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Strategic Planning in Non-Business Organisations

ACKNOWLEDGEMENTS

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Strategic Planning in Non-Business Organisations

It was a great pleasure in doing this project. It wouldn’t have been


possible without the valuable support and guidance of all those
people involved in giving their selfless contribution to the society
through working for different non-business organizations. This
exercise helped us get an insight into the world of under privileged
people who share this world with us.

We would like to thank


• Mr. Shetty, Deputy Chairman of NASEOH.
• Mrs. Mohini Mathur, Committee member of
NASEOH.
• Mrs. Dianne Saldhana, Marketing and Public
Relations Manager of the
Spastics Society of India, NRCI.
• Mrs. Inanaxi Shah, Founder President of SMILE.
• Mrs. Latika Ghotge, Deputy Director (West) of
Help Age India.
For sparing their valuable time and giving us an insight into the
working of their organization which has helped us compile this project
on strategic planning in their organizations.

We would also like to express our sincere gratitude towards Mrs.


Priya Kenkre for her continued support and guidance throughout the
project.

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Strategic Planning in Non-Business Organisations

TABLE OF CONTENTS

TOPIC PAGE NO
INTRODUCTION 4–9
ABOUT NASEOH 10 – 21
ABOUT SPASTICS SOCIETY 22 – 31
SWOT ANALYSIS OF NASEOH AND 32 - 33
SPASTICS SOCIETY
ABOUT SMILE 34 – 40
ABOUT HELP AGE INDIA 41 – 46
SWOT ANALYSIS OF SMILE AND 47 – 49
HELP AGE INDIA
CONCLUSION 50

STRATEGIC PLANNING OF NON-BUSINESS


ORGANISATIONS

Definition of strategy

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Strategic Planning in Non-Business Organisations

A strategy is a unified, comprehensive and integrated plan that relates the


strategic advantages of the firm to the challenges of the environment. It is
designed to ensure that the basic objectives of the enterprise are achieved
through proper execution by the organization.

It is organizations planned response to its environment over time. It is not


merely an exercise in thinking. It no doubt results from thought process, yet
it is a plan of action is a prescription for doing the things. It is a long-term
plan. It may be drawn for a period exceeding ten years, sometimes more
than 25 years.

Features of strategy

• A strategy is an action plan.


• It is a comprehensive and integrated plan.
• It relates strengths of an organization to the environment in which the
organization works.
• It is a plan that enhances strengths of a company to meet the present
situation and challenges of the future.
• It is an attempt to shape the destiny of the company, a means to
achieve the objectives of the company.

Requirements of an effective strategy

Taking stock of weaknesses of the organization it is an attempt to reduce


weaknesses. Similarly, it is necessary to avoid the competitive situation
wherein theses weaknesses would be major drawbacks.

Studying the competitors and judging their strengths and weaknesses. A


strategy, in order to be effective, must be designed to outmaneuver the
competitors. It must outwit the competitors.

Scanning the environment properly so that close links can be established


between the organization and the environment.

Definition of planning : Planning is selecting and relating of facts and the


making and using of assumptions regarding the future in the visualization
and formulation of purposed activities believed necessary to achieve desired
results. It is determining in advance what is to be done and how it is to be
done. Planning is very essential for various business policies.

STRATEGIC PLANNING

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Strategic Planning in Non-Business Organisations

Brief history

In 1970 the world economy was going through a crisis, the energy crisis,
inflation that reached its hilt, economic stagnation. Thus companies
henceforth could not depend on the simple methods of planning projections.
They had to think of something new and innovative. Thus conventional long
range planning was substituted by strategic planning. This resulted in the
birth of the concept strategic planning.

Definition

Strategic planning is a thorough self-examination procedure regarding


organizational goals and means of achieving its goals.

Objective

The main objective of strategic planning is to help the company to select and
organize its businesses in such a way that the company will remain healthy
and fit in spite of all the unexpected upsets that occur in some product lines
and specific businesses.

Importance

• Strategic planning does not predict the future but for a manager it –
Assists in coping effectively with all future emergencies and
contingencies.
• Provides an early opportunity to rectify inevitable errors.
• Helps in making the correct decisions at the right time.
• Focuses on what actions to take in order to mould the future as
required.

Strategic planning serves a variety of purposes in organization,


including to:
1. clearly define the purpose of the organization and to establish realistic
goals and objectives consistent with that mission in a defined time frame
within the organization’s capacity for implementation.
2. Communicate those goals and objectives to the organization’s
constituents.
3. Develop a sense of ownership of the plan.
4. Ensure the most effective use is made of the organization’s resources by
focusing the resources on the key priorities.
5. Provide a base from which progress can be measured and establish a
mechanism for informed change when needed.
6. Bring together of everyone’s best and most reasoned efforts have
important value in building a consensus about where an organization is

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going.:
7. Provides clearer focus of organization, producing more efficiency and
effectiveness
8. Bridges staff and board of directors (in the case of corporations).
9. Builds strong teams in the board and the staff (in the case of corporations)
10. Provides the glue that keeps the board together (in the case of
corporations)
11.Produces great satisfaction among planners around a common vision
12. Increases productivity from increased efficiency and effectiveness
13. Solves major problems

Simply put, strategic planning determines where an organization is going


over the next year or more, how it's going to get there and how it'll know if it
got there or not. The focus of a strategic plan is usually on the entire
organization, while the focus of a business plan is usually on a particular
product, service or program.

There are a variety of perspectives, models and approaches used in strategic


planning. The way that a strategic plan is developed depends on the nature
of the organization's leadership, culture of the organization, complexity of the
organization's environment, size of the organization, expertise of planners,
etc. For example, there are a variety of strategic planning models, including
goals-based, issues-based, and organic, scenario (some would assert that
scenario planning is more a technique than model), etc. Goals-based planning
is probably the most common and starts with focus on the organization's
mission (and vision and/or values), goals to work toward the mission,
strategies to achieve the goals, and action planning (who will do what and by
when). Issues-based strategic planning often starts by examining issues
facing the organization, strategies to address those issues, and action plans.
Organic strategic planning might start by articulating the organization's
vision and values and then action plans to achieve the vision while adhering
to those values. Some planners prefer a particular approach to planning, eg,
appreciative inquiry. Some plans are scoped to one year, many to three
years, and some to five to ten years into the future. Some plans include only
top-level information and no action plans. Some plans are five to eight pages
long, while others can be considerably longer.

Quite often, an organization's strategic planners already know much of what


will go into a strategic plan (this is true for business planning, too). However,
development of the strategic plan greatly helps to clarify the organization's
plans and ensure that key leaders are all "on the same script". Far more
important than the strategic plan document, is the strategic planning process
it.

STRATEGIC PLANNING TOOLS

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A common approach in strategic planning and analysis is the SWOT


analysis. SWOT analysis is an effective way of gaining insights
regarding your assets and liabilities and also to identify what's
happening in your environment.
A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)
can assist an organisation to identify areas for development and can
be the basis of its overall personal strategy for future advancement.

THE FOLLOWING MODEL REPRESENTS STRATEGIC PLANNING IN AN


ORGANISATION

The time to articulate mission, values, and vision is now - at the outset of an
organization's life, if possible, and at the first opportunity if the organization

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is already underway. Each element has its distinct characteristics and role in
organizational life:

• MISSION is the raison d'etre for an organization i.e. why it exists. The
original founders' intentions - what they wanted to achieve by starting
the organization - must be reexamined and refreshed periodically if an
organization is to remain dynamic.

• VALUES manifest in everything you do as a group, not only public


programs, but also how the organisation operates. For instance, one
organization may identify access as a primary value; when they plan
programs, they think foremost about how to remove the barriers and
encourage the widest possible participation. Another group might
value quality of artistic performance above all else; when they assign
budget priorities, they opt for artistic expenditures above all others.
Articulating values provides everyone with guiding lights, ways of
choosing among competing priorities and guidelines about how people
will work together.

• VISION is what keeps us moving forward, even against


discouraging odds. For example, a media-literacy group may
envision a nation where every child knows how to talk back to
television. Vision is the most powerful motivator in an
organization. If it's vivid and meaningful enough, people can do
astounding things to bring it to realization. But if it's lacking, no
amount of resources will be able to get people off their butts.

NON-PROFIT ORGANISATIONS

A non-profit organization (often called "non-profit org" or simply "non-


profit" or "not-for-profit") may be a formal incorporated not-for-profit
corporation that does not have shareholders, though it may have members
and issue membership certificates or require member loans. It may also be a
trust or association of members. Its members who elect the Board of
Directors or Board of Trustees may control the organization. Not-for-profit
organizations may have a delegate structure to allow for the representation
of groups or corporations as members. It may be a non-membership
organization and the board of directors may elect its own successors. It may
have a tax exemption status or it may be a de-facto group of individuals
operating for a common purpose. For example, it may comprise a voluntary
group of individuals who are dedicated to developing an open content online
encyclopedia that allows any member of the public who has access to an

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internet connection and a World Wide Web browser to make a contribution of


knowledge, information, and editing, formatting, or programming skills.

Such "organizations" are often charities or service organizations; they may be


organized as a not-for-profit corporation or as a trust a co-operative or they
may be purely informal. Sometimes they are also called foundations, or
endowments that have large equity funds. Most foundations give out grants
to other not-for-profit organizations, or fellowships to individuals. However,
any not-for-profit corporation -- even volunteer organizations or grass roots
groups, may use the name foundation. A non-profit organization may be a
very loosely organized group such as a block association, or a trade union, or
it may be a complex structure such as a university, hospital documentary film
production company or educational book publisher.

Most jurisdictions have laws governing the setting up, running, and reporting
requirements of these organizations. In many aspects they are similar to
business entities though there are often significant differences. Both non-
profit and for-profit entities must have board members, steering committee
members, or trustees who owe the organization fiduciary duties of loyalty
and trust.

NASEOH
National Society for Equal Opportunities

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Introduction

NASEOH was established in 1968 as a voluntary organization to work for the


improvement of all categories of disabled and they started their operations as
an organization in 1972. The services of the organization are focused mainly
on disabled, adults, families and communities usually from the age group of
18-40 years but they also focus on disability in children. NASEOH aims to
provide them with equal opportunities for education, vocational training, work
and recreation.

NASEOH has its headquarters and center at Chembur, Mumbai and attends to
the needs of the large populations in Mumbai and other districts of
Maharashtra. It has been able to instill a feeling of confidence and courage in
the many children who are born poor and are physically & mentally disabled
at birth or later by accident or illness. One of the principal mandates of the
organization is to equip these handicapped with skills and education that will
enable them to aspire and manage employment and businesses and be self-
reliant.

Among the various programmes that NASEOH has initiated to rehabilitate the
disabled are:

Disabilities Prevention Center


The center has been promoting prevention programmes against
communicable diseases, hearing and visual impairment. Medical camps are
held at various places and corrective surgery is conducted at minimal cost.
The center also organizes community health awareness programmes, training
courses and provides aids, appliances and nutritional supplements to needy
children.

Education
NASEOH is committed to assist the disabled in their education. The Falguni
Learning Center for special children under 6 years of age supports integrated
education for the hearing impaired and school going disabled children with
books, uniforms and other necessities. NASEOH has been successful in
integrating a number of hearing impaired children to able-bodied schools as a
result of this programmed.

Vocational Training
The Smt Kamla Mehta Naseoh's Vocational Training Center for the Disabled
provides training and hands-on work to the disabled over 18 years in various
trades that can provide employment. These include Light Engineering,
Tailoring, Woodwork, Fabrication, Composing, Printing, Bookbinding,
Assembly, and Typing & Computer Competencies. Also included are courses
in pottery, ceramics, gardening, beauty & hairstyling. Through these skills,
NASEOH hopes the disabled will be able to get employment in business &
industry. It tries to place these people in stable jobs that provide basic
income and satisfaction.

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Placement
Placing the disabled in open & self-employment is a challenging task.
NASEOH has employed disabled as machinists, typists, telephone operators,
assemblers, helpers, photocopier operators, clerks, tailors, lab attendants,
peons and many more such dignified occupations.

Self Employment
NASEOH helps the disabled with interest free loans to set up self-employment
and assists them to get opportunities such as Telephone Booths from the
government. It also finds donors to provide qualified disabled with equipment
& resources like tailoring machines, goats, etc which they can use for self-
employment.

Reaching out to the Rural Disabled


NASEOH endeavors to advance social & economic opportunities to the
disabled in rural areas. Community counseling services have been organized
for the disabled & their families in districts of Maharashtra. The disabled in
the age groups of 18-40 are trained in goat rearing, dairy farming & tailoring.
Financial support has also been provided and a few thousand disabled have
been rehabilitated after this training.

Aids & Appliances


NASEOH has developed expertise and facilities to manufacture tri-cycles,
wheel chairs, prosthetic & orthoptic aids for the disabled. These along with
aids like calipers, braces, hearing aids and others are provided free to the
disabled. Many thousands have benefited from these services. Medical
camps are also organized in rural areas to identify the needy disabled for this
assistance.

Sports & Recreation


National & State level competitions are organized in sports, for all categories
of disabled, besides organizing other recreational activities and skill
competition in dance & drama.

Research, Publication & Library Services


As part of its efforts to develop new curriculum and methods for the disabled,
NASEOH conducts a number of research programmes. To disseminate
information, a journal and other publications are published. NASEOH also has
a Special Library for the disabled.

MISSION

“To create comprehensive rehabilitation opportunities for the


differently-abled persons so as to facilitate integration into the
mainstream of the society, and to enrich the life of differently-abled
persons as well as the interfacing individuals and community.”

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VISION

• To be an apex body, with 25% of it's services in the field of direct


intervention.
• To establish a state of the art resource center, networking with various
direct and indirect stakeholders in the cause of the disabled to fulfill
the mission of the organization.
• As primary service providers, the focus shall be in the following areas:

o Training and trainers


o Research & Development of services and products for the
community
o Innovations
o Capacity building and networking facilities for NGO's and
individuals working in the social canvas.
o Networking with educational institutions, research bodies,
corporate sector, and individuals.
o Advocacy & Awareness with governmental agencies and the
public at large.
o Developing capacities in the field of resource
mobilization/project appraisal and management to provide
integrated services to NGO's and funding agencies in the field of
funding and impact monitoring and effective project
management.
o Develop as a micro-financing hub for entrepreneurial initiatives
from the differently-abled communities through strategic
networking and alliances.
o To develop entertainment/cultural/social enrichment modules for
the community (real-time models/virtual models, etc.)
o To develop an umbrella brand marketing various products and
services. This brand would have qualities of compassion,
empathy, professionalism, progressive, dynamism, and
aggressive, confident, non-apologetic, quality-conscious,
responsible.
o Create & sustain rural outreach models in a nodal strategy.
o Network with global communities and develop strategic
alliances.
o Create and develop a volunteer base.
o Creating core values in innovative solutions that revolutionize
institution public sector, paradigm and benchmark.
o Emphasis on relationship building with direct and indirect
stakeholders in the cause.
o Quality-conscious while adopting realistic approach towards
magnitude of the problem.

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STRATEGIC PLANNING IN NASEOH

Naseoh’s main area of focus is handling and eradicating various types of


disabilities like deafness, dumbness, polio, spread of diseases etc. It plays an
important role in handling, training and bringing about the welfare of the
mentally and physically challenged section of the society. In carrying out
these types of operations NASEOH follows a well-planed system i.e. it goes
about some kind of strategic planning which involves a planned use of
various resources available to them. But to certain extent this plans also
fifers from individual to individual as each of them is different with different
kind of problems and disability. But, a comprehensive strategic plan of
NASEOH can be explained as follows:

PLANNING OF SERVICES

1. Health and Prevention: As we know that slums cover more than 50%
area of Mumbai city. Therefore it is extremely essential to address the
slum dwellers on areas of concern like personal hygiene, literacy, proper
sanitation etc. in order to prevent the spread of diseases and physical
disabilities like polio NASEOH follows the following type of plan:
• It divides the city into various civic wards and then goes into slum
areas of the respective civic wards and conducts a survey on the
number of physical disabilities in the slums. They also conduct
surveys on the prevalence of various communicable diseases. Then
they focus their attention on the prevention of these disabilities.

They execute their activities by following the below mentioned plan:

Objectives of the department

1. To identify the children 'at risk' treat them medically to prevent the
onset of disabilities
2. To arrest the disability by corrective surgery.
3. To educate the community on the importance of preserving health and hygiene.

Core Values

A. Health is a human condition, which cannot be achieved by a health


care system in isolation. It requires major changes, in individual
attitude in Socio-Economic and environmental relationships as well as
change in values and lifestyle.
B. Prevention is better than rehabilitation.

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C. Primary health care saves human beings from disabilities and


suffering.
D. Disability is costly and places severe stress and strain on the family.
E. Community participation along with the government is essential, to
strengthen the health status of the human being and finally
F. Community based services - is the most cost effective and the best
delivery system for a large and densely populated environment like
that of ours.

NASEOH achieves the goal of "prevention is better than cure",


through the following programs

• Screening of children, adults for various preventable diseases.


• Providing health-building tonics to prevent anemia.
• Immunizing community, school going children under 5 years against
Polio, Hepatitis’s’, M.M.R.
• Providing vitamins 'A'&'D' and nutritional supplements.
• To under take polio corrective surgery.
• Providing mobility aids like caliper braces, surgical shoes, wheel chair,
Tri- Wheelers, Jaipur foot,
hearing aids and other educational aids.
• Providing para-medical services- physiotherapy, occupational therapy
and speech therapy.
• Counseling to family on family spacing and use of birth control
methods.
• Health education.
• Follow-up services.
• Organizing camps in city and in rural areas.

NASEOH has various plans to spread this campaign on a mass basis, to


sensitize the community towards the prevention of avoidable disabilities.

2. Education: NASEOH assists the disabled in acquiring an education that


will allow them to fully integrate into society. These activities range from
supporting integrated education for the deaf to providing school-going
disabled children with scholarships, uniforms etc.

Falguni NASEOH's Learning Centre for children with special needs.

The Falguni Centre is a unique institution for the development and


rehabilitation of young children with multiple disabilities. The student's
disabilities include cerebral palsy, low vision, speech and communication
problems, and mental and learning disabilities. The primary objective of the
centre is to introduce these children into mainstream society after completion
of the education course.

To ensure continuity of the skills taught at the Falguni Centre, the child's
mother (or any close relative looking after the child) is an integral part of the
learning process. The education addresses both the needs of the student, and

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the needs of the parent to be able to continue the educational development


of the child.

Objective of the centre


1) To enhance physical, mental and emotional growth
2) e child's cognitive, motor, perceptual and sensory abilities.
3) To make the child independent to fullest extent.
4) To make the child ready for inclusion into formal school/ special school.
5) To train the parent in supporting the continuous development of their
child.

3. Vocational Training: In this service the disabled are provided free "on-
the -job" training in various departments of their Vocational Training
Center, to keep them in tune with the changing economic and
employment scenario. They operate with following objectives:

• To develop work skills


• To develop work culture and work habit
• To encourage ‘Self-reliance’ and Dignity of life.

To meet the above objectives focus on the training has been arranged on the
basis of

• A simulated work environment


• Training "on the job" in various occupational skills
• Opportunities for employability in open and self

Areas of training: The training center provides ‘Equal Opportunities’ in


training without and kind of reservations to both uneducated and educated.
The training is imparted regularly in:

a. Fabrication, Sheet Metal Work, Welding & Fitting and


Assembly of Appliances

b. Assembly and fitting of Orthotic and Prosthetic Appliances.

c. Typing and office assistance.

d. Tailoring, Embroidery and Fabric Painting.

e. Gardening and landscaping, horticulture.

f. Pottery

g. Artificial jewelry and candle making.

h. Computer soft skills and Data Processing.

i. Beauty hair care and style.

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j. Indoor mushroom cultivation

k. Training in kitchen skills.

4. Aids and Appliances: Technical aids, which are called as tools of living,
are the important devices to assist the persons with disability in their
mobility. NASEOH meets this much needed necessity, through its "Aids
and Appliances Fabrication and Fitting Centre", where Triweelers,
Wheelchairs, Jaipur prosthesis, Calipers and Braces, Surgical Shoes,
Crutches etc. are fabricated and fitted as per the needs of the individual
disabled beneficiaries.

NASEOH holds regular orthopedic camps to screen people of all ages


requiring physical restorative services in the rural areas.

5. Employment and Placement Services: According to Galen,


"employment is nature's physician and is essential for human
happiness." Occupation is a great source of joy and satisfaction.
Employment and Placement Services at NASEOH provide opportunities to
persons with disabilities in corporate employment and self-employment.
The disabled have been employed as typist, clerks, packers, telephone
operators, paging service operators, call centre operators, compositors,
computer operators, cashiers, machinists, binders, Administrators,
painters, tailors gardeners, vendors and PR officers. The Consulate
General of Japan has provided NASEOH with a Grant, to establish a Data
Entry Unit at NASEOH. On an average 50-disabled people utilize this
facility each day, earning a living as self-employed contractors.

6. Counseling: Regular individual and group counseling sessions are held


by the social workers and counseling experts to the students and their
family members.

7. Advocacy and Awareness: NASEOH acts as a catalyst in making


disabled aware of his rights and privileges, enshrined in our constitution,
in particular reference to Persons with Disability Act- 1995 and National
Trust Act for welfare of persons with autism, cerebral palsy, mental
retardation and multiple disabilities-1999.

Advocacy and Awareness are two terms of the same coin. Taking the
initiative, NASEOH advocates disabled to lift their self-esteem, by grasping
various courses of actions devised for them. Advocacy then moves into its
next phase of Awareness. Aware of his or her basic rights and privileges, a
disabled person takes charge of his life to move with confidence in the
society.

The center of NASEOH's Advocacy and Awareness revolves around restoring


pride and dignity in the disabled. Sometimes benefits of this program turns

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out to be more than, that envisaged when a disabled himself advocates to his
fellow colleagues.

8. Empowerment: NASEOH holds seminars on empowering the disabled.


The following issues are addressed:

A. Legal rights both as women and as a women with disability


B. Training and employment opportunities
C. Leadership.
D. Worldwide prospective

9. Business Process Opportunities (BPO): NASEOH is fully aware of the


impact of Information technology on human beings and, the resultant
challenges Thrown at the Human race. Leveraging IT with a view to provide
better opportunities for the disabled and handicapped individual is in line
with the core objective of our institution.

NASEOH developed the infrastructure and the capabilities, required to offer


training and equal opportunities to the physically handicapped; in the field of
IT and IT enabled services. Backed by committed volunteer experts in
Technology, related domain and service industry, we offer

• Training center – Basic and advance use of Computer applications –


designed to impart skills required for data entry and other IT
related/enabled back office operations.
• Data entry related services. They undertake Data entry related job
work. The activity is carried out at NASEOH premises – to provide
employment to the skilled and successful candidates developed at the
above training institute.
• English language and communications related training – designed to
impart skills required for the IT enabled services industry – with
specific reference to Call centers.

NASEOH’S personnel’s trained in Data entry operations, are employed on


contract basis by M/s. Datamatics – a Pioneer and leader of the IT industry in
India.

Organizations of repute viz. Reliance, Transworks, offer employment to


handicaps trained in Bank office operations and customer interactive services
(Call center).

PROJECT PLANNING

CBR-Rural

Community Based Rehabilitation: The majority of Indians live in villages,


working hard with little or no support from the government. Lacking basic
amenities and disconnected from development, many rural people are unable

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to benefit from the advances of modern technology.

The situation for disabled people living in villages is even more challenging,
as they lack access to programs and institutions that can help them integrate
into society. This effectively limits the rural disabled from improving their
standard of living.

NASEOH has been implementing rural based programmes, which provide


rehabilitation services, thereby providing job opportunities to the differently
abled people.

For example, the project of enhancing Socio-Economic Status of Disabled at


Karjat, Tehsil of Ahmednagar District. Under the project various activities
were planned and executed:

1. Recruitment of the project staff.


2. Distribution of Aids and Appliances to the identified disabled.
3. Need analysis for Vocational training and Employment.
4. Staff orientation and training through Action Aid India.
5. Training of 37 disabled in basic computer soft skills.
6. Training of 24 disabled in animal husbandry through MITCON Consultancy
services.
7. Training of 5 disabled in Tailoring skills and setting up their self
employment by provision of Tailoring machines through Zilla Parishad,
Govt. of Maharashtra,
8. 5 disabled have been trained and provided seed capital of Rs.2000/- each
for home based poultry farming.
9. Self-employment oriented Agro and Techno based skills have been
provided to 50 disabled through MITCON and Zilla Parishad.

In addition to the above focused areas of activities NASEOH also tried to


initiate programs on health, prevention, awareness and disability
management.

CBR-Urban Slums

A. Immunization of community and school going children against


MMR, Hepatitis -B
In addition to regular programmes the department immunized children
from the slum colonies and pre- primary school children around
NASEOH. Total 3007 children for MMR, 6928 children for Hepatitis-B (3
doses) between 2000-2002 received the benefit.

B. Reproductive and child health programme


NASEOH completed two-year project titled "Reproductive Health of
Women, Men, Boys and Girls in Reproductive Age Group in the project
areas." The project was implemented amongst the 2000 families
residing in Thakker Bappa Colony -Chembur. The project aimed at

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disseminating information to the above groups on health related


problems especially on HIV/AIDS.

C. Eye care project


NASEOH implemented Eye care project at Thakker Bappa, Jagurati, Lal
Dongar, Siddharth Colony, Gautam Nagar - Chembur and Kappori
-Thane. With the help of team of doctors from Haji Bachuali eye
hospital, Mumbai, patients were screened for various eye problems,
Cataract operations were conducted, and with IOL implantation and
also Spectacles were distributed to correct refractive errors.
Workshop was organized to mark world vision day for the benefit of
community. Exhibition and Vitamin-A camps were also held

Promotion of preventive health care and education in five slum


colonies.
Under this project medical check-up camps, were conducted in the colonies.
Children were immunized against polio. Training course for 25 women
volunteers were conducted for 13 days and given extensive inputs on
maternal health, childhood diseases, alcoholism, nutrition, HIV/AIDS,
childhood disability, tuberculosis, leprosy and alternative medicines. The
women were also oriented to their rights and formation of Mahila Mandals,
seven days intensive course were also conducted separately for health
volunteers.

Training: NASEOH conducts regular training programmes for regular health


volunteers, women men, teachers and parents on total health care and
prevention of disabilities. So that they can understand the disabled better
and treat each of them in the required manner.

RESOURCE PLANNING:

1. Fund Raising: NASEOH has been launching regular collection drive in the
schools. Competition known as the collection emperor to present King and
Queen and Prince and Princess are organized through this competition.
NASEOH has been able to raise around 80,000 a year.
The children of schools extending their helping hand are felicitated every
year in a befitting manner. Society also organizes fund raising
programmes eminent artists are invited to give their performance in Aid of
NASEOH. Society collect money by way of advertisements, sponsorship,
banners.

Fund Granting Organizations / Individuals

• Government of Maharashtra, Department of Social Welfare


• Ministry of Social Justice and Empowerment, Government of India
• Action Aid India
• Heart, Hand for the Handicapped, USA

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Strategic Planning in Non-Business Organisations

• Rotary Club of Bombay Midtown


• Rotary International (foundation)
• Lions Clubs (District 323 A2)
• Rotary International
• Lions Clubs
• Deepam Educational Society for Health - Chennai
• Vijay Modi Foundation
• Lalji Mehrotra Foundation
• Falguni Charity Turst, (Ahmadabad)
• Sir Dorab Tata Trust
• Sir Ratan Tata Trust
• Mr. Arun Chauhan (NRI London)
• B.J. Modi Foundation
• Mumbadevi Temple Charities
• Volunteers For India Development and Empowerment, USA
• Consulate of Japan, Mumbai
• 'Asha' for Education, USA
2. Exhibition
NASEOH displays products made by the students, during the Annual
exhibition it holds every year. Products include Gift, Tailoring articles,
Plants; Ceramic items are put on sale.

3. Manpower: It encourages various well-established people to work


towards a noble cause and give as much help as possible to the society.
They also give awards to people for this invaluable contribution to the
organization. They also give special training to people so that they can
help the disabled earn their own living.

4. Machinery and equipments: NASEOH makes sure they have the


appropriate equipments available for the disabled so that they can
perform the various tasks from time –time. They have also imported
special kind of wheel chairs from Japan for their polio and physically
handicapped candidates.

ALLOCATION/APPLICATION OF FUNDS:

Source of Funds:

 34% of the funds come through voluntary contribution in cash and kind

 16% comes through return on investments.

 13% comes through products and service sale.

 17% comes through grants from government.

 13% comes from community contributions through schools.

 7% contribution comes from other sources.

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Strategic Planning in Non-Business Organisations

Application of funds:

 NASEOH applies about 46% of its funds on vocational training

 16% of its funds on the establishment of the disabled.

 15% on maintenance and repair of property.

 13% on restorative services.

 9% on depreciation.

 6% on prevention and health

 2% on food subsidiary

 2% on placement support

 1% on awards and appreciation

 1% on education.

NASEOH is an organization one of its kinds which not only looks after the
disabled but also helps them get equal opportunities in our open society. If
this organization is given enough support and encouragement then it really
change the world of the disabled and help them live a fun-filled life provided
our society as whole comes together to support such a cause and accept
such people and give them enough and equal opportunities to help stand up
on their own and live with pride.

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Strategic Planning in Non-Business Organisations

THE SPASTICS SOCIETY OF INDIA

Introduction

Cerebral Palsy is a disorder of movement and posture


resulting from a permanent, non progressive defect of the
immature brain"

Before the year 1972 very little was known about this complicated
disorder called Cerebral Palsy in India. The main reason for such a
state was ignorance.

History

DR.Mithu Alur, following the birth of her daughter Malini, founded the
spastics’ society of India in Bombay on October 2nd 1972. The main aim of
the society was to alert the nation to the needs of children with cerebral
palsy and to render services in the area of education and treatment to such
children. Smt. Nargis Dutt became the first patron of the society in 1973 and
after her demise her husband Mr. Sunil Dutt took up her work. Initially it
provided education and treatment services gradually broadening its scope to
teacher training, vocational training of young adults, advocacy and
awareness, support for parents and other professionals.

Organisation

An elected body of seven trustees and nominated members governs the


society with specialist interests who constitute a governing body. The overall
managements of society’s activities are vested in the founder chairperson.
Directors of services, who are supported by technical and administrative
staff, manage each service component on a day-to-day basis.

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Strategic Planning in Non-Business Organisations

The First School

The late Prime Minister Smt. Indira Gandhi responded positively and provided
premises in Colaba, Mumbai, to start the first ever school in the country for
spastic children. The society set up the first ever school in India for children
with cerebral palsy at Colaba in 1973. The school provided education and
treatment facilities under one roof and commenced with three children-
Malini, Farhan, Imtiaz

Growth

The society grew rapidly thereafter starting a teacher training college, a


therapists training programme, and a skills development unit- all at its site in
Colaba.
Nationally the society promoted the growth of services at Calcutta (1974),
Delhi (1977), Bangalore (1980) and Madras (1985). With a selective policy of
ensuring 50% outstation students at its teacher training programme, the
society was able to generate trained professionals in these various locations.
These centres in turn spun off peripheral services in their regions, leading to
significant services provisions in what had been a much-neglected field.

Centres

The National Centre for Inclusion, Colaba


The Spastic Society of India is a non-governmental organization providing services to
children with disabilities. Inter-disciplinary team of professionals is involved in providing
the services.

• Expertise on Inclusive Education


• Community Development
• Therapy Services
• Inclusive Educators
• Social Worker

Volunteers

SSI follows two models of inclusion:


• Children with disabilities from SSI are placed in regular schools and
close follow-up is maintained.
• Admission is open also to children without disabilities at SSI to
facilitate inclusion and create an inclusion friendly atmosphere.

Services

• Infant stimulation programme is geared towards


providing early intervention in areas of cognition,

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Strategic Planning in Non-Business Organisations

perception, sensory and motor development. Includes


children between ages of 0-3 years.
• This programme is conducted once a week and
parents follow up a home- based programme.
• Academic - classes from Nursery to STD X following
SSC board pattern.
• National open School - Students are prepared for class
X exams in the NOS conducted by Indira Gandhi National
Open University, Delhi. Timings: 9:00am to 12:30pm.
Monday and Friday
• Non - Academic - These are the pre-vocational classes
- Junior, Senior and Advanced. Children are provided with
functional academics and training in vocational activities at
different levels. Timings are 9:00am to 3:30pm. Monday to
Friday.
• Home Management Programme is run for preparing
children with severe disabilities towards independence in
areas of social skills, academics, perception, cognition,
sensory and motor development. The age of children taken
in this programme is 5 years and above. The session is
conducted twice a week and a home - based programme is
to be followed up by parents.

The other centres in Mumbai are:

The National Resource Centre for Inclusion, Bandra

National Resource Centre for Inclusion (NRCI) was set up to promote


inclusion in a human rights framework. It is located within the National
Centre for Research and Training into Cerebral Palsy and other Physical
Disabilities at Bandra, Mumbai. NRCI serves Bandra, Colaba and
Dharavi.

The main Highlights of this Centre:

• To increase the access of children to educational


opportunities irrespective of disability, gender and social
disadvantage.
• To promote the exchange of information and ideas on
sustainable inclusion policy and practice.
• To develop a cadre of resources to support a
sustainable model for the globalization of primary education
of primary education.

To cultivate community attitudes and professional practices and


legislative measures supportive of inclusive education and a social
model of disability.
Number of Children integrated in the year June 2001

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Strategic Planning in Non-Business Organisations

Children with disability - 14


Children without disability - 50

The National Development Centre, Chembur

The National Job Development Centre (NJDC) was set up in 1989 as


a tripartite agreement among the Government of India, National
Institute of Disability, Research and Rehabilitation, Washington and
SSI. However, now it is an autonomous project maintained by SSI.
International experiences in vocational rehabilitation, ILO
guidelines, world action programmes concerning the disabled are
reflected in the spirit, philosophy and thinking of NJDC.

The main Highlights of this centre:

• The fundamental goal of NJDC is to provide


appropriate training facilities, vocational guidance and
counseling, selective employment and post-placement
follow-ups.
• NJDC has environment-specific models of vocational
training that can be adapted at the urban, slum and national
levels.
• Awareness campaigns on various aspects of disability
are conducted.
• NJDC has many departments that assist in the
attainment of their targets.

These departments are:


1.Assessment, evaluation and further education
2.An adult Literacy Programme and Youth Training Scheme
3.Placement
4.Research
5.Personnel training
6.Advocacy and Awareness

NJDC also has the following skill-training departments:


1.Computer Applications Centre
2.Printing
3.Tailoring
4.Catering and food processing
5.Light engineering
6.Office skills
7.Horticulture

The Sultan Noorani Memorial Karuna Sadan, Dharavi Centre

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Strategic Planning in Non-Business Organisations

Karuna Sadan was set up in 1985 in the Urban Health Centre of


Sion Hospital, Dharavi.

The main Highlights of this centre:

• There are over 450 children who attend the school and many
more waiting to join.
• Every child is provided with assessment, therapy and
infant stimulation and details on their management and
long-term treatment courses are worked out.
• Children are provided with calipers, crutches, boots
and other facilities as part of the treatment. This is all
besides the gross motor, physic, occupational and speech
therapies.
• The school follows a normal academic curriculum and
includes it in all aspects of pre-school education, i.e. play,
confidence building, concept formation, etc.
• Outpatient children and their parents visit the centre
twice a week so the home management techniques can be
worked out. A special programme for feeding,
physiotherapy, concept building and intellectual stimulation
is introduced to the parents.
• Under the nutrition project of Sion Hospital, the
children are given a glass of milk everyday. A high protein
diet is given to the undernourished. Simultaneously the
health status of the child is constantly monitored.
• The Society tries to establish links with industries and
institutions, which would help in providing employment to
the handicapped adults.

VISION

• To create and build development services for the Spastics through


education and other ancillary services.
• To see that everybody has equal opportunities.
• To see that Maharashtra is disabled friendly and access free.
• To construct an inclusive community where all children who face
barriers to learning due to social disadvantages, gender or disability
are included.
• To promote inclusive education policy and to provide focus for these
activities.

MISSION

“All people should have a right to education.”

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Strategic Planning in Non-Business Organisations

Objectives:

The objective of this society is inclusion of all children. According to NRCI policy, this
society is no more working only with children with disabilities, but with all children
facing barriers to learning. It is a policy of the course to empower students to work
towards Education for All irrespective of gender, disability or social class.

Students attending the course in inclusive education will be


trained to:

• Study National and international policies affecting


persons with disabilities.
• Appreciate and understand disability as a
developmental issue. Understand social model of disability
and respond to the specific educational, emotional, social
and physical needs of disabled persons and their families.
• Develop skills in management of children with
multiple disabilities.
• Develop necessary skills in working as a member of
the multidisciplinary team of professionals.
• Understand practicalities of Inclusion.
• Prepare personnel for manning positions as resource
teachers in mainstream schools.
• Learn techniques in educational assessments,
evaluation and placement of disabled children.
• Promote c-operation among multidisciplinary team of
professional.
• Learn techniques in preparing individual programmes,
remedial education programmes and implement them.
• Familiarize with organizational and administrative
aspects, school programme and community projects.
• Develop skills in encouraging family and community
participation in rehabilitation of disabled.
• To appreciate issues in income generation, vocational
training, family counseling parent education and community
based rehabilitation.
• Learn the international trends in inclusive education
and rehabilitation.

STRATEGIC PLANNING IN SPASTICS SOCIETY

PROJECT PLANNING:

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Strategic Planning in Non-Business Organisations

All of the projects of SSI are geared towards promoting Inclusion

• Inclusion means all castes, classes, religions, gender,


and ability learning and working together.
• Schools and communities, which welcome all children
and adults.
• Responsibility of all
• Building a community
• A process
• A Journey

There are various projects that are in progress. These projects


have been in collaboration with various institutions around the
world. Some of the main projects are as follows:

1. Inclusive Education practice in Early Childhood:

The Spastics Society of India, Mumbai conducted and action research study
based in the socially disadvantaged areas of Mumbai, India. The study
addressed the acute marginalization of children with disabilities and their
isolation from their communities and society.

Aim:
• The aim of the study was to identify the intervention factors needed for
the well being and development of children with disabilities in the
context of families and communities.
• It also aimed at putting children with disabilities into existing
programmes being run by the Government so that inclusive education
can be up scaled within the government’s framework of services.

Target Population:
• The target population includes children in the age group of 3-5years
with special focus on girl child, children with disabilities, and socially
disadvantaged children.
• Methodology of the research involves demonstration, research,
evaluation and analysis, publication and dissemination.
• There were two components of intervention and research making this a
large action research project on inclusive education for the 3-5 year
olds.

The research findings indicated that the children’s development increased


and barriers to inclusion decreased.

2. A FOUR NATIONS PROJECT (UNESCO – SSI)

'The Four Nation Project' 'Developing Sustainable Educational


Inclusion Policy and Practice' is a collaborative, comparative, action

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Strategic Planning in Non-Business Organisations

research and development project on educational inclusion policy


and practice. The Project was initiated and is co-ordinate by the
Canterbury Christ Church University College in the UK with the
participation of the University of Manchester (UK). It is drawing on
the knowledge and experience of researchers and practitioners in
England, South Africa, Brazil and India. It aims to reduce academic
and social exclusion from education through the development and
mobilization of local resources and the dissemination of instructive
practice.

The main Highlights of this Project:

• Identify the factors causing exclusion and maximize


the participation of all students within the development area
under an education for all paradigms.
• To build context based culture specific models of
inclusion that will be sustainable.
• To coordinate with the State and Local Authority and draw
them into the project to ensure sustainability.
• To develop inclusion policy and practice within that
pilot area and evaluate progress over a three-year period.

In each area a core-inclusion support team will be identified from


local people working and living within the area, which will support
and gain support from the project.

3. UGAM

Ugam is the Spastics Society of India's pre-school EFA model in


Dharavi. The programme was initiated in 1999, with the
preliminary survey of the area. The project consists of five pre-
schools and is supported by Canadian International Development
Agency. Through its small project fund called the Child
Development Fund or CDF. The five pre-schools or Anganwadis are
called:

• Asha (hope)
• Prerna (inspiration)
• Maitri (friendship)
• Jyot (flame)
• Shanti (peace)

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Strategic Planning in Non-Business Organisations

The main Highlights of Ugam

• Ugam anganwadis are inclusive. Almost 16% of the


students are malnourished or have physical or sensory
disabilities.
• The target beneficiaries were all children in the age
group of 2 to 5 years, with no discrimination being made in
terms of religion, caste, gender, socio-economic status or
disability.
• Trained special educators make regular visits to the
anganwadis, and demonstrate simple techniques in joyful
learning.
• Ugam has achieved a considerable amount of its
goals. These include:
a) A cost effective model of inclusion in the community
b) Employment for ten women from within the community.
c) Celebrations of all the festivals at Ugam to inculcate the
Indian Culture.
d) Improvement in the personal hygiene among the children.

4. Able Disabled All People Together (ADAPT)

On the national level a disabled activist group or the Rights Group has been
formed. This is called ADAPT. ADAPT stands for Able Disabled All People
Together. Many barriers exist that limit people with disability from being
active participants in every day life. Their basic human rights denied
invisibility in public policy, negative attitudes, inaccessible facilities and
transportation systems.

PHILOSOPHY OF ADAPT:

ADAPT believes that both disabled and non disabled can and
should work together.
It is inclusive in spirit, cutting across class, gender, disabilities,
religions, age, professions and geographical barriers.
To provide solutions and technical support to
institutions/individuals on access needs of disabled people.
To provide wide-ranging information to individuals/institutions on
rights issues concerning disabled persons.

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Strategic Planning in Non-Business Organisations

Objectives of ADAPT

To influence public policy as its affects disabled people by


working in partnership on common issues.
To provide a forum for policy and decision makers and
provide information.
To promote a wider understanding of the diverse
experiences, needs and aspirations of disabled people.
To advocate and lobby for the rights and entitlements
of disabled people.

Activities of ADAPT
To lobby for change in the state policy and act as
watchdogs.
Attitudes and Awareness: ADAPT strives to bring about a
change in attitude towards people with disability through
dissemination of information.
Inaccessible Facilities and Transportation Systems:
Authorities are being approached to modify public transport
(BEST buses, local trains and airlines in Mumbai) and public
places with regards to accessibility.
Social Events: ADAPT organizes social events, alumni
meetings of ex - students, from various centres of The
Spastics Society of India, and picnics

ADAPT’S Long Term Plans:


Work towards making Bombay a disabled-friendly city.
Sensitizing larger groups - special focus on the professionals
like architects, town planners, government officials, doctors,
etc.
Building a cadre of activists who would advocate strongly for
the rights of persons with disability.
Broaden the scope of the existing public interest litigation to
address issues on employment and education.

RESOURCE PLANNING:

1. Funding:

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Strategic Planning in Non-Business Organisations

This organization mainly gets its funds from donors. The donors are either
corporates or individuals.

To list a few of them we have:

• ONGC

• Reliance

• Rotary

2. Manpower Planning: It is a voluntary organization so they do not


have any plan as such to recruit people as trainers. People join the
organization purely on voluntary basis. But, once people join the organization
they are given special training sessions with the help of which they can
handle the mentally and physically challenged as each of them are special
and different in their own way.

SWOT ANALYSIS OF NASEOH and SPASTICS SOCIETY.

• STRENGTH’s

1. There is transparency in their system of operation. For example,


NASEOH has been given credibility alliance, which is a kind of a
certification given to the NGO’s.

2. The quality of services provided by them is fulfilling to the


disabled and all those who are a part of the organization who are a
part of these NGO’s.

3. There is a sense of accountability on them since they have been


in this service for over 30 years and are now granted with 80G
exemption, sales tax exemptions, they are also given government
aid therefore, and they are accountable for the services they
provide.

4. They also provide opportunities for differently disabled persons with


help of specialized equipments.

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Strategic Planning in Non-Business Organisations

5. They provide special type of vocational and on-the-job


training to the disabled.

6. Through its aids and awareness programmes they protect the


rights of the disabled.

7. It also plays an important role in spreading awareness in the


slum areas as well as rural areas with regards to spread of
communicable diseases and also educate them in this field. For this
they are well equipped with specialized trainers, teachers and
counselors.

8. They provide education for local slum children till the nursery stage
and then they help them get admission to municipal schools close
to their house. Thus, they work on the principle of inclusion.

• WEAKNESSES

1. There is a lack of human resource in these organizations i.e.


these organizations feel short of hiring professionals to give specialized
vocational training to the disabled.

2. They are also unable to generate enough resources in order to


provide services. Hence, very often they fall short of resources.

3. The reach of services is still not fulfilling. As the number of


disabled contribute to about 2% of India’s population but, only 0.2% of
these are treated in such organizations.

• OPPORTUNITIES

1. These two organizations have been able to build a positive image for
themselves over the years, so they have a great potential to
leverage themselves and thereby try and strive to become big
organizations at National level and thereby treat a larger number of
disabled.

2. If the organizations are able to gather enough funds and are able to
provide enough employment opportunities to the disabled they can in
near future try and become self-sufficient in terms of resources.

THREATS

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Strategic Planning in Non-Business Organisations

1. One of the major threats to these two organizations is the


unacceptable behaviour of the society. Today the open industry is
not providing enough employment opportunities to the disabled as
they are unable to openly accept them thereby proving to be a major
threat to the organizations in the near future.

2. As such there is no codified law or policy for the employment of


the disabled in the open industry. This is one of the major reasons for
the unacceptable behaviour of the society and this can prove to be a
major threat to such organizations.

3. Mushrooming of NGO’s and malpractices: Another threat to


NASEOH and the Spastics Society is that a lot of mushrooming of small
NGO’s is taking place. As a result of which many malpractices are
being carried in such small NGO’s due to which the genuine NGO’s are
loosing out on accountability and public trust.

4. The interest from investments is a major source of revenue for


them. Of-late the falling interest rates are a major threat to them.

5. Also these organizations face severe competition from other NGO’s in


selling the products made by the disabled such as corporates which
place huge orders for greeting cards.

SMILE
Society Moved to Instill Love With Empathy

Introduction

In the year 1997, Mrs Anaxi Shah, Founder President of SMILE and also an
experienced social worker having a track record of 32 years of professional
experience had a vision to commit herself to bring about a positive change in
the lives of the street children, handicapped children, the downtrodden
women, and the lonely senior citizens. With this vision in mind, Mrs. Anaxi
Shah set out all by herself to accomplish her mission of providing a helping
hand to the least of our brethren under the name of SMILE a Registered
Charitable Trust. Initially, SMILE had no fixed place to work. However, while
Mrs Shah was working on one of such endeavours, her activities caught the
attention of the Nagar Sevak Mr Gunvant Sheth. Mr. Sheth understood the
importance and depth of her activities and arranged for a Day Care Centre at
Babulnath.

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Strategic Planning in Non-Business Organisations

STRATEGIC PLANNING IN SMILE

Smile’s VISION AND MISSION STATEMENT:

SMILE’s mission statement is caring enough to share what surplus or little we


may have with the deprived and encouraging others to do the same.

Objectives: SMILE’s overall objective is to work in close co-ordination with


its target groups to enhance an overall development in its beneficiaries. To
bring out their talents, shape up their confidence, make them independent
and self-reliant.

Purpose

SMILE aims to promote educational, medical, emotional and social well being
of underprivileged children and women irrespective of religion, race,
community, caste, creed or language.

Focus Areas

• To provide education to underprivileged children including orphans,


children of single parent, street children and poor children.

• To conduct rehabilitation programs for handicapped street children.

• To provide vocational and other training programs to generate self-


employment opportunities for needy women.

• To create awareness about ageing and aged and to look after lonely
senior citizens.

Advocacy

Locating resources and negotiating solutions for the underprivileged children,


women and the aged. SMILE offers help in form of financial assistance to
those caught short by circumstances and extends emotional support. Regular
counseling sessions, crisis management and other health awareness
programmes are also held for the upliftment of the less fortunate and
neglected.

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Strategic Planning in Non-Business Organisations

Core Values

Mutual respect and tolerance

Members of SMILE work on the principle of mutual respect and tolerance.


they maintain that it is important to listen to the experiences and convictions
of others with respect. mutual respect is the fundamental value that governs
the way they treat each other. Aspects of respect are culturally determined.
Externally, the way the value is explained has implications for strategy.
However they also maintain that they will not tolerate situations that violate
the basic human rights of others, but will not engage in violence.

“It’s all about loving your parents”


. Protection of the elderly and a sense of responsibility towards them are one
of the most important principles the society advocates.

FUND RAISING AND RESOURCE PLANNING

LIST OF SPONSORS AND DONORS – PARTNERS IN MAKING A DIFFERENCE

1. Concern India Foundation for supporting the salary of Udaan staff.


2. Bina Doshi for supporting our sewing class for the hearing impaired
girls ofVikas Vidyalay School
3. Sheetal Shah for sponsoring dance costumes for our Udaan children
4. Milan Mehta for contributing towards the marriage expenses of needy
couples.
5. Mrs. Bindu S. Shah for sponsoring the dance coaching class for our children.

SIGNIFICANT CONTRIBUTIONS

1) Shiamak Davar's Institute for Performing Arts for training Udaan children in
dance.
2) Vivek Oberoi for his quality time spent as Chief Guest at SMILE-Marine
Plaza's Christmas Celebration for the Senior Citizens.
3) Kiran Martis, Raunak Jain, the Officials of Central Excise Department, Indus
International and the Custom Officials for extending their wholehearted
support in helping clear the consignment arrived from U.S.A.

The consignment of clothes, shoes and toys received as donation is a result


of Mrs. Dolly Singh's efforts in collecting the same from her colleagues in the
U.S. and forwarding the same to SMILE.

It is due to the unstinting support of the many donors – corporates,


individuals and other organizations – that SMILE has been able to help so
many older people. More and more concerned citizens are coming forward to

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Strategic Planning in Non-Business Organisations

strengthen our hands and contribute for the cause

Exhibitions

The following organizations/institutions help SMILE in raising funds by


providing table space to sell their products:
Nirmala Niketan college
K.C. College
St. Xaviers College
Lintas
Planet M
Oxford Book Store
Introductions
Rashmi Uday Singh at Mumbai Food Festival

OTHER DONATIONS

They also have a sponsorship programme for children, Rs. 5000 per child for
1 year. SMILE has witnessed tremendous success in these sponsorship
programmes .Mrs Anexi shah, founder president says that these programes
are efforts to wipe away the tears of our unfortunate children who need not
just money and shelter but love and empathy. She says at the end of the day
it all comes down to being human, to being committed to making the world a
better place, for caring about what happens to our children and most
importantly to know that it makes all the difference, even if it is only in the
life of one child.

STRATEGIC ACTION PROGRAMMES \ PROJECT PLANNING IN SMILE

Project Udaan was initiated in the year 1997 to provide the street children
with a platform for better living. Starting with a handful of children, today, the
day care centre at Babulnath reaches out to nearly 3000 children from areas
such as Charni Road, Marine Lines, Babulnath , Chowpatty and so on. Udaan’s
main objective is to bring these children from street to school. The day care
Centre functions from 10.00 am to 6.30 pm on a regular basis. The
rehabilitation process involves prayers, yoga, non-formal education, medical
aid, nutrition, recreation, art, craft, spiritual education, moral education,
general awareness, educational workshops, festival celebrations and
counseling. SMILE also ensures admission for these children in Municipal
schools. Children attending school receive help with their academics at the
Centre and the project team constantly encourages and motivates them to
progress towards a bright future. Those performing well are shifted to
private/Govt. grant schools where the standard of education is higher.
Children excelling in a particular field receive expert training. In addition,

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Strategic Planning in Non-Business Organisations

professional Dance class, Tuition class, Painting class is conducted for these
children to well equip them for future growth.

Achievements:

1. SMILE started with two children in the year 1997. In a span of only eight
years reaches out to more than thousand children.

2. Over a period of years SMILE has succeeded in moulding the children by


– educating them, developing their personality, training them and giving
them stage exposure. There is tremendous change in the attitude and
personality of the children and they have developed leadership qualities.

3. Tuition class project is very successful. The children have improved


considerably in their results, study patterns, concentration levels and
discipline. The parents too are taking keen interest in the education of their
children as a result of frequent child parent workshops.

4. SMILE has developed a good rapport with the management and the
children of BKM High School. The support from them is very good. The
parents too are very cooperative. SMILE has extended our efforts to this
school by working extensively with the 10th std. students in addition to the
children from the SMILE Sponsorship Project.

5. The organization has been very successful in developing the personality of


one of its special child Rajesh Varatia with speech and hearing impediment.
With SMILE’s intervention in terms of arranging for speech therapist, follow
up, etc. has started communicating verbally without using sign language.

6. He has become very independent, travels by himself, gives


performances and is improving academically too. He has won several
certificates in school. He gave his ‘manjira’ performance at the Christmas
celebration at Oxford Book Store, Churchgate.
7. Successfully institutionalized orphan children.
8. Successfully repatriated migrant children back to their village.

9. Admitted children in school.


10. Shifted children from Municipal schools to Private / Govt. grant schools.

11. Constant working with the parents has made them more co-operative
now as compared to the initial years.

MONTESSARI PROJECT AT WALKESHWAR OFFICE

1.SMILE Montessori is the first ever Montessori School for the slum children in
South Mumbai.

2. There has been a visible change in the behaviour of the Montessori


School children in just a period of one year.

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Strategic Planning in Non-Business Organisations

3. Children who are stubborn and have behavioral problems due to


their family and social background have shown positive and drastic
changes after our counseling sessions.

4. The children become independent and their thinking ability is developed.

5. Parents meetings / child parent workshops have brought about a positive


change in the attitude of the family members.
6. The first batch of children has secured admissions in Sr. Kg. at good
English medium, govt. grant schools of South Mumbai.

PROJECT UTKARSH

It’s often said that one of the reasons for the devaluation of women in India
is their own perceived economic worthlessness. However if women are made
aware of their rights and helped to negotiate a better deal for themselves
then the condition of women in society would certainly improve .it was this
belief that inspired SMILE to work for the cause of women.
SMILE thus came up with project Utkarsh. Project Utkarsh seeks to reach out
to the needy women from various parts of Mumbai These women meet once
a month to attend several programs run by SMILE. Financial assistance is
provided for the education of their children. Workshops are conducted for
these women on confidence building, opportunities for self-employment,
personality development, and basic human rights to living, health education,
vocational training, etc.
The women are also provided scope to participate in recreational and social
activities and festival celebrations. Counseling and emotional support is also
provided for the women with the aim of making these women feel wanted
and accepted. At present the strength of such women is 100 in numbers.
Besides these regular members we have reached out to nearly 200 women
from the lower sections of society.

Achievements:
The women have become very independent. They are able to take their own
decisions. They have become strong and can face any situation in life. There
is an upward growth in their personality. Those benefiting from the vocational
training classes have started earning a decent income.

PROJECT UMANG

”U don’t stop laughing because u grow old, You grow old because u stop
laughing.”…This is how project Umang was introduced. Project Umang is a
result of an extensive research conducted by SMILE on a sample size of about
five hundred senior citizens to assess their problems. Umang’s chief objective
is to identify and redress the problems of senior citizens at the root level
itself, before it may develop into a bigger problem and even affect the health

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Strategic Planning in Non-Business Organisations

of the concerned person. This is because SMILE strongly feels that the best
care for older people is within their own homes. The aim is to address issues
of old age, loneliness and difference of ideas and opinions between the
generations. Project Umang is a forum for Senior Citizens where they can
gather together in a support group that participates in various educational,
informative and entertainment programmes. This is also achieved by
organizing and taking them on tours. At present the strength of such senior
citizens is 60 in numbers. They have been successful in reaching out to more
than 800 senior citizens through mega programmes organized by SMILE in a
very unique way.

Achievements:
SMILE has been successfully working for the cause and care of the
disadvantaged older people. The senior citizens feel blessed to have SMILE
give them the love and attention that they stand most in need of in their
twilight years.

PROJECT UNCHHI UDAAN

This Project aims at helping our Special Children to enter the mainstream of
life, almost on par with better endowed people by teaching them in ways in
which they can learn best. More emphasis is laid on their ability rather than
their disability. SMILE organized Indradhanush - a stage show for the
handicapped children to give them a chance to perform and enhance their
capabilities. It is noteworthy that SMILE’s child Rajesh Varatia, having a
speech and hearing problem can do a ‘jugalbandi’ on the ‘Manjira’ with the
‘Tabla’ by simply watching the movement of hands. In 1997, SMILE had put
him through a special training programme of speech therapy with a speech
therapist and had changed his hearing aids. His hearing has opened up to
40%. He now calls out to his Mom. He can understand people and
communicate with them without using sign language. Besides this, SMILE
runs Sewing Class Project for the hearing impaired girls of Vikas Vidyalay
School for the special children at Dadar.

Achievements:
The girls benefiting from the sewing class have already started taking orders
and standing on their own feet. Rajesh’s case is a great success as he excels
in his academics and extra curricular activities with the intervention of SMILE.
He has become very independent.

CONCLUSION
The evolution and growth of SMILE is an excellent example of
commitment and dedication towards betterment of society. SMILE gradually
progressed in its efforts to bring back smiles on the faces of these less
fortunate ones. Today, SMILE has been into existence for the past eight
years. SMILE has its own office and has a team of dedicated workers that run

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Strategic Planning in Non-Business Organisations

a series of projects namely UDAAN, UTKARSH, UMANG and UNCHHI


UDAAN.SMILE today successfully works for the cause and care of the
disadvantaged and the underprivileged.

HELP AGE INDIA

Introduction
Help Age India is working for the cause and care of Older Persons, with the ultimate aim
of empowering them to take decisions pertaining to their own lives.
It was formed in 1978 with active help from Mr. Cecil Jackson Cole, founder member of
Help the Aged in United Kingdom.

Organizational Structure

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Strategic Planning in Non-Business Organisations

• Mr. R Venkataraman & Mr. K R Narayanan, Former Presidents of India are the
patrons of Help Age India
• It’s Governing Body, comprising eminent persons from different walks of life,
oversees the activities of the society
• Mr. Amal Ganguli is the President and Mr. Mathew Cherian is the Chief
Executive.
• Mr. M M Sabharwal is the President Emeritus.
• The Chief Executive of Help Age India looks after the forward planning and
implementation of its policies and programmes with the support of functional
Directorates at Head Office. Help Age India has 33 regional and area offices
located all over the country.

International Connections

Help Age India is one of the founding members of Help Age International, a
high profile body having 51 member countries representing the cause of the
elderly at the United Nations.
It has received a special testimonial from the United Nations for "Dedicated
service in support of the United Nations Programme on Ageing".
Help Age India is also a full member of the International Federation on
Ageing.

MISSION STATEMENT
“To improve the quality of life of those older people who are disadvantaged “.

VISION
A future where older people are treated with respect and care, are not
ignored or isolated and are looked after by their families thereby instilling
dignity and independence in the lives of many older people.

Aims & Objectives


To foster the welfare of the aged in India especially the needy aged
To raise funds for projects which assist the elderly irrespective of cast or creed
To create in the younger generation and in society a social awareness about the problems
of the elderly in India today

STRATEGIC PLANNING IN HELP AGE INDIA

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Strategic Planning in Non-Business Organisations

PROJECT and SERVICES PLANNING:

Help Age India’s programs focus on improved access to health and eye care
facilities, community-based services, livelihood support, and training. In
addition, the organization also supports welfare programmes like old age
homes and day care centers and the Adopt-A-Grandparent scheme.

Help Age India runs and supports the following Service Projects:

• Ophthalmic Care: Help Age India conducts screening camps all over
the country to detect eye diseases and subsequently organizes surgery
where required with help from reputed eye hospitals. In the year 2003
- 04, Help Age India supported over 40,000 free cataract operations.

• Mobile Medicare Units (MMU's) : 55 of Help Age India’s MMUs


criss-cross the country in an effort to provide healthcare at the
doorsteps of needy older persons in rural areas and urban slums where
health care facilities are not easily accessible. Each van visits two
spots in a day and 10 spots every week. In 03-04, the MMU teams
carried out 12.18 lakh treatments, at an approximate cost of 3.82
crores, supplemented by donation of medicines from Pharmaceutical
companies like Cipla and Dr.Reddy’s Labs. Four new MMU’s were
launched in 03-04: Rajam and Patancheru (Andhra Pradesh)
,Ghaziabad/Greater Noida , (Uttar Pradesh), Kota (Rajasthan).

• Income Generation Schemes: Many people want to work but


have no means of doing so Help Age helps them set up small
enterprises through which they can they regain their status. In the
family and community. Aiming to make older people self-reliant Help
Age India has implemented income generation schemes, and helped
restore dignity in the lives of many older persons.

The Help Age India established a bakery setup for the elderly in Nanded
Gujarat, so that they could enable the elderly to earn their own livelihood
through this small bakery unit. It was just a small gesture of help age towards
the elderly, which proved to be a huge success and became a top the town.
In other small town like nanded they also put up small teacarts for the elderly
to provide them a source of livelihood.

• Day Care Centers: 98 day care centres across the country have
been supported by Help Age India. These are centres where older
people can congregate and spend time with others of their age and
background. Some centres also run income-generation schemes.

• Adopt a Gran: Under this unique project, Help Age India links
sponsors to destitute older people who have no form of support. This
is scheme where people can donate a small amount of money each
month to help support and care for an older person who is unable to

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Strategic Planning in Non-Business Organisations

support himself or herself. Already 16,875 persons have been


adopted under the AAG programme. In 03-04 , Rs 1036.18 lakhs were
spent on the programme, and 201 new grants were enrolled, taking
the total number to 16,875.

• Homes for the Aged: For those older people who do not have
family, or anyone to support them. Help Age supports old age homes
where they can live with dignity. Day care centers are places where
older people can meet and interact with others like them. Help Age
supports 194 old age homes.

• Disaster Mitigation: During disasters and emergencies, older


people face many problems because of their lack of physical mobility.
They often get ignored when aid is distributed. During such times,
Help Age focuses on the Aged and helps them put their life together.
The super cyclone in Orissa, the earthquake in Bhuj and the war in
Kargil – whatever the situation Help Age was quick to act to provide
relief to those affected by the disasters.During humanitarian crises,
older persons are usually the worst to suffer.

1. Immediately after the Tsunami Struck Southern India, Help age field
workers began providing relief to affected Families. In disaster Situations, we
find that the elderly are not able to access Aid easily, and because of their
lack of physical mobility, are usually sidelined during a relief operation. This
is where an NGO like Help Age comes in. By concentrating on the elderly,
they neutralize their natural handicaps, and through it ensure that the entire
family is benefited. Help Age India Initially provided immediate relief and
medical care and is now attending to meet the rehabilitation needs of older
persons and their families. Identification indicated various categories of the
affected persons as fishermen, Small/marginalizes farmers, agricultural labor,
petty traders, rural artisans, Small service providers, Dalits and other daily
wage earners.

Provision has also been made to assist the limited number of older people
who may need direct welfare support. Counseling and guidance will also be
provided to help older people in their families to access government program
curing their registration to entitlement.

The rehabilitation support targeted 10,000 tsunami affected older people in 4


districts of Tamil Nadu and one District Of Kerala. Their immediate family or
someone in their related family who is physical able may be provided with
livelihood support the family of this older people and the communities in
which they live will benefit through increased income gained by the income
generating activities supported through this project. The aim will also be to
ensure that the older people in the community get a life of dignity and love;
that is why all support will be channeled through them and help age will
ensure that the older person retains control of the income generating asset.

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Strategic Planning in Non-Business Organisations

2. Emergencies: Key activities: Gujarat, India

A major earthquake struck the state of Gujarat in western India on 26 January


2001. The quake, measuring and caused widespread devastation, including
damage to some 7,900 villages. Before the earthquake 6.9-7.9 on the Richter
scale was among the strongest in 50 years. The epicenter was close to Bhuj
city struck, Gujarat was one of the most highly developed states in India, with
flourishing industries.

The immediate response


Help Age India's response focused on rural areas, where most people were
affected.
• Working with four local partners - Kutch Vikas Trust (KVT), Shroff
Foundation, Navjeevan Trust and Sadvichar Parivar - Help Age India
conducted rapid needs assessments.
• Basic relief items were delivered to 7,500 older people and their
families. Mobile Medicare Units (MMUs) provided emergency medical
care in villages in Kachch, Rajkot and Surendranagar districts.

Funding for Help Age India's emergency response in Gujarat came from the
UK Department for International Development (DFID) and the Disasters
Emergency Committee (DEC). Help Age International manages disaster
response projects for which Help the Aged UK raises funds through its
membership of the DEC.

The rehabilitation programme

Help Age India and its partners have provided support to 2375 older people
and their families through income generation activities - embroidery,
agriculture, carpentry, goat rearing, selling vegetables - in the most affected
districts (Kaachch, Rajkot and Surendranagar).

Older people and their communities selected these income generating


activities based on main occupation and specific skills and knowledge prior to
the earthquake, social and economic situation, environment and market
opportunities.
2375 families also received support to reconstruct their damaged houses.
Community leaders and members decided on the style of housing in
accordance with the cultural and environmental context of each particular
area. All reconstructed houses are earthquake and cyclone resistant. The
community was involved in the selection of beneficiaries. The rehabilitation
programme lasted for 3 years, with funding from the European Community.
The project aims to restore the income levels of 4,000 older people and their
families through farming, micro-economic activities, salt harvesting and arts
and crafts in 150 villages in these districts by March 2005.

• Advocacy : Acting as the voice of the aged, Help Age India constantly
lobbies with governments and pressure groups to bring about policies
benefiting older persons.

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Strategic Planning in Non-Business Organisations

• Cancer: One of Help Age’s focus areas, the organization provides


support for early detection, provides infrastructure to hospitals, and
promotes palliative care for patients.

• Alzheimer’s Disease: Help Age has started a campaign for


caregivers in the form of educational programmes, support groups for
care givers and counseling for family members of Alzheimer’s patients

• Helpline: Help age ensures that older people always have some one
to talk to on the telephone. Their help lines in Chennai and Bangalore
are advice lines providing information and help for older people in
distress. In this eventful one year, the Help line has provided
assistance to 1062 elders and rescued 149 destitute Senior Citizens.
So far, through the Help line 79 Elders have been admitted to Old Age
Homes, 6 elders were reunited with their families and counseling was
provided to 14 elders and their families. Manned by a trained social
worker and counselor, the elders help line provides services like
shelter assistance, information and referral, helped by the police,
repatriation, and tracing missing elders. The Help line hopes to provide
free legal aid to the destitute elderly in the future along with the other
services. The commissioner of police assured to help in the smooth
running of the help line by sparing an ambulance for the purpose.

With the active involvement of the police, other NGO’s and volunteers, the
elderly Help line is emerging as a strong and effective social support system
for senior citizens in Chennai, thereby ensuring a life of dignity and security
for the elderly.

RESOURCE PLANNING:

Funding:
It is due to the unstinting support of our many donors – corporates,
individuals and other organizations – that Help age has been able to help so
many older people. More and more concerned citizens are coming forward to
strengthen our hands and contribute for the cause.
Partners in Development
1 The Government of India
2 Help Age International, UK
3 Help the Aged, UK
4 MMTC
5 Canara Bank
6 GAIL.

Manpower Planning:
There are no such criteria of enrolling people for helping the elderly in the
organization. It is purely a voluntary gesture. But, people only above the age
of 18 years are allowed to help and they need to be physically fit.

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Strategic Planning in Non-Business Organisations

CONCLUSIONS:
Help Age India has established itself nationally and internationally. It enjoys
the accreditation with the United Nations and is closely associated with Help
the Aged, UK, and are founder-members of Help Age International which has
a network in 50 countries. Its association with both these organizations has
helped the cause of the elderly to cross national boundaries. Since its annual
income is growing, reaching Rs 20 crore this year, they are able to undertake
new projects and expand as well as strengthen the old ones. They are
currently helping evolve a plan of action for implementing the national policy
on older persons announced by the government in January 1999.
The voluntary sector has a crucial role to play in raising awareness about
ageing issues and initiating programmes for the welfare of the aged,
particularly since the government has limited resources and requires support
in reaching out to the needy section of society to enhance the facilities in
existing and new age-care institutions.

SWOT ANALYSIS OF SMILE AND HELP AGE INDIA

STRENGHTS

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Strategic Planning in Non-Business Organisations

• Greater visibility
SMILE and Help Age enjoy greater visibility on account of brand ambassadors
which include top bollywood stars like Vivek Oberoi who have come forward
to support the organization.

Coordination
The decentralized setup of the organization assigns responsibilities to
different function areas thereby promoting greater coordination among
various function groups.

Public trust
An essential accountability by the organizations forms an integral part of
their working to ensure that their own practices uphold the fundamental
dignity and human rights of their members and others. This has helped the
organization gain public trust and investments.

• Strong value system


The members of the organizations are bound by values such as mutual
respect, trust and empathy. This can be clearly seen from the commitment
and discipline with which projects like udaan, utkarsh etc have been carried
out.

• Growth
SMILE and Help Age have over the years grown in an accelerated manner
consistent with values and beliefs by continuous organizational renewal and
owing to the success of the various projects it has undertaken for human
welfare.

• Connecting people
Most of the organizational programmes and projects encourage learning by
demonstration and feed back. This makes learning a treat specially for the
children. The sessions are highly interactive besides people involved in
different projects work together in groups which they believe is one of the
most effective methods of learning. This also helps people come closer and
develop empathy for each other.

Disaster management
These organizations don’t restrict their functioning to only their focus areas.
During emergencies and natural calamities like the recent tsunami ,Bhuj
earthquake and the recent 26th July deluge in Mumbai , organizations like
SMILE and Help Age also rose to the occasion and offered their
continued support to those affected and hit by the calamity.

WEAKNESSES

• Dependence on funds
Non profit organization work for a social cause. It is natural that the
organizations thrust on funds and donations. However lack of consistency in
funds at times halts the progress of projects or planned endeavours.

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Strategic Planning in Non-Business Organisations

• Over dependence on a few staff members\workers


Organizations like SMILE and Help Age are growing widely .there are lots of
people involved in the operations however few people who are actively
involved in the entire functioning starting from planning to execution so there
is greater dependence on a few staff members and their ineffectiveness in
turn would affect the effectiveness and the efficiency of the organization.

Relocation
Although these organizations have increased their scale of operations there
however is a need to relocate to larger premises i.e they need to strengthen
their infrastructure.

OPPURTUINITIES \ FUTURE PLANS

The organization’s future endeavours include:

Focus on infrastructure
Improving and strengthening infrastructure which will work towards giving
better treatment to the underprivileged.
After the success of the Montessary School in walkeshwar, SMILE now plans
to come up with homes for the aged and the orphans.

Services
The organizations are looking towards improving the effectiveness of the
service delivery channels.

Financial support
They expect their budget to increase manifold in the near future. Besides
financial support is being given to organizations like Help Age for funding
some of their projects by the Government of India. Now that the foundations
are laid, they look forward to an accelerated growth to meet the demands of
the underprivileged.

THREATS

Risk of imbalance
It could well be a case of the left hand not knowing what the right hand is
doing. With too many focus areas that SMILE looks into attention may get
divided and some important issues may be overlooked due to lack of
initiative or attention.

Cancer of corruption

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Strategic Planning in Non-Business Organisations

Today corruption is like a cancer that is eating into the vitals of the nation
Corruption has become so pervasive and all-encompassing that even the
resources mobilization, though on course, for perhaps the greatest natural
disaster in a hundred years, the tsunami day-after, is not immune from
questions of corruption, leakage and pilferage that are being asked aloud by
the relief organizers, the donors and the service providers.

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Strategic Planning in Non-Business Organisations

CONCLUSIONS

Non-profit organizations exist to provide services for public good.


Different organizations have their respective focus areas and scale of
operations ranging from local, national to international levels. One of
the major areas of concern for these organizations is acquiring
resources for successful implementation of their strategic plans that is
these non-profit organizations often face the challenge of targeting
donations for successful results.

Most of the profits making organizations focus on material targets but


non-profit organizations don’t have any quantifiable targets in terms of
money, market share, profits etc. but focus on serving the society
selflessly.

In the recent years there has been unprecedented media attention on


the operations of philanthropic organizations including foundations and
charitable organizations. This attention has focused on variety of
issues from efficiency practices to accountability procedures. This has
led to increased concern by public officials and the general public
about the accountability and transparency in the non-profit sector. And
hence, one of the greatest challenges faced by the non-profit
organizations is to prove that the sector is worthy of public trust.

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Strategic Planning in Non-Business Organisations

BIBILIOGRAPHY

1. Management a global perpective – By Koontz (pg no-


325)
2. Management – By Stoner (Pg no 263-267)
3. www.naseoh.org
4. www.nrcissi.org
5. www.helpageindia.org
6. www.smile-org

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