Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Step 2 - Create value from technologic
innovation
1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and Negotiation of Technology
Course Code 212032
Course Type Theoretical Can be yes ☐ No ☐
enabled
Number of Credits 3

2. Description of the activity

Type of the Number

Individual ☒ Collaborative ☒ 3
activity: of weeks
Moment of Unit
Initial ☐ ☒ Final ☐
evaluation Intermediate:
Delivery Environment of the activity:
Evaluative score of the activity: 70 Collaborative Learning and Monitoring and
Evaluation Environment
Starting date of the activity:
Deadline of the activity: 04/04/2019
15/03/2019
Competence to develop:

The student is able to assess the appropriateness of different valuation methods,

recognizing market conditions for technologic innovations
El estudiante puede evaluar la idoneidad de los diferentes métodos de valoración, reconociendo las
condiciones del mercado para las innovaciones tecnológicas.
Topics to develop:

Unit 2: Technology valuation:

 Intangible assets valuation
 Income approach
 Real options
 Cost approach
 Market approach
Unidad 2: Valoración de la tecnología:
• Valoración de activos intangibles.
• enfoque de ingresos
• Opciones reales
• enfoque de costo
• Enfoque de mercado
Steps, phases of the learning strategy to develop

Step 2 - Create value from technologic innovation

Activities to develop

Individual:

The students must develop the following activities:

1. Read the following reference for Unit 2 at the Knowledge Environment:

GHEŢA, I. M. (2017). Theoretical and Methodological Considerations

Regarding the Evaluation of Intangible Assets. (pp 373–376).

Based on the reading and extra information gathered from the internet:

Draft a mind map explaining why does the author mention the following
sentence in the article:

“The creation of a successful goodwill is the most important objective in a

company”

Actividades para desarrollar

Individual:

Los alumnos deben desarrollar las siguientes actividades:

1. Lea la siguiente referencia para la Unidad 2 en el Entorno de Conocimiento:

GHEŢA, I. M. (2017). Consideraciones teóricas y metodológicas sobre la evaluación de activos intangibles.

(pp 373-376).

Basado en la lectura y la información extra obtenida de internet:

Haga un borrador de un mapa mental que explique por qué el autor menciona la siguiente oración en el
artículo:

“La creación de una buena voluntad exitosa es el objetivo más importante en una empresa”

2. Read the following references for Unit 2 at the Knowledge Environment:

Mc Manus, J. P. (2012). Intellectual Property : From Creation to

Commercialisation: A Practical Guide for Innovators & Researchers. 16.
Valuation of Intellectual Property.

Cohen, J. A. (2005). Intangible Assets : Valuation and Economic

Benefit (pp 84-87).
 Based on the readings and extra information gathered from the internet:

Build a PowerPoint presentation describing definition and main uses of the

following valuation methods:

 Income approach
 Real options
 Cost approach
 Market approach
2. Lea las siguientes referencias para la Unidad 2 en el Entorno de Conocimiento:

Mc Manus, J. P. (2012). Propiedad intelectual: de la creación a la comercialización: una guía práctica

para innovadores e investigadores. 16. Valoración de la propiedad intelectual.

Cohen, J. A. (2005). Activos intangibles: valoración y beneficio económico (pp 84-87).

Basado en las lecturas y la información adicional obtenida de internet:

Cree una presentación de PowerPoint que describa la definición y los usos principales de los siguientes
métodos de valoración:

• enfoque de ingresos
• Opciones reales
• enfoque de costo
• Enfoque de mercado

3. According to the information gathered in step 1 of the course developing the Survey
to identify and characterize medium-sized enterprises for digital transformation, the
company mentioned some computer programs they use for its activities as a part of
the digital transformation, choose one of all the computer programs mentioned by
the company (make sure it is part of the information submitted in step 1) and search
on internet to develop the following:

 Identify at least two other computer programs that can solve the same need
for the company.

 Find a quotation of the three computer programs to identify its owner, technical
description, prices, and payment terms.

 Analyze and compare the three computer programs in relation to its advantages
or disadvantages according to its price.

 Taking into account the information gathered, make conclusions in relation to

the relevance of the cost of software in Colombia in relation to the problem of
study (How to promote digital transformation in Colombian medium-sized
enterprises)

 Record and post in YouTube a one (1) minute video where the student appears
explaining in English the computer programs findings and its conclusions about
the cost-benefit analysis, taking into account the research problem. In the
 video, the student must present itself, including its name, date and avoiding
any mention of the person or company surveyed.
3. De acuerdo con la información recopilada en el paso 1 del curso que desarrolla la Encuesta para
identificar y caracterizar empresas medianas para la transformación digital, la empresa mencionó algunos
programas de computadora que utilizan para sus actividades como parte de la transformación digital, elija
uno de todos los programas informáticos mencionados por la empresa (asegúrese de que formen parte
de la información presentada en el paso 1) y busque en Internet para desarrollar lo siguiente:

• Identifique al menos otros dos programas de computadora que puedan resolver la misma necesidad
para la empresa.

• Encuentre una cotización de los tres programas de computadora para identificar a su propietario,
descripción técnica, precios y condiciones de pago.

• Analizar y comparar los tres programas de computadora en relación con sus ventajas o desventajas
según su precio.

• Teniendo en cuenta la información recopilada, saque conclusiones con respecto a la relevancia del costo
del software en Colombia en relación con el problema de estudio (Cómo promover la transformación digital
en las medianas empresas colombianas)

• Grabe y publique en YouTube un video de un (1) minuto donde aparece el alumno explicando en inglés
los hallazgos de los programas de computadora y sus conclusiones sobre el análisis de costo-beneficio,
teniendo en cuenta el problema de la investigación. En el video, el estudiante debe presentarse, incluido
su nombre, fecha y evitar cualquier mención de la persona o empresa encuestada.

4. Individually, each student must consolidate a .zip file to be submitted to the

Monitoring and Evaluation Environment according to the guidelines given below in
section Products to deliver by student, and name it with the following structure:

 VNT_Step 2_Student Name

4. Individualmente, cada estudiante debe consolidar un archivo .zip para enviarlo al Ambiente de
Monitoreo y Evaluación de acuerdo con las pautas que se dan a continuación en la sección Productos que
entregará el estudiante y nombrarlo con la siguiente estructura:

• VNT_Step 2_Nombre del estudiante

Collaborative:

5. In order to justify the reasons why it is important or relevant to solve the research
problem, each student search in internet, libraries or other reliable sources and post
on the Collaborative Learning Forum an image including three public and reliable
statistics with its references following APA guidelines, that evidence why it is
important academically, economically and socially to identify:

How to promote digital transformation in Colombian medium-sized enterprises?

Colaborativo

5. Para justificar las razones por las que es importante o relevante resolver el problema de investigación,
cada estudiante busca en Internet, bibliotecas u otras fuentes confiables y publica en el Foro de
aprendizaje colaborativo una imagen que incluye tres estadísticas públicas y confiables con sus referencias
a continuación. Las pautas de APA, que evidencian por qué es importante identificar académicamente,
económicamente y socialmente:

¿Cómo promover la transformación digital en las medianas empresas colombianas?

6. Research involve the justification as a crucial step, therefore, each group member
must read the following complementary reference from unit 2 at the Knowledge
Environment:

Kuada, J. E. (2012). Research Methodology : A Project Guide for University

Students (pp 40-41).

Mentioning the different statistics proposed by each student collaboratively, each

group must define a research justification according to the following chart:
6. La investigación implica la justificación como un paso crucial, por lo tanto, cada miembro del grupo
debe leer la siguiente referencia complementaria de la unidad 2 en el Entorno de conocimiento:

Kuada, J. E. (2012). Metodología de la investigación: una guía de proyectos para estudiantes

universitarios (pp 40-41).

Al mencionar las diferentes estadísticas propuestas por cada estudiante en colaboración, cada grupo debe
definir una justificación de investigación de acuerdo con el siguiente cuadro:
Research Justification
Group number 212032_Group number
Academically On paragraph maximum 200 words including statistics
Académicamente (only one per group) En el párrafo máximo de 200 palabras,
incluidas las estadísticas (solo una por grupo)
Economically On paragraph maximum 200 words including statistics
Económicamente (only one per group) En el párrafo máximo de 200 palabras,
incluidas las estadísticas (solo una por grupo)
Socially On paragraph maximum 200 words including statistics
Socialmente (only one per group) En el párrafo máximo de 200 palabras,
incluidas las estadísticas (solo una por grupo)
References Use APA guidelines Utilizar las pautas de la APA.

7. In the Collaborative Learning Environment forum, consolidate all evidences in a PDF

document, according to the guidelines given below in section Products to deliver by
student, and name it with the following structure:

 VNT_Step 2_Group number

7. En el foro de Entorno de aprendizaje colaborativo, consolide todas las evidencias en un documento
PDF, de acuerdo con las pautas que se dan a continuación en la sección Productos que entregará el
alumno, y nómbrelos con la siguiente estructura:

• VNT_Step 2_Grupo número

Environment
for the Collaborative Learning, Monitoring and Evaluation Environment
development
 Individual:
Each student submits to the Monitoring and Evaluation Environment a
.zip file named VNT_Step 2_Student Name including:

 IP Mind map (Activity 1)

 Valuation methods PowerPoint presentation (Activity 2)
 Computer programs video YouTube link (Activity 3)

Entorno de Aprendizaje Colaborativo, Monitoreo y Evaluación

Individual:
Cada estudiante envía al entorno de monitoreo y evaluación un archivo .zip
denominado VNT_Step 2_Student Name que incluye:

• Mapa mental de IP (Actividad 1)

• Presentación en PowerPoint de los métodos de valoración (Actividad 2).
• Programa de computadora video enlace de YouTube (Actividad 3)

Collaborative:

Each group, through the student that choose the role Deliveries, posts
Products to
on the Collaborative Learning Environment forum a PDF document,
deliver by
using APA guidelines for references, named VNT_Step 2_Group
student number, including:

● Cover
● Introduction
● Objectives
● Table of contents
● Statistics research image per student (Activity 6)
● Research Justification chart (Activity 7)

Colaborativo

Cada grupo, a través del alumno que elige el rol Entregas, publica en el foro del
entorno de aprendizaje colaborativo un documento PDF, utilizando las pautas de APA
para referencias, llamado VNT_Step 2_Group, que incluye:

● cubierta
● Introducción
● Objetivos
● tabla de contenidos
● Imagen de investigación estadística por alumno (Actividad 6)
● Cuadro de justificación de la investigación (Actividad 7)

General guidelines for the collaborative work

Planning of ● Review frequently News and General forums.

activities for ● Develop a personal agenda to achieve all proposed activities.
the ● Do not leave everything to the last minute.
development ● Participate on due time posting relevant information on the
of forums.
collaborative ● Respect copyright, citing the sources.
work ● Use correct English grammar and spelling
● In case of doubt, ask in advance to the due date

Roles to
● Compiler
perform by
● Reviewer
the student
● Evaluator
in the
● Deliveries
collaborative
● Alerts
group
Compiler: Consolidate the document constituted as the final product
of the debate, taking into account that the contributions of all the
participants have been included and that only the participants who
participated in the process are included.

Reviewer: Ensure that the writing complies with the rules of

presentation of work required by the teacher.

Evaluator: Ensure that the document contains the criteria present in

the rubric. You must inform the person in charge of the alerts so that
you inform the other members of the team in case any adjustments
have to be made on the subject.
Deliveries: Notify delivery times of the products and send the
document in the stipulated times, using the resources destined for the
Roles and shipment, and indicate to the other partners that the delivery has been
responsibilit made.
y for the
delivery of Warnings: Ensure that the members of the group are notified of new
products by developments and inform the teacher through the work forum and
students messaging of the course, which has been sent the document

Compilador: Consolidar el documento constituido como el producto final del debate,

teniendo en cuenta que se han incluido las contribuciones de todos los participantes
y que solo se incluyen los participantes que participaron en el proceso.

Revisor: Asegúrese de que la escritura cumple con las reglas de presentación del
trabajo requerido por el maestro.

Evaluador: asegúrese de que el documento contenga los criterios presentes en la

rúbrica. Debe informar a la persona a cargo de las alertas para que informe a los otros
miembros del equipo en caso de que se deban realizar ajustes en el tema.

Entregas: notifique los tiempos de entrega de los productos y envíe el documento en

los tiempos estipulados, utilizando los recursos destinados para el envío, e indique a
los otros socios que se ha realizado la entrega.
 Advertencias: asegúrese de que los miembros del grupo sean notificados de los
nuevos desarrollos e informen al maestro a través del foro de trabajo y los mensajes
del curso al que se envió el documento.
Use APA format. Edition 6th
The APA Standards is the most used style of organization and
presentation of information in the area of social sciences. These are
published under a Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you will be able to
find the most relevant aspects of the sixth edition of the Manual of the
Use of
APA Rules, such as references, quotations, elaboration and presentation
references
of tables and figures, headings and seriation, among others. You can
check how to implement them by entering the page

http://centrodeescritura.javerianacali.edu.co/index.php?option=com_
content&view=article&id=138:normas-apa&catid=45:referencias-
bibliograficas&Itemid=

In the agreement 029 of December 13, 2013, article 99, the mistakes
that infringe upon the academic order, among others, are the
following: paragraph e) “To plagiarize is to present as your own work
the whole or part of a writing, report, task or document of invention
performed by another person. It also implies the use of cites or lack of
references, or includes cites where there is no coincidence between
them and the reference” and paragraph f)”To reproduce, or copy for
profit, educational resources or results of research products, which
have intellectual rights reserved for the University”.

The academic punishments that the student will face are:

Plagiarism
a) In case of academic fraud proved in the academic work or
policy
evaluation, the score achieved will be zero (0.0) without leading to
disciplinary measures.
b) In case of plagiarism proved in the academic work of any
nature, the score achieved will be zero (0.0), without leading to
disciplinary measures.

To know how the documents must be cited, check the following

document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta edición. Taken
from
http://centrodeescritura.javerianacali.edu.co/index.php?option=com_
content&view=article&id=138:normas-apa&catid=45:referencias-
bibliograficas&Itemid=

8. Evaluation rubric

Evaluation rubric
 Collaborat
Activity type: Individual Activity ☒ ive ☒
Activity
Moment of Unit
the Initial ☐ Intermedi ☒ Final ☐
evaluation ate:
Performance levels of the individual
Assessed activity Scor
Aspects e
High score Media score Low score
The student
submit to the
The
Monitoring and The student
student
Evaluation submit to the
does not
Environment a Monitoring and
submit any
.zip file including Evaluation
file to the
Identification a mind map and Environment a
Monitoring
of the a PowerPoint .zip file
and
methods to presentation describing some
Evaluation 20
value defining all five valuation
Environme
intangible proposed methods, but it
nt,
assets methods, is not following
describing
evidencing its the given
valuation
relevance for guidelines
methods
intangible assets
valuation.
(up to 20 (up to 10 (up to 0
points) points) points)
The student
submit a 1 The student
minute video, submit a video
including its explaining its
The
name and date, findings and
student
Understandin explaining its conclusions
does not
g of market findings and about the cost-
submit any
conditions to conclusions benefit analysis
video
create value about the cost- in a software
identifying 30
from benefit analysis purchase
the market
technologic in a software comparing
conditions
purchase only two of the
innovations in a
identifying the three computer
software
market programs, or,
purchase
conditions for missing some of
three different the given
computer guidelines
programs
 (up to 30 (up to 15 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed Scor
activity
Aspect e
High score Media score Low score
The student
posts in the
The student
Collaborative
posts in the
Learning forum The
Collaborative
three public and student
Learning forum
reliable statistics does not
only two of the
with its post any
Describe a statistics to
references statistic to
real context justify the
following APA justify the
in digital research, or the 10
guidelines that importance
transformati proposed
evidence the of the
on challenge relevance of the statistics do not proposed
evidence a clear
research research
relevance of the
academically,
research
economically and
socially.
(Up to 10 (Up to 5 (Up to 0
points) points) points)
The student
The student The
submits the PDF
submits the PDF student
document to the
document to does not
Collaborative
the submit the
Learning
Collaborative PDF
Environment
Learning document
forum, including
Environment to the
a complete
Strength wri forum, but it Collaborati
research
tten commun does not ve Learning 10
justification
ication skills present a clear Environme
chart,
justification for nt,
evidencing
the research or describing
proper spelling
it is missing the
and grammar,
some of the research
following all
given guidelines justification
given guidelines
(Up to 10 (Up to 5 (Up to 0
points) points) points)
Final score 70