Professional Documents
Culture Documents
ACKNOWLEDGEMENTS
1
Strategic Planning in Non-Business Organisations
2
Strategic Planning in Non-Business Organisations
TABLE OF CONTENTS
TOPIC PAGE NO
INTRODUCTION 4–9
ABOUT NASEOH 10 – 21
ABOUT SPASTICS SOCIETY 22 – 31
SWOT ANALYSIS OF NASEOH AND 32 - 33
SPASTICS SOCIETY
ABOUT SMILE 34 – 40
ABOUT HELP AGE INDIA 41 – 46
SWOT ANALYSIS OF SMILE AND 47 – 49
HELP AGE INDIA
CONCLUSION 50
Definition of strategy
3
Strategic Planning in Non-Business Organisations
Features of strategy
STRATEGIC PLANNING
4
Strategic Planning in Non-Business Organisations
Brief history
In 1970 the world economy was going through a crisis, the energy crisis,
inflation that reached its hilt, economic stagnation. Thus companies
henceforth could not depend on the simple methods of planning projections.
They had to think of something new and innovative. Thus conventional long
range planning was substituted by strategic planning. This resulted in the
birth of the concept strategic planning.
Definition
Objective
The main objective of strategic planning is to help the company to select and
organize its businesses in such a way that the company will remain healthy
and fit in spite of all the unexpected upsets that occur in some product lines
and specific businesses.
Importance
• Strategic planning does not predict the future but for a manager it –
Assists in coping effectively with all future emergencies and
contingencies.
• Provides an early opportunity to rectify inevitable errors.
• Helps in making the correct decisions at the right time.
• Focuses on what actions to take in order to mould the future as
required.
5
Strategic Planning in Non-Business Organisations
going.:
7. Provides clearer focus of organization, producing more efficiency and
effectiveness
8. Bridges staff and board of directors (in the case of corporations).
9. Builds strong teams in the board and the staff (in the case of corporations)
10. Provides the glue that keeps the board together (in the case of
corporations)
11.Produces great satisfaction among planners around a common vision
12. Increases productivity from increased efficiency and effectiveness
13. Solves major problems
6
Strategic Planning in Non-Business Organisations
The time to articulate mission, values, and vision is now - at the outset of an
organization's life, if possible, and at the first opportunity if the organization
7
Strategic Planning in Non-Business Organisations
is already underway. Each element has its distinct characteristics and role in
organizational life:
• MISSION is the raison d'etre for an organization i.e. why it exists. The
original founders' intentions - what they wanted to achieve by starting
the organization - must be reexamined and refreshed periodically if an
organization is to remain dynamic.
NON-PROFIT ORGANISATIONS
8
Strategic Planning in Non-Business Organisations
Most jurisdictions have laws governing the setting up, running, and reporting
requirements of these organizations. In many aspects they are similar to
business entities though there are often significant differences. Both non-
profit and for-profit entities must have board members, steering committee
members, or trustees who owe the organization fiduciary duties of loyalty
and trust.
NASEOH
National Society for Equal Opportunities
9
Strategic Planning in Non-Business Organisations
Introduction
NASEOH has its headquarters and center at Chembur, Mumbai and attends to
the needs of the large populations in Mumbai and other districts of
Maharashtra. It has been able to instill a feeling of confidence and courage in
the many children who are born poor and are physically & mentally disabled
at birth or later by accident or illness. One of the principal mandates of the
organization is to equip these handicapped with skills and education that will
enable them to aspire and manage employment and businesses and be self-
reliant.
Among the various programmes that NASEOH has initiated to rehabilitate the
disabled are:
Education
NASEOH is committed to assist the disabled in their education. The Falguni
Learning Center for special children under 6 years of age supports integrated
education for the hearing impaired and school going disabled children with
books, uniforms and other necessities. NASEOH has been successful in
integrating a number of hearing impaired children to able-bodied schools as a
result of this programmed.
Vocational Training
The Smt Kamla Mehta Naseoh's Vocational Training Center for the Disabled
provides training and hands-on work to the disabled over 18 years in various
trades that can provide employment. These include Light Engineering,
Tailoring, Woodwork, Fabrication, Composing, Printing, Bookbinding,
Assembly, and Typing & Computer Competencies. Also included are courses
in pottery, ceramics, gardening, beauty & hairstyling. Through these skills,
NASEOH hopes the disabled will be able to get employment in business &
industry. It tries to place these people in stable jobs that provide basic
income and satisfaction.
10
Strategic Planning in Non-Business Organisations
Placement
Placing the disabled in open & self-employment is a challenging task.
NASEOH has employed disabled as machinists, typists, telephone operators,
assemblers, helpers, photocopier operators, clerks, tailors, lab attendants,
peons and many more such dignified occupations.
Self Employment
NASEOH helps the disabled with interest free loans to set up self-employment
and assists them to get opportunities such as Telephone Booths from the
government. It also finds donors to provide qualified disabled with equipment
& resources like tailoring machines, goats, etc which they can use for self-
employment.
MISSION
11
Strategic Planning in Non-Business Organisations
VISION
12
Strategic Planning in Non-Business Organisations
PLANNING OF SERVICES
1. Health and Prevention: As we know that slums cover more than 50%
area of Mumbai city. Therefore it is extremely essential to address the
slum dwellers on areas of concern like personal hygiene, literacy, proper
sanitation etc. in order to prevent the spread of diseases and physical
disabilities like polio NASEOH follows the following type of plan:
• It divides the city into various civic wards and then goes into slum
areas of the respective civic wards and conducts a survey on the
number of physical disabilities in the slums. They also conduct
surveys on the prevalence of various communicable diseases. Then
they focus their attention on the prevention of these disabilities.
1. To identify the children 'at risk' treat them medically to prevent the
onset of disabilities
2. To arrest the disability by corrective surgery.
3. To educate the community on the importance of preserving health and hygiene.
Core Values
13
Strategic Planning in Non-Business Organisations
To ensure continuity of the skills taught at the Falguni Centre, the child's
mother (or any close relative looking after the child) is an integral part of the
learning process. The education addresses both the needs of the student, and
14
Strategic Planning in Non-Business Organisations
3. Vocational Training: In this service the disabled are provided free "on-
the -job" training in various departments of their Vocational Training
Center, to keep them in tune with the changing economic and
employment scenario. They operate with following objectives:
To meet the above objectives focus on the training has been arranged on the
basis of
f. Pottery
15
Strategic Planning in Non-Business Organisations
4. Aids and Appliances: Technical aids, which are called as tools of living,
are the important devices to assist the persons with disability in their
mobility. NASEOH meets this much needed necessity, through its "Aids
and Appliances Fabrication and Fitting Centre", where Triweelers,
Wheelchairs, Jaipur prosthesis, Calipers and Braces, Surgical Shoes,
Crutches etc. are fabricated and fitted as per the needs of the individual
disabled beneficiaries.
Advocacy and Awareness are two terms of the same coin. Taking the
initiative, NASEOH advocates disabled to lift their self-esteem, by grasping
various courses of actions devised for them. Advocacy then moves into its
next phase of Awareness. Aware of his or her basic rights and privileges, a
disabled person takes charge of his life to move with confidence in the
society.
16
Strategic Planning in Non-Business Organisations
out to be more than, that envisaged when a disabled himself advocates to his
fellow colleagues.
PROJECT PLANNING
CBR-Rural
17
Strategic Planning in Non-Business Organisations
The situation for disabled people living in villages is even more challenging,
as they lack access to programs and institutions that can help them integrate
into society. This effectively limits the rural disabled from improving their
standard of living.
CBR-Urban Slums
18
Strategic Planning in Non-Business Organisations
RESOURCE PLANNING:
1. Fund Raising: NASEOH has been launching regular collection drive in the
schools. Competition known as the collection emperor to present King and
Queen and Prince and Princess are organized through this competition.
NASEOH has been able to raise around 80,000 a year.
The children of schools extending their helping hand are felicitated every
year in a befitting manner. Society also organizes fund raising
programmes eminent artists are invited to give their performance in Aid of
NASEOH. Society collect money by way of advertisements, sponsorship,
banners.
19
Strategic Planning in Non-Business Organisations
ALLOCATION/APPLICATION OF FUNDS:
Source of Funds:
34% of the funds come through voluntary contribution in cash and kind
20
Strategic Planning in Non-Business Organisations
Application of funds:
9% on depreciation.
2% on food subsidiary
2% on placement support
1% on education.
NASEOH is an organization one of its kinds which not only looks after the
disabled but also helps them get equal opportunities in our open society. If
this organization is given enough support and encouragement then it really
change the world of the disabled and help them live a fun-filled life provided
our society as whole comes together to support such a cause and accept
such people and give them enough and equal opportunities to help stand up
on their own and live with pride.
21
Strategic Planning in Non-Business Organisations
Introduction
Before the year 1972 very little was known about this complicated
disorder called Cerebral Palsy in India. The main reason for such a
state was ignorance.
History
DR.Mithu Alur, following the birth of her daughter Malini, founded the
spastics’ society of India in Bombay on October 2nd 1972. The main aim of
the society was to alert the nation to the needs of children with cerebral
palsy and to render services in the area of education and treatment to such
children. Smt. Nargis Dutt became the first patron of the society in 1973 and
after her demise her husband Mr. Sunil Dutt took up her work. Initially it
provided education and treatment services gradually broadening its scope to
teacher training, vocational training of young adults, advocacy and
awareness, support for parents and other professionals.
Organisation
22
Strategic Planning in Non-Business Organisations
The late Prime Minister Smt. Indira Gandhi responded positively and provided
premises in Colaba, Mumbai, to start the first ever school in the country for
spastic children. The society set up the first ever school in India for children
with cerebral palsy at Colaba in 1973. The school provided education and
treatment facilities under one roof and commenced with three children-
Malini, Farhan, Imtiaz
Growth
Centres
Volunteers
Services
23
Strategic Planning in Non-Business Organisations
24
Strategic Planning in Non-Business Organisations
25
Strategic Planning in Non-Business Organisations
• There are over 450 children who attend the school and many
more waiting to join.
• Every child is provided with assessment, therapy and
infant stimulation and details on their management and
long-term treatment courses are worked out.
• Children are provided with calipers, crutches, boots
and other facilities as part of the treatment. This is all
besides the gross motor, physic, occupational and speech
therapies.
• The school follows a normal academic curriculum and
includes it in all aspects of pre-school education, i.e. play,
confidence building, concept formation, etc.
• Outpatient children and their parents visit the centre
twice a week so the home management techniques can be
worked out. A special programme for feeding,
physiotherapy, concept building and intellectual stimulation
is introduced to the parents.
• Under the nutrition project of Sion Hospital, the
children are given a glass of milk everyday. A high protein
diet is given to the undernourished. Simultaneously the
health status of the child is constantly monitored.
• The Society tries to establish links with industries and
institutions, which would help in providing employment to
the handicapped adults.
VISION
MISSION
26
Strategic Planning in Non-Business Organisations
Objectives:
The objective of this society is inclusion of all children. According to NRCI policy, this
society is no more working only with children with disabilities, but with all children
facing barriers to learning. It is a policy of the course to empower students to work
towards Education for All irrespective of gender, disability or social class.
PROJECT PLANNING:
27
Strategic Planning in Non-Business Organisations
The Spastics Society of India, Mumbai conducted and action research study
based in the socially disadvantaged areas of Mumbai, India. The study
addressed the acute marginalization of children with disabilities and their
isolation from their communities and society.
Aim:
• The aim of the study was to identify the intervention factors needed for
the well being and development of children with disabilities in the
context of families and communities.
• It also aimed at putting children with disabilities into existing
programmes being run by the Government so that inclusive education
can be up scaled within the government’s framework of services.
Target Population:
• The target population includes children in the age group of 3-5years
with special focus on girl child, children with disabilities, and socially
disadvantaged children.
• Methodology of the research involves demonstration, research,
evaluation and analysis, publication and dissemination.
• There were two components of intervention and research making this a
large action research project on inclusive education for the 3-5 year
olds.
28
Strategic Planning in Non-Business Organisations
3. UGAM
• Asha (hope)
• Prerna (inspiration)
• Maitri (friendship)
• Jyot (flame)
• Shanti (peace)
29
Strategic Planning in Non-Business Organisations
On the national level a disabled activist group or the Rights Group has been
formed. This is called ADAPT. ADAPT stands for Able Disabled All People
Together. Many barriers exist that limit people with disability from being
active participants in every day life. Their basic human rights denied
invisibility in public policy, negative attitudes, inaccessible facilities and
transportation systems.
PHILOSOPHY OF ADAPT:
ADAPT believes that both disabled and non disabled can and
should work together.
It is inclusive in spirit, cutting across class, gender, disabilities,
religions, age, professions and geographical barriers.
To provide solutions and technical support to
institutions/individuals on access needs of disabled people.
To provide wide-ranging information to individuals/institutions on
rights issues concerning disabled persons.
30
Strategic Planning in Non-Business Organisations
Objectives of ADAPT
Activities of ADAPT
To lobby for change in the state policy and act as
watchdogs.
Attitudes and Awareness: ADAPT strives to bring about a
change in attitude towards people with disability through
dissemination of information.
Inaccessible Facilities and Transportation Systems:
Authorities are being approached to modify public transport
(BEST buses, local trains and airlines in Mumbai) and public
places with regards to accessibility.
Social Events: ADAPT organizes social events, alumni
meetings of ex - students, from various centres of The
Spastics Society of India, and picnics
RESOURCE PLANNING:
1. Funding:
31
Strategic Planning in Non-Business Organisations
This organization mainly gets its funds from donors. The donors are either
corporates or individuals.
• ONGC
• Reliance
• Rotary
• STRENGTH’s
32
Strategic Planning in Non-Business Organisations
8. They provide education for local slum children till the nursery stage
and then they help them get admission to municipal schools close
to their house. Thus, they work on the principle of inclusion.
• WEAKNESSES
• OPPORTUNITIES
1. These two organizations have been able to build a positive image for
themselves over the years, so they have a great potential to
leverage themselves and thereby try and strive to become big
organizations at National level and thereby treat a larger number of
disabled.
2. If the organizations are able to gather enough funds and are able to
provide enough employment opportunities to the disabled they can in
near future try and become self-sufficient in terms of resources.
THREATS
33
Strategic Planning in Non-Business Organisations
SMILE
Society Moved to Instill Love With Empathy
Introduction
In the year 1997, Mrs Anaxi Shah, Founder President of SMILE and also an
experienced social worker having a track record of 32 years of professional
experience had a vision to commit herself to bring about a positive change in
the lives of the street children, handicapped children, the downtrodden
women, and the lonely senior citizens. With this vision in mind, Mrs. Anaxi
Shah set out all by herself to accomplish her mission of providing a helping
hand to the least of our brethren under the name of SMILE a Registered
Charitable Trust. Initially, SMILE had no fixed place to work. However, while
Mrs Shah was working on one of such endeavours, her activities caught the
attention of the Nagar Sevak Mr Gunvant Sheth. Mr. Sheth understood the
importance and depth of her activities and arranged for a Day Care Centre at
Babulnath.
34
Strategic Planning in Non-Business Organisations
Purpose
SMILE aims to promote educational, medical, emotional and social well being
of underprivileged children and women irrespective of religion, race,
community, caste, creed or language.
Focus Areas
• To create awareness about ageing and aged and to look after lonely
senior citizens.
Advocacy
35
Strategic Planning in Non-Business Organisations
Core Values
SIGNIFICANT CONTRIBUTIONS
1) Shiamak Davar's Institute for Performing Arts for training Udaan children in
dance.
2) Vivek Oberoi for his quality time spent as Chief Guest at SMILE-Marine
Plaza's Christmas Celebration for the Senior Citizens.
3) Kiran Martis, Raunak Jain, the Officials of Central Excise Department, Indus
International and the Custom Officials for extending their wholehearted
support in helping clear the consignment arrived from U.S.A.
36
Strategic Planning in Non-Business Organisations
Exhibitions
OTHER DONATIONS
They also have a sponsorship programme for children, Rs. 5000 per child for
1 year. SMILE has witnessed tremendous success in these sponsorship
programmes .Mrs Anexi shah, founder president says that these programes
are efforts to wipe away the tears of our unfortunate children who need not
just money and shelter but love and empathy. She says at the end of the day
it all comes down to being human, to being committed to making the world a
better place, for caring about what happens to our children and most
importantly to know that it makes all the difference, even if it is only in the
life of one child.
Project Udaan was initiated in the year 1997 to provide the street children
with a platform for better living. Starting with a handful of children, today, the
day care centre at Babulnath reaches out to nearly 3000 children from areas
such as Charni Road, Marine Lines, Babulnath , Chowpatty and so on. Udaan’s
main objective is to bring these children from street to school. The day care
Centre functions from 10.00 am to 6.30 pm on a regular basis. The
rehabilitation process involves prayers, yoga, non-formal education, medical
aid, nutrition, recreation, art, craft, spiritual education, moral education,
general awareness, educational workshops, festival celebrations and
counseling. SMILE also ensures admission for these children in Municipal
schools. Children attending school receive help with their academics at the
Centre and the project team constantly encourages and motivates them to
progress towards a bright future. Those performing well are shifted to
private/Govt. grant schools where the standard of education is higher.
Children excelling in a particular field receive expert training. In addition,
37
Strategic Planning in Non-Business Organisations
professional Dance class, Tuition class, Painting class is conducted for these
children to well equip them for future growth.
Achievements:
1. SMILE started with two children in the year 1997. In a span of only eight
years reaches out to more than thousand children.
4. SMILE has developed a good rapport with the management and the
children of BKM High School. The support from them is very good. The
parents too are very cooperative. SMILE has extended our efforts to this
school by working extensively with the 10th std. students in addition to the
children from the SMILE Sponsorship Project.
11. Constant working with the parents has made them more co-operative
now as compared to the initial years.
1.SMILE Montessori is the first ever Montessori School for the slum children in
South Mumbai.
38
Strategic Planning in Non-Business Organisations
PROJECT UTKARSH
It’s often said that one of the reasons for the devaluation of women in India
is their own perceived economic worthlessness. However if women are made
aware of their rights and helped to negotiate a better deal for themselves
then the condition of women in society would certainly improve .it was this
belief that inspired SMILE to work for the cause of women.
SMILE thus came up with project Utkarsh. Project Utkarsh seeks to reach out
to the needy women from various parts of Mumbai These women meet once
a month to attend several programs run by SMILE. Financial assistance is
provided for the education of their children. Workshops are conducted for
these women on confidence building, opportunities for self-employment,
personality development, and basic human rights to living, health education,
vocational training, etc.
The women are also provided scope to participate in recreational and social
activities and festival celebrations. Counseling and emotional support is also
provided for the women with the aim of making these women feel wanted
and accepted. At present the strength of such women is 100 in numbers.
Besides these regular members we have reached out to nearly 200 women
from the lower sections of society.
Achievements:
The women have become very independent. They are able to take their own
decisions. They have become strong and can face any situation in life. There
is an upward growth in their personality. Those benefiting from the vocational
training classes have started earning a decent income.
PROJECT UMANG
”U don’t stop laughing because u grow old, You grow old because u stop
laughing.”…This is how project Umang was introduced. Project Umang is a
result of an extensive research conducted by SMILE on a sample size of about
five hundred senior citizens to assess their problems. Umang’s chief objective
is to identify and redress the problems of senior citizens at the root level
itself, before it may develop into a bigger problem and even affect the health
39
Strategic Planning in Non-Business Organisations
of the concerned person. This is because SMILE strongly feels that the best
care for older people is within their own homes. The aim is to address issues
of old age, loneliness and difference of ideas and opinions between the
generations. Project Umang is a forum for Senior Citizens where they can
gather together in a support group that participates in various educational,
informative and entertainment programmes. This is also achieved by
organizing and taking them on tours. At present the strength of such senior
citizens is 60 in numbers. They have been successful in reaching out to more
than 800 senior citizens through mega programmes organized by SMILE in a
very unique way.
Achievements:
SMILE has been successfully working for the cause and care of the
disadvantaged older people. The senior citizens feel blessed to have SMILE
give them the love and attention that they stand most in need of in their
twilight years.
This Project aims at helping our Special Children to enter the mainstream of
life, almost on par with better endowed people by teaching them in ways in
which they can learn best. More emphasis is laid on their ability rather than
their disability. SMILE organized Indradhanush - a stage show for the
handicapped children to give them a chance to perform and enhance their
capabilities. It is noteworthy that SMILE’s child Rajesh Varatia, having a
speech and hearing problem can do a ‘jugalbandi’ on the ‘Manjira’ with the
‘Tabla’ by simply watching the movement of hands. In 1997, SMILE had put
him through a special training programme of speech therapy with a speech
therapist and had changed his hearing aids. His hearing has opened up to
40%. He now calls out to his Mom. He can understand people and
communicate with them without using sign language. Besides this, SMILE
runs Sewing Class Project for the hearing impaired girls of Vikas Vidyalay
School for the special children at Dadar.
Achievements:
The girls benefiting from the sewing class have already started taking orders
and standing on their own feet. Rajesh’s case is a great success as he excels
in his academics and extra curricular activities with the intervention of SMILE.
He has become very independent.
CONCLUSION
The evolution and growth of SMILE is an excellent example of
commitment and dedication towards betterment of society. SMILE gradually
progressed in its efforts to bring back smiles on the faces of these less
fortunate ones. Today, SMILE has been into existence for the past eight
years. SMILE has its own office and has a team of dedicated workers that run
40
Strategic Planning in Non-Business Organisations
Introduction
Help Age India is working for the cause and care of Older Persons, with the ultimate aim
of empowering them to take decisions pertaining to their own lives.
It was formed in 1978 with active help from Mr. Cecil Jackson Cole, founder member of
Help the Aged in United Kingdom.
Organizational Structure
41
Strategic Planning in Non-Business Organisations
• Mr. R Venkataraman & Mr. K R Narayanan, Former Presidents of India are the
patrons of Help Age India
• It’s Governing Body, comprising eminent persons from different walks of life,
oversees the activities of the society
• Mr. Amal Ganguli is the President and Mr. Mathew Cherian is the Chief
Executive.
• Mr. M M Sabharwal is the President Emeritus.
• The Chief Executive of Help Age India looks after the forward planning and
implementation of its policies and programmes with the support of functional
Directorates at Head Office. Help Age India has 33 regional and area offices
located all over the country.
International Connections
Help Age India is one of the founding members of Help Age International, a
high profile body having 51 member countries representing the cause of the
elderly at the United Nations.
It has received a special testimonial from the United Nations for "Dedicated
service in support of the United Nations Programme on Ageing".
Help Age India is also a full member of the International Federation on
Ageing.
MISSION STATEMENT
“To improve the quality of life of those older people who are disadvantaged “.
VISION
A future where older people are treated with respect and care, are not
ignored or isolated and are looked after by their families thereby instilling
dignity and independence in the lives of many older people.
42
Strategic Planning in Non-Business Organisations
Help Age India’s programs focus on improved access to health and eye care
facilities, community-based services, livelihood support, and training. In
addition, the organization also supports welfare programmes like old age
homes and day care centers and the Adopt-A-Grandparent scheme.
Help Age India runs and supports the following Service Projects:
• Ophthalmic Care: Help Age India conducts screening camps all over
the country to detect eye diseases and subsequently organizes surgery
where required with help from reputed eye hospitals. In the year 2003
- 04, Help Age India supported over 40,000 free cataract operations.
The Help Age India established a bakery setup for the elderly in Nanded
Gujarat, so that they could enable the elderly to earn their own livelihood
through this small bakery unit. It was just a small gesture of help age towards
the elderly, which proved to be a huge success and became a top the town.
In other small town like nanded they also put up small teacarts for the elderly
to provide them a source of livelihood.
• Day Care Centers: 98 day care centres across the country have
been supported by Help Age India. These are centres where older
people can congregate and spend time with others of their age and
background. Some centres also run income-generation schemes.
• Adopt a Gran: Under this unique project, Help Age India links
sponsors to destitute older people who have no form of support. This
is scheme where people can donate a small amount of money each
month to help support and care for an older person who is unable to
43
Strategic Planning in Non-Business Organisations
• Homes for the Aged: For those older people who do not have
family, or anyone to support them. Help Age supports old age homes
where they can live with dignity. Day care centers are places where
older people can meet and interact with others like them. Help Age
supports 194 old age homes.
1. Immediately after the Tsunami Struck Southern India, Help age field
workers began providing relief to affected Families. In disaster Situations, we
find that the elderly are not able to access Aid easily, and because of their
lack of physical mobility, are usually sidelined during a relief operation. This
is where an NGO like Help Age comes in. By concentrating on the elderly,
they neutralize their natural handicaps, and through it ensure that the entire
family is benefited. Help Age India Initially provided immediate relief and
medical care and is now attending to meet the rehabilitation needs of older
persons and their families. Identification indicated various categories of the
affected persons as fishermen, Small/marginalizes farmers, agricultural labor,
petty traders, rural artisans, Small service providers, Dalits and other daily
wage earners.
Provision has also been made to assist the limited number of older people
who may need direct welfare support. Counseling and guidance will also be
provided to help older people in their families to access government program
curing their registration to entitlement.
44
Strategic Planning in Non-Business Organisations
Funding for Help Age India's emergency response in Gujarat came from the
UK Department for International Development (DFID) and the Disasters
Emergency Committee (DEC). Help Age International manages disaster
response projects for which Help the Aged UK raises funds through its
membership of the DEC.
Help Age India and its partners have provided support to 2375 older people
and their families through income generation activities - embroidery,
agriculture, carpentry, goat rearing, selling vegetables - in the most affected
districts (Kaachch, Rajkot and Surendranagar).
• Advocacy : Acting as the voice of the aged, Help Age India constantly
lobbies with governments and pressure groups to bring about policies
benefiting older persons.
45
Strategic Planning in Non-Business Organisations
• Helpline: Help age ensures that older people always have some one
to talk to on the telephone. Their help lines in Chennai and Bangalore
are advice lines providing information and help for older people in
distress. In this eventful one year, the Help line has provided
assistance to 1062 elders and rescued 149 destitute Senior Citizens.
So far, through the Help line 79 Elders have been admitted to Old Age
Homes, 6 elders were reunited with their families and counseling was
provided to 14 elders and their families. Manned by a trained social
worker and counselor, the elders help line provides services like
shelter assistance, information and referral, helped by the police,
repatriation, and tracing missing elders. The Help line hopes to provide
free legal aid to the destitute elderly in the future along with the other
services. The commissioner of police assured to help in the smooth
running of the help line by sparing an ambulance for the purpose.
With the active involvement of the police, other NGO’s and volunteers, the
elderly Help line is emerging as a strong and effective social support system
for senior citizens in Chennai, thereby ensuring a life of dignity and security
for the elderly.
RESOURCE PLANNING:
Funding:
It is due to the unstinting support of our many donors – corporates,
individuals and other organizations – that Help age has been able to help so
many older people. More and more concerned citizens are coming forward to
strengthen our hands and contribute for the cause.
Partners in Development
1 The Government of India
2 Help Age International, UK
3 Help the Aged, UK
4 MMTC
5 Canara Bank
6 GAIL.
Manpower Planning:
There are no such criteria of enrolling people for helping the elderly in the
organization. It is purely a voluntary gesture. But, people only above the age
of 18 years are allowed to help and they need to be physically fit.
46
Strategic Planning in Non-Business Organisations
CONCLUSIONS:
Help Age India has established itself nationally and internationally. It enjoys
the accreditation with the United Nations and is closely associated with Help
the Aged, UK, and are founder-members of Help Age International which has
a network in 50 countries. Its association with both these organizations has
helped the cause of the elderly to cross national boundaries. Since its annual
income is growing, reaching Rs 20 crore this year, they are able to undertake
new projects and expand as well as strengthen the old ones. They are
currently helping evolve a plan of action for implementing the national policy
on older persons announced by the government in January 1999.
The voluntary sector has a crucial role to play in raising awareness about
ageing issues and initiating programmes for the welfare of the aged,
particularly since the government has limited resources and requires support
in reaching out to the needy section of society to enhance the facilities in
existing and new age-care institutions.
STRENGHTS
47
Strategic Planning in Non-Business Organisations
• Greater visibility
SMILE and Help Age enjoy greater visibility on account of brand ambassadors
which include top bollywood stars like Vivek Oberoi who have come forward
to support the organization.
Coordination
The decentralized setup of the organization assigns responsibilities to
different function areas thereby promoting greater coordination among
various function groups.
Public trust
An essential accountability by the organizations forms an integral part of
their working to ensure that their own practices uphold the fundamental
dignity and human rights of their members and others. This has helped the
organization gain public trust and investments.
• Growth
SMILE and Help Age have over the years grown in an accelerated manner
consistent with values and beliefs by continuous organizational renewal and
owing to the success of the various projects it has undertaken for human
welfare.
• Connecting people
Most of the organizational programmes and projects encourage learning by
demonstration and feed back. This makes learning a treat specially for the
children. The sessions are highly interactive besides people involved in
different projects work together in groups which they believe is one of the
most effective methods of learning. This also helps people come closer and
develop empathy for each other.
Disaster management
These organizations don’t restrict their functioning to only their focus areas.
During emergencies and natural calamities like the recent tsunami ,Bhuj
earthquake and the recent 26th July deluge in Mumbai , organizations like
SMILE and Help Age also rose to the occasion and offered their
continued support to those affected and hit by the calamity.
WEAKNESSES
• Dependence on funds
Non profit organization work for a social cause. It is natural that the
organizations thrust on funds and donations. However lack of consistency in
funds at times halts the progress of projects or planned endeavours.
48
Strategic Planning in Non-Business Organisations
Relocation
Although these organizations have increased their scale of operations there
however is a need to relocate to larger premises i.e they need to strengthen
their infrastructure.
Focus on infrastructure
Improving and strengthening infrastructure which will work towards giving
better treatment to the underprivileged.
After the success of the Montessary School in walkeshwar, SMILE now plans
to come up with homes for the aged and the orphans.
Services
The organizations are looking towards improving the effectiveness of the
service delivery channels.
Financial support
They expect their budget to increase manifold in the near future. Besides
financial support is being given to organizations like Help Age for funding
some of their projects by the Government of India. Now that the foundations
are laid, they look forward to an accelerated growth to meet the demands of
the underprivileged.
THREATS
Risk of imbalance
It could well be a case of the left hand not knowing what the right hand is
doing. With too many focus areas that SMILE looks into attention may get
divided and some important issues may be overlooked due to lack of
initiative or attention.
Cancer of corruption
49
Strategic Planning in Non-Business Organisations
Today corruption is like a cancer that is eating into the vitals of the nation
Corruption has become so pervasive and all-encompassing that even the
resources mobilization, though on course, for perhaps the greatest natural
disaster in a hundred years, the tsunami day-after, is not immune from
questions of corruption, leakage and pilferage that are being asked aloud by
the relief organizers, the donors and the service providers.
50
Strategic Planning in Non-Business Organisations
CONCLUSIONS
51
Strategic Planning in Non-Business Organisations
BIBILIOGRAPHY
52