Lena Luciani
PERSONAL STATEMENT
CONTACT
(704)-301-2634
lena.luciani1@gmail.com
linkedin.com/in/lenaluciani/
lenaluciani.weebly.com
EDUCATION
Bachelor of Arts (Hons)
in Business Management
(International Business)
University of Derby - Barcelona
2016-2019
GPA: 3.2
SKILLS
Creative Problem Solving
Business Innovation
Budgeting & Forecasting
Branding & Identity
Marketing Analytics
Multimedia Platforms
Multilingual
Piktochart
Microsoft Office Applications
Adobe Suite
iMovie
INVOLVEMENT
Dancer at the Charlotte School
of Ballet:
August 2007 - October 2015
Volunteer at the Ronald
McDonald House:
August 2015 - May 2016
I am an innovative business student ma joring in Business Management with
a concentration in International Business from the University of Derby at
the EU Business Barcelona campus. I have been recognized by my co-
workers for quickly understanding a brand’s vision, developing creative
content, and producing top tier work. These traits are demonstrated
through my passion for video editing. I am also strong in forecasting,
analyzing, and benchmarking data within multiple media platforms.
EXPERIENCE
Marketing Intern Charlotte Center City Partners
May 2018 - August 2018
• Helped plan the Carolina Cookie Crumble event by organizing
contestants, judges, and designed marketing content
• Created social media for Center City events such as the Star Spangled
Spectacular, Uptown Crawl, Firefighters Breakfast, Summer Pops, Make
Music Day, and the Carolina Cookie Crumble
• Helped launch Charlotte’s Music Everywhere initiative by creating the
social media voice and brand
CEO & Founder Lucci Macarons
November 2015 - Present
• Founded and personally financed a $500+ Lucci Macarons pastry
business specializing in baking, pricing, and shipping home-made
macarons to local customers
• Digitally promoted the company via multimedia platforms including
Instagram, Facebook and Direct messaging
• Created a detailed pricing sheet in excel outlining cost of goods,
business expenses, shipping & handling, and the $0.50+ break-even
price per macaron
• Planned and forecasted for future growth given the company’s rapid
scalability, and positive client feedback and responses
Greeter Bricktop’s
August 2014 - August 2017
• Responsible for an array of duties at a $7.2 million in sales restaurant
chain: greeted and seated guests, cleaned tables, ran food and drinks,
and took phone calls for reservations and customer requests
• Gained experience and insight on collaborating with co-workers and
managers, and working in a team-built setting
• Learned the importance of high quality customer service and how that
can increase a brand’s image
• Selected to be lead greeter directing and supervising greeter staff
• Recognized as a high performing employee and selected to train new
greeters
Marketing Intern FatCat Strategies
July 2015
• Developed a fundamental understanding of the day-to-day operations
of the $550 thousand marketing firm, Fat Cat Strategies
• Generated client website content by assisting the Partner and Manager
of Operations to collect and organize relevant photos and text
• Gained exposure to the daily tasks of graphic designers, including the
complex thought process behind creating a visual representation of a
client’s vision