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09 BEVERAGES p.70
Highlights
Main Events
Production and Sales
External Trade
01
EXECUTIVE
SUMMARY
Sector in Numbers
USD
871mn
1,656 25.7%
Number of Share of Jobs in
Trade Surplus in Enterprises Manufacturing
Food & Beverage in Sector Industry
Sector Overview
Colombia’s food and beverage sector is a major contributor to the country’s economy. The domestic
GDP growth is highly dependent on household consumption. According to data from the Central Bank
of Colombia, in 2017, 62.9% of the country’s GDP was generated by household consumption. Between
2012 and 2017, the domestic food and beverage sector GVA grew at a CAGR of 2.1%, supported by the
increasing household income and the expanding product portfolio of the local producers. The sector
remains among the major employers in the country, accounting for about a quarter of all jobs in the
manufacturing industry. In addition, it is a major exporter with a 12.5% share of the total export value
of Colombia in 2017, the coffee and the oils and fats being the leading export segments. The country,
however, remains dependent on the imports of poultry, pork and beverages.
Entry Modes
Colombia’s food and beverages industry is characterised by the significant involvement of foreign
companies and the participation of major global players, including Nestle, Mondelez, Coca-Cola,
PepsiCo and SABMiller. The presence of these conglomerates increases the market concentration and
makes it harder for small and medium-sized players to enter the sector and survive. In recent years, a
process of consolidation was initiated in the sector and a number of small and medium-sized
producers were absorbed by larger market participants. The presence of foreign players is expected to
grow in the following years as a result of the signing of the peace agreement with the FARC guerilla
group in 2016, which is considered an important step towards boosting the inflow of foreign capital to
Colombia.
Segment Opportunities
The economic growth over the last decade, as well as the process of urbanisation in Colombia, created
strong demand for non-essential products, such as chocolate, ice-cream, yoghurt, coffee, and
alcoholic drinks associated with the middle and higher income classes. This created significant
opportunities for growth in the respective segments. Moreover, the growing household incomes
resulted in a shift in the diet from vegetable to animal and marine protein foods. The poultry segment
offers significant opportunities for development due to the strong domestic demand. The rising health
awareness of the population has led to the emergence of initiatives related to eradication of bad
dietary habits associated with obesity and heart disease, opening significant opportunities for the
development of healthier food and beverage products.
Government Policy
The main role of the government with respect to the food and beverage sector in Colombia is related
to the regulation of the sanitary standards of all products for human consumption, as well as the
control over the food and beverage labelling and packaging. The major concern of the government is
the improvement of the sanitary conditions of the domestic meat and dairy production in order to
meet the international standards and expand the export potential of these segments.
Sector Snapshot
Colombia Food
& Beverage Sector
PRODUCTION*
Food and Beverage Production: COP 77,281bn
Food Production: COP 64,307bn
Beverage Production: COP 12,973bn
EXPORTS * EMIS Insights estimates
IMPORTS
Food and Beverage: USD 3,759mn DOMESTIC MARKET**:
Oils and Fats: USD 810,4mn COP 69,009bn
Meat and Fish: USD 737,6mn
Food Products and Non-Alcoholic Beverages
Consumption: COP 59,425bn
Alcoholic Beverages and Tobacco
Consumption: COP 9,584bn
** Defined as final household
consumption
Sector Snapshot
Colombia Food and Beverage Sector
According to data by the Central Bank of Colombia, the value added of Colombia’s food and beverage
sector stood at COP 13,963bn in 2017, responsible for 23.2% of the generated value of Colombia’s
manufacturing industry. The sector is dominated by the beverage segment, which had a share of
26.5% in the industry’s value added, followed by the segment of flour milling, pasta, bakery and
fodders with a 25% share.
The oils and fats segment was the best-performing in terms of value added growth in 2017, registering
a rise of 3.62% y/y. Both crude palm oil and palm kernel oil reached record-high production volumes in
2017, increasing by 42% y/y and 37% y/y, respectively. The main drivers of this positive performance
were the favourable weather conditions and the higher yields. The domestic sales volume hit a record
high as well, with crude palm oil sales expanding by 41% y/y and those of palm kernel oil – by 26% y/y.
In 2017, the meat and fish segment grew by 1.8% y/y in terms of value added, generating COP 1,415bn.
The growing disposable income of Colombia’s population in the last decade has led to higher demand
for animal and marine protein, which boosted the development of the segment. Poultry meat has
become the favourite protein of Colombians. The production of poultry meat grew at a CAGR of 7.1%
between 2012 and 2017, while the consumption registered a CAGR of 6.5% for the same period. The
production of eggs reached the record of almost 14bn units in 2017, while the consumption grew by
6.5% y/y. The pork meat segment also performed well from 2012 to 2017 with the number of pigs
slaughtered expanding at a CAGR of 6.9%. The production of beef, on the other hand, has been
decreasing since 2012, with this meat losing its importance in the protein preferences of the
Colombians.
The value added of the dairy segment fell by 0.65% y/y in 2017. The raw milk production, however,
registered an increase of 7% y/y in volume terms after two consecutive years of negative growth. This
increase was driven by the improvement of the weather conditions in 2017, combined with the
increase in domestic raw milk consumption.
In 2017, the performance of the beverage segment in Colombia was unsatisfactory. The value added of
the segment fell by approximately 4% y/y, driven by the lower domestic demand as the Colombian
economy has been slowing down. The real sales fell by 4.7% y/y, after a record 14.3% y/y increase in
2016 when the higher temperatures boosted domestic consumption.
During 2017, the food and beverage sector recorded a trade surplus of USD 870.8mn, supported by the
exports of coffee products, oils and fats and refined sugar, which had a combined share of 82% in the
overall value of sector’s exports. In terms of import value, the oils and fats were the most imported
product group with a share of 33%. The prevalence of oils and fats in the sector’s imports derives
largely from Colombia’s dependence on foreign purchases of soybean oil. The beverage segment was
the second most imported product group in 2017 with a share of 14.7% in total sector’s import value.
Source: Central Bank of Colombia, FEDEPALMA, FEDEGAN, FENAVI, PorkColombia, DANE
Sector Outlook
Comments
Like in previous years, the food and beverages sector is expected to remain among the main drivers of
the domestic manufacturing industry and the entire economy, supported by growing household
demand and favourable government policies aimed at increasing the sector’s penetration in foreign
markets. According to BMI Research forecast, the food sales value will grow at a CAGR of 7.3% over
the period 2018-2022. The fruits and vegetables, meat, sugar and sugar products are expected to be
the best performing segments in terms of sales value during this five-year period. The vegetable sales
are projected to grow at a CAGR of 10.5%, the fruits at a CAGR of 10%, and meat at a CAGR of 9.4%. As
for the spending on beverages in Colombia over the period 2018-2022, BMI Research estimates lower
annual average growth rate for the non-alcoholic drinks than for the alcoholic - 6.7% vs 8.04%,
respectively. The spending on carbonated drinks is expected to register the highest CAGR in the
beverage segment, 11.3% through 2022. Wine will have the lead in the alcoholic segment, with a CAGR
of 6.1%. In the long run, the expected population growth and the urbanisation process will support the
development of the food and beverage sector. The population is forecast to increase steadily through
2022, reaching 50.6mn people, and the share of urban citizens is estimated to reach 78% by the same
time.
Total Food Sales, y/y change, % 6.7 7.6 7.6 7.3 7.3
Sugar and Sugar Product Sales, COP bn 6,398.8 7,124.2 7,705.2 8,317.4 8,979.1
Sugar and Sugar Product Sales, y/y change, % 7.3 11.3 8.2 7.9 8
Oil and Fat Sales, COP bn 5,914.4 6,404.2 6,724.9 7,041.4 7,385.6
Oil and Fat Sales, y/y change, % 4.8 8.3 5 4.7 4.5
Alcoholic Drink Sales, y/y change, % 7.5 8.5 8.4 8.0 7.9
Fish and Fish Product Sales, COP bn 3,554.8 3,845.7 4,034.3 4,219.7 4,404.6
Fish and Fish Product Sales, y/y change, % 4.7 8.2 4.9 4.6 4.4
Driving Forces
External
The major driving force for the domestic food and beverage industry is Colombia’s economic
development. During the last decade, the country’s economy has been registering positive growth
rates, even though after 2015 a slowdown trend started. In 2017, the country’s real GDP increased by
1.8% y/y - slower than the 2.2% y/y in the previous year. The positive trend has resulted in
socioeconomic restructuring, with a lot of Colombians moving out of poverty, the creation of a stable
middle class and the increase of the households’ disposable income. As a consequence, the food and
beverage sector registered positive performance over the five years prior to 2018. The meat segment
benefitted the most from these recent developments, as more and more Colombians shifted towards
a diet rich in protein, replacing the vegetables with poultry and pork meat. Moreover, the signing of
the peace agreement with the major guerilla group FARC at the end of 2016 represented a significant
step forward in the future development of the country’s economy. It is expected that the calming of
the conflict will attract significant amount of foreign investment in all industries and especially in the
food and beverage sector which is characterised by strong international presence.
Internal
The strong relationship existing between the food and beverage producers in Colombia and the
country’s mass grocery retailers represents one of the major advantages driving the development of
the industry. In addition, the strong presence of foreign players in the sector has made distribution
channels more efficient and has brought know-how and new technologies to the production process
of food and beverage products. The growing middle class in the country generates greater domestic
demand for higher quality products, resulting in the introduction of new and more sophisticated
product portfolios by some of the major players in the sector, which in turn produces higher value
added. In addition, the accelerating trend of healthier lifestyle boosted the production of a variety of
products with no preservatives and lower content of salt, sugar and saturated fats. The Colombian
dairy producer Alpina, for instance, introduced new products in 2017, such as whey-based milk,
beverages based on aloe and fitness Greek yoghurts, in addition to investing in environment-friendly
packaging. The locomotive of the food and beverage sector in Colombia remains the coffee production
in which the country has a comparative advantage. The segment is highly export-oriented and
remains the main driver of the trade surplus of the food and beverage industry. Colombia has long-
lasting traditions in the coffee production, developed infrastructure and supply chains, environment-
friendly production processes, globally recognized brand and high quality reputation.
Restraining Forces
External
A major challenge for Colombia’s food and beverage sector is the global process of climate change. In
2016, the strong presence of the El Niño phenomenon led to extremely high temperatures and
prolonged droughts. As a result, Colombia’s agriculture, as well as all segments of the food sector
were negatively affected. The volume and the quality of agricultural crops and pastures were reduced,
which forced the omestic food industry to increase the imports of raw materials. There was a drop in
the output of the oils and fats and the dairy segments, a significant decrease in the inland and
marine fish catch, as well as a slowdown in the production of the meat segment. The reduced supply
led to higher domestic prices of food products. In addition, the undervalued Colombian peso,
following the persisting low global prices of mineral commodities, made the imports of raw materials
more expensive, affecting indirectly the entire food value chain. The consumer price index of the fish
products segment, for instance, which was deeply affected by the unfavourable weather conditions,
registered an increase of 12.9% in 2016. Another limitation for the food and beverage sector are the
income disparities that still exist in the country in spite of the recent urbanisation process and the
increase of the middle class population. A large proportion of the Colombians remain quite price-
conscious and domestic demand for a large number of food and beverages products is highly price-
elastic.
Internal
One of the major challenges for the food and beverage sector in Colombia is related to the high levels
of informality, mainly in the segments of dairy products and meat processing, which lowers its overall
competitiveness and poses significant risks to public health. The general unsatisfactory sanitary
conditions at domestic plants also hamper the expansion of domestic meat and dairy product exports.
Moreover, the food and beverage sector faces challenges related to the insufficient and
underdeveloped distribution infrastructure. This results in elevated final consumer prices driven by
the elevated transportation costs, and hinders the distribution of the production to remote regions.
Another challenge is related to the fact that most segments of the food and beverage industry are
dominated by a small number of large conglomerates, raising the barriers for entry to the sector for
small and medium-sized players. In addition, Colombia remains a net importer of many agricultural
products. Thus, the country is still unable to provide domestic supply of certain raw materials and
ingredients for the food and beverage industry, which is facing growing demand. In terms of
international competitiveness, Colombia’s food and beverage sector remains behind other countries
from the Latin American region, mainly due to the existing problems with sanitary standards in the
country.
02
SECTOR
IN FOCUS
GDP, current prices, COP bn 664,240 710,497 757,065 799,312 855,432 912,525
GDP, constant prices 2005, y/y change, % 4 4.9 4.4 3.1 2 1.8
GDP per capita, USD 7,930 8,068 7,939 6,038 5,848 6,204
National Consumer Price Index, y/y change, % 2.4 1.9 3.7 6.8 5.8 4.1
Monetary Policy Rate, % pa, year-end 4.25 3.25 4.5 5.75 7.5 4.75
Exchange rate USD/COP, year-end 1,768 1,927 2,393 3,150 3,001 2,984
Food & Beverage Sector Trade Surplus, USD mn 429 476 1,044 1,056 477 871
Food and Beverage Sector Exports, USD mn 3,976 4,007 4,755 4,478 4,260 4,630
Food and Beverage Sector Exports, % of total 6.6 6.8 8.7 12.5 13.4 12.2
Food and Beverage Sector Imports, USD mn 3,547 3,531 3,711 3,422 3,783 3,759
Food and Beverage Sector Imports, % of total 6 5.9 5.8 6.3 8.4 8.2
Food and Beverage Sector Value Added, constant 2005 prices, COP bn 12,594 12,902 13,257 13,636 13,916 13,963
Food and Beverage Sector Value Added, constant 2005 prices, y/y change, % 0.9 2.4 2.8 2.9 2.1 0.3
Oils and Fats, Cocoa, Chocolate and Confectionery Value Added, constant 2005
0.90 2.95 4.25 5.20 0.93 3.62
prices, y/y change, %
Meat and Fish Value Added, constant 2005 prices, COP bn 1,331 1,318 1,340 1,377 1,390 1,415
Meat and Fish Value Added, constant 2005 prices, y/y change, % 4.07 -0.98 1.67 2.76 0.94 1.8
Dairy Products Value Added, constant 2005 prices, COP bn 996 1,038 1,051 1,066 1,078 1,071
Dairy Products Value Added, constant 2005 prices, y/y change, % 1.22 4.22 1.25 1.43 1.13 -0.65
Sugar Mills and Refineries Value Added, constant 2005 prices, COP bn 725 755 852 862 779 784
Sugar Mills and Refineries Value Added, constant 2005 prices, y/y change, % -1.36 4.14 12.85 1.17 -9.63 0.64
Coffee Products Value Added, constant 2005 prices, COP bn 357 461 516 586 587 584
Coffee Products Value Added, constant 2005 prices, y/y change, % -7.75 29.13 11.93 13.57 0.17 -0.51
Beverages Value Added, constant 2005 prices, COP bn 3,531 3,681 3,815 3,789 3,857 3,704
Beverages Value Added, constant 2005 prices, y/y change, % 3.52 4.25 3.64 -0.68 1.79 -3.97
Number of Enterprises in Food and Beverage Sector, year-end 1,776 1,783 1,790 1,769 1,679 1,656.2*
Number of Employees in Food and Beverage Sector, % of total 23.2 24 24.4 24.5 25.1 25.7*
Real Production Value Evolution, y/y Real Sales Value Evolution, y/y change
change
7.6%
14.3%
6.0%
4.0% 4.7%
3.8% 8.3%
2.6% 4.0%
2.5% 5.5%
2.0% 1.8% 3.7% 4.1% 4.5%
0.3% 2.9% 2.8% 1.8%
1.2%
0.3%
-4.7%
-4.5%
2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017
Global Positioning
key drivers for the growth of the domestic food 1 China 41,772 22.4%
and beverage consumer market. The country’s 2 United States 24,245 13%
consumption of meat and beverages, however, 3 Brazil 12,654 6.8%
4 Germany 8,412 4.5%
still lags behind the largest economies in the
5 Russia 8,405 4.5%
region, such as Brazil, Mexico and Argentina. The
6 Mexico 7,988 4.3%
major opportunities for future growth in
7 Japan 5,251 2.8%
Colombia are related to the poultry and pork 8 United Kingdom 4,373 2.3%
meat segments, while in terms of beef, the 9 Vietnam 4,117 2.2%
country consumes much less than its neighbours. 10 Spain 3,909 2.1%
The domestic beer demand has been expanding 11 Poland 3,892 2.1%
during the last few years and in 2016, the country 12 South Africa 3,145 1.7%
ranked the 14th largets beer consumer in the 13 India 2,701 1.4%
world. 14 Colombia 2,357 1.3%
Top 10 Global Palm Oil Producers, Dec Top 10 Global Coffee Exporters, Dec 2017
2017
Production Volume, mn Export Volume, thou
Ranking Country Ranking Country
tonnes 60-kg bags
External Trade
4,630
4,478
4,260
4,007
3,976
3,783
3,759
3,711
3,547
3,531
3,422
1,044 1,056
871
429 476 477
Source: DANE
External Trade
(cont’d)
2,757.3 Coffee
-90.7 Dairy
-520.8 Beverages
Comments
Even though Colombia’s food and beverage sector records sustainable overall trade surpluses, the
country still remains a net importer of some key products for the food processing industry. The meat
and fish segment, for instance, is highly dependent on imports, since the domestic production is
insufficient to satisfy the growing demand for poultry and pork meat. In 2017, the imports of meat and
fish accounted for 19.6% of the sector’s import value. The production of beverages is another segment
characterised by chronic trade deficits. Colombia imports significant amount of alcoholic drinks – wine
and liquors, as well as soft drinks and bottled water. Moreover, the overall exports of the sector are
still mainly supported by the coffee manufacturing segment. In 2017, this segment was responsible for
61% of the total food and beverage export value. This high dependence on one segment makes the
sector extremely vulnerable to price and demand volatilities on the global coffee market, which may
have the same negative effect on the country’s economy as the one stemming from the price
volatilities of mineral commodities between 2014 and 2017. Even though Colombia is the fourth major
producer of palm oil in the world, the country still has to import considerable quantities of unrefined
soybean oil, sunflower oil and some oil seeds in order to meet the domestic demand.
Source: DANE
Exports
4,723 4,599
4,450 52.2%
4,240
3,930 3,973
18.9%
14.0%
8.5%
1.1%
-6.9% -5.8% -4.7%
-13.0%
-17.4%
-25.4% -28.2%
46 35 32 28 20 31
2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017
Exports by Type of Product, USD mn, Main Export Destinations in Value Terms,*
2017 2017
Coffee 2,807
United States 310.7
Fruits, Vegetables, Oils & Fats 619 Netherlands 249.6
Peru 180.3
Sugar Mills & Refineries Products 382 Venezuela 76.7
Ecuador 168.7
Meat & Fish 213
Mexico 97.6
Pasta & Bakery Products 102 Germany 63.7
Panama 47.4
Flour Milling & Fodders 93 Belgium 24.5
Japan 19.0
Beverages 31
China 11.7
Dairy 24 France 16.0
India 1.1
Other Food Products 359 Others 660.0
Imports
3,552
3,388
3,348
3,279
3,274
3,208
3,208
3,038
2,985
2,877
2,866
2,816
1,174
1,060
630
551
504
384
324
323
309
289
273
222
2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017
Imports by Type of Product, USD mn, Imports by Type of Product, thou tonnes,
2017 2017
Fruits, Vegetables, Oils & Fats 1,243.5 Fruits, Vegetables, Oils & Fats 2,111.1
Flour Milling & Fodders 348.8 Flour Milling & Fodders 454.7
Sugar Mills & Refineries Products 108.1 Sugar Mills & Refineries Products 198.4
Pasta & Bakery Products 73.5 Pasta & Bakery Products 37.0
Source: DANE
233.0
in Colombia in terms of foreign direct investment
inflow, after the oil sector and the transport,
warehousing and communications sector.
Although the total non-oil FDI inflow in Colombia
decelerated by 5.9% y/y in 2017, affected by weak
100.5
economic growth over the period and the political
instability stemming from the forthcoming
49.3
49.0
40.9
presidential elections in 2018, the food and
28.4
FDI Inflow in Food & Beverage Sector,* Breakdown of FDI Inflow in Food and
share of total non-oil FDI Beverage Sector, 2017
3.9%
Beverages
32.4%
1.3%
0.9%
0.8%
0.5% 0.5%
0.0%
Food
2011 2012 2013 2014 2015 2016 2017 Manufacturing
67.6%
1,644
1,649
1,654
1,631
1,525
1,548
among the largest employers in Colombia and,
20.1%
according to EMIS Insights estimates, it
accounted for about 25.7% of all jobs in the 19.8%
manufacturing industry at the end of 2017. During 19.6%
19.5%
the year, the employment in the sector rose by
19.3%
3.6% y/y, much above the 1.3% y/y growth of 19.2%
employment in the overall manufacturing
138
136
134
132
131
131
industry. About 90% of the people working in the
sector were engaged in food products
2012 2013 2014 2015 2016 2017e
manufacturing, with the rest being employed in
the beverage subsector. Regarding the number of Food Production
enterprises in the sector, they accounted for 20% Beverage Production
Share of Total Number of Manufacturing Enterprises
of all companies operating in the manufacturing
industry.
Dairy 22,493
25.7%
25.1% Beverages 19,069
Source: DANE
03
COMPETITIVE
LANDSCAPE
Development Milestones
FTA with the US. FTA with the EU. SABMiller PLC was acquired by the
Belgian-Brazilian brewing group
Development Milestones Anheuser-Busch InBev AS
Source: MINAGRI, EMIS DealWatch, Company Data, Internation Centre for Trade and Sustainable Development, La Nacion,
Alimentos
Highlights
Overview
Colombia’s food and beverage sector offers strong growth opportunities due to the continuing
process of urbanisation and the creation of a stable middle class. Moreover, the current levels of
domestic consumption remain lower than those in other countries in the region. The potential of the
sector is underlined by the strong interest of foreign investors with the FDI inflows more than
doubling in 2016 and 2017, despite the overall economic slowdown that affected the country during
the period.
Market Structure
In recent years, the food and beverage sector in Colombia has undergone a consolidation and
restructuring process through mergers, acquisitions and the entry of new foreign players, driven by
expected gains from economies of scale. The competition in the sector is based on quality, price and
service. The level of concentration differs depending on the specific segment. The dairy segment, for
instance, is dominated by two big dairy producers – Colanta and Alpina, which control 60% of the
market, the rest being in the hands of small domestic producers organised in cooperatives. The
beverage market is highly concentrated too with Bavaria SA accounting for more than half of the
domestic sales of beer in 2017.
Main Players
Among the top 15 companies in terms of operating revenues in the food and beverage sector in
Colombia in 2017, four were beverage producers. Bavaria SA, a unit of the UK-based group SABMiller,
was the largest entity in terms of operating revenues in 2017, generating COP 5.5tn. It was the only
company in the food and beverage industry to generate revenues of above COP 2.2tn. The second and
third largest players in 2017 were Colombia’s two major dairy producers - Alpina Productos Alimenticos
SA and Cooperativa Colanta – each with operating revenues of about COP 2.1tn.
Market Entry
The Colombian food and beverage market is characterised by significant foreign presence. The major
recent entry in the sector was the acquisition of the Colombian poultry producer Pollos el Bucanero
SA by the US agriculture conglomerate Cargill in June 2017. Cargill plans to invest between USD 300mn
and USD 500mn in its new subsidiary over the period 2017-2022, in order to increase its market
penetration, improve its infrastructure and expand its distribution chain.
Top Companies
Top Companies in Colombia’s Food and Beverage Sector by Operating Revenues,
2017
Mexico,
AdeS soy beverage business of Unilever in Coca-Cola FEMSA SAB de CV; The 575
Jun 2016 Acquisition United 100
Latin America Coca-Cola Co (Official data)
States
United Arab
Oct 2017 QBCo SAS Acquisition The Abraaj Group Ltd n/a n/a
Emirates
Jun 2017 Pollos el Bucanero SA (Bucanero Chicken) Acquisition Cargill Inc US n/a n/a
May 2017 Don Maiz SA Acquisition Alpina Productos Alimenticios SA Colombia n/a n/a
Apr 2017 Certain Assets of Indagro SA Acquisition Quimpac de Colombia SA Colombia n/a 100
4
Acquisition
91.7%
575
1
20 0
Minority Stake
Purchase
2016 2017 Q1 2018 8.3%
EMEA 33.3%
North 0-50mn;
America 8.3%
25.0%
Undisclosed; 500.1-1000
83.3% ; 8.3%
Colombia
41.7%
04
COMPANIES
IN FOCUS
Bavaria SA
5,179
and soft drinks group SABMiller acquired a
controlling stake of the company (71.8%) for USD
7.8bn. At the end of 2015, SABMiller already 34.9%
31.7%
controlled 99.1% of Bavaria’s capital.
1,844
1,807
5,177
1,591
1,321
1,111
Bavaria’s operations are mainly focused on the Balance Sheet, Consolidated, COP bn
production of beer. The company is also active in
the segments of soft drinks, juices and water
bottling. Bavaria is engaged in the acquisition,
sale, marketing, distribution, exports, storage and
sale of its own products and those of other
beverage manufacturers. The company’s main
9,747
7,412
6,163
4,347
-39
-653
Bavaria SA
(cont’d)
Grupo Nutresa SA
8,677
comprised of eight business divisions – cold cuts,
7,945
1,044
1,029
976
424
400
8,696
in Chile.
2,596
8,385
that goal.
8,950
Grupo Nutresa SA
(cont’d)
Colombina SA
1,749
1,727
C.I. Comexa SA, owner of the Amazon brand for
11.5%
spicy products registered in 40 countries. During
the same year, Colombina signed a strategic
219
205
186
57
51
33
headquartered in Guatemala and focused on the
production of healthy drinks, for the 2015 2016 2017
At the end of 2017, Colombina owned five Balance Sheet, Consolidated, COP bn
production plants in Colombia – for candies,
biscuits and pastry, sauces and canned food, ice 3.8
Pantaleon Concepcion.
1,427
1,416
564
1,320
209
Colombina SA
(cont’s)
Industria Nacional
de Gaseosas SA
1,762
group.
1,523
5.8%
246
89
34
-144
Calera - 24 distribution centres and 401,234 sales
-181
points. In 2017, the company invested USD 340mn 2015 2016 2017
1,908
8.4%.
190
762
159
0.6
Industria Nacional
de Gaseosas SA (cont’d)
3.1%
1.8%
1.7%
Gaseosas stood at COP 1.5tn, a decrease by 13.6%
compared to 2016. This fall followed the negative
performance of the company’s net revenues that
started in 2015 with a decrease of 2.1% y/y.
-6.9%
-8.2%
-9.5%
The overall performance of Industria Nacional de
-11.9%
Gaseosa for 2017 was affected by the decrease in
-15.3%
net revenues and the company ended the
financial year with a net loss of COP 180.8bn.
-23.7%
During 2017, the total volume of sales in Colombia 2015 2016 2017
decreased by 413.7% y/y, reaching 265mn box
units. Return on Assets Return on Equity Return on Sales
Riopaila Castilla
SA
1,119
5.0%
971
931
Since 2015, Riopaila Castilla has also been active
173
in the segments of biofuel manufacturing and
109
54
47
16
-41
In 2015, the board of directors of the company
2015 2016 2017
approved the construction of a palm oil
extraction plant, located in the Vichada Net Revenues EBITDA
Net Profit EBITDA Margin
department. The move is in line with Riopaila
Castilla’s strategic diversification policy,
according to which 50% of Riopaila’s revenues in Balance Sheet, Consolidated, COP bn
2020 should come from activities not related to
sugar manufacturing.
12.1
In December 2017, Riopaila Castilla inaugurated a
palm oil complex in the municipality of Santa
Rosalia, Vichada department, with a capacity to
process 10 tonnes of palm fruits per hour.
1,507
1,367
1,345
4.4
566
2.5
487
483
475
435
520
Riopaila Castilla
SA (cont’d)
-16.9%
05
REGULATORY
ENVIRONMENT
Food Labelling
The food labelling requirements in Colombia were established by Resolution 5,109 of 2005. All food
products and raw materials used for human consumption must have comprehensive and not
misleading information for the end user, with all ingredients contained in the product, as well as
information on the respective weight, the name and address of the producer, expiration date and
INVIMA’s sanitary registration number. All food products containing genetically modified organisms
must have this information clearly indicated on the label. The requirement also refers to all products
with saturated and/or trans fats in quantities equal to or exceeding 0.5 grammes per serving.
Sanitary Regulation
In August 2016, Colombia’s government began the implementation of the last phase of a strict
sanitary regulation introduced by Decree 1,500 of 2007, Decree 2,270 of 2012 and Decree 1,282 of 2016.
The goal of the regulation is to modernise the domestic meat segment and to improve the sanitary
standards in order to stimulate the exports. This phase seeks to reduce the cases of diseases
transmitted by food and the cases of acute and chronic poisoning with chemicals, including
antibiotics, anabolics and heavy metals associated with the consumption of meat. INVIMA is the
entity in charge of monitoring and controlling the transformation process of the meat production
chain in the country. So far, the implementation of the regulation has led to a reduction of the
number of authorised slaughterhouses, a rise in the number of authorised cutting and packaging
facilities, more frequent inspections by INVIMA, and a general increase of the possible export
destinations for Colombian meat.
Moreover, ICA continues working with the country’s producers of animal products in order to increase
the quality, health and safety of production. In December 2017, ICA delivered 38 sanitary and animal
safety certifications for the use of good livestock practices in the Norte de Santander department,
including certificates for goat and sheep production in the municipalities of Villa Rosario and
Bochalema, for milk production in the municipalities of Santiago, Salazar and Gramalote, and for
herds free of tuberculosis and brucellosis in the municipalities of Gramalote, Santiago and Salazar.
The majority of the producers that received those certifications were small and medium-sized milk
and meat producers.
In December 2017, the World Organization for Animal Health (OIE) restored Colombia’s status of a
foot-and-mouth disease free country, after overcoming the outbreak of the disease from the
beginning of the year. As a result, Russia reopened its market to Colombian meat.
In 2014, Colombia had access to only four foreign markets for beef meat. As of December 2017, the
country exports beef meat to 15 countries, including Russia, Angola, Jordan, Lebanon, Georgia, Egypt,
Cuba and Peru, and the government continues working on expanding to other countries, with the
focus currently on China and Israel. In 2017, Colombia started its exports of beef to the United Arab
Emirates, with the shipment of 25 tonnes of the product by the Colombian subsidiary of Brazil’s
Minerva Foods.
06
OILS
AND FATS
Highlights
Overview
According to the USDA, Colombia is the fourth largest palm oil producer in the world after Indonesia,
Malaysia and Thailand as of 2017. During the period, the crude palm oil output reached record-high
levels, rising by 42% y/y to 1.6mn tonnes, driven by the favourable weather conditions and the growing
yields. The main palm oil production centres are located in the east region of Colombia, which
accounted for 44% of the total domestic crude palm oil output in 2017, followed by the central region
with a share of 29%. The central region registered an increase in the crude palm oil output of 50% in
comparison to 2016, driven by the better weather conditions and the higher yields. In 2017, other oils,
such as the olive oil and rapeseed oil, have recorded growth in sales due to the increasing consumer
preferences for healthier foods.
Challenges
The major challenge to Colombia’s oils and fats segment remains its high dependence on the weather
conditions. The prolonged droughts caused by the natural phenomenon El Nino, in particular, have
significant negative impact on production volumes and yields. Another challenge to the segment is
related to the obtaining of a RSPO certificate, which is a global standard for sustainable palm oil
production. Only two out of the 69 extraction plants in the country hold this certificate. The
possession of such a certificate is crucial for preserving Colombia’s position on the global palm oil
market. Moreover, the increasing pressure against the use of palm oil coming from the European
market, represents another challenge to the segment in Colombia. In January 2018, the EU approved a
ban on the use of palm oil in motor fuels from 2021.
Outlook
According to BMI Research, Colombia’s oils and fats segment will reach sales value of COP 7,358.6bn
in 2022, increasing at a CAGR of 5.7% between 2018 and 2022, driven by the growing domestic demand
as the households’ disposable income continues to rise as well. The short-term forecast is for a 8.2%
y/y growth in sales value for 2018. Regarding palm oil production, the segment is expected to
continue expanding. BMI Research estimates that palm oil volume will be the best performer of the
agriculture sector by output, with production rising at a CAGR of 9% over the period 2018-2021. For
2018, the expected production volume growth is of 10.6% y/y, indicating a slowdown in output after
the record volumes achieved in 2017.
Main Events
§ In September 2017, the Colombian scientific and technical corporation for palm oil research
Cinepalma, together with palm oil growers, announced a shock plan for fighting the outbreak of
the phytoplasma disease Pudricion del cogollo in Magdalena department, where about 700 ha
planted with palms were infected. The shock plan includes measures related to the maintenance of
drainages, adequate soil management and nutrition, and elimination of the disease sources
through the eradication of the infected trees. Cinepalma and FEDEPALMA estimate that the losses
caused by the outbreak of the disease in the north region of the country amounted to COP 141bn,
of which COP 50bn only in Magdalena department.
§ In June 2017, Oleic Group, a group of five companies led by the local branch of the Italian-Spanish
palm oil producer Poligrow, announced an investment of USD 100mn in the construction of a plant
in Colombia for the processing of crude palm oil and palm kernel oil. The location of the facility is
in the south of the Bolivar department. The engineering and construction are assigned to a German
contractor and the plant is expected to be completed and to start operations in 2019. It will have a
capacity to process 300,000 tonnes of oil per year, which accounts to 25% of the total domestic
production. In addition, Poligrow is planning to expand its planted area of oil palms from 7,000 to
15,000 ha and is investing USD 18mn in expanding and modernising its palm oil production unit in
Mapiripan.
§ In March 2017, the US-based QED Connect, focused on the harvesting, roasting and packaging of
Sacha Inchi seeds, acquired a controlling stake in the Colombian oilseed producer Colombina de
Combustibles that specialises in research and production of Sachi Inchi seeds, caster oil and
Jatropha. No financial details about the deal were disclosed. The expertise of Colbio lies in more
than 14 years of experience in the research of the specific types of seeds. Moreover, the company
is the only one to have a research unit under the Colombian Institute for Agriculture and Livestock
and is one of the main research companies in the world with a focus on the Sacha Inchi. The
acquisition gives QED Connect a full competitive advantage in the market of Sachi Inchi seeds and
other oils produced specifically for biofuel manufacturing.
Production
8,037.0
exceeded 1.6mn tonnes, registering a record
growth of 42% y/y as a result of the favourable
6,292.0
climate and the recovery in yields, which have
5,641.0
5,532.0
5,053.0
been growing steadily since 2010, with the only
4,674.0
1,628
of production value, it reached COP 3.7bn,
1,275
1,146
1,111
1,041
974
326.0
270.0
242.0
238.0
226.0
216.0
Source: FEDEPALMA
Sales Evolution, thou tonnes 1,618 Sales by Region in Volume Terms, 2017
0.5%
15.3%
23.5%
1,264
1,151
1,116
22.2%
1,027
18.4%
976
942
57.5% 62.5%
121
104
96
96
90
81
80
2011 2012 2013 2014 2015 2016 2017 Crude Palm Oil Palm Kernel Oil
Crude Palm Oil Palm Kernel Oil East North Central South-West
Average Price of Crude Palm Oil Average Price of Palm Kernel Oil
2,357
4,458
2,207 2,266
41.1% 4,245
23.4% 39.4% 38.4%
1,944
1,788
1,670 3,159
2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017
Value, COP/thou tonnes y/y change Value, COP/thou tonnes y/y change
Source: FEDEPALMA
External Trade
876
820
810
802
787
723
722
718
698
647
524
509
65
-4
-122 -155
-199
-279
Comments
In Colombia, the export value of palm oil is the second highest in the overall food and beverage sector
after only that of the coffee. In 2017, the exports reached 749,400 tonnes, an increase of 80.8% y/y. The
record-high production boosted the country’s sales on the international market of both crude and
kernel palm oil. Moreover, the government support and the trade policy instruments, such as the FEP
Palmero – a price stabilisation fund for palm oil, which aims at balancing the income of domestic
producers - had an additional positive impact on the export volumes. The palm oil products remain
the major export group, accounting for 84.7% of the total export value of the oils and fats segment,
with crude palm oil being the leader in the exports. The countries from the EU remain the main export
destination for Colombian palm oil, as a result of the preferential treatment of the product under the
free trade agreements signed with the countries of the Union. In 2017, the Netherlands was the
destination for 25% of the total exports of oils and fats in terms of value, followed by Peru with 10.8%.
In terms of imports, Colombia imported a total of 778,000 tonnes of oils and fats in 2017, down by 4%
y/y, as the significant domestic supply and the competitive domestic price of palm oil suppressed the
demand for its imported substitutes. Once again, in 2017 the crude soybean oil was the most imported
edible oil in Colombia, responsible for 26% of total oil and fat import value. The US was the main
import counterparty in the segment, accounting for 39.2% of the import value, followed by Bolivia
with a 19.2% share.
Source: FEDEPALMA
Exports
875.5
718.9
697.9 718.0
647.4
545.0
501.7
524.2 Animal Oils
508.5
and Fats
366.2 9.1%
263.4 285.5
Palm Oil
Products
84.7%
Other
Vegetable
2012 2013 2014 2015 2016 2017 Oils 6.2%
Source: FEDEPALMA
Imports
778.2
662.9
651.5
538.9
525.2
Crude
Vegetable
Oils 74.3% Animal Oils &
Fats 6.8%
2012 2013 2014 2015 2016 2017
Crude
Sunflower Oil
2.2%
Refined Palm
Oil 2.0%
United States
39.2% Crude Others 7.6%
Soybean Oil
26.0%
Source: FEDEPALMA
07
MEAT
AND FISH
Highlights
Overview
Over the period 2012-2017, Colombia’s meat and fish segment production value rose at an average rate
of 2.7%, while the sales value registered a slower average growth of 2%. The production of chicken
meat has been the fastest growing category, posting an impressive CAGR of 7.1% between 2012 and
2017. The fast growth of the sub-segment resulted in steady increase of the production of eggs. At the
same time, the fish capture fell at a CAGR of 6.4% between 2012 and 2017, mainly due to the
significant drop in 2016 caused by the unfavourable weather conditions during the period. As for the
external trade, the Colombian meat and fish segment has a history of chronic trade deficit, which has
been expanding since 2013, due to the country’s rising deficit in poultry and pork meat.
On the positive side, the economic stability of the country and the growing consumer income have
driven the demand for meat and fish products up.
Outlook
According to BMI Research, the meat segment is projected to grow at a CAGR of 9.4% between 2018
and 2022, and reach sales value of COP 45,810bn in 2022. The increasing disposable income of the
country’s population will be the major driver of the positive performance. Fish is also likely to remain
an important element of the diet of the Colombians. BMI Research forecasts that fish sales will reach
COP 4,405bn in 2022, growing at a CAGR of 5.4% between 2018 and 2022. The estimated positive growth
will be supported by improvements in the fish farming and processing technologies on the supply
side, and by growing demand for healthier diet based on increased consumption of marine protein on
the demand side.
Main Events
§ In November 2017, the Colombian seafood producer Pesquera Jaramillo was fined COP 440mn by
the Superintendence of Industry and Commerce (SIC) for using misleading information on the
packages of its products sold on the domestic market. The company’s plant in Bogota was
examined by representatives of the SIC, who carried out a number weight tests of the products. It
was discovered that the weight of squid ring and shrimp packages was lower than the one
indicated on the labels.
§ In June 2017, the US agriculture conglomerate Cargill acquired the Colombian poultry producer
Pollos El Bucanero, situated in Valle del Cauca department for an undisclosed amount. Cargill plans
to invest between USD 300mn and USD 500mn in its new subsidiary over the period 2017-2022, in
order to increase its market penetration, improve its infrastructure and expand its distribution
chain.
§ In April 2017, the Colombian poultry meat and egg producer Incubadora Santander launched four
new investment projects in Cauca department. The company invested USD 24.2mn in the expansion
of its production plant Las Palmas in Caloto municipality, USD 4.6mn in the construction of the
Gallina Kampeona facility for slaughter and processing of poultry in Puerto Tejada, USD 9.3mn in a
new egg processing plant in Villa Rica with capacity to produce 600 tonnes of egg liquid and 8mn
pasteurised eggs per month, and injected money in the construction of the first-of-its-kind system
for power generation from chicken manure of laying hens with an energy capacity of 4.4 MWh, to
be installed on the site of the Las Palmas production plant.
Comments
In 2017, the meat and fish production and processing segment in Colombia performed better that the
overall food and beverage sector. Its value added expanded by 1.8% y/y, compared to the mere 0.3%
y/y growth of the food and beverage GVA. Even though the beef production fell by 3.3% y/y in 2017, the
poultry and hog and pig segments registered positive performance, reflecting the rising demand for
these types of animal protein by the Colombian population. In the case of fisheries, they have
importance in both the domestic consumption and the exports. In 2017, the production of fish
recovered from the crisis in 2016, expanding by 98.9% y/y to 35,534 tonnes.
The increase of the disposable income, coupled with the continuing urbanisation process in Colombia,
were the key factors for the 2.5% y/t rise of the real domestic sales of meat and fish in 2017. The
growth of sales exceeded the one of the output of the segment which indicates the increasing
importance of the animal and fish protein for the Colombian consumers. The best-performing sub-
segments in terms of sales remained the poultry and hog and pig categories, which registered growth
of 3.8% y/y and 7% y/y, respectively. Beef consumption, on the other hand, has been losing popularity
among consumers, registering a fall in sales of 2.7% y/y.
Meat and Fish Production and Sales, y/y Meat and Fish Consumer Price Index, y/y
change change
6.6% 12.9%
5.6% 12.2%
5.0% 9.8%
3.5%
3.4%
2.5% 4.8%
1.8% 3.9% 4.6%
1.3% 2.8% 3.6% 3.5%
3.7%
0.8% 2.7%
1.3%
-0.4%
-0.6% 2012 2013 2014 2015 2016 2017
-1.2%
Real Production Real Sales Meat & Meat Products Fish & Seafood
Beef
-7.4%
-5.1%
2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016
Beef Consumption, kg per capita y/y change Beef Cattle Inventory, mn head y/y change
Poultry Meat
0.4%
2012 2013 2014 2015 2016 2017
Central
26.9% Poultry Meat Consumption, kg per capita y/y change
Source: FENAVI
FOCUS POINT
Poultry Production by Region, Jan-Jul 2017
3.5%
3.7%
Bolivar
Atlantico
7.3%
Antioquia 24.8%
Santander
6.8% 3.0%
Quindio Boyaca
20.8%
16.6% Cundinamarca
Valle
1.9% 2.7%
Narino Meta
2.4%
Cauca
2.3%
Tolima
4.2%
Others
Source: FENAVI
Eggs
Central -2.6%
Atlantic 4.0%
Source: FENAVI
Pork
8.6 9.2
Caldas 2.0%
Quindio 1.4%
Source: PorkColombia
Source: SEPEC
External Trade
Comments
Colombia’s meat and fish segment recorded constant trade deficit between 2012 and 2017, as the
domestic production was insufficient to meet the growing demand in the country. In 2017, the
segment’s deficit reached USD 525mn, an increase of 13.6% y/y, driven by a 7.3% y/y decrease in
exports and a 6.7% y/y growth of imports.
The fish and fish products play a significant role in the segment’s exports, as frozen fish and fish
fillets accounted for more than a third of the total value of its foreign sales in 2017. A major challenge
for the country’s meat segment remains the smuggling of animals from Venezuela, which affects
negatively the production of meat and the trade balance of the entire food and beverages sector.
In terms of imports, Colombia buys abroad mainly canned fish, frozen fish and pork, coming from the
US and the neighbouring countries in South America. According to BMI Research, Colombia’s trade
deficit in pork and poultry meat will increase through 2021 as a result of the growing domestic
demand, while the country will remain relatively self-sufficient in beef production.
Meat and Fish External Trade, USD mn Share of Meat and Fish in Total Sector
Exports and Imports
844
738
715
699
691
22.7%
562
452
20.2% 20.4%
19.6%
297
18.3%
274
232
229
213
15.8%
11.3%
2012 2013 2014 2015 2016 2017
-288 -263 6.9% 6.2%
5.2% 5.4%
-467 -462 4.6%
-548 -525
08
DAIRY
PRODUCTS
Highlights
Overview
After two consecutive years of contraction of the domestic milk production, in 2017 Colombia’s milk
output reached 6.8bn litres, up by 7% y/y, driven by the better weather conditions during this year. The
severe negative impacts of the prolonged droughts caused by the El Niño phenomenon in 2016, led to
a 3.5% y/y decrease of production. The Andean region concentrates most of the output and accounts
for 60.6% of the total raw milk production in 2016, Antioquia department being the leading producer
with a 20.6% share of the total milk output in 2016. Between 2012 and 2016, the domestic dairy
consumption was constantly decreasing but this trend was reversed in 2017, as a result of the changes
in the consumption patterns relating to the to shift of the Colombians to a healthier diet. In 2017, the
domestic raw milk consumption reached 145 litres per capita, an increase of 3.5% y/y.
Challenges
The major challenge to the diary segment in Colombia is the fact that it remains mostly informal. The
majority of the producers are unwilling to pay taxes, register their farms and vaccinate the cattle, due
to the lower consumer prices of milk and the higher production costs of certified products. This
informality leads to low levels of automation of the segment and to limited participation of
Colombia’s dairy producers on the international market. Moreover, the potential cheap imports of
dairy products can jeopardise the domestic producers. In early 2018, members of the local dairy
industry have called upon the government to exclude milk from the possible trade agreements with
New Zealand, Singapore and Australia and to increase the existing import tariffs.
Outlook
According to the BMI Research forecast, the dairy segment in Colombia will register the smallest
growth rates within the food and beverage industry over the period between 2018 and 2022. The
Colombian dairy consumption is lower than that in other Latin American countries, as a result of the
large income inequality. The dairy sales are expected to register growth of 3.4% y/y in 2018, followed
by a sharp decrease of 13.7% y/y in 2019, driven by the expected fall in international and domestic
dairy prices. In 2018, Colombians are expected to spend USD 100.4 per capita on dairy products, which
is set to fall to only USD 82.6 per capita in 2022. The total sales of the segment are projected to reach
COP 15,298.2bn by 2022, growing at a CAGR of only 1.6%.
Main Events
§ In March 2018, the International Financial Corporation (IFC), the financing and asset management
body of the World Bank, announced an investment of USD 20mn in Colombia’s dairy producer
Alqueria and acquired an 18% stake in the company. The purpose of the capital injection is to
support the sustainable development of the agriculture sector in Colombia and allow Alqueria to
grow through the development of new business lines and products. This is the second investment
of IFC in the dairy producer after the capitalisation and corporate loan provided in 2010, which
allowed Alqueria to expand its presence in several regions across Colombia.
§ In June 2017, Alqueria announced an innovation plan and its entry in the powder milk market,
where the goal is to become a major domestic player and a pioneer in exports. This measure is
considered an important step for the development of the company. It is also likely to have a
favourable impact on the country’s trade deficit in the dairy segment, since milk powder is one of
the most imported dairy products in Colombia. Alqueria’s plan for 2018 is to continue the pace of
innovation and expand its portfolio by adding products such as yoghurt, oats, chocolate, cream,
whey and orange juice to its production lines. The company will invest between COP 15,000mn and
COP 20,000mn in 2018 for the maintenance of its production plants.
§ In May 2017, the Colombian dairy producer Lacteos El Pomar announced an investment of COP 7bn
for the purchase of equipment and for optimisation of the production process at its production
plants in Cajica, Cundinamarca department. The company seeks to increase its dairy output from
3.2mn to 4mn kg/month and to expand its storage capacity. As of January 2018, the company has
completed investments of COP 9bn in expansion and modernisation of its production capacity and
is expected to end 2018 with 40% annual growth in sales.
§ In March 2017, the domestic dairy company Alpina disclosed plans to invest COP 70bn to finance
research, development and innovation projects at its own research centre. The goal of the company
is to adapt its products to the changing preferences of the customers, which are migrating towards
a healthier lifestyle. By August 2017, the company had already exceeded the planned investment
for 2017, fuelling a total of COP 105bn in its production plants. The funds were used for expanding
the production capacity of the factories and for the purchase of equipment for the production of
milk and cheese.
External Trade
Comments
The dairy segment in Colombia has a history of trade deficits. In 2017, the exports of the segment
reached USD 24mn, recording an increase of 260% y/y in comparison to the USD 7mn in 2016. This jump
was caused mainly by the higher international prices of milk and the depreciation of the COP. Despite
the impressive growth of dairy products exports in 2017, their share in the total food and beverage
export value remained insignificant, accounting for merely 0.5% of the total. Once again, in 2017 the
US was the main destination for Colombian dairy products with a 55% share in the export value,
followed by Peru with 13.9%. Cheese and curd were the most exported dairy products in 2017. Colombia
imports mainly cream, whey protein, milk powder and some food ingredients such as casein. The
group of concentrated, powdered or sweetened milk accounted for 63% of the total import value of
the dairy segment in 2017. That year, the imports fell in both value and volume terms, by 21.4% y/y and
by 24% y//y, respectively. The main reason for the decrease of imports is related to the higher
domestic supply, which managed to partially satisfy the growing demand for dairy products in 2017.
Dairy Products External Trade, USD mn Share of Dairy Products in Total Sector’s
Exports and Imports
146
123
123
115
3.8%
91
3.5% 3.3%
59
3.0%
37
25
24
15
2.7%
7
6
-22
1.7%
-66
-91
-117 -108
0.9%
-139
0.6% 0.5%
0.3%
0.1% 0.2%
2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017
Exports Imports
Exports Imports Trade Balance
Whey 11.5%
Others
24.7%
Others 5.4%
United States Concentrated,
48.4% Powdered or Sweetened
Milk 62.7%
Others
19.3% Others
16.3%
09
BEVERAGES
Highlights
Overview
Colombia’s beverage sector production value grew by 3.3% on average between 2012 and 2017, driven
mainly by the stable domestic demand. Over the same period, the sales expanded by an average of
5%. Although sodas remain the preferred non-alcoholic beverage for the Colombians, in the last years
the demand for flavoured water, teas, and vitamin juices with low sugar content has been expanding
at a fast rate, as the population is shifting towards healthier diets. In terms of alcoholic drinks, the
growing middle class and the rising consumer incomes have led to increase in the demand for
sophisticated drinks, such as wine. However, beer remains the preferred alcoholic beverage among
the population. In terms of prices, the price index of both the alcoholic and non-alcoholic beverages
has been increasing at a CAGR of 4% over the period 2012-2017.
Challenges
The major challenge to Colombia’s beverage subsector is its high dependence on the country’s
economic development, given that the non-essential spending, including the one on beverages, is
tightly linked to the consumers’ disposable income. Moreover, the big amount of fake alcoholic drinks
distributed on the Colombian market also poses a significant challenge to the segment. According to
Euromonitor International, the fake alcoholic drinks in 2017 represented more than 20% of the market,
although about 300,000 units of such products were seized during the year and have not entered the
market. The low quality of transport infrastructure in the country is another challenge to the segment
with a direct effect in terms of high transportation costs.
Outlook
Overall, the beverage subsector in Colombia is expected to follow the global trends focused on the
implementation of environment-friendly practices. In an interview for the domestic online portal La
Republica published in September 2017, Carlos Herrera, vice president for the sustainable
development at the National Business Association of Colombia, informed that the investments of the
domestic beverage companies in the next years will be oriented towards the implementation of
practices for package recycling and CO2 emission reduction in the production process. Some of the
leading domestic companies, such as the non-alcoholic drinks manufacturers Postobon and Femsa,
have already announced plans to increase the share of recycled packages in their production. At the
same time, the growing concerns about health and well-being will continue to drive the demand for
natural beverages and bottled water up.
Main Events
§ In October 2017, the Colombian alcoholic beverages producer Industria Licorera de Caldas
announced that it invested COP 12bn in the improvement and modernisation of its packaging
solutions and the increase of the efficiency of its production plant. The company upgraded its main
packaging line, and installed a new line for the premium products, such as yellow aguardiente,
premium rum and liqueurs, including the brands Cheers and Kaldi. By this investment the company
aims at increasing its efficiency and significantly reducing its production costs.
§ In September 2017, the Colombian dairy producer Alqueria announced its entry into the vegetable
drinks market, with the production of beverages based on almonds, rice, and soybeans. With this
initiative, Alqueria aims at gaining from the growing domestic demand for drinks related to
healthier lifestyle and a plant-based diet.
§ In August 2017, the glass bottling company Vichisa, partner of the Mexican Crown Brand-Building
Packaging and supplier of bottles for the beer brand Heineken, signed an agreement with the
government of Chihuahua for the construction of a glass bottle factory to supply the adjacent
Heineken brewery in the municipality of Meoqui. Vichisa plans to invest USD 120mn at the first
stage of the construction of the factory, which is expected to generate more than 200 direct and
indirect jobs. For the second stage, more than USD 80mn are going to be invested in the project.
The factory is Vichisa’s ninth plant for the manufacture of glass bottles in Colombia and will have
a capacity to produce 145,000 tonnes of glass per year, equivalent to 750mn bottles.
§ In June 2017, the 50/50 joint venture between the Philippine brandy producer Emperador and the
Spanish winery Gonzalez Byass – Bodega Las Copas, aqcuired 100% of the capital of the Colombian
brandy business of the French spirits group Pernod Ricard. The financial information of the deal
was not disclosed.
§ In March 2017, the Colombian brewery Central Cervecera de Colombia (CCC), a joint venture
between the Chilean Compania Cervecerias Unidas SA and the Colombian Postobon SA, announced
the construction of a new production plant for beers and malts in the municipality of Sesquile to
be ready in the first half of 2018. The project will involve an investment of about USD 400mn and
the plant will have production capacity of 3mn hectolitres per year. It is estimated that the plant
construction will generate 1,800 direct and indirect jobs.
130.1
133.5
126.7
123.8
123.6
120.9
118.8
9.7%
7.4%
5.3% 5.1%
4.6%
3.7%
2.8% 2.5%
2.2%
1.7% 1.6%
1.4%
2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017
External Trade
Comments
Colombia has a history of chronic trade deficits in the beverage subsector, which have been gradually
increasing since 2012. The country’s trade deficit in the subsector has grown at a CAGR of 18.2% over
the period 2012-2017, driven by the rising imports of beverages, which registered a CAGR of 15.1% over
the same five-year period. This trend is related to the increasing domestic demand for both alcoholic
and non-alcoholic drinks, as a result of the growing disposable income of the population. In 2017, the
import value of the beverage segment reached USD 551.4mn, an increase of 9.4% y/y, accounting for
14.7% of the food and beverage industry import value. From the alcoholic category, Colombia imports
mainly wine and high quality and premium liqueurs. From the non-alcoholic category the soft drinks,
mineral and bottled waters represent the main import product group. According to the UN Comtrade,
in 2016, Bolivia, Brazil, Peru and Ecuador were the major suppliers of ethyl alcohol for Colombia, while
for wine the most important suppliers are Chile, Argentina, France and Spain. In terms of mineral
water, Italy and France were the major suppliers for Colombia in 2016. Exports, on the other hand,
grew much more than imports in 2017, by 52.2% y/y, reaching USD 30.6mn. The main export products
remain the soft drinks, mineral and bottled water.
14.7%
504
13.3%
384
324
323
273
11.2%
9.1% 8.7%
46
35
32
31
28
20
7.7%
Source: DANE
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