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CALO-OY, MARIETONI C.
technology. Along with the convenient effects of global modernization comes an impediment that
burdens a great percentage of the population. Car prices in the Philippines significantly drop
making it easier for Filipinos to possess a supposed to be luxurious item. The increasing number
of vehicles induces pressure on traffic movements thereby creating a dilemma that affects the
lifestyle of every citizen utilizing the road. Manual data gathering to solve this issue involves
numerous hours and requires intensive labor. The study takes advantage of the favorable effects
of modernization to help alleviate its detrimental effects. Hence, using an advanced tool like
Geographic Information System (GIS) will make data gathering, manipulation and analysis less
difficult. This study aims to analyze traffic condition along M.J. Cuenco Ave., Cebu City using
Arc-GIS computer software. This allows data variables to be displayed in a manner that can be
easily interpreted.
This study will conclude with the presentation of the computed data gathered from raw
vehicular count that the road segment from the intersection of M.J Cuenco Ave – Gen. Maxilom
Ave. to M.J Cuenco Ave. – Juan Luna Ave. has a moderate to heavy flow of traffic. Along with
the pointed factors that affect the flow of traffic along the segment, recommendations will be laid