition, the Smartphone segment is fast overpowering the

feature phone segment and is set to grow from 148 million to 690 million.

The government in the recent time has shown explicit interest in the “Digital India” and “Make

in India” plans and mobile manufacturers are to play an important part in that. The government

aims at using the mobile penetration to contribute to the economic and social development in

India by delivering digital inclusion to the still unconnected population, financial inclusion to the

unbanked population and to deliver innovative apps and services. The recent plan of the

government to launch a mobile application (app) which would serve as the single point access to

all the governmental services is one prime example.

The in-house production of mobile phones would boost the economy and help the GDP of the

nation. Also, the net import/export ratio would improve drastically. The “Digital India” plan has

mainly three vision areas; digital infrastructure, digital empowerment and government services

on demand. And these visions can be fulfilled only by high penetration of mobile networks and

low cost availability of handsets.

Vivo Communication Technology Co (commonly referred to as Oppo Electronics Corp.) is a

Chinese consumer electronics and mobile communication company. They are well known for

their smartphones, Blu-ray players and other electronic devices. Oppo Electronics Corp. is a

leading manufacturer of smartphones. They were the top smartphone brand in China in 2016 and

was ranked 4 worldwide in 2016.

Vivo Communication Technology Co is a Chinese technology company owned by BBK

Electronics that designs, develops, and manufactures smartphones, smartphone accessories,

software, and online services. It was founded in 2009 in Dongguan, Guangdong, China. The

brand uses Hi-Fi chips in its smartphones.[1] Software developed by the company includes the

Vivo App Store, iManager, and a proprietary Android-based operating system called Funtouch

OS.
SCOPE OF STUDY:

“All process is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry

and inquiry leads to invention.” Is a famous Hudson Maxim in context of which the significance

of research can well be understood? Increased amounts of research make progress possible.

Research inculcates scientific and inductive thinking and it promotes the development of logical

habits of thinking and organization.

The role of research in several fields of applied economics, whether related to business or to the

economy as a whole, has greatly increased in modern times. The increasing complex nature of

business and government has focused attention on the use of research in solving operational

problems. Research, as an aid to economic policy, has gained added importance, both for

government and business.

PROBLEMS DEFINITION:

Cellular mobile phone communication is a tool for the beneficial use of individual including

professional and businessman. Though the cellular operators have been rendering services to its

customers throughout India, it has become a target of controversy due to many reasons, such as,

excess billing, disconnection while talking, cross talk while talking, high cost handset and high

operating cost. Recently, the cellular operators are subject to comments and criticism for various

reasons. Their services are not only commendable, but also satisfying to the consumers to some

extent. The important threats of cellular mobile service market in India are high costs of service

provision, low-income among the people cannot be offered to replicate expensive telecom

infrastructure, political instability, Chinas early liberalization, threats from WLL service
providers and also from satellite phones. The customer’s expectations and knowledge of the

mobile phone service are also increasing at the other hand. Hence the service providers are

facing challenges, not only from the competitors, but also from their customers. The consistent

updation of the service quality is the only measure to regain the existing customers and attract

the new customers in order to increase their subscriber base.

RESEARCH OBJECTIVES:

 To comparative study of marketing strategies adopted by Vivo Communication

Technology Co. and OPPO ELECTRONICS CORP..

 To study the customer perception towards both mobile handset companies.

 To study the overall impact of advertisement on sales of mobile handsets.

 To study the level of satisfaction towards Vivo Communication Technology Co. and

OPPO ELECTRONICS CORP. Handsets.

RESEARCH METHODOLOGY:

Research Design-Descriptive research design

Data is the information collected from various sources. It is concerned with gather accurate and

proper knowledge about the problem that is in hand. Formally there are 2 types of gathering

information namely primary data and secondary data.

Primary Data: data is collected to obtain desired information through structured questionnaire.

Secondary Data: it is compiled through books, magazines, newspapers and internet etc…

Sample size:

A sample size of 50 will be taken in order to carry the study.

Sampling unit:

Lucknow

Sampling technique:

A simple random technique was adopted to select the representative sample from the sampling

unit.

Tools for data collection

Data for this study is collected from both primary and secondary data.
TENTATIVE CHAPTER PLAN:

Chapter 1-: Introduction

Chapter 2-: Review of Literature

Scope of The study

Area of the Study

Chapter 3-: Objectives of study

Research Methodology

Problems and Limitations

Chapter 4-: Data analysis and Interpretation

Findings

Chapter 5-: Recommendations/ Suggestions

Chapter 6-: Conclusion

Chapter 7-: Bibliography

Annexure
BIBLIOGRAPHY

 Kothari, C.R. Research methodology, 3rd edition, 1997, Vikas Publishing House Pvt. Ltd, New

Delhi

 Zikmund, William G. “Business Research Methods” Thomson south – western 7th edition.

 Philip kotler, “Marketing Management” prentice hall of India, 13th edition.

 Chunawalla, S.A., “Foundation of advertising theory & Practice”. Himalaya Publishing House,

5th edition.