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Business Economics
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Networks and Small Business Growth:
Rik Donckels
ABSTRACT. To date, there has been limited empirical representing different theoretical network per-
research related to network theory. With this article, we have
spectives. However, few have been presented so
tried to fill this gap by testing an explanatory model of the
far trying to make network theory operational in
impact of networks on small business growth. To analyze this
causal relationship, the log-linear technique was used. The a practical context, the result of which in turn
results suggest that networks have an influence on the growth could help organizations to position themselves in
of a small business, especially through contacts with national networks or to develop strategies in a network
and international entrepreneurs.
perspective (Paasche et aL, 1993). In addition,
network theory demonstrates how the network
position changes as the company develops, but
I. Introduction
there are few or no empirical studies available on
The socio-economic scene is growing more and the impact of network formation on the growth of
more complex by the day. Competition is stif- a small business (Gibb, 1993). With this article,
fening, market demand is changing constantly,have tried to fill this gap by analyzing the
we
while government intervention does not make causal relationship between networks and small
business growth. We will first present the con-
things easier, . . . Small businesses, too, are con-
stantly faced with this incontrovertible reality.ceptual
No model, which features the choice of the
network variables, the importance of networks for
doubt new opportunities are created here, but there
the growth of the business and the role of entre-
are certainly risks involved too. Networking, with
its emphasis on informality and opportunism, preneur-
is and enterprise-related characteristics on
the network and growth scene. This is followed by
seen as an ideal mechanism for thriving in these
variable environmental conditions (Birley et aaL,
description of the hypotheses and the metho-
1991). Networks, that imply organized systems dology.
of Then we analyze the impact of the
relationships with the external environment,network
are structure on small business growth.
Finally,
particularly valuable to the small business sector. a roundup is given of the main research
The fragility which accompanies small size can results and their policy implications.
namely be offset by the supportive environment
provided by resilient networks (Szarka, 1990).II.So,
Conceptual model
the popular image of the entrepreneur as an
The literature describes and explains networks in
isolated figure who overcomes obstacles and fends
various
off dangers alone is at best incomplete (Dollinger, ways. However, it agrees upon the fact that
1985). networks are organized systems of relationships,
In the literature, there are many contributions hence a network is generally defined as a specific
type of relation linking a defined set of persons,
objects or events (Szarka, 1990). These relations
Final version accepted on October 25, 1994 constitute the network structure that may in turn
take a lot of different forms. Consequently, dif-
Small Business Research Institute
ferent variables have to be used when analyzing
Catholic University Brussels
a network (Paasche et aL, 1993). The literature
Vrijheidslaan 17
1080 Brussels mentions the determinants (social, communication,
Belgium business and moral) of small business networks,
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274 Rik Donckels and Johan Lambrecht
TABLE I
Comparison of network literature with network indicators to be analyzed
Determinants
Social * * *
Communication * * *
Business
- Exchange *
- Instrumental * *
- Strategic *****
Moral * *
Links
Informal *****
Formal * *
Direct * * *
Indirect * * *
Objectives
Gathering of information *****
Response from external environment * * *
Canvassing and looking after customers
and suppliers * * * *
Enrichment of own knowledge *****
Psychological significance * *
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Networks and Small Business Growth 275
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276 Rik Donckels and Johan Lambrecht
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Networks and Small Business Growth 277
for the small (fewer than 10underline staff) that than for
the contacts the and inter-
with national
medium-sized (10-99 staff) businesses. Here
national entrepreneurs, too
fuelled by other network
we deliberately chose to make elements,
separatecan motivate the small businessman to
estimates
for the small and for the medium-sized businesses. strengthen his business and implement changes
Our earlier survey, which we have already referred to make the company grow. We can therefore
to, has revealed that company size is the company- formulate the following two hypotheses, which
related element with the biggest impact on will be tested below for, respectively, the total
network structure. Medium-sized businesses are sample, the entrepreneurs with higher education,
present in more different networks. the entrepreneurs with lower education, the small
and the medium-sized companies.
III. Hypotheses Hypothesis 1 : The relations with national and
The geographical distribution of contacts with international entrepreneurs are boosted by
other entrepreneurs is influenced by the other other network elements, but inhibited if the
network elements. Seminars, trade fairs and family influence is too strong.
external consultants can help' to spark off relations Hypothesis 2: Network formation stimulates
with national and international entrepreneurs. The growth through contacts with national and
impact of these contacts will however not be so international entrepreneurs.
significant if the entrepreneur's relatives have a
greater say in business matters. Family businesses,
IV. Methodology
where it is only natural that important business
decisions are frequently discussed within the
IV. 1. Gathering of data1
family, are closed systems which sooner hide their
light under a bushel from third parties. This The research began in 1991 with an in-depth study
attitude explains why they are less inclined toof the literature. This clearly showed, as we have
broaden their horizons on the international scene actually pointed out in the conceptual model, that
than non-family businesses (Donckels and the term "network" is given a variety of meanings.
Frohlich, 1991; Gallo and Sveen, 1991; Donckels Since the entrepreneur plays a central role in
and Aerts, 1993). We argue that network forma- network formation, we also examined in the lite-
tion will stimulate growth through contacts with rature the objectives of network development. In
national and international entrepreneurs. This this regard, the survey was drawn up in such a way
exchange of experiences can help entrepreneurs to that the questions reflect the different network
solve shortcomings in their business and, more- definitions and objectives. A specialized marketing
over, contacts may result in contracts (Donckels agency interviewed 900 entrepreneurs by tele-
and Hoebeke, 1990). They can turn to these phone. The respondents are located in three
interactions for new ways to examine an issue, for Flemish regions in Belgium and were selected at
expanded knowledge, for additional support and random from databases. They received an intro-
for learning and discovering new ideas (Aldrich ductory letter before the telephone survey. Table II
and Zimmer, 1986). Tjosvold and Weicker (1993) shows the composition of the sample according
TABLE II
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278 Rik Donckels and Johan Lambrecht
important contacts
to branch of industry and company size.are
Wewithdefine
entrepreneurs who are
a small business as a company regionally,
with nationally
less or internationally
than 100 situated).
employees. The dependent variable growth is dichotomous
(growth, no growth). The figure also gives per
category the percentages from the total sample
IV.2. Processing of data
(N - 900).
The results of the telephone survey are presented A possible drawback of the log-linear technique
analytically. The hypotheses were tested for the is that it only permits us to estimate the impact of
total sample, the entrepreneurs with higher the independent variables on one dependent
education, with lower education, the small and the variable. We cannot analyze the impact of the
medium-sized companies through log-linear independent variables on the dependent variable
analysis (see Hagenaars, 1990). We used this and at the same time the impact of the dependent
method because it is ideally suited for identifying variable on the independent ones. This limitation
causal relations. Moreover, with this technique you of the log-linear technique is no drawback here,
do not have to be concerned with problems like since our attention is focused on the impact of
multicollinearity, heteroscedasticity, etc. In log- network formation on growth. As we said in the
linear models, both dichotomic and polytomic introduction, it is in that area where a gap has been
variables may be included. Figure 3, which gives found in the literature (see Gibb, 1993).
a diagram of hypotheses 1 and 2, explains which In order to understand the scope of the log-
categories make up the independent and dependent linear method, we explain the technical procedure
variables. The network variables which we include for hypothesis 1 and the total sample.
in the empirical analysis are the following: con- First, the significant effects (p < 0.05) are
sultation of external consultants (fewer than twoselected. Next, several models are specified based
different consultants, at least two different con- on these significant effects. Then, the most
sultants), attendance of seminars (yes, no), par- suitable model has to be chosen. For the choice
ticipation in trade fairs (yes, no), discussion withof the best model, that is explained in Appendices
relatives (yes, no) and geographical distribution 1, 2 and 3, we based ourselves on the P-values
of contacts with other entrepreneurs (the most (p > 0.05), AIC (Akaike's Information Criterion
External consultants
< 2 : 33f7 %
>« 2: 65,8 %
Seminars
Yes: 50,9 % * *
No : 48,6 % i-
Regional: 2 9,6 %
National: 27,9 % No : 26,2 %
Trade fairs ■
Yes: 44,3 % * *
No : 55,2 %
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Networks and Small Business Growth 279
= Likelihood chi-squared - (2 x degrees of purposes (see Appendix 4 for the way these
freedom)) and BIC (Bayesian Information adjusted frequency tables are constructed; and
Criterion = Likelihood chi-squared - (log N x Kaufman and Schervish (1986) for more technical
degrees of freedom)). Of the best model, the details). We use the adjusted frequency tables to
multiplicative fi-parameters are derived (see calculate percentages which are easy to interpret.
Appendix 4 for the way the Ps are calculated) and The percentages do however need to be under-
the additive ^-parameters (X - In P) are calculated stood as probabilities or proportions. The entire
and standardized. These standardized Xs are log-linear analysis was carried out by means of the
needed to examine whether there is a separate BMDP4F computer program.
significant effect of the variables which are part In Table III we brought together the percen-
of an interactive effect and whether there are tages of the logit models "Networks on contacts
significant differences between the categories of with entrepreneurs" and "Networks on growth" for
the variables. If the absolutevalue of the standar- the total sample. Let us analyze the impact on
dized Xs > 1.96 (z-value with P - 0.025 in the contacts with entrepreneurs. We observe that the
table of the standard normal distribution), we may contacts are influenced by the combined effect
conclude that there is a separate significant effect (interactive effect) of trade fairs and discussion
of the variable belonging to the interactive effect with relatives (GI). On the other hand, there is also
and that there are significant differences at the the separate impact of external consultants (E),
5%-level (at the 1%-level if the Xs > 2.58 (z-value seminars (F) and trade fairs (G).
with P - 0.005 in the table of the standard normal
distribution)) between the categories of the vari-
ables (see Appendix 1). Finally, on the basis of the V. Empirical results
Ps we prepared adjusted frequency tables to
facilitate the interpretation of the effects discerned. We will test hypotheses 1 and 2 for, respectively,
The Ps are more difficult to use for interpretation the total sample, the entrepreneurs with higher
TABLE III
Estimated row percentages of the logit models "Networks on contacts with entrepreneurs*' and "Networks on grow
(total sample)
* Significant at 5%-level.
** Significant at 1%-level.
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280 Rik Donckels and Johan Lambrecht
education and those with lower education, the significantly higher probability that participant
small and the medium-sized companies. a trade fair have connections with international
entrepreneurs (33.9% probability, compared with
22.3% for non-participants). There is a clear trend
V. 1 . Total sample
that seminars offer substantial opportunities for
First we examine whether the geographical distri- cross-fertilization with national and international
bution of the contacts with entrepreneurs is entrepreneurs. Seminar attenders are significantly
influenced by the other network variables (external less likely to establish contacts with regional
consultants, seminars, trade fairs and discussion entrepreneurs (33.1% probability, compared with
with relatives). After examining hypothesis 1, we 42.4% for those who do not attend seminars).
discuss the impact of the whole network structure External consultants principally fertilize national
(all the network indicators, including the contacts contacts. Entrepreneurs with at least 2 different
with entrepreneurs) on growth. external consultants are roughly 38% likely to
meet fellow national entrepreneurs on a very
Impact on contacts with entrepreneurs regular basis, compared with 28.7% for those with
As was already pointed out during the processing fewer than 2 different consultants.
of data, we observe in Table III an interactive We can say that hypothesis 1 is largely con-
effect of trade fair participation and discussion firmed. The contacts with entrepreneurs are indeed
with relatives on contacts with entrepreneurs. influenced by external consultants, seminars and
There is significantly more chance that entrepre- trade fairs. Discussion with relatives, however, has
neurs who take part in trade fairs have contacts no negative impact on contacts with national and
with international colleagues, when they do not international entrepreneurs, which contradicts
discuss important business decisions with rela- hypothesis 1.
tives. Entrepreneurs with those characteristics are
roughly 40% likely to have international contacts. Impact on growth
Entrepreneurs who take part in trade fairs, but In Table III we observe that establishing contacts
discuss important business matters with relatives with other entrepreneurs is a network determinant
are 27.1% likely to have international connections. for growth. Those with regional connections will
be found significantly less frequently in the
The probability is significantly higher that family
businesses which take part in trade fairs have growth league than those with national and inter-
contacts with national entrepreneurs (36.1% national contacts. For the entrepreneurs with
probability, compared with 25.3% that the main national relations as well as for those with inter-
contacts of non-family businesses which take part national connections, the probability to belong to
in trade fairs are with national colleagues). Notice the growth class is 80%, compared with 63.3% for
that there are no significant differences concerning those with regional contacts.
contacts with regional entrepreneurs. The importance of contacts with national and
When the variable "discussion with relatives" international entrepreneurs for growth is consis-
was taken out, we discovered that this effect did tent with what we set forth in hypothesis 2. This
not have any significant impact on contacts with needs to be completed, though, since participation
entrepreneurs. In hypothesis 1, however, we had in trade fairs also generates a direct growth effect.
The probability that participants in trade fairs are
predicted that family-bound entrepreneurs are less
inclined to establish contacts with national and in the growth league is significantly higher (0.79
international entrepreneurs. This theory nowcompared with 0.69 for non-participants).
appears to be somewhat contradicted here. It is
only in conjunction with trade fair participation
that the family aspect has an impact on the geo-
graphical distribution of contacts with entrepre-
neurs.
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Networks and Small Business Growth 28 1
relatives) N° °No
Yes 39.5 35.4** 25.1**
43.2 45.0** 11.8**
H (Contacts with Regional 62.6** 37.4**
entrepreneurs) National 74.9** 25.1**
International 77.1** 22.9**
* Significant at 5%-level.
** Significant at 1%-level.
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282 Rik Donckels and Johan Lambrecht
TABLE V
Estimated row percentages of the logit models "Networks on contacts with entrepreneurs*' and "Networks on gr
(medium-sized businesses)
* Significant at 5%-level.
** Significant at 1%-level.
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Networks and Small Business Growth 283
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284 Rik Donckels and Johan Lambrecht
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Networks and Small Business Growth 285
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286 Rik Donckels and Johan Lambrecht
Discussion Contacts with entrepreneurs (H) Trade fairs Contacts with entrepreneurs (H)
with relatives
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Networks and Small Business Growth 287
Impact on growth
Small businesses
No significant effects.
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288 Rik Donckels and Johan Lambrecht
Impact on growth
Small businesses
No significant effects.
Chosen model with lowest AIC and BIC: HEFGI, LH, LF,
(LF) and trade fairs (LG).
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Networks and Small Business Growth 289
Equation (Al) indicates that the contacts with entrepreneurs are influenced by
and discussion with relatives (HGI) and by the separate effects external cons
The main effects (P", Pf, p£, Pf, P'J are part of equation (Al), because they a
main effects and the overall averages have not been recorded in the article, si
when the observed effects on the dependent variables are analyzed.
To derive the Ps, we must find the maximum likelihood estimator F for F,
This is equal to the observed frequencies f:
pHEFGl
^njklm " _ f
pHEFGl HEFGI
" _ rnjklm/A?\
f /A?\VAZJ
VAZJ
Equation (A2) makes it possible for (A 1) to be written as follows:
fI21111 f -1!
HEFGI „ OH „ Pi
OE OF P2OGPiPi Pi
Pi OlPiP21
PiOHE
P21DHFP21 P21OHG
P21 P21 P211
OHGI P211
nRH
nRHnPn
nPn-- "" nRE
nRE "jPj« nR.F kPkkPk
" « nR.F - " -nRG iPl iPl
" nRG " - "n- mPm
mPm R1
R1 -" "- AA 11
npHE
nPnj" npHE "A1" A
" jPnj
OHF
P2I " OHF
" Pl2 " -_L-
" OHF ~ _ - ~DHF
_ -y^D>
L_ (AS\
(AS\
OHG _L _J_
^HG » " P« OHG " PHG " pHG
OHGI
P2II " OHGI
" Pi 12 " _ _Pi "21DHGI " DHGI
" P222 " -"!_
" - OHGI " - L_
- OHGI " -"OHGI
- L_ ""DHGI
- L-
Pl22 P22I P212 Pill
rHEFGI -• A QE OF QG Ql A A A
1 A 1111 A A A (A6)
'21111 " 1 -• oh Pi Pi Pi Pi ohe ohf ohg dhgi
Pi Pii Pii Pii Pin
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