Re-Develop of Cavite De Boracay, Ternate Cavite

A Tourism Planning Development

Presented to the Faculty of the
Department Management
Cavite State University
Imus Campus, Cavite

In partial fulfillment of the requirements for

The degree of Bachelor of Science and
Hotel and Restaurant Management

Ariola, Engelene Joice

Borja, Charlotte
Saluta, Cristy Joy
Santelices, Rica Joy
Tarroja, Regine Janine

December 2018
CAVITE DE BORACAY

HISTORY OF CAVITE DE BORACAY

Boracay de Cavite is a small cove located inside Gregorio Lim Marine

Base in Calumpang, Sapang 1, Ternate, Cavite. Officially named

KATUNGKULAN BEACH RESORT, it is one of the nicest beaches

near manila featuring a beach that has gray-ish sand (not white,

though in photos it would look like white to off-white) that is so fine and

soft to the feet. One of the most striking features of Boracay de Cavite

is the towering stone wall on one side of the cove perfect for your

“selfie” and “cam-whoring” moments. The water is not turquoise blue,

but its clean. Corregidor Island and the Mariveles mountain range in

Bataan are also visible from the cove. Resort once dubbed as the

“Little Boracay on Cavite” and Protected by the Philippine Marinbes

Corps. The name is obviously a derivative of call of duty in english

which means “katungkulan“ intagalog or pilipino dialect. And the Sari-

sari store owned by the marines is available near beach entrance

which sells snacks, softdrinks, basic toiletry needs and some marines

stuff.

Once used exclusively as a training ground for the Marines, they now

decided to open this to the public and it is now one of the most visited

beach resorts.
Ternate ( chabacano : Municipalidad de Ternate ) is a fourth-class

municipality in the province of cavite, it has a population of 23, 157

people.

The Merdicas( also spelled Mardicas or Mardikas ) were catholic

natives of the islands of Ternate and Tidore of the Moluccas, converted

during the Portuguese occupation of the islands by Jesuit missionaries.

The islands were later captured by the Spanish who vied for their

control with the Dutch. In 1663, the Spanish garrison in Ternate were

forced to pull out to defend Manila against an impending invasion by

the Chinese pirate koxinga( sacrificing the Moluccas to the Dutch in

doing so ). A number of Merdicas volunteered to help, eventually being

resettled in a sandbar near the mouth of the Maragondon river ( known

as the Bahra de Maragondon ) and Tanza, Cavite.

The invasion did not occur as koxinga fell ill and died. The Merdicas

community eventually integrated into the local population. Today, the

place is called Ternate after the island of Ternate in the Moluccas, and

the descendants of the Merdicas continues to use their Spanish creole

(with Portuguese and Papuan influence ) which came to be known as

TernatenoChabacano.

Private vehicle to reach the place. To get there, you need to take the

CAVITEX Express way from Coastal road, driving all the way to the

towns of Rosario, Naic, TanzaMaragondon and finally ternate from the

main town you will drive some 30 mins more through Mt. Palay-palay
National Park, the marine base main gate is located along the road

between Puerto Azul and Caylabne Bay resorts. The coast is about a

2-kilometer drive from the main gate.

Public Transportation, take a bus ride going to Ternate Saulog Bus in

Coastall Mall along NAIA Road. Then ride a tricycle with fare around

P75 per head, maximum of 3 passengers and tell the driver to drop

you to the resort. Since there’s no public transportation here, better ask

the driver to fetch you back to the terminal with fare of P100/head.

TOPOGRAPHY AND MAP

Pharmacy & Clinic

Pharmacies

Approximately 0.38 KM away

Address: Maragondon, Cavite, Philippines

Polar Air Drug Building

Pharmacies

Approximately 0.43 KM away

Address: Capt. A. Rillo, Maragondon, Philippines

The Generics Pharmacy - Maragondon, Cavite

Pharmacies

Approximately 0.46 KM away

Address: Col. Riel Street Poblacion 1-A Maragondon, Cavite, Philippines

Glady's Lying-In - philhealth Accredited

Adress: 111 J. De Leon St., Poblacion III, ternate, Cavite

San Lorenzo Ruiz Hospital

Address: Governor's Drive Ternate, Cavite

Growth Rate

Doctor, Health, Point Of Interest, Establishment

Address:San Juan I, Ternate, 4111 Cavite, Philippines

Coordinate: 14.2747809, 120.6779909

Climate
Products

Land Area

IMUS CITY, Cavite - Six out of Cavite’s 23 police chiefs on Monday were

commended by the Cavite Provincial Police headquarters for achieving zero

incidents in their areas as defined by the eight Focus Crimes covering the period

June 1 to Aug. 2, this year.

At Monday’s flag-raising ceremony at the Cuartel, Camp Gen. Pantaleon

Garcia police command, Senior Supt. William Segun, Cavite police provincial

director, presented the certificates of commendations to the six chiefs of police

(COPs) for attaining during the two-month assessment period their

accomplishments in the anti-criminality operations.

 Commended were Supt. Janet Arinabo (Naic); Chief Insp. Rommel

Carcellar (Carmona); Senior Insp. RedentorTalay (Maragondon); Senior Insp.

Alexis Tuazon (Ternate); Senior Insp. Edison Vitto (Magallanes); and Senior

Insp. Arnel Mendoza (Mendez Nuñez).

Segun lauded the efforts of the six chiefs of police for addressing the

police targeted eight focus crimes such as murder, homicide, physical injury,

rape, crime against person (CAP), crime against property, robbery, theft,

vehicular and motorcycle crime.

Population

Ternate, officially the Municipality of Ternate, (Tagalog: Bayan ng Ternate,

Chavacano: Municipio de Ternate, is a 4th class municipality in the province of

Cavite, Philippines. According to the 2015 census, it has a population of 23,157

people.[3]

Formerly known as Bahra, the municipality is named after Ternate island of

Indonesia where migrants from then Dutch East Indies originated.

Income Classification

Country Philippines

Region:Calabarzon (Region IV-A)

Province: Cavite
District7th District

Founded: 1663

Barangays: 10 (see Barangays)

Government [1]

• TypeSangguniang Bayan

• Mayor: Herminio C. Lindo

• Vice Mayor: Salvador Jr. C. Gubio

• Electorate: 14,186 voters (2016)

Area [2]

• Total 59.93 km2 (23.14 sq mi)

Population (2015 census)[3]

• Total 23,157

• Density: 390/km2 (1,000/sq mi)

Demonym(s) Ternateño

Time zone: UTC+8 (PST)

ZIP code: 4111

PSGC: 042121000
IDD : area code +63 (0)46

Climate type: Tropical monsoon climate

Income class: 4th municipal income class

Revenue (₱): 65,613,505.47 (2016)

Native languages: Chavacano Tagalog

Commercial Establishment

Cavite West Point College

No reviews

Ternate, Cavite

(046) 412 0153

Ternate Beach Resort

(178) · Resort

Ternate, Cavite

0921 656 5569

Paniman Beach

(33) · Beach

Ternate, Cavite

0927 226 3232

(20) · Badminton Complex

Cavite City, Cavite

(046) 525 9248

Puerto Azul Golf and Country Club

(20) · Golf Course

Ternate, Cavite

(046) 524 0085

Katungkulan Beach Resort

(381) · Resort

Ternate, Cavite

0925 874 4449

FINANCIAL INSTITUTIONS

 Bucana Producers Cooperatives Bank

 EastWest Bank

 PNB Bank

 Philippine National Bank

 CebuanaLhuillier Pawnshop

 PR Saving banks

 Sumisho Motors Financial Corporation

 Radio wealth Finance Company

TOURISM

Arrivals

By private car:

To get there,take coastal (PHP 24.00 tool fee) then take

CAVITEX Express way (PHP 64.00 toll fee) until Kawit Exit. Drive

all the way to the towns of kawit, Rosario, Naic, Tanza,

Maragondon and finally Ternate. From the town proper drive some

more about 30 minutes through Mt. Palay-palay National

Park.Continuedriveng to Gregorio Lim marine base located just

along the main roadbefore your reach caylabne bay resorts.

Boracay de Cavite is about a 2-3 kilometers from main gate.

 By Public and Chartered Transportation:

From southwest Integrated Bus Terminal (Coastal Mall) in

Parañaque City, Take a bus bound for Ternate. Fare is about 85

pesos and travel time is around 2-2.5 hours. There are no public

transportation available going to Boracay de Cavite. From the bus

terminal, Charter a jeepney going to the beach.

Accommodations

Entrance fee is 100 pesos per person for day trip and 200 pesos for an

overnight stay. Kids below 6 old are free.It is suggested that you

bring/rent a car as its not readily accessible by public transportation.

Though it is a marine base, Boracay de Cavite is open to the public.

You don’t need to have “internal connections” to get inside the camp,

just tell the guards that you will be swimming at the beach.The place

can be crowded to overcrowd during summer, Holy week, weekends

and long weekends.Parking Feeds: Cars are at 50 pesos per day or

100 pesos overnight, while motorcycles are at 10 per day and 20

overnight.You may bring you own food and drinks or you may buy at

the store/restaurant inside.One of the stores in the beach resort

accepts cooking service for a fee.Cottages are on a “first come, first

serve basis”, so better go early to get a good spot.Reservation is

required for rooms and cottages for overnight stay.Pitching a tent at

the beach area is allowed.Since it is a Marine base, Taking pictures is

 only allowed at the beach area.Pets are allowed.Reduce organized

your waste. Always practice “leave no trace” principle.Recommended

side trips: Kaybiang tunnel, Maragondon Church ( a “National culture

treasure”), Bonifacio Trial house and Emilio Aguinaldo Shrine.Also

note that there are times that the marine base is closed due to some

military exercises held. So, it is better to contact them first before

going.

Food and Beverages

Sari-sari store owned by the marines is available near beach entrance

which sells snacks, soft drinks, basic toiletry needs and some marines

stuff.

Resort

Cavite de Boracay, little boracay or boracay of the south received it

became disappointment when there is a lot of garbage on the beach

area. Maybe few years ago this place is really beautiful. when people

still don’t know that it exists and only marines enjoy its tranquility.

The beach lost its virginity to human, sad to say but true. The beach

is located at Gregorio Lim Marine Base Calumpang Ternate, Cavite.

Entrance Fee is Php100 per person for daytrip and Php200 for an

overnight, basic toiletry needs and some marines stuff .The cottage

area has the atmosphere of a town fiesta – people eating, cooking on

the grill, drinking.

 Activities

Boracay de Cavite now named as Katungkulan Beach Resort. Other

outdoor activities that can be enjoyed in the beach are

Frisbee and volleyball

Events and Festival

Ternate was originally a sandbar formed at the mouth of the

Maragondon River and popularly called Barra de Maragondon. It was

swampy and densely covered with mangroves, providing a resting

place for natives of Maragondon going out to Manila Bay to fish. In

the year 1700, seven Merdica Families consisting of about 200

persons were transferred to the Barra de Maragondon from the old

Bagumbayan( nowErmita ), Manila, to establish their residence there.

The Merdicas or Mardicas. Meaning “men of the sea" or "free

people" were transferred to Maragondon by the Spanish Authorities

because of their frequent brawls with the Tagalogs of Ermita. Noted

for their bravery. The Merdicas were Malays from Ternate in the

Moluccas Archipelago, who volunteered to come to Manila along with

the Spanish garrison that was pulled out of the Island by Spanish

Governor General Manrique de Lara in 1662 to reinforce the

defenses of Manila in preparation for a threatened invasion by the

Chinese pirate-patriot Koxinga, after he had conquered Formosa

from the Dutch. To forestall the repetition of the disastrous

Limahonginvasion of 1574, the Spanish governor-general ordered

the withdrawal of Spanish forces from Zamboanga and the Moluccas

and concentrated them in Manila, ready to repel the Koxinga attack.

Fortunately for the city residents, the Chinese warlord fell ill and died

before he could make a good. Under an agreement with the Spanish

governor general the Merdicas were required to provide protection

against attacks by Moro pirates, and in return for their services they

were taken to the Barra de Maragondon because of frequent Moro

raids in that area. The Merdicas chose as a site of their new homes a

place near the mouth of the Maragondon River, calling it Gala-la,

derived from the name of a tree grew there. They set up a

watchtower on top of a hill which they called Mira.Aside from fishing;

the Merdicas cleared the land and tilled the soil. They eventually

intermarried with the natives of neighboring villages, building up a

community that grew up rapidly and expanded. The most prominent

families of the community bore surnames Pereira, Estuebar, De leon,

Ramos, De la Cruz, Nigoza, and Ninofranco.In 1850 the burgeoning

Merdica population were able to build from their own funds a stone

church, a casa real (tribunal or municipal building), and a school

house Under the leadership of Florencio Ninofranco, the community

became a regular pueblo or town, and they named it Ternate in

memory of their ancestral birthplace in the Mollucas. Pablo de Leon,

a wealthy Merdica leader, became the first gobernadorcillo of

Ternate. Another source says that Ternate was separated from

Maragondon and became an independent municipality in 1863.The

Ternatenos speak a kind of chabacano (a sort of indigenized

Spanish) which they inherited from their forefathers. They still use it

as a principal means of communication among themselves.

However, in writing to their relatives and friends or in conversing with

strangers from other towns, they use Tagalog.Due to the rapid

increase in population, a time came when the natural and other

resources of the town became inadequate for its needs. In 1856 the

alkalde mayor (equivalent to provincial governor) of Cavite ordered

the fixing of the boundary between Ternate and Maragondon, giving

the former sufficient land for its inhabitants. Ternate was authorized

to take under its jurisdiction the barrio of Patungan. However for

some unknown reason, barrio Patungan is still under the jurisdiction

of Maragondon. Ternate has three barangays in the Poblacion and

four barrios. These are barangays 1, 2, and 3, and barrios are San

Jose, San Juan, Zapang and Bucana.The Philippine Revolution

against Spain (1896-1898) and the subsequent Philippine-American

War (1899-1901) had so depleted the population of Cavite Province

that the Philippine Commission on October 15, 1903 approved Public

Act No. 947 reducing the municipalities of Cavite to nine. Ternate

was absorbed by Naik, this situation remaining until 1916 when the

Philippine Senate restored Ternate to its former status as an

 independent municipality.A most unfortunate happening took place in

Ternate in early 1945 when, due to American incendiary bombing

and bombardments from naval units, the town was almost wiped out

from the map. Only seven out of approximately one thousand houses

miraculously survived the man-made holocaust. But the Ternatenos,

people of sterner stuff, went on to start life anew, building from the

ruins and ashes of war, tilling their lands, doing their daily chore of

fishing in the sea, uncomplaining, looking forward to the dawn of a

new day in their live.

NATURAL ATTRACTIONS

BoracayDe Cavite beach resort at different levels of fun and beauty but

what is it really that amazes some who've been to this marine base powdery

white sand beach resort in Cavite?

So as not to confuse you if you happen to search for information about this

resort once dubbed as the "Little Boracay in Cavite", allow me to introduce you to

its new name - Katungkulan Beach Resort. Protected by the Philippine Marines

Corps, the name is obviously a derivative of call of duty in English which means

"Katungkulan" in Tagalog or Pilipino dialect.

Cavite de Boracay is definite a must avoid place during summer

weekends and holyweek holidays making it hard to find a cottage to settle

swimming things, food and beach bumming stuff. Secure everything especially
valuables as cottages were open and prone to all sorts and types of Pinoy looting

sessions

Fishing and bonfire building is prohibited for those who opt in for overnight

swimming at double the rates / fees of entrance. You can pitch a tent if you like

and can rent small rooms for more security and comfort of call of nature facility.

You can bring your own food or grill within the beach shore if you have your own

grilling stove or "ihawan”

MAN MADE

Aguinaldo mansion at Kawit

Battle of Binicayan marker

Maragondon church

Bonifacio Trial House

Nearby:

 Kaynipa cove

 Kaybiang tunnel

 Fort drum (el fraile)

 Fort frank (carabao island)

 Patungan cove

MAJOR ROADS AND INFRASTRUCTURES

SUPPORT AMENITIES

They have water supply here but it is limited only. rooms (rate: PHP

700.00/ night) and open cottages (rates: PHP 350.00 – 450.00/night) for those

who wish to stay overnight, a sari-sari store where you could buy some snacks,

beer, drinks, toiletries and some souvenirs, there’s also a grilling station if you
want to grill some food, toilet (not well-maintained) and shower area, volleyball

court and parking area with ample parking space.

TRANSPORTATION

Rode a car from Manila and took Cavitex all the way to Ternate town

proper. Follow the road signs to Hamilo Coast and after all the zigs and zags,

ups and downs of the roads while sight-seeing Philippine Marines training, you

will see the Gregorio Lim Marine Base Camp and follow the signs to the beach. It

will take around 15 minutes from the gate to the beach.

Surprisingly, it’s better to go there via public transportation especially when

you're not with kids and you don't bring so much baggage. Take any bus to

Ternate (around PHP150) and ride a tricycle to the beach (PHP100).

By private car:

To get there, take coastal road (PHP 24.00 toll free) then take CAVITEX

express way (PHP 64.00 toll free) until Kawit exit. Drive all the way to the towns

of Kawit, Rosario, Naic, Tanza, Maragondon and finally to Ternate. From the

town proper drive some more for about 30 minutes through Mt. Palay-palay

National Park. Continue driving to Gregorio Lim Marine based located just along

the main road before you reach Caylabne Bay Resorts. Boracay de Cavite is

about a 2-3 kilometers away from the main gate.

By public and chartered transportation:

From Southwest integrated bus Terminal (Coastal Mall) in Parañaque

City, take a bus bound for Ternate. Fare is about 85 pesos and travel time is
around 2-2.5 hours. There are no public transportation availbale going to

Boracay de Cavite, from the bus terminal charter a jeepney going to the beach.

ORDINANCE RELATED TO TOURISM

REPUBLIC ACT No. 9593

An act declaring a national policy for tourism as an engine of investment,

employment, growth and national development, and strengthening the

department of tourism and its attached agencies to effectively and efficiently

implement that policy, and appropriating funds.

REPUBLIC ACT No. 9275

The Philippine clean water act of 2004 (republic act no.9275) aims to protect the

country’s water bodies from pollution from land-based sources industries and

commercial establishment, agriculture and community household activities.

REPUBLIC ACT 9003

(Ecological solid waste management act of 2000) an act providing for an

ecological solid waste management program, creating the necessary institutional

mechanisms and incentives, declaring certain acts prohibited and providing

penalties, appropriating funds therefore, and for other purposes.

REPUBLIC ACT 9710

Magna Carta of women is comprehensive women’s human rights law that seeks

to eliminate discrimination against women by recognizing, protecting, fulfilling

women, especially those in marginalized sector.

REPUBLIC ACT 8749

Otherwise known as the Philippine Clean Air Act, is a comprehensive air quality

management policy and program which aims to achieve and maintain healthy air

for all Filipinos.

TOURISM PLANS

To renovate tourism facilities such as cottages, grilling station, comfort rooms

and accommodation to have a shuttle service; To build stores such as;

souvenir shops and convenience store; To implement waste management

and engine; To build a receiving office; To have a shuttle service; To put

lightings and signage along the road.

TOURISM OFFICES

Provincial Tourism Office

Cavite

Provincial Tourism Officer

Cavite Tourism Office

 Provincial Capitol Building

TreceMartires City Cavite

Tel nos. (046) 491-1919

SWOT ANALYSIS

Strength within the destination

Ternate beach is easy to visit and has a few hours travel time from Manila.A

beach that looks like an island near the Metro and no near houses.Ternate beach

is just in front of Bataan. It is a good place for seeking adventures, activities,

sports, camping experience and events. The destination can be considered as a

place for jogging and exercise because of its mountainous areas. The destination

is big and wide, three resorts are built. In the accommodation, Ternate Beach

Resort, people are friendly and hospitable.In Ternate Beach Resort, they have

many choices in the types of accommodation that guest will prefer like tents,

non/air-conditioned rooms, standard rooms, nipa huts both for overnight and day

stay.

Weaknesses within the destination

The destination is far from the city.There is no restaurant in the destination itself,

there are garbage’s along the shore and the air-conditioned room for the

accommodation is not enough and the ventilation is not good. There are no lights

outside the resort so it was very dark and the roads are not cemented well and

there are parts where not cemented.

Opportunities within the destination

Since the resort has only 3 activities that they offered why not add some thrilling

activities like ATV within the Ternate. They can also add some water sport

activity like wake board, wind surfing and jet ski. They can also put some night

activity in the resort like acoustic band and karaoke to make more the resort

lively in the night. Put some beach activity like beach volley ball and born fire

Build a commercial building like spas, restaurant, souvenir shops so that the

guest don’t have to travel back and forth from the resort. Offered some youth

camp activities, retreat and camping site.

Threats within the destination

Overcrowding- May disturb the Marine Trainees Development- May cause

destruction to natural resources competition

Title: Re-Develop ofCavite De Boracay

Vision:

To be the resort destination of choice by creating delightful tourist experience.

Mission:

At Ternate Cavite, Cavite De Boracay our mission is to provide an excellent

hospitality experience and to bring memorable experience .The Company shall

adhere to the principles of sustainability and environmental responsibility

Tourism Business Vision:

Cavite De Boracay will be a tourist spot in Cavite within 2 years. It will construct

more accommodation, build Restaurants (Fine Dining and Cafes), have an

entertainment (Live Band),develop activities (Water Activities like Banana Boat,

Snorkeling and Kayaking; Extreme activities like Zip Line),be able to attract more

tourists. Cavite de Boracay will be successful because it provides all the needs of

the tourist. After 3 years Cavite de Boracay will offer more trends.

Policy

(1) No littering; (2) no bonfire; (3) no taking photos and videos of training grounds

and (4) no pets allowed

GOALS:

To make Cavite de Boracay a world class tourism destination that

provides the biggest and unique arts, historical events that will build

up economy and also help the community and environment to be

better by the help of the tourist. And to be one of the greatest

destination in the Philippines and to provide the tourists and visitors

complete tourism experience.

OBJECTIVES:

Promote professional growth and development opportunities. Provide

a boost to the existing tourism industry in Cavite de Boracay.

Increase overall revenue generation among local community and thus

the overall economy of Ternate. Construct environment friendly

structures and offering a world class ambiance and comforts

STRATEGY

1. Creating a Tourism Marketing Plan for Your Destination

2. Create an Amazing Guide About Your Area

Travelers are the lifeblood of the tourism industry. therefore your tourism

marketing needs to be focused around their wants and needs.

Most of them won’t know your area as well as a local would, and a fun,

informative guide is something that they would consider extremely valuable.

3. Build a Discussion Platform on Social Media

A great way to supercharge your tourism marketing is by creating a

discussion platform around your social media. Some businesses use their social

media as a customer-service platform.

Project Location

Cavite de boracay is a standard resort in Ternate Cavite that was

established to cater the locals to make profit. But here, we decided to renovate or

re-develop and offer customers the ultimate place for them to have fun and relax.

Our location has afforded us a vantage point over our competitors as we

are located close to the famous beaches in Ternate that attract locals and visitors

alike. We intend to fully utilize our location to full advantage.

Project Background and Description

Renovation and modernization of the infrastructure, facilities and

equipment of the Cavite de Boracay. The project aims to strengthen social

profitability and sustainability and strengthen corporate responsibility in the

context of the responsible and sustainable tourism project.

Project Benefit

Increase Revenues of the Cavite de boracay through a new marketing

positioning focused on a new approach to responsible and sustainable tourism.

Increase social impact of the Cavite de boracay

Boost to local markets – With thriving tourism we also aim to boost the local

industries. Local markets will be able to showcase their products.

Employment Generation – The project also aims to create a longterm

employment for the people of Ternate, Cavite areas. The result of mass

employment will mark a substantial growth in their standard of living.

Activities

Here are some activities:

Volleyball

Banana Boat

Kite Surf

Parasailing

Basketball

Camping
Team Building

Bar and Restaurant

We also like to build rooms for accommodation.

Funding Source

The project will be financed as follows:

Own Funds 30%,

Sponsorship 20%,

Investment 50%

Project Schedule

When there’s no numerous tourist and when if it is not peak season.

After 10 years.