University of Engineering and Technology

Institute of Business and Management

Business Strategy

MS Management - 2019

ArifIjaz
 University of Engineering and Technology
Institute of Business and Management

Course Outline

Course Title: Business Strategy

Semester: Second Class: MS Management - Business

Strategy

Instructor: Mr. ArifIjaz Teacher Assistant: Syeda Tanya Qamar

Ali Husnain

Class Timings: 12:00 pm – 03:00 pm Email: tanya.qamar@kmlg.com

husnain.ali@kmlg.com

COURSE OVERVIEW

Course Description: Business strategy is the cornerstone of any Management program.

Managers at all levels need to understand how to develop and implement a business strategy to
gain a competitive advantage in the industry. Without a business strategy, employees could end
up moving indiscriminately from one task to another with no true direction or actual goals. To
ensure that our students understand the dynamics of strategy formulation and implementation,
we have customized this course in a way that is a blend of real time business strategy case
studies and valuable insights of the instructor gained through personal and professional
experiences. The course will start off with Michael Porters’ approach towards strategy and then
will address the different types of strategies and their implementation in the real world.

Students will learn to handle real time settings of Business Strategy formulation and
implementation by understanding the business environment.This course is intended to give the
students a holistic view of strategy formulation, content and implementation in firms. Moreover,
they will be able to think beyond day-to-day business activities of firms; analyzing the strategic
threats and opportunities of firms based on firms’ internal capabilities and external
environments, including sustainability issues.

Course Learning Outcomes (CLO)

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 University of Engineering and Technology
Institute of Business and Management

This course attempts to quip students to:

1. Understand the nature and purpose of a business strategy.

2. Learn how to plan and formulate a business strategy.
3. Conduct an internal assessment of business strategy.
4. Analyze the impact of the macro environment on business strategy.
5. Learn how to implement a business strategy.
6. Evaluate a business strategy.

COURSE ASSESSMENT/GRADES

1. Class Participation 40%

2. Mid Term Exam 20%
3. Quizzes 5%
4. Attendance 5%
5. Final Exam 30%

CLASS-MANAGEMENT POLICY

1. Students are expected to be on time. Entry to the class will not be allowed after 15 minutes of
the initiation of the class.
2. If a student misses any session, he/she will be marked “A” (absent).
3. A student is not allowed to leave the class besides the break that will be allotted in between.
4. If a student decides to not attend the rest of the session after coming to the class, she/he will
be marked absent.
5. Class participation (CP) is mandatory for all and carries the most weightage.
6. The first CP feedback will be shared after mid-term exam. CP will not be marked for the first
2 sessions.
7. Final exam grades will be e-mailed to the students. Mid-term exam and quiz grades will be
shared with the students in the class.
8. Students may seek assistance regarding their grades or course at any time during the semester
from their TA.
9. Using cellphones is not allowed during the class. Students are expected to switch off or put
their cell phone on silent mode during the session.
10. Grades will not be changed once allotted.

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 University of Engineering and Technology
Institute of Business and Management

COURSE REQUIREMENTS

1. There will be 1-2 quizzes during the course duration.

2. The quizzes will be unannounced and will be based on the class discussion, readings and
cases provided.
3. Final exam and mid-term exam will be case study based.
4. Students who miss their mid-term or final exam will not be allowed to retake it.

RECOMMENDED TEXTBOOKS/ SUMLEMENTARY READINGS

Strategic Management Concepts and Cases 15th Edition By Fred R. David and Forest R. David

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