Republic of the Philippines

BULACAN STATE UNIVERSITY

COLLEGE OF BUSINESS ADMINISTRATION
Bustos Campus
Bustos, Bulacan

SURVEY QUESTIONNAIRES

As part of undergraduate Thesis Writing II in Bulacan State University Bustos Campus

we, the Bachelor of Science in Business Administration major in Marketing Management

are conducting a survey that investigates/needs information on “Oink oink Goes Online:

Social Media Marketing and Backyard Piggery Market Performance in Bustos”. We

appreciate your contribution in part of completing the necessary information. Any details

obtained in connection with this study that can be identified with you will remain

confidential.

Thank you very much for your time and effort.

Truly yours,

KATHERINE B. ALAGDON

HANNAH FAYE M. BAYLON

BEA PATRICIA S. BOYDON

CHRISTIAN B. FLORES

Noted by:

MA. ANTONETTE M. TOMAS, DBA

Thesis Instructor

JUANITO TONGCO
Thesis Adviser
 I. Customers’ Perception on Social Media as Marketing Platform

Name (Optional): ________________________________________________________

Location (Particular): ____________________________________________________

Age: ________

Gender: ________

Direction: Put a check on the column that best describe your perception on social media

as marketing platform using the following scale:

1 Strongly Disagree

2 Disagree

3 Agree

4 Strongly Agree

4 1
3 2
Indicator Strongly Strongly
Agree Disagree
Agree Disagree
BUYING PREFERENCE
1. I find it easy to buy products
through the use of social media.
2. I prefer searching for the stores
online and connect it since prices
of good are more negotiable.
3. I rather buy products posted on
buy and sell group than in
physical stores.
4. I prefer on product referred by a
friend online.
5. Social media provides consumers
a better and more comfortable
shopping experience.
ACCESIBILITY BROUGHT BY AN
ONLINE PLATFORM
6. Social media offers more product
and choices.
 4 1
3 2
Indicator Strongly Strongly
Agree Disagree
Agree Disagree
7. Social media lets the customer to
have effortless and time-efficient
product-search.
8. Social media allows reaching a
greater number of customers
easily.
9. Social media communication is
more inexpensive than traditional
communication methods such as
sending mail and printing
brochures.
WILLINGNESS TO ENGAGE AND
BUY PRODUCTS THROUGH
SOCIAL MEDIA
10. Social media is an effective way
to reach me as costumer when it
comes to the Backyard Piggery.
11. I am more likely to buy products
through the information I
received from social media.
12. Social media gives information
about the status of marketing
campaign.
13. Social media gives idea of how
can the businesses grows with
traffic, leads, and sales.
14. Social media allows changing or
modifying marketing campaigns
for improved delivery of the
desired results.
FACTORS INFLUENCING ONLINE
BUYING DECISION
15. Legitimacy and authenticity of
an online seller’s account or
page.
16. Creative online posters and
advertisement.
17. Information and prices are
shown on seller’s account or
page.
18. Active updates and frequent
posts.
 4 1
3 2
Indicator Strongly Strongly
Agree Disagree
Agree Disagree
19. Positive feedback from
customers.

II. Interview Questionnaire for Backyard Piggery Owners

Name (Optional): ________________________________________________________

Address (Particular): _____________________________________________________

Number of Years of Existence: ____________

Gender: ________

1. Is there a significant in the level of consumer engagement involving the use of social

media compared to the traditional selling?

2. Is there an increase in the sales after using social media as a market platform? Does the

use of social media help in boosting sales?

3. Is it easier to sell your product using social media compared to traditional selling?

4. Is there any problem that occurred while consumer engage in social media?