A-level results, many sixth formers all over the country are mis-sold a graduate career, when the right advice, in terms of pay and happiness, is to take an appren>ceship.'' • "There is already a growing unease among young graduates who feel they have been ripped off." (BBC, 2018) • 65% of young people feel under pressure to go to university 34% said this as coming from their parents 19% said it was peer pressure 70% felt that their parents would have been disappointed if they had not gone to university Student Loan Company (2011/12 compared to 2017/18) • "Places at universi>es should only be offered to those who will benefit from them, and giving out uncondi>onal offers just to put 'bums on seats' undermines the credibility of the university system." • Selgren 2018 UNIstats - employment • 70% of employers said they valued degree apprenTceships as highly as a university degree