thirtieth floor

petro-canada west tower

Suite 3000
150 6th Avenue SW
Calgary, Alberta
T2P 3Y7
t 403.770.4900
f 403.232.8996
williamjoseph.ca

WILLIAMJOSEPH

ALLOW US TO INTRODUCE OURSELVES.

We are WILLIAM JOSEPH, an Integrated Marketing

Communications firm that is making a difference.

WILLIAM JOSEPH is dedicated to unleashing the

possibilities of what powerful marketing and
communications can do for you. Time and time
again, we have helped our clients stand out in a
crowd where it is sometimes difficult to be
noticed among a multitude of information and
images.

Our philosophy is to use our industry expertise,

unique skills, unbiased objectivity, and comprehensive
approach to produce results that persuade your
“Nothing
is constant,
nothing ever is;
customers to stand up, take notice and, most
importantly, act.
is a chasm
“
between the two
We invite you to find out how WILLIAM JOSEPH of possibilities
can turn what appears to be a chasm between
you and your customers into a bridge of lasting
opportunities. We hope that the following will give
you an overall picture of what we offer, who we
are, who we serve and what we can do for you.
thirtieth floor
petro-canada west tower
Suite 3000
150 6th Avenue SW
Calgary, Alberta
T2P 3Y7
t 403.770.4900
f 403.232.8996
williamjoseph.ca
WILLIAMJOSEPH
OUR SERVICES
Strategic Planning
When it comes to understanding how to introduce
a new product, manage growth, or adjust to
changes within your company, WILLIAM JOSEPH
can help you to create a strategic plan to ensure
future success. Our corporate strategists have the
training, expertise and tools for developing the right
solutions and tactics to meet your organizational
goals. They take the time to understand your
markets, the competition and other factors that
will contribute to a strategic plan customized
specifically to suit your needs.
Consumer Research
Determining how and why your customers make
their decisions can maximize your advertising
campaign. By understanding your target audience
and their needs through demographics, psycho-
graphics and geographics, for example, you
can appropriately direct your marketing efforts.
Whether the research method is questionnaires,
surveys, interviews, focus groups or analyzing
historical data, WILLIAM JOSEPH can asses
your market segments and recommend the most
suitable tactics for effectively reaching them.
Media Services
Using our knowledge of the industry and decision
makers, WILLIAM JOSEPH creates a media plan
that combines both traditional and non-traditional
media. This may include TV, radio, print, elevator
message boards, websites, or movie ads, to
name a few. We also conduct a cost benefit
analysis to determine the best method to reach
the public through media channels such as news
releases, public service announcements, news
conferences or one-on-one interviews. The result
is a strengthening of your relationship with the
media made possible by a solid communications
strategy.
Public Relations
Relating to your public audience is
an age-old communications function.
Understanding their attitudes, responding to their
issues and earning their acceptance are all
challenges facing organizations today. At
WILLIAM JOSEPH, we have the ability to create
strategies and tactics relating specifically to your
company and the public. To ensure that you are
able to respond quickly when the need
arises – whether it’s a news release, public service
announcement, or media kit – we can be ready
to produce credible, influential and relevant
messages suited to reflect your company’s objectives.
Creative Services
At WILLIAM JOSEPH we are fully committed
to creating new solutions that effectively
and strategically capture the public’s
imagination. Whether it is a concept
development that starts with some initial
pencil sketches, photo manipulation or
illustration design, our creative department
does not follow the status quo. Brand
development, brochures, billboards, web
sites, corporate videos and television ads
are typical projects in our shop. If you want
your target audience to sit up and take notice,
be sure that it is a WILLIAM JOSEPH design.
Web Communication
Web communications must convey the
appropriate message and remain consistent
with your overall brand strategy to be
effective. That’s why our creative team and
our strategists work together on your web
project. The result is a website that is
graphically pleasing and easy to navigate.
We not only make sure that your website is
consistent in design and messaging with
your other marketing tools, we make it
memorable! WILLIAM JOSEPH offers
website marketing solutions, such as instant
traffic packages, database management
and search engine optimization, to help
achieve the best results from your website.
Event Management
WILLIAM JOSEPH will take your event
from concept to implementation by creating a
plan that defines all elements from room
bookings to catering. We also develop web
and print marketing, media relations,
speechwriting, presentation production and
event evaluation. Trade shows, conferences,
product launches, annual general meetings,
festivals and fund-raising galas are all
within our creative and imaginative scope.
You do not have to worry about a thing
because we will make sure that all aspects of
planning your event are covered.
Interactive Media
If your message needs an interactive medium
such as a PowerPoint presentation, a
corporate video, or a CD-ROM, the team at
WILLIAM JOSEPH can take your words and
vision and bring them to life. Whether it’s
through animation or a complete video
production, we can strategically and
creatively make your marketing jump off
the page, sing the right tune, feel your
passion and evoke action. The outcome is
an interactive marketing piece that
incorporates your branding and messages
to reach your audience in the boardroom, at
a tradeshow or wherever you need to make
a dynamic impact.
Fund Development
Effective planning is the key to all successful
fund development efforts. That means knowing
your organization, your objectives and the
communities you serve, for not only this year
or next, but also well into the future. For the
professionals at WILLIAM JOSEPH, successful
planning means helping your organization
develop a compelling vision for the future.
So before a single contact is made or a
dollar is raised we spend the time to get to
know your organization, perhaps even
better than you do. Only then can be begin
to work together to affect the long-term
success of your organization and its future
impact on your community.
Perception Management
Did you know that the correlation between
your customer’s perception and their buying
behaviour could have an effect on your
bottom line? At WILLIAM JOSEPH, we have
the capability to analyze your customer’s
behaviour, review your current situation,
determine the link between all elements and
then put forward a strategy to ultimately
achieve a meaningful image of your
organization. We bring in an image
consultant who works with you to bring out
the best of who you want to be in order to
make your perception a reality.
thirtieth floor
petro-canada west tower
Suite 3000
150 6th Avenue SW
Calgary, Alberta
T2P 3Y7
t 403.770.4900
f 403.232.8996
williamjoseph.ca
WILLIAMJOSEPH
OUR TEAM
Passion and Personality. At WILLIAM JOSEPH we
believe people make the difference. Each idea
that we create is nurtured and developed by
positive people who believe in the extraordinary.
WILLIAM JOSEPH has built a team and
clientele based on a foundation of respect. We
believe that everyone has ideas, and that an
exceptional campaign stems from a series of
brainstorming ideas. It’s having the great ideas
emerge that’s the real skill. That’s why we work
together with our staff and clients to bring out
the great ideas in all of us.
Nothing is constant; nothing ever is. Whether it
is finishing a degree or jetting off to a foreign
land, our staff is continually expanding their
perception of reality. Life is the greatest
teacher of all.
Ryan Townend, CEO
From the start of his career, Ryan always knew
that he wanted to work in advertising and
made his career decisions based on a path to
make that dream a reality. Anyone who knows
Ryan knows that with his passion and
personality, anything is possible; so it was no
big surprise when he decided to launch his
own advertising agency.
Ryan has a degree in Commerce, majoring in
Marketing. He has managed strategic
marketing, fund development, event planning,
public relations and media relations in the
not-for-profit sector. As well, he has been
involved in sales and new business development
in the media world. Contributing to that
experience, he has also spent a number of
years expanding the service offerings for a
national print firm. They say you are a product of
your experiences. Ryan has done it all – first hand.
At WILLIAM JOSEPH, Ryan manages the sales,
marketing and strategy divisions of the firm.
His expertise includes strategic marketing
communications, media relations and perception
management.
Tim Beingessner, COO
Tim knew that the Calgary market was ready
for WILLIAM JOSEPH and he was just the
person to make the launch of a new advertising
concept happen. With his prior knowledge
gained from operating his own business, and
his extensive experience in the print industry
and as a consultant, Tim was able to set
WILLIAM JOSEPH onto the path of success.
Tim started in the newspaper industry in
graphic design and paste-up. He worked his
way up through the ranks for some 20 years
until he was promoted to Operations Manager
where he supervised the front end, pre-press,
the press room, bindery and digital print
divisions of the firm. At the same time, Tim
started his own small business that he
operated successfully for 14 years while still
working full time.
Tim currently manages the finance and
operations divisions of WILLIAM JOSEPH and
oversees the creative department. His areas of
expertise include project estimating, project
management, supplier outsourcing and print
management.
Sharon Barwick, Account Executive &
Events Producer
Sharon comes to WILLIAM JOSEPH with a
diverse background and experience gained
through a number of years in various
industries. She started her career in the field
of medicine where she advanced from a
Medical Research Consultant to being the
Manager of the Research Facility at the
University of British Columbia. After a stint
as a professional actress in numerous
television commercials, stage and film,
Sharon launched into her business career
by the mid-1990’s.
Sharon’s entrepreneurial flair was the
driving force behind her success as a
business owner for 10 years. She completely
understands the financial and marketing
needs of a business owner/manager as a
result. Her expertise in problem solving,
planning and organizing contributes
greatly to her dual role at WILLIAM JOSEPH
where Sharon is both an Account Executive
and Event Producer.
In managing accounts, Sharon is skilled at
handling client concerns and providing
them with creative solutions. As an Event
Producer, she excels at designing highly
successful, dynamic functions of any size.
Her ability to be flexible with meeting and
exceeding clients’ expectations makes
Sharon an essential member of our team.
Liz Balletto, Project Manager & Producer
Liz has an extensive background in
television production including corporate
videos, commercials, and radio spots. She
began her career in theatre in Ontario. After
realizing that her interest was in the field of
television, she moved into the industry as a
Production Assistant. Her role evolved over the
12 years that she spent in the industry - from
PA to script writing, producing corporate
videos and directing T.V. programs.
For the 2 1/2 years before joining WILLIAM
JOSEPH, Liz was involved in creating behind
the scenes videos, and promotional radio
and video material for an independent film
company. Liz’s role as a project manager
while she was with that company gave her
the opportunity to learn first hand how to
effectively coordinate the varying needs of
everyone involved in a project – from clients
and co-workers to suppliers. This has
enabled Liz to provide a valuable
contribution to WILLIAM JOSEPH as a
Project Manager and Producer.
Liz’s areas of expertise involve working with
the team to solve problems, create ideas and
meet multiple project deadlines. Her production
and administrative skills contribute greatly to
ensuring operations for our clients run as
smoothly as possible. She successfully assists
clients in achieving their vision by working with
the creative team to make it all happen.
Toni Guffei, Strategist
Toni is our lead strategist. She has more than
12 years of experience in marketing and
management. After finishing a degree in
Economics at the University of Alberta, Toni
commenced her career in the transportation
industry as a Statistical Analyst. Before long,
she moved over the marketing department
where she realized her passion for marketing
and communications.
By 1995 she was ready to expand her
knowledge and ventured out on her own as
a management consultant in the field of
marketing and strategy development, while
completing an MBA at the University of
Victoria. Since then, Toni has gained a great
deal of experience working in a number of
industries including education, finance,
food, transportation, retail, technology,
tourism and the arts. Her ability to quickly
assess business circumstances and identify
client needs enables Toni to consistently
provide valuable, strategic solutions with the
highest level of integrity.
Toni’s areas of expertise include business and
marketing audits, competitive assessments,
corporate positioning, marketing plans,
strategic development plans, marketing
research, communications plans, publicity
plans, public relations, sales plans, advertising
plans, and media planning and buying.
Bev Shaw, Strategist
Before joining the WILLIAM JOSEPH team,
Bev worked for some of Alberta’s largest
corporations where she had the opportunity
to finely hone her communications skills.
Throughout her career, Bev’s roles have
become increasingly more challenging in
the range of communications issues that she
has taken on. This has contributed greatly to
her exceptional ability to deliver effective
solutions to our clients.
Bev started her own consulting firm where
she has provided marketing communications
services to a variety of clients. Since then,
she has found the appeal of working as a
part of WILLIAM JOSEPH’s dynamic team
the right fit for her. Bev is currently a
member of the International Association of
Business Communicators (IABC) and also
serves as the Calgary Chapter’s Co-Director
of Marketing.
Bev’s areas of expertise include strategic
planning, public and media relations,
copywriting, consumer research and event
management.
Cathy Stevenson, Designer
Cathy is our creative genius. She is a grad-
uate of Grant MacEwan with a diploma in
Design and Digital Media, and holds a
Bachelor of Fine Arts Degree from the
University of Alberta. Throughout her
professional career Cathy has worked both as
a graphic designer and a commissioned artist.
Although she spends her work days at
WILLIAM JOSEPH, Cathy continues to be
very active in the arts. She is a member of
the Night of Artists, a collective of 100 plus
artists across Western Canada who are
sponsored by the CBC. In addition to
participating in the collective’s yearly shows
that include her own series of large mural
creations, Cathy is involved with leading
children’s art workshops. Contributing to her
learned skills in composition, color and
design, Cathy also has developed experience
in creating graphic representations using 2D
and 3D applications.
Cathy’s areas of expertise combine the
classic arts and digital media to include logo
design, corporate branding, illustration,
layout and color theory.
Steven Tulissi, Designer
Steven’s educational background includes
an Applied Degree in Communications, with
a major in Electronic Publishing from Mount
Royal College, and a diploma in Print
Management Technologies from the
Southern Alberta Institute of Technology.
Steven’s interest in computers and design
was sparked during the time that he spent
overseas, while living in Kuwait in the mid
1990’s. Since that time, he has been building
web solutions that exceed his clients’
expectations. In his spare time, Steve and his
two business partners own Core-upt
Records, a Calgarian record label that
supports Canadian talent.
At WILLIAM JOSEPH, Steven is an integral
part of the interactive and web divisions.
Whether it is setting the goals and objectives
for a website, developing the site architecture
or programming and testing, Steven’s
passion and expertise is evident throughout
each project he is involved in.
Steven’s area of expertise includes web
development using HTML, Javascript, CSS,
XML, ASP, PHP, Mysql, Actionscript and Flash.
Val Buiac, Software Engineer
Val is our data management expert who
works with the creative department to
develop the back-end of a client’s website.
He has acquired a Bachelor degree in
Computer Science and a Master degree in
Petroleum Engineering. His experience
includes ten years of working with data
management and five years with interface
development in a web environment.
During the first part of his career, Val
performed integrated studies for oil and gas
reservoirs in England, Nigeria, Romania
and the United States where he combined
his petroleum engineering knowledge with
data management techniques. Val has since
been designing, developing and deploying
databases for the past ten years. He works
toward assisting clients create and complete
their data warehousing and data mining
projects.
Val currently uses ColdFusion, ASP, HTML,
VB.NET, XML and ASP.NET languages. He
also is adept at development in SQL Server
2000, Oracle, Access, 4D, Andi database
development and management environments.
Other tools that he uses on a regular basis
include Macromedia Dreamweaver and
Fireworks, Flash, MS FrontPage 2000, GoLive,
PhotoShop, Visual Studio and .NET studio.
thirtieth floor
petro-canada west tower
Suite 3000
150 6th Avenue SW
Calgary, Alberta
T2P 3Y7
t 403.770.4900
f 403.232.8996
williamjoseph.ca

WILLIAMJOSEPH

OUR CLIENT LIST

• Alberta Jubilee Auditorium Foundation • Holiday Inn

• ATCO Mainstream
• BKDI Architects
• Brookfield Properties
• Business Development Bank of Canada
• Calgary Artwalk Festival Society
• Calgary Chamber of Commerce
• Calgary Educational Safety Society
• Canadian Cancer Society
• Canadian Institute of Geomatics
• Canadian Thoroughbred Horse Society
• Carol Marshal Travel
• Century 21
• CRESA Partners
• Cornwall Dental
• Enviro-Test Laboratories
• Evosha
• Family Leisure Centre
• Genesis Land Development
• Hawk Craft Custom Home Builders
• Jubilee Auditorium
• Jubilee Auditorium Foundation
• Kinetix Wireless
• Marksmen Resources LTD.
• McCrum’s Office Furnishings
• Northland Village Mall
• Oxford Properties
• Paul Kuhn Gallery
• Silver Shows
• Standard Parking
• Teilhard Technologies
• Totally Tropical Interiors
• Triangle Gallery of Visual Arts
• TRIMAC Transportation
• University of Calgary
• Victorian Order of Nurses
• Waveform Energy
• Wish Upon A Star Gala
• Zu Hair Salon
thirtieth floor
petro-canada west tower
Suite 3000
150 6th Avenue SW
Calgary, Alberta
T2P 3Y7
t 403.770.4900
f 403.232.8996
williamjoseph.ca

WILLIAMJOSEPH

OUR COMMUNITY INVOLVEMENT

• Every year, we engage in an activity that

brings us the reward of being involved with
people who need the type of help that we
can provide. For this year, we are pleased to
be a part of Brookfield Properties’ Wish
Upon A Star Gala.

The Make a Wish Campaign grants the wishes

of children with life-threatening illnesses to
enrich the human experience with hope,
strength and joy. This is the largest wish-granting
organization in the world, with affiliates in
27 countries, and it has been nominated as
one of Canada’s top 5 charities.

At WILLIAM JOSEPH, we believe in contributing

to our community in a meaningful way
“Nothing
is constant,
nothing ever is;
and the Make a Wish Campaign gives us “
that opportunity. between the two
• This will be our second year as contributors
is a chasm
to the Small Business Week – an annual of possibilities
event that is organized primarily by the
Calgary Chamber of Commerce. Our
involvement includes providing marketing
and promotions expertise that has enabled the
event to be more accessible for businesses in
the local community. We are dedicated to
helping other companies be successful, and
Small Business Week provides us with the
perfect opportunity to give back to the
business community.
thirtieth floor
petro-canada west tower
Suite 3000
150 6th Avenue SW
Calgary, Alberta
T2P 3Y7
t 403.770.4900
f 403.232.8996
williamjoseph.ca

WILLIAMJOSEPH

REFERENCES

Rita Ivanco, Marketing Coordinator Nikki Croft, International Marketing

Brookfield Property Management & Recruitment
327, 111 5th Ave SW University of Calgary
Calgary AB T2P 3Y6 2500 University Drive NW
(403) 213-5351 Calgary AB T2N 1N4
(403) 220-4062
Susan Bennett, Executive Director
Jubilee Auditorium Philip Doublet, Director Sales of Marketing
1415 _ 14th Avenue NW Teilhard Technologies
Calgary AB T2N 1M4 217, 11625 Elbow Drive SW
(403) 297 8000 Calgary AB T2W 1G8
(403) 251-3007 ext 227

CONTACT

Contact: Ryan Townend, CEO

E-mail: r.townend@williamjoseph.ca
Website: www.williamjoseph.ca
Telephone: 403.770.4900
Fax: 403.232.8996
thirtieth floor
petro-canada west tower
Suite 3000
150 6th Avenue SW
Calgary, Alberta
T2P 3Y7
t 403.770.4900
f 403.232.8996
williamjoseph.ca

WILLIAMJOSEPH

REFERENCES

Rita Ivanco, Marketing Coordinator Nikki Croft, International Marketing

Brookfield Property Management & Recruitment
327, 111 5th Ave SW University of Calgary
Calgary AB T2P 3Y6 2500 University Drive NW
(403) 213-5351 Calgary AB T2N 1N4
(403) 220-4062
Susan Bennett, Executive Director
Jubilee Auditorium Philip Doublet, Director Sales of Marketing
1415 _ 14th Avenue NW Teilhard Technologies
Calgary AB T2N 1M4 217, 11625 Elbow Drive SW
(403) 297 8000 Calgary AB T2W 1G8
(403) 251-3007 ext 227

CONTACT

Contact: Sharon Barwick, Account Executive

E-mail: s.barwick@williamjoseph.ca
Website: www.williamjoseph.ca
Telephone: 403.770.4900
Fax: 403.232.8996