Personal Branding

University of Minnesota - College of Pharmacy

Why Is Personal Branding

Important?
High competition within the pharmacy field means you need to stand out. What makes you unique
and valuable? Your personal brand is apart of your first impression. Your words, presentation and
behaviors give the listener an idea into your core values, passions and achievements.

Develop Your Personal Pitch

Plan and practice your first impression ahead of
time, while also sounding real and unrehearsed.
Know the main points to convey.
How will you accomplish a lasting first
impression?
-- How you act, how you say, and how prepared you
are
-- How do you want to be known and remembered?
Think About
Think of words a company might want you to
- Personal Characteristics associate them with
- Professional Skills -- Research companys you are interested in
- Experiences -- Practice several variations of your speech
- Interests
- Career Focus Why pharmacy?
Formal - 30-45 Seconds
- "Elevator Speech" Strengths Finder
- Career and Internship Fair -- Spring PD1 year CPF
- ASHP Residency Showcase -- Barriers and blind spots
-- How are you using/cultivating your strengths
Informal - more conversational
5 Practices of Leadership Assessment

CV
 Personal Branding
University of Minnesota - College of Pharmacy

The Basics
Your Brand is
Putting it all together. Use this as a guide to build your More Than
own personal pitch. Remember to make this unique to Your Words:
YOU!
Body Language
My name is ____. I am (current year in program, specific area of study, or Eye Contact
Tone/rate of speech
title). I am passionate about (insert values, interests, expertise). Currently, I
Conduct throughout
am (area of career search and specialty). I am hoping to learn/meet/share event
(desired information).

After Your Interaction, Consider Social Media

Follow up Are your posts representing your
personal brand?
It is on you to follow up!

- Like and follow companies and professionals that

Get business cards match your values, interests and career goals
Connect on LinkedIn - Virtual Networking
-- Review your summary - Promote yourself by reposting and commenting
-- Does it connect to the brand you established on content that relates to your personal brand
Thank you emails for EVERY networking
interaction
--Complete within 1 week of your interaction
Resources
Request additional meetings (informational)
-- Phone, in-person, coffee shop, Skype, etc
Be persistent
-- "Respectful yet Relentless"
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-- How is your brand demonstrated?