ABSTRACT

Halal, hallal, halaal or ‫ حالل‬ḥalāl is an Arabic word means permissible, alludes to

what is allowable or legal in customary Islamic law. Due to increasing awareness

among Muslim consumers to consume Halal in every part of their life, Halal

cosmetics and personal care industry is in attention of the world now. Aims: The

aim for this study is to find whether knowledge and religiosity influence an

intention of Halal cosmetic products among community in Baling, Kedah.

Conclusion: About 384 respondents had been chosen in answering this

questionnaire among community in Baling. After the data had been collected, it

was analyze by using SPSS version 16.0 in order to determine the objective and

the hypothesis for the research. The result found that, the objective and

hypothesis of the research are significant and accepted. For the future

researcher, they can continue on the research on intention of Halal cosmetic

products in other area while for the manufacturer, this study may help them on

producing Halal cosmetic.