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a. Threat
Every company that is well-known or still developing need to analyze the threats
they will face. Because of the rapid development of technology and the internet, many
companies compete to create the best products. Likewise with Apple, they have to think
about how to survive in the market.
For now, there’s so many product like handphone on the market such as handphone
products from Korea (Samsung and LG), from China (Vivo, Oppo, Xiomi, Huawei, etc), and
Japan (Sony Panasonic Eluga, etc). Some of these products are products that many interested
in the market. With increasingly rapid technological developments they can create the best
products and many interested ones. And as we know Apple has a short product life cycle, so
other companies can pursue their success and in other words will be a big threat to Apple.
a. Opportunities
As previously explained, Apple is the most valuable company in the world. In other
words, this company has truly talented employees. With the rapid development of technology
and the internet as it is today, Apple can take advantage of these two aspects to innovate well
and be the best. Therefore Apple is a determinant of trends in the consumer electronics
business.
With the advantages gained today and with existing technology, better
technological changes going forward, and competent apple employees can have the
opportunity to create other superior product products or other plans going forward.
In this aspect of the PESTEL/PESTLE analysis model, current technologies and
technological changes affect business conditions. In Apple’s case, the following
technological external factors are the most significant:
In terms of opportunities for Apple, there is a lot that will be obtained by Apple in
terms of global, that is, it will be so easy to go abroad in the distribution of products. Because
Apple is the best product that has products other than smartphones, namely personal
computers and others. Personal computers are usually used by many agencies. That way
Apple can easily reach potential customers quickly.