Professional Documents
Culture Documents
_________________________
A Thesis
Presented to the
Faculty of the Graduate School
Urdaneta City University
Urdaneta City, Pangasinan
________________________
In Partial Fulfillment
of the Requirements for the Degree in
Master in Business Administration
_________________________
June 2017
ii
APPROVAL SHEET
ACKNOWLEDGMENT
appreciation to the following persons without whom this academic pursuit would
Graduate School, for her brilliant insights, untiring support and encouragement
extended to the researcher to finish this academic endeavor, together with the
expert members: Dr. Helen F. Dupale, and Dr. Sherelle Lou S. Icutan; for their
Dr. Ronel V. Sudaria, her adviser, for the valuable time, professional
assistance and reminders, for guidance and support throughout the entire work,
for the perspective reading of the manuscript and consultative suggestions which
Dr. Rolando D. Acoriba, the reader of this thesis, for his scholarly
comments and suggestions for the refinement of this study which led to the
establishment In Valencia City, for the warm welcome and giving the researcher
Her supportive nephews and nieces:, Uriel, Pai-Pai, Dodong Kurth, Claire
and Baby Joreen; for their inspirations, love, prayers, moral and financial support;
iv
Her loving brothers, Manuel and Lito, sister-in-law, Anne, Ronelyn and
Rodelyn, for their unending support and serving as inspirations for the researcher
Her mother Aurelia E. Cesar with her aunt Lourdes Cesar, for all their
Mrs. Emelita Vallente-Sudaria and Mr. Nelson Buton Sudaria, her ever
Her dearest and loving husband, Ronel, for his unending love, prayers,
this academic journey; for the inspiration, spiritual, moral and financial support
and for the genuine concern of the progress in this research endeavor;
and Christine, for helping the researcher distribute his survey instrument;
And to those whom the author has failed to mention, who were so
Above all, to the Almighty God the Father, the source of all wisdom and
strength, for giving her courage, guidance, great determination and bountiful
blessings that this book and his profession be made possible despite of all
-Conie-
v
ABSTRACT
Keywords :
Social Responsibility Practices,
Corporate Image, Business
Establishment
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The purpose of this study was to determine the social responsibility practices and
of business establishment in Valencia City are aged 30s and below, mostly
female and single. Majority are college level/graduate and 10 years below of
employee motivation and retention and image building was established in this
social responsibility practices in all phase of its business operation and enhance
TABLE OF CONTENTS
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
DISSERTATION ABSTRACT v
LIST OF TABLES ix
LIST OF FIGURES x
DEDICATION x
Chapter Page
Hypothesis 4
Definition of Terms 8
3 METHOD
Research Design 24
Research Subjects 24
viii
Research Instruments 27
Summary 54
Conclusion 57
Recommendation 58
REFERENCES 60
APPENDICES
A. Survey Questionnaire
B. Letter of Permission to Conduct the Study
C. Curriculum Vitae
ix
LIST OF TABLES
Table Page
1 Distribution of Respondents 6
LIST OF FIGURE
Figure Page