Professional Documents
Culture Documents
1 4 1 6 5 6 5 2
2 3 2 4 3 3 3 5
2 2 2 1 2 1 1 7
5 1 4 2 2 2 2 3
1 2 2 5 4 4 4 1
3 2 3 3 3 3 3 6
2 2 5 1 2 1 2 4
4 4 3 4 4 5 3 2
2 3 2 6 5 6 5 1
1 4 2 2 1 2 1 4
1 5 1 3 2 3 2 2
1 6 1 1 1 1 1 1
3 1 4 4 4 3 3 6
2 2 2 2 2 2 2 1
2 5 1 3 2 3 2 2
5 6 3 2 1 3 2 5
1 4 2 2 1 2 1 1
2 3 1 1 2 2 2 3
3 3 2 3 4 3 4 3
4 3 2 7 6 6 6 2
Safety Legal_3
3 2
5 2
6 2
2 3
1 2
5 3
4 5
3 3
4 1
4 1
2 1
2 2
5 3
3 2
1 6
5 4
1 3
2 2
3 3
3 6
Rotated Component Matrix(a)
Component
1 2 3
Affordable 0.126 0.313 0.78
Sens_of_ Freedm -0.181 -0.639 -0.107
Maint_Cost -0.116 0.604 0.594
Mans_Veh 0.97 -0.064 -0.006
Powerful 0.964 0.131 0.063
Frnds_Jls 0.945 -0.14 0.03
Ads_Feel_Good 0.971 0.024 0.106
Comfortable -0.262 0.848 0.101
Safety 0.01 0.881 -0.044
Legal_3 0.063 -0.149 0.874
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.
F1 F2 F3
Affordable 0.126 0.313 0.78 Factor Labels
Sens_of_ Freedm -0.181 -0.639 -0.107
Maint_Cost -0.116 0.604 0.594 F1
Mans_Veh 0.97 -0.064 -0.006 F2
Powerful 0.964 0.131 0.063 F3
Frnds_Jls 0.945 -0.14 0.03
Ads_Feel_Good 0.971 0.024 0.106
Comfortable -0.262 0.848 0.101
Safety 0.01 0.881 -0.044
Legal_3 0.063 -0.149 0.874
Macho Image V
1
F1 F2 Comfort Safety
Mans_Veh 0.97 -0.064 0.8
Powerful 0.964 0.131
Frnds_Jls 0.945 -0.14 0.6
Ads_Feel_Good 0.971 0.024
Comfortable -0.262 0.848 0.4
Safety 0.01 0.881
0.2
0
-0.4 -0.2 0 0.2 0.4 0.6
-0.2
F1 F3
Affordable 0.126 0.78
Maint_Cost -0.116 0.594
Mans_Veh 0.97 -0.006
Powerful 0.964 0.063
Frnds_Jls 0.945 0.03
Ads_Feel_Good 0.971 0.106
Legal_3 0.063 0.874
F2 F3
Affordable 0.313 0.78
Comfortable 0.848 0.101
Safety 0.881 -0.044
Legal_3 -0.149 0.874
Factor Labels
Macho Image
Security
Economy
0.6
Attributes
0.4
0.2
Powerful
Ads_Feel_Good
0
-0.2 0 0.2 0.4 0.6 0.8 1 Man's
1.2Vehicle
Friends_Jealous
-0.2
Rotated Component Matrixa
Component
1 2 3 Communality
Affordable .126 .313 .780 0.722
Sens_of_
Freedm -.181 -.639 -.107
0.452
Maint_Cos
t -.116 .604 .594
0.731
Mans_Veh
.970 -.064 -.006
0.945
Powerful .964 .131 .063 0.950
Frnds_Jls .945 -.140 .030 0.914
Ads_Feel_
Good .971 .024 .106
0.955
Comfortabl
e -.262 .848 .101
0.799
Safety .010 .881 -.044 0.777
Legal_3 .063 -.149 .874 0.789
Extraction Method: Principal Component
Analysis.
a. Rotation converged in 5 iterations.
Rotated Component Matrixa
Component
Macho Security Economy
Affordable .126 .313 .780
Sens_of_
Freedm -.181 -.639 -.107
Maint_Cos
t -.116 .604 .594
Mans_Veh
.970 -.064 -.006
Comfortabl
e -.262 .848 .101
.000
.000 .200 .400 .600 .800
-.200
Security Vs Economy
Security Vs Economy
Security Economy 1.000
Affordable .313 .780 .800
Comfortabl
e .848 .101 .600
Safety .881 -.044 .400
Legal_3 -.149 .874
.200
.000
-.400 -.200 .000 .200 .400 .600
-.200
Macho vs Security
acho Im Vs Economy
ecurity Vs Economy