Focus: What's Important Safety/Security Cont'd

2012
www.hillerford.com
Focus
Table of Contents
Mustang
What’s Important Safety/Security cont’d
Key Messages 2 Reverse Sensing System 21
Key Features Overview 2 SOS Post-Crash Alert System 22
Key Competitors 2 SPACE Architecture 18
Key Features 3 Structural Safety 18
Focus Industry-exclusives 4 Tailor Rolled Blanks 18
The C-segment 4 Tire Pressure Monitoring System (TPMS) 17
2012 Focus Compared to 2011 4 Traction Control 17
Model Lineup Trinity Crash Structure 18
S Content 5 Comfort/Convenience
Focus
SE Content 6 Audio/Entertainment/Navigation
SEL Content 7 HD RadioTM/iTunes® Tagging 32
Titanium Content 8 Navigation System, Voice-activated with SiriusXM Traffic and 33
SiriusXM Travel Link Services
Performance/Handling Single-CD/MP3 Player 31
Active Grille Shutter 13 SiriusXM Satellite Radio 32
Brakes 16 Sony® Premium single-CD/MP3 Player 31
Chassis Overview 14
Door Locks, Autolock/Autounlock 29
Engine, 2.0L Duratec DOHC I-4
Aggressive Deceleration Fuel Shut-off (ADFSO) 10 Easy Fuel Capless Fuel Filler 28
Composite Intake Manifold 10 Intelligent 3-blink Turn Signal 26
Gasoline DIrect Injection 10 Intelligent Access with Push-Button Start 26
Key Features 9 Interior Features 29
Smart Regen Charging 11 Keyless Entry with Integrated Keyhead Transmitter 28
Twin-independent Variable Cam Timing (Ti-VCT) 10 Packages
Fuel Economy, EPA-estimated 13 Convenience Package 30
Packages Interior Protection Package 30
SE Sport Package 16 Interior Style Packages 30
Super Fuel Economy Package 16
Titanium Handling Package 16
MyFord Packages 30
Partial Zero Emissions Vehicle (PZEV) Defined 9 SEL Premium Package 30
Steering, Rack-and-Pinion Titanium Premium Package 30
Active Nibble Control 15 Winter Package 30
Drift Control 15 Seating 28, 29
Electric Power-Assisted Steering 15 SYNC Technology 27
Suspension, European-inspired SYNC with MyFord and SYNC with MyFord Touch
Control-blade Multilink Rear 15 8" Center Stack LCD Screen 25
MacPherson Strut Front 14 Favorites Control Switch 24
Torque Vectoring Control 14
Gracenote® 24
Towing, Flat/Neutral 16
Transmissions Instrument Cluster LCD Screen 24
5-speed Manual 11 Key Features 24
PowerShift 6-speed Automatic 11, 12, 13 Wi-Fi® Capability 24
Safety/Security Quality/Reliability/Durability
Active Park Assist 20 24-Hour Roadside Assistance 35
AdvanceTrac Electronic Stability Control 17 Intelligent Oil-Life Monitor 35
Airbags Quality/NVH 34
All-new Ford Next Generation Technology 19 Warranty Information 35
First- and Second-row Side Curtain Airbags 19
Front-seat Side 19 Design/Styling
Anti-theft Systems 22 Ambient Interior Lighting 37
Automatic Headlamps with Wiper Activation 21 Interior Key Design Elements 37
Braking System 17 “Kinetic” Exterior Design 36
Child Safety Locks, Rear-door 20 Packages
Crash Test Ratings Interior Style Package – Arctic White 37
IIHS 22 Interior Style Package – Tuscany Red 37
NHTSA 23 SE Sport Package 37
Emergency Trunk Release 20 Model Distinctions 38
Forward Sensing System 21
Integrated Blind Spot Exterior Mirrors 20 Wheels 39, 40
LATCH System 20 Color and Trim 41, 42
MyKey 22
Parking Technology Package 21 Instrument Cluster 43
Personal Safety System 18
Rain-sensing Windshield Wipers 20 Key Product Specifications 44
Rear View Camera 21 Accessories 45, 46
May 2011 esourcebook.dealerconnection.com 1

RE&T: 2012 Source Book
Downloaded from www.Manualslib.com manuals search engine
2012 Focus
What’s Important
Key Messages
• The all-new 2012 Focus is the “C-segment” vehicle in the evolving Ford lineup
• Focus will offer a four-door sedan and a five-door hatchback in a variety of trim levels, including an all-new
Titanium model
• New 2.0L DOHC I-4 engine with direct injection and Twin independent Variable Cam Timing (Ti-VCT) for an
Focus
excellent balance of performance and fuel efficiency

• New PowerShift 6-speed automatic transmission with SelectShift capability
• European-inspired suspension has been tuned for agility and precision, rewarding the driver with a
connected-to-the-road feel
• All-new “kinetic” exterior design is toned and athletic, conveying a sense of motion even when still
• Focus offers an impressive array of smart technology typically found on larger, more premium vehicles,
providing drivers a totally connected driving experience
Key Features Overview

All-new kinetic design Torque Vectoring Control
(p. 36) (p. 14)
Intelligent Access with

push-button start
PowerShift 6-speed
(p. 26)
transmission with
SelectShift capability
(pp. 11, 12, 13)
Active park assist
(p. 20)
SYNC with MyFord

and SYNC with
MyFord Touch
European-inspired (pp. 24, 25, 26)
suspension
(pp. 14, 15)
Key Competitors
Primary Secondary
• Chevrolet Cruze • Kia Forte
• Honda Civic • Mazda3
• Hyundai Elantra • Volkswagen Jetta
• Toyota Corolla
NOTE: See the latest Dealer Ordering Guide for feature availability.
2 esourcebook.dealerconnection.com May 2011
Focus 2012
What’s Important
Key Features
2012 Model Lineup Comfort/Convenience
• S Sedan • Active park assist
• SE Sedan and Hatchback • Dual-zone Electronic Automatic Temperature Control
• SEL Sedan and Hatchback • Easy Fuel capless fuel filler
Focus
• All-new Titanium Sedan and Hatchback • Forward and Reverse Sensing Systems
Performance/Handling • HD RadioTM capability with iTunes® tagging
• Duratec 2.0L DOHC I-4 with Ti-VCT and Gasoline • Integrated blind spot exterior mirrors
Direct Injection • Intelligent 3-blink turn signal
– PZEV emissions availability • Intelligent Access with push-button start
• 5-speed manual transmission • Media Hub
• PowerShift 6-speed automatic transmission • Rain-sensing windshield wipers
• PowerShift 6-speed automatic transmission • Rear View Camera
with SelectShift capability • SiriusXM satellite radio
• European-inspired front and rear suspension • Sony® premium 10-speaker audio system
• Torque Vectoring Control • SYNC voice-activated communications and
• Electric Power-Assisted Steering (EPAS) with drift entertainment system
control and active nibble control • SYNC with MyFord
• SE Sport Package • SYNC with MyFord Touch
• SFE Package • Tilt/telescoping steering wheel with controls
• Titanium Handling Package for cruise and audio systems
• Universal garage door opener
Safety/Security
• Voice-activated Navigation system
• 6 standard airbags
• AdvanceTrac electronic stability control Design/Styling
• Body structure features extensive use of • All-new “kinetic” exterior design
high-strength Boron steel • All-new cockpit-style interior
• MyKey • All-new wheel designs
• SecuriLock passive anti-theft system • Ambient interior lighting
• SOS Post-Crash Alert System • Interior Style Packages
• Tire Pressure Monitoring System (TPMS) – Arctic White
– Tuscany Red
• SE Sport Package
• Trapezoidal lower grille
• “Z” bodyside accent lines

2012 Focus
What’s Important
Focus Industry-exclusives
• Easy Fuel capless fuel filler • SYNC with MyFord

• MyKey • SYNC with MyFord Touch
Focus
A CLOSER LOOK: Focus and the C-segment
The C-segment
Preparing for the arrival of the all-new Focus involves understanding all that this vehicle has to offer
customers in the C-segment. But what exactly is the C-segment and why is it so important? According to
Ford forecasters, global small car sales — B- and C-segments combined — will increase to 38 million by 2012.
To put this into perspective, this year one out of every four vehicles sold globally falls within the C-segment.
Within five years, the B- and C-segments could reach 25 percent of the U.S. market.
This is a golden opportunity for Ford, and the all-new Focus is positioned to appeal to this growing customer
segment. Ford has never been more ready to compete.
The Ford Car Lineup
With the launch of the 2011 Fiesta, the all-new Focus no longer fits into the “entry level” position in the Ford car
lineup. The Ford showroom is evolving and growing, and each of the models has a distinct place, appealing to
different buyer needs. Demand for C-segment vehicles is coming, in part, from a trend called “rightsizing.” This
means customers more conscious of fuel prices, their carbon footprints and their individual vehicle needs are
likely to choose vehicles in this segment.
It’s important to note customers downsize cars — not expectations. Those stereotyping small cars as “basic
transportation” are in for a surprise. The all-new 2012 Focus will offer an array of features and technologies
previously unavailable in this segment.
A CLOSER LOOK: 2012 Focus Compared to 2011 Focus
Focus loyalists coming into the showroom to see the all-new 2012 Focus will find a whole new vehicle. While
the first-generation Focus inspired design elements such as the daylight opening (DLO), which is the window
line that can be seen from the side, this Focus is quite different. The 2011 model is known for being fuel-
efficient and fun to drive with European-inspired ride and handling.
The next-generation Focus builds on this strong foundation — adding more performance-enhancing features
along with cool technology and so much more. These premium features offered on the 2012 model elevate
Focus from an economical starter vehicle to one that more-discerning buyers would love to own.

Focus
Model Lineup
2012
Model Lineup Pages
The Model Lineup Pages are based on the Dealer Ordering Guide and are designed to show key features/
standard equipment on each model as well as Equipment Group content. As you move through the model
lineup, each model adds to or upgrades the equipment of the preceding model, except where additions/
exemptions are noted. Focus 4-door sedan and 5-door hatchback are available in four models:
• S • SE • SEL • Titanium
Focus
S — Standard model
Comfort/Convenience Quality/Reliability/Durability
• Air filtration system — cabin particulate • Battery — maintenance-free
• Accessory delay • Battery saver
• Air conditioning — manual, single-zone • Intelligent Oil Life Monitor
• Audio — single-CD player with MP3 capability Design/Styling
– 4 speakers • Antenna — mast
Performance/Handling – 80 watts • Bumpers — painted body-color
• Brakes — front disc/rear drum – Auxiliary audio input jack (in the glove box) • Cladding — lower bodyside, black
• Drivetrain — front-wheel drive – Speed-sensitive volume control • Door handles — black
• Engine — 2.0L DOHC I-4 with Ti-VCT and • Center console — floor consolette with storage
gasoline direct injection • Glass — solar-tinted
• Coat hooks — rear • Grille — black with chrome trim
• Spare tire — mini with steel wheel
• Cup holders — 2 front • Headlamps — quad-beam halogen
• Steering — Electric Power-Assisted (EPAS)
rack-and-pinion with drift control and active • Defroster — rear-window • Instrument cluster
nibble control • Door locks — central power • Mirror caps — exterior, black
• Suspension, front — European-inspired – Autolock/autounlock • Moldings, rocker — black
independent MacPherson strut • Easy Fuel capless fuel filler • Wheels — 15" styled steel with covers
• Suspension, rear — European-inspired
• Footrest — driver’s left
independent control blade S equipment group/options
• Tires — P195/65HR15 BSW • Heat ducts — rear seat
• Horn — single note Equipment Group
• Torque Vectoring Control
• Transmission — 5-speed manual • Instrumentation — speedometer, tachometer Equipment Group 100A
and fuel gauge • Includes Focus S standard equipment
Safety/Security
• Intelligent 3-blink turn signal Freestanding Options
• AdvanceTrac electronic stability control
• Keys — 1 remote keyless entry integrated key Performance/Handling
– Anti-lock Braking System (ABS) fob, 1 simple key
– Traction control • 2.0L I-4 PZEV engine (981)
• Lighting — front, rear and cargo area • Engine block heater (41H) — includes active
• Airbags
• Mirrors — power, manual folding with grille shutter system
– Driver and front passenger dual-stage integrated blind spot mirror • PowerShift 6-speed automatic
– Front-seat side • Powerpoint — 12-volt, auxiliary front transmission (44W)
– Side curtain • Remote keyless entry
• Belt-Minder (driver/front passenger)
• Seats
• Center high-mounted stop lamp (CHMSL)
–D river 6-way manual adjust
• Child safety locks — rear door
–F ront, cloth bucket seats with adjustable
• Emergency trunk release — glow-in-the-dark head restraints
(4-door Sedan models only)
–F ront passenger 4-way manual adjust
• LATCH (Lower Anchors and Tethers for
CHildren) System –R ear, cloth one-piece fold-down with
• Safety belts removable head restraints
– 3-point belts for all passengers • Steering wheel — tilt/telescoping
– Height-adjustable for front seat occupants • Storage — front door bins
– Pretensioners • Sun visors — driver and front passenger
• SecuriLock passive anti-theft system • Warning buzzers
• SOS Post-Crash Alert System • Windows — power front with driver
• Tire Pressure Monitoring System (TPMS) one-touch-down
– Excludes spare tire • Windshield wipers —variable intermittent
Note: The above information is an excerpt to be used with pages 2 and 3 of the 5/1/11 Focus Dealer Ordering Guide.
For the latest Dealer Ordering Guide, go to fmcdealer.com.
2012 Focus
Model Lineup
SE — Includes all S content, plus:
SE EQUIPMENT GROUPS/options
Equipment Groups
Equipment Group 200A Equipment Group 202A
• Includes SE standard equipment • MyFord & SYNC Package
Focus
Equipment Group 201A – SYNC with MyFord

Performance/Handling –R ear auxiliary 12-volt powerpoint
• Convenience Package
• Tires — P215/55R16 –P remium single-CD player with MP3 capability
– Cruise control
Safety/Security – Map lights and 6 speakers, 80 watts
• MyKey – Perimeter alarm Equipment Group 203A
Comfort/Convenience • Includes 201A, 202A and SiriusXM
• Armrest — floor console satellite radio
• Automatic headlamps Freestanding Packages and Options
• Floor mats — front row Performance/Handling Design/Styling
• Illuminated entry • 2.0L I-4 PZEV engine (981) • 16" machined aluminum wheels with painted
• Instrument cluster • Engine block heater (41H)(1) pockets (64Z; 201A and 203A, requires SE
Sport Package)
– Driver’s Message Center • PowerShift 6-speed automatic transmission (44W)
• 17" machined and painted aluminum wheels
• Package tray — removable • Super Fuel Economy Package (46F)
(647; 201A and 203A only, requires
(5-door) – 16" steel wheels with unique aero wheel covers SE Sport Package)
• Seats — rear 60/40 split- – P215/55HR16 BSW low rolling resistance tires • Blue Candy Metallic with tinted clearcoat
fold-flat seatbacks (5-door) – Rear disc brakes exterior paint (Z9)
• Steering wheel — redundant – Rear spoiler • Red Candy Metallic with tinted clearcoat
audio controls exterior paint (U6)
– SFE badge
• Storage — map pockets (front • Yellow Blaze Metallic Tri-coat exterior paint (NQ)
• SE Sport Package (67S)
passenger seatback)
– 16" painted aluminum wheels • Interior Style Package — Tuscany Red (97S)
• Windows — power rear
– Leather-wrapped steering wheel – Black/Red two-tone leather-trimmed seats
• Windshield wiper — rear (5-door) with matching door trim inserts and floor
– Metallic interior finish (door pulls and
Design/Styling instrument panel) console armrest
• Door handles, exterior — – Piano Black lower grille – Coordinated Red steering wheel trim
body-color – Premium floor mats
– PowerShift 6-speed automatic transmission
• Fog lamps — round with with SelectShift capability (required) – Rear seat armrest
chrome bezel – Rear 60/40 split-fold-flat seatbacks (Sedan)
– Rear disc brakes
• Mirror caps, exterior — body-color – Stainless steel door sill plates
– Rear spoiler (standard on 5-door)
• Spoiler — rear liftgate (5-door) – Package is color-coordinated to specific exterior
– Unique sport-shaped front seats
• Wheels — 16" steel with covers paint colors
Comfort/Convenience
• Interior Protection Package (47P)
– All-weather floor mats
– Reversible premium carpeted trunk/cargo
area mat with water-resistant underside
• Winter Package (47W)(1)
– All-weather floor mats
– Heated exterior mirrors with side marker lights
– Heated front seat cushions
• Power moonroof (43M)
(1) Equipped with active grille shutter system.

Note: The above information is an excerpt to be used with pages 4–7 of the 5/1/11 Focus Dealer Ordering Guide.

Focus
Model Lineup
2012
SEL — Includes all SE content, plus:
SEL equipment groups/options

Equipment Groups
Equipment Group 300A Equipment Group 302A
• Includes SEL standard equipment • SEL Premium Package
Focus
Equipment Group 301A – 6-way power driver seat with manual lumbar
Performance/Handling • MyFord Touch and Sony Package – Electrochromic auto-dimming inside
– Sony® premium 10-speaker sound system rearview mirror
• Active grille shutter system
(Sedan) with subwoofer, 355 watts – Leather-trimmed seats
• Brakes — rear disc – HD RadioTM – Rain-sensing windshield wipers
• Tires — P215/55R16 – MyFord Touch – Rear armrest with storage
• Transmission — PowerShift – SiriusXM satellite radio – Reverse Sensing System
6-speed automatic with – Wheels — 17" painted aluminum
SelectShift capability Equipment Group 303A
Safety/Security • Includes 301A and 302A
• Alarm — perimeter anti-theft Freestanding Options and Packages
Comfort/Convenience Performance/Handling Design/Styling
• Audio — premium single‑CD • 2.0L I-4 PZEV engine (981) • 17" polished aluminum wheels (64F)
player with MP3 capability and • Engine block heater (41H)(1) • Blue Candy Metallic with tinted clearcoat
6 speakers, 80 watts exterior paint (Z9)
• Climate control — Dual-zone Comfort/Convenience
• Red Candy Metallic with tinted clearcoat
Automatic Temperature Control • Interior Protection Package (47P)
exterior paint (U6)
• Console — overhead – All-weather floor mats
• White Platinum Metallic Tri-coat exterior
sunglasses storage – Reversible premium carpeted trunk/cargo area paint (NQ)
• Cruise control mat with water-resistant underside
• Interior Style Package — Tuscany Red (97S;
• Floor mats — front and rear • Winter Package (47W)(1) not available with Interior Style Package 97L)
• Lighting — reading lights, 1st row – All-weather floor mats – Black/Red two-tone leather-trimmed seats
• Mirrors, exterior — with side – Heated exterior mirrors with security with matching door trim inserts and floor
marker lamps approach lamps console armrest
• Powerpoint — rear, auxiliary – Heated front seat cushions – Coordinated Red steering wheel trim
12-volt • Voice-activated Navigation System (586) – Premium floor mats
• Seats — 60/40 split-fold-flat • Power moonroof (43M) – Rear seat armrest
rear seatbacks – Stainless steel door sill plates
Safety/Security
• Steering wheel — leather-wrapped – Package is color-coordinated to specific exterior
• Parking Technology Package (46P; 302A and
• Storage — rear seatback 303A only) paint colors
map pockets • Interior Style Package — Arctic White (97L;
– Active park assist
• Sun visors — dual illuminated not available with Interior Style Package 97S)
vanity mirrors – Forward Sensing System
– Rear View Camera – Arctic White/Black two-tone full leather-
• SYNC with MyFord trimmed seats with matching door trim inserts
• Universal garage door opener and floor console armrest
• Windows — power with one- – Coordinated White steering wheel trim
touch-up/-down for all windows – Premium floor mats
• Windshield wiper — rear (5-door) – Rear seat armrest
Design/Styling – Stainless steel door sill plates
• Ambient interior lighting – Package is color-coordinated to specific exterior
• Beltline molding — chrome paint colors
• Interior trim finish — metallic
instrument panel and
door pulls
• Lower grille — painted
Piano Black
• Spoiler — rear (5-door)
• Wheels — 16" painted aluminum
(1) Equipped with active grille shutter system.

2012 Focus
Model Lineup
Titanium — Includes all SE content, plus:
titanium equipment groups/options

Equipment Groups
Equipment Group 400A
• Includes Titanium standard equipment
Focus
Equipment Group 401A

Performance/Handling • Titanium Premium Package
• Active grille shutter system – 6-way power driver seat with manual lumbar
• Brakes — rear disc – Electrochromic auto-dimming interior rearview mirror
• Tires — P215/55R17 – Leather-trimmed seats
• Transmission — PowerShift 6-speed – Rear armrest with storage
automatic with SelectShift capability
– Reverse Sensing System
Safety/Security
– Rain-sensing windshield wipers
• Alarm — perimeter anti-theft
Freestanding Options and Packages
Comfort/Convenience
• Audio — Sony® premium 10-speaker Performance/Handling Design/Styling
sound system with subwoofer • 2.0L I-4 PZEV engine (981) • 17" polished aluminum wheels (64F)
– 355 watts • Engine block heater (41H) • 17" machined and painted aluminum wheels
– HD RadioTM • Titanium Handling Package (64X) (647)
• Climate control — Dual-zone Electronic – 18" aluminum wheels • Blue Candy Metallic with tinted clearcoat exterior
Automatic Temperature Control paint (Z9)
– Optimized suspension components
• Console — overhead sunglasses storage • Red Candy Metallic with tinted clearcoat exterior
– P235/40R18 low-profile summer
• Cruise control paint (U6)
compound performance tires(1)
• Intelligent Access with • White Platinum Metallic Tri-coat exterior
– Full-size spare replaces mini-spare
push-button start paint (NQ)
• Lighting — reading lights, 1st row Comfort/Convenience • Yellow Blaze Metallic Tri-coat exterior paint (UG)
• Mirrors, exterior — with side marker lamps • Winter Package (47W) • Interior Style Package — Tuscany Red (97S;
• Powerpoint — rear, auxiliary 12-volt – All-weather floor mats not available with Interior Style Package 97L)
• Seats – Heated exterior mirrors with security – Black/Red two-tone leather-trimmed seats
– 60/40 split-fold-flat rear approach lamps with matching door trim inserts and floor
– Sport-shaped front seats – Heated front seat cushions console armrest
• Shifter handle — leather-wrapped • Voice-activated Navigation System (586) – Coordinated Red steering wheel trim
• SiriusXM satellite radio • Power moonroof (43M) – Premium floor mats
• Steering wheel — leather-wrapped Safety/Security – Stainless steel door sill plates
• Storage — rear seatback map pockets • Parking Technology Package (46P) – Package is color-coordinated to specific exterior
• Sun visors — dual illuminated paint colors
– Active park assist
vanity mirrors • Interior Style Package — Arctic White (97L;
– Forward Sensing System not available with Interior Style Package 97S)
• SYNC with MyFord Touch
• Universal garage door opener – Rear View Camera – Arctic White/Black two-tone full leather-
• Windows — power with one-touch-up/ trimmed seats with matching door trim inserts
-down for all windows and floor console armrest
Design/Styling – Coordinated White steering wheel trim
• Ambient interior lighting – Premium floor mats
• Beltline molding — chrome – Rear seat armrest
• Decklid liner (sedan) – Stainless steel door sill plates
• Engine cover – Package is color-coordinated to specific exterior
• Fog lamps — round with Gloss Black and paint colors
chrome trim bezel
• Grille — painted Piano Black
• Headlamps — black accent detail trim
• Interior trim finish — metallic
• Spoiler — rear
• Wheels — 17" Sport painted aluminum
(1) Ford does not recommend using summer tires when temperatures drop to approximately 40°F or below (depending on tire wear and environmental
conditions) or in snow/ice conditions. If the vehicle must be driven in these conditions, Ford recommends using all-season or snow tires.
Performance/Handling
Focus 2012
Key Messages
• New Duratec 2.0L Ti-VCT I-4 engine features direct injection and Aggressive Deceleration Fuel Shut-off
(ADFSO) technologies
• All-new PowerShift 6-speed automatic transmission provides excellent mechanical efficiency and
performance advantages for the Focus as well as SelectShift capability on SEL and Titanium
Focus
• New Torque Vectoring Control delivers “fun-to-drive” character
• Revised European-inspired suspension systems deliver excellent ride and handling characteristics
• Focus offers Partial Zero Emissions Vehicle (PZEV) capability
Engine
2.0L Duratec DOHC I-4 Ti-VCT Engine with 2.0L Duratec DOHC I-4 Ti-VCT with
Gasoline Direct Injection Gasoline Direct Injection PZEV (Partial Zero
Key Features Emissions Vehicle)
• 160 horsepower @ 6500 rpm Key Features
• 146 lb.-ft. of torque @ 4450 rpm • 159 horsepower @ 6500 rpm
• Twin independent Variable Cam Timing (Ti-VCT) • 146 lb.-ft. of torque @ 4450 rpm
• Direct injection • Includes all of the same engine technology of the
• Aggressive Deceleration Fuel Shut-Off (ADFSO) 2.0L Duratec DOHC Ti-VCT I-4
helps fuel efficiency • Mated to a 5-speed manual or PowerShift 6-speed
• Smart Regen Charging alternator automatic transmission
• Dual Overhead Cam (DOHC) lightweight aluminum • Standard in all models delivered to CA, CT, MA, ME,
cylinder head with 4 valves per cylinder helps deliver NJ, NY, OR, PA, RI, VT, WA
a balance of horsepower and fuel efficiency
• Available as a limited option for orders submitted by
• Aluminum engine block and cylinder head help to dealers in the cross-border states of AZ, DE, ID, MD,
reduce overall vehicle weight to aid fuel efficiency NH, NV, OH, WV
• Timing chain, instead of a belt, helps improve durability • Meets zero fuel-based emissions standards by
• Piston-cooling jets demonstrating zero fuel-based evaporative emissions
• Deep sump oil pan • Ford covers the emissions performance of its
• Optimized spray pattern and piston dome design for California-emissions-certified PZEVs registered in
maximum fuel economy CA, CT, MA, ME, NJ, NY, RI and VT with a 15-year
• Special low-friction coating on piston skirt or 150,000-mile (whichever occurs first) limited
warranty on emissions components (OR, PA and WA
• Oil pump and drive ratio sized for reduced friction do not require the extended PZEV warranty)
• Oil change interval up to 10,000 miles(1)
• Scores a 9.5 (10 is the highest score) on the EPA’s Green
• Mated to a 5-speed manual or PowerShift 6-speed Vehicle Guide (epa.gov/greenvehicles)
automatic transmission
– Only a Zero Emissions Vehicle (battery electric or
fuel cell) receives a higher score
A CLOSER LOOK: PZEV Defined
A Partial Zero Emissions Vehicle (PZEV) is certified to To achieve a PZEV rating, a vehicle must meet
emit no more than 6.5 lbs. of hydrocarbon pollutants certain criteria:
over 120,000 miles of driving. By comparison, a vehicle • Meet the Super Ultra Low Emissions Vehicle
certified to the California Low Emissions Vehicle (LEV II) (SULEV) standard for tailpipe pollution
or Federal Tier 2 Bin 5 emissions standard emits about
29 lbs. over 120,000 miles. • Demonstrate zero fuel-based
evaporative emissions
Under today’s criteria, vehicles that achieve a PZEV rating
earn 9.5 on the Environmental Protection Agency’s Green • Manufacturer’s warranty must ensure that
Vehicle Guides. Only a zero emissions vehicle (battery emissions-related components are covered
electric or fuel cell) receives a better score.(2) for 15 years/150,000 miles
(1) Under normal driving conditions.

(2) PZEV and LEV-II calculations include both tailpipe and evaporative emissions.
2012 Focus
Engine Technologies
Twin independent Variable Cam Timing Gasoline Direct Injection
(Ti-VCT) • New feature to Focus for 2012
• Allows the camshafts to operate both the intake and • Direct injection is a key technology behind the
exhaust valves at different times in the combustion performance capability and fuel efficiency of the
cycle, based on speed and load 2.0L Duratec I-4 engine
Focus
• Adjusts cam timing to provide optimum performance • Fuel is injected directly into the combustion chamber
and fuel economy of each cylinder by solenoid-controlled high-pressure
• Outstanding efficiency under low load conditions injectors, compared to traditional fuel injection
such as idling or highway cruising systems where fuel is mixed with intake air prior to
• Remarkable power when accelerating entering the chamber
– Fuel is pumped from the tank at a normal pressure
Aggressive Deceleration Fuel Shut-off of around 200 psi to the engine compartment
(ADFSO)
– A cam-driven high-pressure fuel pump increases
• Helps maximize fuel efficiency by temporarily fuel pressure to around 2150 psi, depending on
interrupting fuel delivery and consumption when the demands of the engine
the vehicle normally slows down while maintaining
• Direct injection fuel injectors are located inside the
normal engine operation
combustion chamber
• System is automatic and requires no interaction from
• Each injector delivers a precise fuel spray into each
the driver
cylinder, allowing a higher compression ratio to
NOTE: See the Powertrain section in the Source Book help improve engine performance and reduce
Appendices or on eSourceBook for more information. fuel consumption
• An electronic control system varies the timing and
intensity of the fuel delivery according to the engine’s
operating conditions
• Precise control of the fuel provides the customer
increased protection against engine knock/
detonation to help allow for improved performance
and excellent transient response
Composite Intake Manifold

• Light weight helps reduce overall vehicle weight
and improve fuel efficiency
• Short intake runner length is tuned for
high-rpm horsepower
• Fully symmetrical runner length for excellent NVH
(Noise, Vibration and Harshness) characteristics

Focus 2012
Engine Technologies cont’d
Engineering Insight
Smart Regen Charging
What Smart Regen Charging Is How It Works Key Benefit
• An all-new feature on the 2.0 • Smart Regen Charging increases alternator • Helps the engine
Focus
I-4 engine that helps improve output when the vehicle is braking or consume less fuel
fuel efficiency decelerating, converting the moving (kinetic)
• A regenerative electrical energy into electric energy
charging system that optimally – Since there is no additional engine accessory
charges the battery instead of belt load to energize the battery, less fuel is
having the alternator charging used by the engine
the battery anytime the engine – The captured energy is used to charge the
is running battery and maintain optimum operating
levels of the electrical system
• The Smart Regen Charging system increases
alternator output when the Powertrain Control
Module indicates the engine efficiency is high
5-speed Manual Transmission PowerShift 6-speed

Key Features
Automatic Transmission
• Wide gear ratio spacing delivers a balance of Key Features
performance and fuel efficiency
• New feature to Focus for 2012
• Hydraulic, driver-operated clutch includes an integral
• Operates as two parallel manual transmissions with
lightweight plastic slave cylinder to help maximize
a dual clutch design managing the shifts between
fuel efficiency
two gearsets
• High-pressure die-cast aluminum housing is strong,
• Offers performance and fuel efficiency similar to a
yet lightweight
manual transmission and the shift quality and ease
• Two overdrive gears reduce engine rpm at highway of operation provided by an automatic transmission
speeds to help improve fuel economy
• Engine torque is delivered to the drive wheels 100
• Fully synchronized synchromesh for all gear ratios percent of the time
and low-effort shifter, for smooth shifting efforts
• Wide gear ratio spacing delivers a balance of
• Low-friction needle-roller bearings and synthetic oil performance and fuel efficiency
help improve fuel economy
• Hill Start Assist
• Neutral Idle Mode
• Compact and lightweight design

2012 Focus
PowerShift 6-speed Automatic Transmission cont’d

Electromechanical System Features Hill Start Assist
• Two internal transmission gearsets divide the • Helps keep the vehicle from rolling backward, making
ratios in half, with odd gears on one gearset it easier to pull away when on a slope or hill with a
and even gears on the other grade of 5 degrees or more
Focus
• Motor-controlled gear actuation determines – System also functions on a downhill slope

the appropriate gearset to be engaged by the • Activating the system is simple
clutch system
– Press the brake pedal to bring the vehicle to a
• Motor-controlled clutch actuation engages the complete standstill
transmission and the halfshafts
– Keep the brake pedal pressed
Dry Clutch Operation – If the sensors detect that the vehicle is on a slope,
• A “dry” design, similar to a manual transmission, Hill Start Assist is automatically activated
does not require transmission fluid to function • System utilizes an accelerometer to measure the slope
like a traditional automatic transmission with a and longitudinal incline and automatically operates
torque converter when a slope of 5 degrees or more is calculated
– Eliminates the need for a transmission oil cooler • When Hill Start Assist is activated, the brake pressure
and internal oil pump is held in the braking system and the vehicle remains
• One clutch is always engaged with a gearset until the stationary on the slope for up to three seconds after
transmission needs to shift the driver releases the brake pedal
• When the transmission requires a shift, the second • The brakes are automatically released once the
clutch engages the opposite gearset, transferring engine has developed sufficient power to prevent the
the engine torque to that gearset vehicle from rolling down the slope
• While the vehicle is in motion, a clutch is always • Hill Start Assist will not operate when the parking
engaged to one of the two primary gearsets, allowing brake is engaged
100 percent of the engine torque to be continually • Feature also works if the vehicle is in Reverse and
transferred to the drive wheels facing downhill on an incline
• When a shift is needed, the clutch will come on
Neutral Idle Mode
to transfer the engine torque to the other gearset,
with the clutches essentially handing off the • Helps maximize fuel efficiency
engine torque • “Disconnects” the transmission from the engine
• Clutch actuator and mechanism apply the when the engine is at idle
appropriate clutch instead of a manual clutch pedal • Feature also works if the vehicle is in Reverse and
and spring design to deliver precise clutch control facing downhill on an incline
and smooth shifts
MAKE THE POINT:
• Integrated brake pressure is utilized in slow speed
PowerShift 6-speed Automatic Transmission
driving conditions to provide the typical “vehicle
creep” an automatic transmission customer might The PowerShift automatic transmission has
expect in a parking lot or at a stoplight some specific operational characteristics that
• Torsional damping, through clutch slip, reduces are different from a conventional automatic
vehicle lugging at low speeds for excellent NVH transmission. During the initial break-in period, the
characteristics and maximized fuel economy transmission may exhibit “quick shifts” or harsher
than normal shifting. The transmission may also
lightly “shudder” under light acceleration or during
a coast down to a stoplight. Assure the customer
these characteristics are not abnormal during the
clutch break-in period and will certainly diminish
once enough mileage accumulates.

Focus 2012
PowerShift 6-speed Automatic Transmission cont’d
SelectShift Capability Low-maintenance Features
• Standard on SEL and Titanium models, included with • Transmission is sealed for life, requiring no
Automatic Transmission on SE Sport Package transmission fluid checking or changes
• Engaged by moving the shifter to the Sport (S) position • No transmission oil cooler lines, reducing potential
Focus
• Allows driver to change gears, up or down, without for leaks
using a clutch, by using a switch on the shifter handle
• Dual clutch design is engineered to last for 10 years
• Driver manually upshifts the transmission by pushing or 150,000 miles under normal driving conditions
the + portion of the switch
• Driver manually downshifts the transmission by Fuel-efficiency Features
pushing the – portion of the switch • “Dry” dual clutch design is more efficient than
– Engine-speed matching helps provide fast and a torque converter, helping to reduce power loss
smooth downshifts
• Dry clutch eliminates the need for transmission oil
– To prevent the engine from running at too low pump to control the shift control
an rpm, SelectShift may automatically make
some downshifts • Low-viscosity transmission oil
• Although the PowerShift transmission may • Wide gear ratio span provides torque in lower gears
automatically perform some downshifts, it will allow and reduced engine rpm at highway speeds
the driver to downshift at any time as long as the • Features combine to deliver a fuel efficiency
engine will not be damaged from over-revving
improvement of 7 to 9 percent compared to a
MAKE THE POINT: traditional 4-speed automatic
PowerShift Transmission SelectShift Capability
When conducting a test-drive with a Focus SE
with SE Sport Package, Focus SEL or Titanium, be
sure to show the customer how the SelectShift
capability operates, providing the performance of a
manual transmission without the fuss of operating
a clutch. Point out how the PowerShift automatic
transmission works in harmony with the 2.0L I-4
engine. Also take the time to show the customer
how the display in the instrument cluster indicates
the gear selection. And don’t forget to demonstrate
the SelectShift switch on the transmission shifter
handle. SelectShift is a performance feature the
Focus enthusiast customer is sure to appreciate.
Fuel Economy
EPA-estimated Fuel Economy Active Grille Shutter System
Engine/Transmission City Highway • New feature to Focus for 2012
mpg mpg • Helps improve fuel efficiency by maximizing the
aerodynamic efficiency of the grille opening and the
2.0L I-4/5-speed manual 26 36
engine cooling system
2.0L I-4/PowerShift 28 38 • Located between the grille opening and the engine
6-speed automatic radiator and is electronically controlled by the engine
2.0L I-4/PowerShift 6-speed 27 37 control module
automatic with SelectShift • Automatically opens and closes to maintain the
2.0L I-4/PowerShift 6-speed 28 40 ideal engine operating temperature and maximize
automatic with SFE Package aerodynamic efficiency

2012 Focus
Chassis
Chassis Overview European-inspired Independent MacPherson
• The 2012 Focus chassis is all new Strut Front Suspension
• Key 2012 developments include Torque Vectoring 2012 Enhancements
Control, improved steering feel and response, improved • Lightweight forged aluminum lower control arms
Focus
ride and handling characteristics and improved NVH • Hollow front stabilizer bar is lightweight
(Noise, Vibration and Harshness) characteristics
• Track is 2.6" wider than previous model
• Reduced suspension component weight, compared
• Front stabilizer bar mounting helps improve chassis
to previous model
stiffness and control
• Rigid suspension mounting points help deliver
• Suspension bushings help improve NVH performance
precise response to steering inputs
while maintaining excellent ride and handling
• Overall chassis stiffness allowed engineers to tune characteristics
the European-inspired suspension for exceptional
ride and handling characteristics Key Features
• MacPherson strut design with a rearward-facing
Front-wheel Drive (FWD) Powertrain Layout L-arm gives the maximum amount of room in front
• Weight of engine on front end provides good traction of the suspension to help improve crash performance
in slippery road conditions • Friction-reducing geometry helps engineers precisely
• Allows for a roomy interior package, especially tune the struts for remarkable ride and handling
rear-seat leg and foot room • Suspension bushings are tuned independently for
responsive steering and a smooth ride
Torque Vectoring Control
• Use of hydrobushings in critical locations helps
isolate the body from the suspension
• Helps increase the “fun-to-drive” factor
• A large bushing at the top of each MacPherson strut
• Uses the vehicle braking system to deliver the effect of mount helps resist vertical movements from uneven
a limited-slip front differential without the complexity road surfaces and also resists side deflection to keep
and additional weight a crisp steering feel
• Continually balances the distribution of engine • Coil-over-shock design centers the shock absorber
torque to the front wheels based on driving in the coil spring, reducing the offset between the
conditions and available traction shock and spring, which limits twisting or lateral
• In cornering situations, the system automatically forces that could bind the shock and cause a
applies the brake on the inside front wheel, harsher ride
effectively delivering more torque to the front • A hydrobushing rear of the lower control arm uses
outside wheel oil-filled internal chambers to dampen road forces
– The outside front wheel has more available before they reach the passenger compartment
traction than the inside front wheel • 23.5mm stabilizer bar helps reduce body roll
– Balancing the torque delivery helps the vehicle during cornering
track on the path intended by the driver, especially
on wet or slippery surfaces
– Helps reduce torque steer during acceleration

Focus 2012
Chassis cont’d
European-inspired Control Blade Multilink Electric Power-Assisted Steering (EPAS) with
Independent Rear Suspension Drift Control and Active Nibble Control
2012 Enhancements • EPAS is a sophisticated electric speed-sensitive
• Track is 2.3" wider than previous model assist for the rack-and-pinion steering system
– Offers light, responsive steering around town and
Focus
• Suspension bushings help improve NVH
performance while maintaining excellent ride for parking
and handling characteristics – At higher speeds, EPAS delivers less steering assist
for more confident control
Key Features
• EPAS replaces the hydraulic gear system that pulled
• Independent design helps reduce impact of road power (and efficiency) from the engine via a belt
imperfections into the passenger cabin
• Helps improve fuel economy and eliminate hydraulic
• Isolated rear subframe helps reduce interior vibration noises common with hydraulic systems
and harshness
• Compact design minimizes intrusion into the Drift Control
trunk/cargo area • An automatic system that uses EPAS to help
• 19mm stabilizer bar continuously correct for road irregularities and
improve overall steering feel
Rack-and-pinion Steering • System is continually “learning” and adapting to
• New for 2012, includes Electric Power-Assisted steering conditions and compensates for changes
Steering (EPAS) with drift control and active that can cause the vehicle to pull left or right
nibble control – Assists the steering effort to help the driver
• Rack-and-pinion steering delivers linear steering maintain a straighter path
effort as the driver turns the wheel, providing – Helps driver avoid unwanted lane changes (or drift)
responsive steering that naturally follows a straight • Reduces steering effort required when driving on
line as the wheel is turned crowned roads or in heavy side winds
• Tight (curb-to-curb) turning diameter
– 36.0 ft. (15", 16" and 17" wheels)
ENGINEERING INSIGHT
– 40.0 ft. (18" wheels)
• Quick 147:1 steering ratio means drivers don’t have to Active Nibble Control
turn the wheel very far to go around a tight corner What Is Nibble?
• Steering nibble is undesirable rotational vibration
that can be felt through the steering wheel –
mostly when the vehicle is traveling straight
• Nibble is often caused by the presence of an out-
of-balance front wheel/tire or “brake shudder,”
often caused by unequal wear of the brake rotors
How Active Nibble Control Works
• Torque sensors located in the electric motor sense
nibble vibrations
• The electric motor then applies a counter-
rotational force to cancel out the vibration
• This counter-rotational force helps reduce
unwanted vibration in the steering wheel
Key Benefits
• EPAS system sensors continuously monitor
steering wheel inputs
• When sensors detect steering wheel rotational
vibration — or nibble — EPAS counteracts the
nibble and seamlessly cancels it out
• Helps reduce the amount of minor steering
corrections caused by the steering nibbles and helps
provide a more comfortable driving experience

2012 Focus
Chassis cont’d
Brake System Super Fuel Economy (SFE) Package
• Anti-lock Braking System (ABS) is standard • Available on SE 4-door Sedan only and includes:
• Front disc/rear drum standard on S and SE – 16" steel wheel with unique “aero” wheel covers
• Four-wheel disc brakes standard on SEL and – Active grille shutter system
Focus
Titanium and included in the SE Sport Package – Low rolling resistance tires
Electronic Brakeforce Distribution (EBD) – Four-wheel disc brakes
• EBD sends the optimum amount of braking pressure – Rear spoiler
to the rear brakes at all times under a variety of loads – SFE badge
• Whether there’s one person or five people and their • Requires PowerShift 6-speed automatic transmission
gear, EBD ensures the driver can apply the brakes
with confidence in all conditions SE Sport Package
• EBD means fewer occurrences of ABS activation and • Performance and handling features include:
improved braking under heavy loads, and it allows all – Four-wheel disc brakes
four wheels to give optimum braking – SelectShift capability added to PowerShift when
equipped with automatic transmission
Flat/Neutral Towing
– P215/55HR16 tires
• Focus, equipped with either the manual or automatic
transmission, offers indefinite neutral (flat-tow) • Other design and styling features include:
towing capability up to a maximum recommended – 16" painted aluminum wheels
speed of 70 mph – Cloth sport seats
• See the Owner Guide for complete details – Leather-wrapped steering wheel
MAKE THE POINT: – Piano Black grille
Flat/Neutral Towing – Rear decklid spoiler (standard on 5-door)
Why it’s Important – Metallic interior trim finish
Recreational Vehicle (RV) neutral, or flat, towing of
a vehicle could be a major purchase motivator for
Titanium Handling Package
the Focus customer. • Optional on Focus Titanium only and includes:
– 18" painted aluminum wheels
PowerShift Automatic Transmission
Neutral Tow Operation – Optimized suspension components
• Ignition must be placed in ON position with the – P235/40R18 low-profile summer compound
key or by pressing the Start/Stop button without performace tires(1)
applying the brake pedal and then the vehicle – Full-size spare tire replaces mini-spare
transmission placed in the Neutral position
• This process ensures the transmission synchros
and shift drums are in proper placement for neutral
towing at the 70 mph maximum recommendation
• Ignition can be placed in OFF position AFTER
transmission is placed in Neutral
• A dead battery, or placing the vehicle in Neutral
without properly cycling the ignition to the ON
position first, limits the neutral tow capability to
35 mph and 50 miles
• Remind customers the Owner Guide is the best
reference for complete details
(1) Ford does not recommend using summer tires when temperatures drop to approximately 40°F or below (depending on tire wear and
environmental conditions) or in snow/ice conditions. If the vehicle must be driven in these conditions, Ford recommends using all-season
or snow tires.

Focus
Safety/Security
2012
Key Messages
• Strong body structure, with extensive use of ultra-high-strength boron steel, helps protect occupants in
a collision
• Ford Trinity front crash structure and SPACE (Side Protection And Cabin Enhancement) Architecture
help manage crash energy intrusion into the passenger compartment
Focus
• 2012 Focus pioneers all-new Ford next-generation airbag technology
• AdvanceTrac electronic stability control is standard on all models
• New driver-assistance technology includes active park assist, Rear View Camera, rain-sensing windshield
wipers and Reverse Sensing System
• 2012 Focus has not been crash tested by NHTSA, so stay tuned to www.safercar.gov for the latest information
Accident Avoidance
AdvanceTrac Electronic Stability Control Brake Assist
• Helps the driver maintain vehicle control in adverse • Recognizes when the brake pedal is applied suddenly
driving situations or when making evasive maneuvers but without enough force to provide full deceleration
on slippery pavement • With brake assist, the system engages the
• Monitors vehicle’s cornering behavior with steering appropriate pressure to maximize vehicle
angle, lateral acceleration and yaw rate sensors, deceleration and help reduce stopping distances
and automatically makes braking and throttle • Once the driver releases the brake pedal, the vehicle
adjustments to match vehicle’s direction to the returns to normal braking mode
driver’s intention using Anti-lock Braking System
(ABS) and Traction Control components Electronic Brakeforce Distribution
• AdvanceTrac automatically activates whenever the • Automatically balances the front-to-rear brakeforce
vehicle is started, but may be turned off for certain distribution to help reduce the tendency for
situations such as when “rocking” a vehicle stuck in rear-wheel lockup
mud or snow • Optimizes braking performance according to vehicle
NOTE: See the Safety section in the Source Book load of passengers and/or cargo
Appendices or on eSourceBook for more information.
Tire Pressure Monitoring System (TPMS)
Traction Control • Sensor-based system alerts the driver to significant
• Included with AdvanceTrac underinflation in any of the tires, excluding the spare
• Uses engine control to reduce engine power (torque) • Pressure sensors detect actual tire pressure and
to the drive wheels and help maximize available activate a warning light in the vehicle’s instrument
traction on slippery or loose driving surfaces at cluster when a tire is significantly underinflated
any speed NOTE: See the Safety section in the Source Book
Anti-lock Braking System (ABS) Appendices or on eSourceBook for more information.
• Helps drivers to maintain steering control in
emergency or other hard-braking situations
• Electronically “pumps” the brakes several times
per second when the computer-controlled sensors
indicate wheel lockup during hard braking

2012 Focus
Safety/Security
Occupant Protection
Six Standard Airbags Trinity Crash Structure
• Next-generation dual-stage front airbags • New feature to Focus for 2012
• Next-generation front-seat side airbags • Trinity crash structure is defined as:
• Side curtain airbags – Ultra-high-strength boron steel front beam for
Focus
frontal impact absorption

Personal Safety System
– “Shotgun” rails designed to transfer impact forces
The Ford Personal Safety System tailors airbag usage to the roof structure
to the severity of the crash, driver and passenger
– Decoupling engine cradle to help prevent intrusion
safety belt use, driver’s-seat position and passenger
into the passenger compartment
classification. System components include:
• Next-generation dual-stage driver and front Tailor Rolled Blanks
passenger airbags • New feature to Focus for 2012 and a Ford-first use
• Electronic front crash severity sensor of this technology
• Driver’s-seat position sensor • Tailor rolled blanks are used to shape the
• Front outboard safety belt usage sensor B-pillar reinforcement; B-pillar is a key structural
element in the vehicle side
• Restraint Control Module
• Tailor rolling provides eight different gauges of steel
• Front outboard safety belt energy
along the length of the B-pillar, allowing engineers
management retractors
to “customize” the performance of the ultra-high-
• Front outboard safety belt pretensioners strength boron steel
• Front Passenger Sensing System
SPACE (Side Protection And Cabin
NOTE: See the Safety section in the Source Book
Enhancement) Architecture
Appendices or on eSourceBook for more information.
Structural Safety • Key elements of SPACE include lateral floor
• More than 55 percent of the Focus body structure is reinforcement structures and door reinforcements
made from high-strength and ultra-high-strength steel • SPACE is designed to help divert crash forces away
• Critical occupant safety zones are reinforced with from the vehicle occupants
31 percent use of ultra-high-strength lightweight
boron steel
• Front and rear crumple zones progressively deform to
help absorb impact energy and reduce the amount of
crash forces reaching the passenger compartment
• Side door intrusion beams help prevent intrusion into
the passenger compartment in a side-impact collision

Focus
Safety/Security
2012
Occupant Protection cont’d
All-new Next-generation Ford First- and Second-row Side Curtain Airbags
Airbag Technology • System offers head protection in side impacts for
• 2012 Focus introduces next-generation Ford all outboard seating positions
airbag technology • Side curtain airbags are located in the roof side rail
Focus
• Driver front airbag uses a reconfigured curve-shaped behind the headliner and are triggered independently
tether system designed to create a “pocket” and help of the driver and front passenger airbags
lessen the impact of the airbag on the driver’s chest • Side curtain airbags will not interfere with a properly
and rib areas installed child safety seat or booster seat
• Front passenger seat-mounted airbags feature • Combined with the front-seat side airbags, the side
adaptive venting technology designed to divert a curtain airbags help provide protection for both head
portion of the gas from the airbag inflators through and chest in certain side-impact collisions
vents outside of the airbags
• Air curtains feature roll-fold technology
• Innovative seat-mounted side airbags are designed
– Deploys the airbags from the headliners alongside
to help enhance chest protection for front seat
the interior panels and windows
occupants with shoulder vents delivering varying
levels of pressure based on the size of the occupant – Airbag is designed to slide between the glass and
and the amount the passenger shoulder blocks the occupant as it fills
the vent
• These next-generation features will roll out to other
Ford vehicles in the future
Front-seat Side Airbags

• Vented side airbag technology is a new feature to
Focus for 2012
– Vented structure tailors airbag deployment
– Airbag deployment is determined according to
occupant body size, shape and position
• Help protect front-seat occupants in certain
side collisions
• Airbags deploy from the front seats to protect
occupants’ chests
• Airbags are placed in the front seatbacks, so they are
always in the correct deployment position no matter
where the seat is positioned
Presentation Tip: Roll-fold Technology

One of the keys to outstanding safety protection with Focus is the side curtain airbags. These airbags are
concealed in the headliner and employ roll-fold technology to help ensure proper deployment during certain
side-impact collisions and rollovers. You can demonstrate how this safety feature functions using a simple
“blow-out” or “roll horn” party favor since it uses the same basic principles as the roll-fold technology.
Give it a try:
• Insert the roll horn into your mouth and inflate it • Explain to the customer before or after you inflate
• Air pressure enters the horn and flows out to unfold the horn — sensors inflate the side curtain airbags
and inflate (or pressurize) the rolled end of the horn in a fraction of a second — what they’re seeing
happens faster than the eye can see
• Consider tilting your head down while inflating the
horn to demonstrate the downward deployment of • While the unfolding and inflating process is nearly
the airbag along the side of the window impossible to see with the naked eye, the rolled
party favor works much the same way

2012 Focus
Safety/Security
Child Safety
LATCH (Lower Anchors and Tethers for Rear-door Child Safety Locks
CHildren) System • Prevent rear-seat occupants from opening the doors
• Consists of a top tether anchor point and two from the inside
rigid bars located where the seat cushion meets
the seatback Emergency Trunk Release
Focus
• All rear seats offer LATCH provisions • Allows a person accidentally locked in the trunk
to escape
• LATCH-compatible child safety seat attaches to the
lower anchor points by means of flexible tethers or • Features a “glow-in-the-dark” release handle
rigid latch bars • Sedan models only
• LATCH assists in providing a secure attachment
and uniform installation method to help reduce the
likelihood of an improper child safety seat installation
Driver Assistance Technologies

Active Park Assist Integrated Blind Spot Exterior Mirrors
• New feature to Focus for 2012 • New feature to Focus for 2012
• Works in conjunction with forward sensors and • Help keep the driver aware of vehicles entering their
Reverse Sensing System to help drivers avoid any “blind zone”
obstacle directly in front of or behind the vehicle • Include a secondary convex mirror integrated into the
• To activate the system, drivers press the active park traditional exterior sideview mirror design to provide
assist button located on the center stack in front of an optimized field of view for the driver’s “blind zone”
the gear shifter
Rain-sensing Windshield Wipers
• Once activated, a message appears in the instrument
cluster LCD screen, indicating the system has begun • New feature to Focus for 2012
searching for available parking spaces • Once the system is turned on, there is no need for the
– Sensors located in the front fascia “look” for driver to activate, deactivate or adjust the windshield
adequately sized parking spaces on either side wipers under normal driving conditions
of the road • When sensors mounted behind the rearview mirror
– The system default is to check the passenger side; detect moisture on the windshield, the windshield
moving the turn signal to the left will change the wipers are automatically activated at the appropriate
scan direction to the driver’s side speed to keep the windshield clear
– System scans the spaces, measuring the size of • System must be turned off before entering an
the openings automatic car wash
– When an available, adequately sized parking space MAKE THE POINT:
is identified, active park assist alerts the driver Rain-sensing Windshield Wipers
to stop by sending a message to the instrument
Be sure to understand and explain the driver-
cluster LCD screen as well as by sounding an
selectable sensitivity settings on the windshield wiper
audible chime inside the cabin
stalk. Wet the windshield by using a spray bottle, or
• Once the driver has stopped the vehicle, the driver hose, and cycle through the sensitivity settings so the
shifts the vehicle into Reverse and lets go of the customer can experience the difference and visually
steering wheel experience how the system functions. Be sure to also
• Active park assist works in conjunction with the show the customer how the system is disabled via
Electric Power-Assisted Steering (EPAS) to take the stalk-mounted controls. This is important since
control of the steering input while the driver continues the system must be disabled before entering an
to control the gas, brake and transmission (forward automatic car wash.
and reverse), slowly easing into the parking space —
helping take the tension out of parallel parking
• If a driver manually moves the steering wheel, the
active park assist maneuver will automatically cancel
Focus
Safety/Security
2012
Driver Assistance Technologies cont’d
Automatic Headlamps with Wiper Activation Forward Sensing System
• New feature to Focus for 2012 • New feature to Focus for 2012
• On Focus models with automatic headlamps • Included in the Parking Technology Package on SEL
• Automatically activates the headlamps and taillamps and Titanium
Focus
if the wipers are being used — helping the driver see • Alerts the driver with an audible tone to certain objects
and the vehicle be seen in inclement weather – Will warn of objects approximately 2 feet directly in
• When the headlamp switch is in auto position front of the vehicle
and the front wipers are activated in any mode – Will warn of objects 6" to 14" offset to the front of
except mist or wash, the vehicle headlamps will the vehicle
automatically turn on within 3 seconds
• Audible tone increases in frequency as vehicle nears
• Once the front wipers are deactivated, the an object until it becomes a continuous tone
headlamps will automatically turn off within
• Helps make parking easier
30 seconds
• System is activated through ultrasonic sensors
Rear View Camera located in the front bumper when the vehicle is in
• New feature to Focus for 2012 any gear other than Park (P) or Neutral (N)
• Provides added driver convenience when backing up Reverse Sensing System
and is especially useful when parallel parking
• Helps make parking easier
• System automatically engages when the vehicle is
• Alerts driver to certain objects behind the vehicle
placed in Reverse
with an audible tone
• Camera is located above the license plate
NOTE: See the Glossary and Technology section in
• Video is shown on the 8" center stack touch screen the Source Book Appendices or on eSourceBook for
with an image providing vehicle centerline, rear more information.
bumper orientation and green, yellow and red
trajectory lines to relate an object’s proximity to the Parking Technology Package
rear of the vehicle • Active park assist
• Includes automatic and manual zoom features • Forward Sensing System
– Pressing the up or down arrow provides access to • Rear View Camera
3 different levels of zoom
• Available on SEL and Titanium
– Image can be zoomed in on an object while keeping
the rear bumper in the frame of reference
– Automatic zoom can also be selected with the up
or down arrow icon
– Zoom feature must be re-enabled each time
vehicle is placed in Reverse

2012 Focus
Safety/Security
Personal Security
MyKey SOS Post-Crash Alert System
• Industry-exclusive feature • Activates the hazard flashers and sounds the horn
• Allows owners to program a “key limit” to certain after a crash where the airbags deploy(1)
vehicle functions to help promote safe driving habits • Sounding the horn and flashing the hazards makes
Focus
• Default restrictions include: the vehicle easier to locate if the accident happens
– Persistent Belt-Minder alert that mutes audio off the roadway
system until front safety belts are fastened • System operates until deactivated or battery power
– Earlier Low Fuel Warning indicator is depleted
– Restriction of disabling certain features, if equipped
• Programmable restrictions include:
SecuriLock Passive Anti-theft System
– Limited vehicle top speed • Uses an electronically coded ignition key (with
billions of possible codes)
– Configurable speed alert chime at 45, 55 OR 65 mph
• Designed to help prevent the engine from being
– Maximum audio system volume
started unless a coded key programmed to the
• Programming MyKey is done via the instrument vehicle is used
cluster LCD screen
Perimeter Alarm System
• Monitors unauthorized entry of the doors, hood and
trunk/liftgate when the vehicle is locked
• If unauthorized entry is detected, system will sound
the horn and flash the park/turn lamps
Crash Test Ratings — IIHS

IIHS Tests
IIHS Top Safety Pick
Focus was named a “Top Safety Pick” and received
the highest possible rating in each of the following IIHS Test Test Evaluation Result
tests performed by the Insurance Institute for Highway
Safety (IIHS).
Frontal Offset G Good
Frontal Offset Test — vehicle impacts a fixed barrier Side Impact G Good
at 40 mph. Only 40 percent of the vehicle’s front
surface makes contact with the barrier. Roof Strength G Good
Side-impact Test — a 3300-lb. barrier moving at
31 mph strikes the side of a stationary vehicle. Rear Impact G Good
Roof Strength Test — a metal plate is pushed against
Stability Control Standard
the corner of the vehicle roof at constant speed. The
maximum force sustained by the roof before 5" of crush
is measured, and then compared to the vehicle weight
to determine a strength-to-weight ratio.
Rear-impact Test — the vehicle’s front seat is mounted
on a platform which is accelerated forward. This
simulates the stationary vehicle being hit from behind
and tests for whiplash injury.
(1) SOS hardware may become damaged or the battery may lose power in a crash, which could prevent operation. Not all crashes will activate an airbag.

Focus
Safety/Security
2012
Crash Test Ratings — NHTSA
What You Need To Know What You Need To Do
• 2012 Focus has not been crash-tested by NHTSA • Confidently communicate to the customer that Ford
• The National Highway Traffic Safety Administration vehicle safety has not lessened or changed — Ford
(NHTSA) New Car Assessment Program (NCAP) crash vehicles are just as safe as they were prior to the
Focus
test ratings changed beginning with 2011 model changes in NHTSA testing
year vehicles NOTE: Stay tuned to www.safercar.gov for the latest
• More stringent frontal and side crash tests and Star Ratings(1) for 2012 model year vehicles.
measuring methods resulted in lower crash ratings
for all vehicles from all manufacturers, even if the
vehicle earned top crash test scores in the older 2010
model year ratings
– NHTSA rollover testing methods are unchanged,
so the ratings from previous testing
remain unchanged
• Once 2012 model year ratings are published, it’s
important to remember vehicles with lower star
ratings are just as safe as earlier model years — the
vehicles are not changing; the way the crash testing
is conducted and measured is what changed
• Frontal and side crash test ratings located in the
Government Safety Ratings portion of the window
sticker will read “NOT RATED” until NHTSA tests the
2012 Focus
(1) Star Ratings are part of the U.S. Department of Transportation’s www.safercar.gov program.

2012 Focus
Comfort/Convenience
Key Messages
• Focus is packed with new technology for 2012 including SYNC with MyFord Touch, Intelligent Access with
push-button start and voice-activated Navigation system
• Easy Fuel capless fuel filler is new to Focus for 2012 and is an industry exclusive
Signature Technologies
Focus
SYNC with MyFord and SYNC with 5-way Control Pads cont’d
MyFord Touch • Left/right arrow buttons navigate through the
• New feature to Focus for 2012 menu horizontally
• Industry-exclusive feature • The OK button is used to select the highlighted
option or to confirm a choice/message displayed
• My Ford is standard on SEL and available on SE
on the screen
• MyFord Touch standard on Titanium and available
on SEL MyFord Touch Key Features
• See page 27 for SYNC features • System includes all of the features found in MyFord
• Instrument cluster LCD screen
MyFord Key Features
• Left control pad is mapped to the instrument
Instrument Cluster LCD Screen cluster screen
• 4.2" LCD color screen is located in the center of • Right control pad includes volume, seek and
the instrument cluster, surrounded by analog fuel, audio mode (M)
speedometer and tachometer gauges
• 8" center stack LCD screen
• Screen navigation and access are controlled by the – Includes color-coded corners to display audio/
left five-way control pad on the steering wheel media, SYNC, navigation system (if equipped),
• Screen displays vehicle-based information: mobile phone and climate control functions
– Fuel economy – See page 25 for more information
– Mechanical status of vehicle and systems information Wi-Fi® Capability
– Safety feature status • Sync with MyFord Touch includes Wi-Fi capability
Center Stack LCD Screen • Can turn a smartphone into a wireless router so
occupants can browse the Internet right inside the car
• 4.2" LCD color screen is centrally located in the
instrument panel center stack Gracenote® Capability
• Places key entertainment and phone information at • Enables customer to link music and album art and
eye level so driver spends less time looking away make playlist searches more intuitive
from the road • Allows customer to identify music files and
• Audio system display includes song title and artist automate playlists
or SiriusXM channel information • Offers improved name recognition
• Phone display includes caller ID and text • Assigns music files universal names
message alert
• Visual display of directions when SYNC route Favorites Control Switch
guidance is in use (SYNC with Traffic, Directions • Star icons on the steering wheel correspond to the
and Information) first (one star) and second (two stars) favorite
shortcuts on the 8" center stack screen
5-way Control Pads • Once customer saves a shortcut, simply press the
• Located on the left and right side of the steering wheel corresponding star icon portion of the steering
wheel switch to instantly access the saved feature
• Left control pad is familiar, instinctive and mapped to
the instrument cluster LCD screen • Allows customers easy access to their saved
feature without having to take their hands from
• Right control pad is mapped to the 4.2" center the steering wheel
stack screen
• Up/down arrow buttons navigate through the
menu vertically

Comfort/Convenience
Focus 2012
Signature Technologies cont’d
SYNC with MyFord Touch SYNC with MyFord Touch
8" Center Stack LCD Screen 8" Center Stack LCD Screen cont’d
Four Color-coded Corners Smart Corners Home Screen
• Located in the four corners of all home screens • This is the factory-programmed home screen
Focus
• Provide instant access to phone, navigation, audio • Screen is divided into four quadrants with the most
and climate control status and functionality popular functions displayed in each quadrant
• Organize the four primary functional areas of MyFord • Quadrants are organized by phone, audio, navigation
Touch into each corner and climate information
– Top-left corner is yellow and provides access to • Four color-coded corners provide instant access to
mobile phone functions phone, navigation, audio and climate control status
– Top-right corner is green and provides access and functionality
to SYNC functions or the available navigation NOTE: Smart Corners is the default home screen from
system functions the factory and is always the first screen displayed
– Bottom-left corner is red and provides access to when the vehicle is started. The customer can choose
audio, entertainment and media functions to keep Smart Corners as their home screen or select
– Bottom-right corner is blue and provides access to one of two customizable options (Personal Home
climate-control functions Screen or Shortcuts Home Screen). If chosen, the
customized Personal or Shortcuts home screen will
• Buttons are located on each home screen for instant
appear once the vehicle is shifted out of Park.
access to status and functionality
Home Screens Personal Home Screen
• Customer has choice of three home screen • Screen may be customized by uploading a personal
configurations, each stored and recognized by the photo via the USB port or an SD card
individual key fob • Majority of screen is dedicated to the uploaded photo
– Smart Corners (home screen setting from saved as a wallpaper image
the factory)
Shortcuts Home Screen
– Personal (customizable)
• Screen is populated with up to 22 customizable
– Shortcuts (customizable) settings divided into two pages
• A Home button is always visible and active at the • “Hot buttons” are fully personalized from nearly any
bottom of the touch screen, providing immediate controllable MyFord Touch function for fast access to
access to any of the three home screens — touch the frequently used features
button and select the desired screen
NOTE: Visit the Technology section of eSourceBook
and click on MyFord Touch for more information.

2012 Focus
Comfort/Convenience
Signature Technologies cont’d

A CLOSER LOOK: MyFord and MyFord Touch Feature Comparison
Feature MyFord MyFord Touch
Dual 5-way control pads on the steering wheel ✔ —
Focus
5-way control pad on the steering wheel — ✔

Instrument cluster LCD screen — 4.2" LCD color screen ✔ ✔
Center stack screen — 4.2" LCD color screen ✔ —
Center stack screen — 8" LCD color screen — ✔
Auxiliary audio input jack ✔ —
Media Hub — 2 USB ports, SD card reader, — ✔
audio/video jacks
Favorites control switch — ✔
Gracenote ®
— ✔
Wi-Fi capability
®
— ✔
Availability Standard SEL; Standard on Titanium;
available on SE available on SEL
Intelligent Access with Push-Button Start Starting the Vehicle

• New feature to Focus for 2012 • Once the Intelligent Access Key is sensed, the vehicle
• Eliminates fumbling with the key — allowing can be started by depressing the brake pedal and
customers to enter the vehicle with one touch and pressing the Engine START/STOP button on the
then start the vehicle without ever getting the key instrument panel
out of their pocket • If there is signal interference or a low battery
• System senses when the Intelligent Access Key is in condition, place the Intelligent Access Key near the
range of the door and allows access to the vehicle by backup location on the steering column and the
touching the inside of any exterior door handle. To lock vehicle can be started
the doors, press the lock area (black spot) on either
Intelligent 3-blink Turn Signal
front door handle
• 3-blink lane change is activated with an up or down
• Intelligent Access Key is programmed to a specific
tap of the turn signal stalk — flashes the turn
vehicle and can be kept in a pocket, purse or briefcase
indicator three times and automatically shuts off
• Trunk or hatch can be opened — without using the
key — by depressing the switch located above the Turn Signal Operation
license plate when the Intelligent Access Key is • To activate a turn signal, move the lever up or down
in range until it stops and then release the lever
• Key fob includes a removable mechanical key, allowing • Turn signal will cancel when the turn is completed
access to vehicle if the key fob battery is dead • To manually cancel a turn signal, move the lever back
• Smart unlock feature is intended to prevent the to its original position
Intelligent Access Key from being locked inside
the vehicle
• If the doors are locked and the Intelligent Access
Key is sensed inside the passenger compartment or
trunk, the doors will be immediately unlocked and
the horn will chirp to notify the driver

Comfort/Convenience
Focus 2012
SYNC Technology
Key Features SYNC “Push-to-talk” Button
• Fully integrated, voice-activated in-vehicle • Located on the lower right portion of the
communications and entertainment system for steering wheel
Bluetooth®(1)-enabled mobile phones(2) • Pulling the “push-to-talk” switch activates the
Focus
• Voice-activated hands-free calling(2) voice recognition mode of SYNC
• Voice-activated control of most MP3-style
SYNC Microphone
media players
• SYNC microphone, located in headliner, close to the
• Traffic, Directions and Information Services driver, is designed to better recognize voice commands
– Provides simple voice-command access to • Microphone not located in electrochromic mirror
traffic reports, turn-by-turn driving directions,(3)
business listings, sports scores, weather forecasts, • Allows customers to have SYNC without the need
for the electrochromic mirror
horoscopes and news
– Send to SYNC function allows customer to
download directions from Google MapsTM(4)
or MapQuest®(5) to their phone and have the
directions accessed by SYNC once in the vehicle
• 911 Assist
– Assists occupants in placing a 911 call in certain
vehicle crashes by using a properly paired mobile
MAKE THE POINT: syncmyride.com
phone inside the vehicle(6)
• Vehicle Health Report (VHR) Before your customer leaves the dealership, help them
set up their owner account at syncmyride.com.
– Helps owners monitor the operating condition of
This will help ensure their satisfaction with SYNC,
their vehicle
their new vehicle, you and your dealership.
– Produces an easy-to-understand report accessible Syncmyride.com is the one-stop site for owner
on syncmyride.com information and support, updates and customizations,
NOTE: See the Glossary and Technology section in compatibility information for mobile phones and
the Source Book Appendices or on eSourceBook for media players, and easy-to-use videos to help your
more information. customer become familiar with all that SYNC can do.
(1) The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc.
(2) Driving while distracted can result in loss of vehicle control. Only use SYNC and other devices, even with voice commands, when it’s safe to do so.
(3) Traffic alerts and turn-by-turn directions available in select markets. Standard text messaging data rates may apply.
(4) Google Maps is a trademark of Google, Inc.
(5) MapQuest is a trademark of AOL, Inc.
(6) The vehicle electrical system (including the battery), the wireless service provider’s signal and a connected mobile phone all must be available and
operating for 911 Assist to function properly. These systems may become damaged in a crash. The paired mobile phone must be connected
to SYNC and the 911 Assist feature enabled for 911 to be dialed.
NOTE: Not all SYNC features will be compatible with all mobile phones. Features like ringtone support and audible text messages may not work
with certain mobile phones.

2012 Focus
Comfort/Convenience
Exterior
Easy Fuel Capless Fuel Filler
ENGINEERING INSIGHT
• Class-exclusive(1)
• Fuel fill-ups are easier and quicker since there is no Integrated Keyhead Transmitter
need for a fuel filler cap The integrated keyhead transmitter is designed so
Focus
NOTE: See the Glossary and Technology section in customers won’t accidentally open the trunk or
the Source Book Appendices or on eSourceBook for activate the panic alarm while inserting or removing
more information. the key from the ignition or their pocket. To avoid
any confusion or unnecessary repair visits, review
these features with your customers:
• Lock/unlock functions work the same as
traditional Ford key fobs
• To activate the panic alarm, press and hold the
button for 1.5 seconds or longer
• To use the “car finder” feature, push the Lock
button twice in 3 seconds; horn will chirp and the
vehicle turn signals will flash once
For more details on the recommended handling
of the integrated keyhead transmitter, refer to the
vehicle Owner Guide.
Exterior Trunk/Liftgate Release Button

• Located just above the license plate
• Can be used to open the trunk or liftgate with a
simple push of the button
Keyless Entry with Integrated • Vehicle doors must first be unlocked for the button
Keyhead Transmitter to work
• Replaces the standard key and separate Remote • Vehicles equipped with Intelligent Access do not
Keyless Entry fob combination with a single need the doors unlocked prior to pushing the button
integrated keyhead transmitter
• System operates all door locks and trunk/hatch
• Includes a panic button
Seating
Front Sport Bucket Seats Heated Front Seat Cushions
• Driver 6-way manual adjustment • Ensure a comfortable experience for the driver and
• Passenger 4-way manual adjustment front passenger
• Adjustable head restraints • Five level settings
• Seatback map pocket(s) • 0 is off, 1 is the lowest heat setting and setting 5 is
the highest
• Seatbacks are sculpted for improved rear-passenger
knee room • Thumbwheel controls located on the floor console
• Leather-trimmed seating available on SEL and Titanium
(1) Class is compact cars.

Comfort/Convenience
Focus 2012
Seating cont’d
60/40 Split-fold-flat Rear Seatbacks Manual Driver Seat Height Adjustment
• Provide a choice of maximum passenger or cargo- • Allows the driver seat to be adjusted up or down
carrying flexibility with a handle located on the left side of the seat
• One seatback can be folded flat to accommodate – Pull up on the handle to raise the seat up
longer items while still providing a rear seating
Focus
– Push down on the handle to lower the seat
position for a passenger or both seatbacks can be
folded for extra cargo space • Customers may confuse the height adjustment
handle for the seatback recline; be sure to point out
• For a flat load surface, fold the seat base forward the location of both seat controls
and the seatbacks forward
Interior
Integrated Instrument Panel Center Stack Ample Storage
• 4" multifunctional display • Front door trim panels include a stowage pocket
• Houses the controls for audio and climate controls • Glove compartment lid includes a pen holder and
card holder
Tilt/Telescoping Steering Column
• Overhead console includes sunglasses holder
• Provides a comfortable driving position for drivers
of different sizes Autolock/Autounlock Central Power Door Locks
• Tilt/telescoping steering wheel with available • Power door locks, with autolock and autounlock are
audio and cruise controls standard on all Focus models
• The power door lock switch is located on the
Dual-zone Electronic Automatic instrument panel center stack, below the LCD screen,
Temperature Control and has a yellow indicator light when the doors have
• A “set-and-forget” system been locked
• Automatically maintains the preset • Autolock will lock the vehicle doors when the ignition
temperature settings
is in the ON position, all of the doors are closed and
• Allows the driver and front passenger to adjust the vehicle reaches a speed of 4 mph (7 km/h)
individual temperature settings for personal
preferences in a range between 60 and • Autounlock will unlock all of the vehicle doors once
90 degrees Fahrenheit the driver door is opened
Center Console MAKE THE POINT: Rear Door Locks

• 2 cup holders storage area
Customers may notice the 2012 Focus does not have
• Includes Media Hub with USB connector for SYNC- door lock knobs on the interior. When conducting
equipped models, 12-volt auxiliary power outlet and a walkaround, or a test-drive, be sure to show the
an audio auxiliary input jack customer how the rear doors are unlocked and opened
• Rear cup holder/storage area includes a coin holder from the inside. A single pull of the interior door handle
• Rear 12-volt auxiliary power outlet for rear-seat access unlocks the door and a second pull on the interior
handle opens the door. If autounlock is activated and
Passenger Comfort the driver door is opened, the doors will automatically
unlock, making only a single pull of the door handle
• Rear-seat heat ducts needed to open the door. The rear doors will not open
if the rear-door child safety locks are activated.
Electrochromic Auto-dimming Rear View Mirror
• Automatically darkens the rear view mirror when
an approaching vehicle’s headlamps shine into the
vehicle helping to reduce the glare of headlamps
reflecting into the driver’s eyes
• Included in SEL Premium Package
• Included in Titanium Premium Package

2012 Focus
Comfort/Convenience
Interior Packages
Interior Protection Package MyFord and SYNC Package
• All-weather floor mats • MyFord driver-connect technology
• Reversible premium carpeted trunk/cargo area mat • SYNC
with water-resistant underside • Rear auxiliary 12-volt powerpoint
Focus
• Available on SE and SEL • Single-CD player with MP3 capability and 6 speakers
Interior Style Package — Tuscany Red • Included in Equipment Groups 202A and 203A
on SE
• Black/Red two-tone leather-trimmed seats with
matching door trim inserts and floor console MyFord Touch and Sony® Package
armrest lid
• Sony premium 10-speaker audio system
• Coordinated Red steering wheel trim with subwoofer
• Premium floor mats • HD RadioTM
• Rear-seat armrest • MyFord Touch
• Rear 60/40 split-fold-flat seatbacks (SE sedan) • SiriusXM satellite radio
• Stainless steel door sill plates • Included in Equipment Groups 301A and 303A
• Available on SEL, Titanium and SE Sport Package on SEL
Interior Style Package — Arctic White SEL Premium Package

• Arctic White/Black two-tone leather-trimmed • 6-way power driver seat with manual lumbar
seats with matching door trim inserts and floor • Electrochromic auto-dimming inside rearview mirror
console armrest lid
• Leather-trimmed seats
• Coordinated Arctic White steering wheel trim
• Rain-sensing windshield wipers
• Premium floor mats
• Reverse Sensing System
• Rear-seat armrest
• Rear-seat armrest with storage
• Rear 60/40 split-fold-flat seatbacks
• Wheels – 17" painted aluminum
• Stainless steel door sill plates
• Included in Equipment Groups 302A and 303A on SEL
• Available on SEL and Titanium
Titanium Premium Package
Winter Package
• 6-way power driver seat with manual lumbar
• All-weather floor mats
• Electrochromic auto-dimming interior rearview mirror
• Heated exterior mirrors
• Leather-trimmed seats
– With side marker lights (SE)
• Rear-seat armrest with storage
– With security approach lamps (SEL and Titanium)
• Reverse Sensing System
• Heated front seat cushions
• Rain-sensing windshield wipers
• Available on SE, SEL and Titanium
• Included in Equipment Group 401A on Titanium
• Not available in conjunction with Interior
Protection Package
Convenience Package
• Cruise control
• Map lights
• Perimeter lighting
• Included in Equipment Groups 201A and 203A on SE

Comfort/Convenience
Focus 2012
Audio
Single-CD/MP3 Player Sony®(1) Premium Sound Single-CD/MP3 Player
• 80 watts of peak power Includes or replaces features of single-CD/MP3
• 4 speakers capability plus:
• Auxiliary audio input jack located in glove box • 355 watts of peak power
Focus
• Speed Compensated Volume (SCV) • HD RadioTM capability
– Compensates for changing ambient noise levels by • 10 speakers including a subwoofer
adjusting the volume of the radio according to the • Occupancy Setting allows one of two vehicle
vehicle’s speed signal acoustic settings to be chosen: All or Driver
– Allows 7 volume adjustment levels accessible – Occupancy mode optimizes sound quality for the
through the menu chosen seating position
• Compression
– Allows the audio dynamic range to be compressed
– Quieter music is boosted and louder music is
lowered to compensate for ambient noise level
– Operates when enabled during CD mode
• Repeat, when enabled in CD mode, continuously
plays the selected track until deactivated
• Shuffle plays CD/MP3 tracks in random order
• Folder button allows access to the MP3 folder
• RBDS (Radio Broadcast Data System) function —
for stations that support RBDS capability – allows:
– Radio station call letters appear on display
– Type of music format appears on display
– Search for type of music format
– Traffic information broadcasts
• Folder/track mode
– Allows the audio system to play and seek through
disc tracks with or without folder option (available
with MP3 discs only)
– Displays track time, track being played and total
number of tracks
• Text display (ID3 tag, directory and track display)
For More Audio Information
• Audio availability: See the latest Dealer Ordering Guide

• Operating information: See the vehicle Owner Guide
(1) Sony is a registered trademark of Sony Corporation.

2012 Focus
Comfort/Convenience
Audio/Entertainment
HD RadioTM iTunes Tagging
What It Is • New to Focus for 2012
• New to Focus for 2012 • iTunes tagging capability is included with HD Radio
• HD Radio(1) Technology is local AM and FM stations, functionality on the Sony® audio system
Focus
now broadcasting in digital • Pushing the TAG button on the MyFord Touch 8" LCD
• HD Radio offers new, extra local FM channels, screen while listening to HD Radio allows customers
crystal-clear sound, more music, news and sports — to store song information in the radio memory
all subscription-free • Up to 100 songs can be tagged and stored
• Nearly 2,000 AM and FM stations across the nation • When customers connect their iPod® to the vehicle,
currently broadcast with HD Radio Technology the tagged music information automatically transfers
• Visit www.hdradio.com to learn more to the iPod
What It Is Not • iPod stores the tagged music in a playlist until the
customers sync their iPod to iTunes
• HD Radio is not satellite or “high-definition” radio
• Tagged playlist allows customers to preview and, if
• HD Radio signals are local programming and have
signal strength limitations desired, purchase the music from iTunes
How It Works SiriusXM Satellite Radio

• HD Radio Technology products work the same way • Preactivated at the factory
as conventional radio, with a signal broadcast by a • Includes 6 months of SiriusXM service subject to
station and received by consumers in a specific area geographic location(3)
• However, instead of sending one analog signal, HD • SiriusXM is accessed using existing radio
Radio stations send a bundled signal made up of head controls:
both analog and digital signals
– Press the Sirius button to enter satellite
• The digital signal is compressed, and when received radio mode
by an HD Radio receiver, the signal is decoded into as
many as three separate channels, each with unique – Seek/Scan buttons are used to change channels
programming, including additional or alternative • Key SiriusXM benefits:
format music, news, traffic and sports – Over 130 channels of the best music, talk, news,
• Because the signal is digital, sound quality is sports and information (65 music channels)
significantly superior to traditional radio, virtually
– 100 percent commercial-free music
eliminating buzzing, static and popping
– Song/Artist Alert features an alert when a particular
Key Benefits song or artist is playing on another channel
• Customers will enjoy an enhanced audio experience – Seamless coverage anywhere in the 48 contiguous
• Some HD Radio attributes include: states and Washington, D.C.
– iTunes®(2) tagging capability • More information is available online at
– Crystal-clear static-free reception www.siriusxm.com or toll-free at (866) 635-2349
– FM broadcast with CD-like quality
– AM broadcast quality approaching current FM
broadcast quality
– HD2/HD3 channels featuring innovative (1) HD Radio is a proprietary trademark of iBiquity Digital Corp.
content/alternative station programming (2) iTunes and iPod are registered trademarks of Apple Inc.
All rights reserved.
– Data displayed on-screen such as song, artist, (3) Subscriptions to all SiriusXM services are sold by SiriusXM after
breaking news, weather alerts, sports scores and 6-month trial expires. Subscriptions are governed by SiriusXM
much more Customer Agreement; see www.siriusxm.com. Sirius U.S. Satellite
Service available in the 48 contiguous U.S.A. and D.C. Sirius, XM and
– No subscription or additional cost required all related marks and logos are trademarks of SiriusXM Radio Inc.
For More Audio Information
• Audio availability: See the latest Dealer Ordering Guide

• Operating information: See the vehicle Owner Guide

Comfort/Convenience
Focus 2012
Entertainment/Navigation
Voice-activated Navigation System with SiriusXM SiriusXM Traffic and SiriusXM Travel Link Services
Traffic and SiriusXM Travel Link Services • 6-month complimentary subscription subject to
• New to Focus for 2012 geographic location and availability included with
• Voice activation recognizes certain voice commands Navigation system(1)
Focus
to operate the system hands-free • Traffic info
• 8" LCD touch screen in the center stack operates – Provides incident, speed and flow information
navigation and audio functions for 80 major cities in the continental U.S.
• Traffic and weather information, fuel pricing, sports – Updates every 2.5 minutes
updates and movie listings provided by SiriusXM – View graphical overlay of incidents
Travel Link
– Route recalculation based on traffic data
• Bird’s-eye map provides a “3D” view of route,
• Weather info
landmarks and Points of Interest (POI)
– Provides current weather and 5-day forecast
• Destination selection search methods include:
reports that are updated every 5 minutes
– Street address
– Current conditions update every 30 minutes
– Points of Interest (POI) including retail
– Region of interest can be defined by customer
– Freeway entrance/exit search
• Fuel pricing for over 120,000 gas stations
– Previous destination
– Search for pricing en route or based on
• Route Guidance with turn-by-turn voice directions, current location
including:
– Displays pricing for regular, midgrade and premium,
– Street name announcements when available
– Freeway exit, turn and ramp transition lane guidance • Sports updates
– Speed limit display on freeways – Score summaries and schedules for major sports
• Supports North American English, Canadian French – Updates every 5 minutes
and Mexican Spanish
– Customer can personalize for favorite teams
• Help menu for basic operation and driving restrictions
• Movie listings for over 4,500 theaters, including
• Automatic rerouting recalculates a new route if times, movie summary and directions to the theater
a turn is missed
• More information is available online at
• Emergency button provides nearest emergency www.siriusxm.com or toll-free at (866) 635-2349
facility to choose as a destination (hospital or police)
• Valet Lockout Mode disables operation of the
navigation and audio systems
• Address book saves the most frequently used
destinations for quick and easy routing
(1) SiriusXM Satellite Radio, Traffic and Travel Link subscriptions sold separately or as a package after trial expires. SiriusXM Traffic and Travel Link
service available in select markets. Subscriptions are governed by SiriusXM Customer Agreement; see www.siriusxm.com. Sirius U.S. Satellite
Service available in the 48 contiguous U.S.A. and D.C. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.

2012 Focus
Quality/Reliability/Durability
Key Messages
• NVH (Noise, Vibration and Harshness) enhancements help lower road and wind noise
• Easy maintenance with a new oil change interval up to 1 year or 10,000 miles, a well-designed engine bay
and 100,000-mile spark plug maintenance interval under normal driving conditions
• Environmentally friendly Duratec engines meet more stringent Federal and California emissions standards
Focus
• Intelligent Oil Life Monitor tracks oil life for up to 10,000 miles between changes
Quality/NVH
Powertrain Noise Squeak and Rattle Elimination
• Sound-absorbing undershield, instead of plastic, • Digital prototyping tools helped engineers ensure
helps lower interior powertrain noise tight gaps and precise fits of the interior trim, helping
• Engine bulkhead insulation material helps reduce reduce interior noise levels
powertrain noise • Interior materials have been carefully chosen to be
compatible and not rattle or squeak when assembled
Road Noise
• Instrument panel design has a high resonant frequency
• Body structure and chassis suspension attachment to help reduce powertrain and road vibrations
points are stiff to help reduce noise and vibration
from entering the interior Environmental
• Special attention to body sealing application has • 2.0L Duratec DOHC I-4 engine is certified to meet
helped reduce road noise Federal Tier 2 Bin 4 emissions standards and
• Rear trim panels have additional sound deadening qualifies for California Ultra Low Emission Vehicle
material to help reduce noise (ULEV II) emissions standard
• All suspension bushings have been tuned for the • 2.0L Duratec DOHC I-4 PZEV engine meets the
optimum balance of suspension performance and requirements for a Partial Zero Emissions Vehicle
noise and vibration control (PZEV) in the California Emissions States (CA, CT,
MA, ME, NJ, NY, OR, PA, RI, VT, WA)
• Electric Power-Assisted Steering (EPAS) assembly
has been integrated into the front subframe to
increase stiffness
• Interior carpeting is lightweight and has excellent
noise control properties
• Interior headliner utilizes “open backing” to allow noise
to pass through and exit the interior more efficiently
Wind Noise
• Acoustic laminated windshield and thick side and
rear window glass help to reduce wind noise
• Doors include integrated window frames, called a
“sashed” design, to help improve window sealing
and lower wind noise levels
• Exterior mirrors are shaped for the most efficient
airflow and include an inner seal to help limit
wind noise
• Rear-mounted radio antenna helps reduce wind noise
• Windshield wipers are mounted below the rear edge
of the hood to help reduce air turbulence

Quality/Reliability/Durability
Focus 2012
Reliability
Easy Maintenance Powertrain Limited Warranty
• Long-life Duratec engine components, such • Powertrain Limited Warranty for Ford vehicles is
as the chain-driven dual camshafts, offer 5 years or 60,000 miles, whichever comes first
outstanding durability • That’s an additional 2 years/24,000 miles of
Focus
• Spark plugs are rated for 100,000 miles under coverage for components such as the engine,
normal driving conditions transmission and front-wheel-drive parts
(refer to the vehicle Warranty Guide for a more
Intelligent Oil-Life Monitor comprehensive list of all the parts covered) beyond
• An advanced system that calculates the oil change the vehicle’s 3-year/36,000-mile Bumper-to-Bumper
service interval based on actual vehicle use and limited warranty
operating conditions – up to 10,000 miles NOTE: See www.motorcraftservice.com for a link to a
• Conditions that could accelerate an oil change printable PDF of the Warranty Guide.
interval include towing, short-distance driving,
driving in extreme temperatures and use of E85 in 24-Hour Roadside Assistance
Flex Fuel-equipped vehicles • Toll-free number (1-800-241-FORD) operational
• As an oil change service interval nears, the vehicle 24 hours a day, every day
instrument cluster LCD screen will display: • Customers can request services to change a flat tire,
– ENGINE OIL CHANGE DUE when 5 percent or less jump-start a battery, unlock the vehicle, deliver fuel
of the oil life remains or tow the vehicle
– OIL CHANGE REQUIRED when 0 percent of the • Available for 5 years or 60,000 miles, whichever
oil life remains comes first
• If the vehicle reaches 1 year or 10,000 miles since the
last oil change service, the instrument cluster LCD
screen will display CHANGE ENGINE OIL SOON
• Failure to comply with vehicle service guidelines could
result in voiding the New Vehicle Limited Warranty
New Vehicle Limited Warranties

• 3-year/36,000-mile Bumper-to-Bumper;
no deductible
• 5-year/unlimited-mileage Corrosion Perforation
• 5-year/60,000-mile Powertrain Limited Warranty
• Refer to the vehicle Warranty Guide for a complete
list of all of the parts covered

2012 Focus
Design/Styling
Key Messages
• Available as a 4-door Sedan or 5-door Hatchback, the 2012 Focus offers a toned and athletic stance that
conveys a sense of motion even while standing still
• The “kinetic” design is part of the global Ford DNA and delivers an exciting first impression
• All-new cockpit-style interior wraps around the driver and passengers like a second skin
Focus
• Premium materials and careful craftsmanship provide a premium-class interior feel

• Focus offers eleven all-new wheel designs across the model lineup
• Two Style Packages are available for customers looking to personalize their Focus
“Kinetic” Exterior Design

Key Elements — Up Front Key Elements — At the Rear
• Available as a 4-door Sedan and 5-door Hatchback • Rear fascia offers muscular, light-catching lines to
• Modern, global interpretation of the large, three- enhance the wide stance and athletic appearance
opening trapezoidal lower grille • Body-color rear spoiler
• Small upper grille delivers a sporty surround to the – Decklid-mounted for certain Sedan models
prominent Ford oval – Roof-mounted for Hatchback models
• Slim, swept-back headlamp design • Taillamp design is distinctive between models
• Integrated round front fog lamps on SE, SEL – Wraparound design offers a sporty appearance
and Titanium for Sedan models
Key Elements — Along the Side – Sculpted vertical taillamp design offers a premium
appearance for Hatchback models
• “Z” bodyside accent lines visually connect the front
and rear wheel openings Exterior Colors
• High beltline is distinctively Ford, with a shape that New for 2012
“kicks up” at the rear window
• Blue Candy Metallic with tinted clearcoat
• Lower rocker molding shape adds a “lightness” to
• Frosted Glass Metallic
the exterior design
• Oxford White
• Aggressive wheel arches highlight all-new
wheel designs • Race Red
• Fuel door is seamlessly integrated into the rear • Red Candy Metallic with tinted clearcoat
quarter panel of 5-door models, cleanly nestled • Sonic Blue Metallic
below the curve of the taillight — push-to-open • White Platinum Metallic Tri-coat
functionality eliminates the finger detent for a
smooth, integrated design • Yellow Blaze Metallic Tri-coat
Carryover from 2011
• Black
• Ingot Silver Metallic
• Sterling Gray Metallic

Focus
Design/Styling
2012
Interior
Key Design Elements Interior Style Package — Tuscany Red
• Cockpit design wraps around the driver • Black/Red two-tone leather-trimmed seats with
• Upper instrument panel is a molded soft-touch matching door trim inserts and floor console
design with few visible gaps armrest lid
Focus
• Stylish central air vents enhance the kinetic design • Coordinated Red steering wheel trim
• Center stack includes a 4.2" LCD display, and • Premium floor mats
ergonomically placed controls for the audio and • Rear seat armrest
climate control systems • Rear 60/40 split-fold-flat seatbacks (SE sedan)
• Instrument panel lines flow into the front door trim • Stainless steel door sill plates
panels, enhancing the cockpit feel
• Available on SEL, Titanium, and SE with
• Boomerang-shaped interior door handles enhance Sport Package
the sense of motion
Interior Style Package — Arctic White
Ambient Interior Lighting
• Arctic White/Black two-tone leather-trimmed
• LEDs (Light-Emitting Diodes) illuminate the front seats with matching door trim inserts and floor
footwells, cup holders, front door handles and front console armrest lid
door map pockets with a soft, colorful glow
• Coordinated Arctic White steering wheel trim
• Colors can be changed with the mood, offering seven
• Premium floor mats
different color choices (red, green, blue, yellow, aqua,
purple and white) • Rear seat armrest
• Searchlight feature is great for finding a small item in • Rear 60/40 split-fold-flat seatbacks
the footwell or door storage pocket — an instrument • Available on SEL and Titanium
panel switch illuminates all ambient interior lighting
locations in a bright white light SE Sport Package
• Door ajar feature warns approaching motorists, • Design and styling features include:
pedestrians or cyclists of an open door by the red – 16" painted aluminum wheels
illumination of the door’s ambient lighting — also
– Cloth sport seats
notifies vehicle’s occupants that the door is not
properly closed – Leather-wrapped steering wheel
• Welcome and departure lighting feature a – Piano Black lower grille
two-stage sequence, from instrument panel – Rear decklid spoiler (standard on 5-door)
to dome lighting, enhancing the entrance and – Metallic interior trim finish (door pulls and HVAC
exit experience register surrounds)
• Control switch is located in the overhead console • Other performance and handling features include:
– Rotating the control knob past the first – Four-wheel disc brakes
detent activates the lighting and allows for
– SelectShift capability added to PowerShift when
brightness adjustment
equipped with automatic transmission
– Left control switch allows the user to cycle through
the color palette
– Right control switch activates all ambient lighting
areas and all dome lamps

2012 Focus
Design/Styling
Model Distinctions
S SEL
Exterior Exterior
• Door handles — black • Beltline molding — chrome
• Grille • Door handles — body-color
• Fog lamps — round with chrome trim
Focus
– Lower black
• Lower grille — Piano Black
– Upper black with chrome trim • Mirror caps — body-color
• Headlamps — quad-beam halogen • Moldings, rocker — black
• Mirror caps — black • Spoiler, rear liftgate-mounted — body-color (5-door)
• Moldings, rocker — black • Wheels — 16" aluminum
• Wheels — 15" steel with covers Interior
Interior • Ambient interior lighting
• Center console with armrest
• Center console
• Console — overhead
• Seats, cloth • Interior trim finish — metallic
– Front buckets with adjustable head restraints • Floor mats — carpeted
– Rear fold-flat with removable head restraints • Removable package tray (5-door)
• Shifter handle — vinyl • Seats, cloth
• Steering wheel — vinyl – Front buckets with adjustable head restraints
– Rear, 60/40 split-fold with fold-flat seatbacks
SE and removable head restraints
Exterior • Steering wheel — leather-wrapped with redundant
audio controls
• Beltline molding — black
• Door handles — body-color Titanium
• Fog lamps — round with chrome trim Exterior
• Grille • Beltline molding — chrome
– Lower black • Door handles — body-color
• Engine cover
– Upper black with chrome trim
• Fog lamps — round with gloss black and chrome
• Mirror caps — body-color trim bezel
• Moldings, rocker — black • Headlamps — black accent detail treatment
• Spoiler, rear liftgate-mounted — body-color (5-door) • Lower grille — Piano Black
• Wheels — 16" steel with covers • Mirror caps — body-color
• Moldings, rocker — black
Interior
• Spoiler, rear
• Wheels — 17" Sport painted aluminum
• Floor mats — carpeted
• Removable package tray (5-door) Interior
• Ambient interior lighting
• Seats, cloth two-tone
– Front buckets with adjustable head restraints
• Console — overhead
– Rear, 60/40 split-fold with fold-flat seatbacks • Interior trim finish — metallic
and removable head restraints • Floor mats — carpeted
• Shifter handle — vinyl • Removable package tray (5-door)
• Steering wheel — vinyl with redundant audio controls • Seats, Sport cloth
– Front buckets with adjustable head restraints
– Rear, 60/40 split-fold with fold-flat seatbacks
and removable head restraints
• Shifter handle — leather-wrapped
• Steering wheel — leather-wrapped with redundant
audio controls

Focus
Wheels
2012
Standard Wheels
Wheel S SE SEL Titanium
15" Steel with Silver Standard — — —

Painted Cover
Focus
16" Steel with Silver — Standard — —
Painted Cover
16" Painted Aluminum — — Standard —
17" Sport Painted — — — Standard

Aluminum
— = Not available.
NOTE: See the latest Dealer Ordering Guide for wheel availability.

2012 Focus
Wheels
Optional Wheels
Wheel S SE SEL Titanium
16" Steel with Silver — Included — —

Painted Cover with SFE
Package
Focus
16" Painted Aluminum — Included — —

with SE Sport
Package
16" Machined Face — Available — —

Aluminum with with Sport
Painted Pockets Package
17" Painted Aluminum — — Included with —

Premium
Package
17" Machined Face — Available — Optional

Aluminum with with Sport
Painted Pockets Package
17" Polished Aluminum — — Optional Optional
18" Painted Aluminum — — — Included in

Titanium
Handling
Package

— = Not available.

NOTE: See the latest Dealer Ordering Guide for wheel availability.


Focus
Color and Trim
2012
Color and Trim Availability
Model S SE SE Sport SEL Titanium
Cloth/
Leather-
Material Cloth Cloth Cloth Cloth/Leather-trimmed trimmed
Charcoal Charcoal Medium Charcoal Charcoal Medium Charcoal
Focus
Color Black Black Lt. Stone Black Black Stone Black
Seat Charcoal Charcoal Medium Charcoal Charcoal Medium Charcoal
Insert Black Black Lt. Stone Black Black Lt. Stone Black
Seat Medium Charcoal Medium Charcoal
Bolster Warm Steel Warm Steel Dark Stone Metal Gray Black Lt. Stone Black
Order FW/ FL/ GW/
Paint Name Code EW EW EL NW 2W 2L 2W
New Blue
Candy Metallic
with tinted
clearcoat(1) Z9 ■ ■ ■ ■
New Frosted
Glass P9 ■ ■
New Oxford
White YZ ■ ■ ■ ■ ■ ■
New Race Red PQ ■ ■ ■ ■ ■
New Red Candy
Metallic with
tinted clearcoat(1) RZ ■ ■ ■ ■ ■ ■
New Sonic
Blue Metallic SN ■ ■ ■ ■ ■ ■ ■
New White
Platinum Metallic
Tri-coat(1) UG ■ ■ ■
New Yellow
Blaze Metallic
Tri-coat(1) NQ ■ ■
Black UA ■ ■ ■ ■ ■ ■ ■
Ingot Silver
Metallic UX ■ ■ ■ ■ ■ ■ ■
Sterling Gray
Metallic UJ ■ ■ ■ ■ ■ ■ ■
(1) Extra-cost option.

Focus
2012 Color and Trim Availability/
Interior Trim
Color and Trim Availability cont’d

Style Interior Style Interior Style
SE Sport SEL Titanium
Leather-
Material trimmed Leather-trimmed Leather-trimmed
Focus
Color Tuscany Red Tuscany Red Arctic White Tuscany Red Arctic White
Seat
Insert Charcoal Black Charcoal Black Arctic White Charcoal Black Arctic White
Seat
Bolster Red Tuscany Red Charcoal Black Tuscany Red Charcoal Black
Order
Paint Name Code LW LW KZ LW KZ
New Oxford
White YZ ■
New Red Candy
Metallic with
tinted clearcoat(1) RZ ■ ■
New Sonic
Blue Metallic SN ■ ■
New White
Platinum Metallic
Tri-coat(1) UG ■ ■
Black UA ■ ■ ■ ■ ■
Ingot Silver
Metallic UX ■ ■ ■ ■ ■
Sterling Gray
Metallic UJ ■ ■ ■ ■ ■
(1) Extra-cost option.
Interior Trim
Style/
Model Material Interior Description
S (Sedan only) Cloth Standard bucket seats
SE Cloth Standard bucket seats
SE Sport Cloth Two-tone sport bucket seats
Interior Style Leather- Contrasting leather-trimmed sport bucket seats
Package trimmed
SEL Cloth Standard bucket seats
SEL Leather- Leather-trimmed sport bucket seats
trimmed
Titanium Cloth Sport bucket seats
Titanium Leather- Leather-trimmed sport bucket seats
trimmed

Instrument Cluster
Focus 2012
Instrument Cluster
3 4 5
2 6
7
1 8
Focus
24
10
23
11
22
18 17 16
21 20 19 15 14 12
13
1. Tachometer 9. Anti-lock Braking System 16. Fuel filler door location indicator
2. Airbag readiness indicator/ readiness indicator/warning light 17. Fuel gauge
warning light 10. AdvanceTrac/Traction Control 18. Fasten safety belt warning light
3. Left turn signal indicator active indicator light 19. Low fuel warning light
4. MyFord/MyFord Touch 11. AdvanceTrac/Traction Control 20. Headlamps on indicator
LCD display off indicator light 21. High-beam indicator
5. Right turn signal indicator 12. Low tire pressure warning light 22. Fog lamps on indicator(1)
6. Speedometer 13. Charging system warning light 23. Check engine warning light
7. Overdrive cancel and grade assist 14. Engine coolant 24. Low engine oil pressure
indicator light(1) temperature gauge warning light
8. Brake system warning light/ 15. Information/message indicator
parking brake indicator
(1) If equipped.

2012 Focus
Key Product Specifications(1)
Model 4-door 5-door Front Suspension

Wheelbase 104.3 104.3 Type Independent MacPherson struts with
Length 178.5 171.6 Reverse-L lower control arms
Height 57.7 57.7 Springs Coil
Width (with/without mirrors) 80.5/71.8 80.5/71.8 Shock Absorbers Integral strut, gas-charged hydraulic
Track (Front/Rear) 61.2/60.4 61.2/60.4 Stabilizer Bar (dia.) 23.6mm
Base Curb Weight S 2935 —
(approx. lbs.) SE 2960 2948 Rear Suspension
Focus
SEL 3000 2986 Type Independent SLA system with one upper and
Titanium 3055 3043 two lower control arms
Springs Coil
Front/Rear Seating Shock Absorbers Gas-charged hydraulic
Seating Capacity 5 5 Stabilizer Bar (dia.) 19mm
Head Room (Front/Rear) 38.3/38.0 38.3/37.9
Steering
Shoulder Room (Front/Rear) 55.6/53.7 55.6/53.7
Hip Room (Front/Rear) 53.9/52.7 53.9/52.7 Type Rack-and-pinion with electric variable assist
Leg Room (Front/Rear) 41.9/33.2 41.9/33.2 (EPAS)
Overall Ratio 14.7:1
Passenger/Luggage/Fuel Capacity
Turning Diameter, 36.0 (15", 16", 17" wheels)
Passenger Volume (cu. ft.) 90.7 90.7
Curb-to-Curb (ft.) 40.0 (18" wheels)
Luggage Capacity 13.2 23.8
(cu. ft.) (rear seat up) Brakes
Fuel Tank Capacity (gal.) 12.4 12.4 Standard Front disc and rear drum with Anti-lock
Total Interior Volume (cu. ft.) 103.9 114.5 Braking System (ABS)
Engine Optional Four-wheel disc with ABS (standard on SEL,
Titanium, included in SE Sport Package)
Engine Layout Front engine, front-wheel drive
Engine Type 2.0L Duratec DOHC Ti-VCT I-4/ Trailer Towing
2.0L Duratec DOHC Ti-VCT PZEV Not recommended
Displacement 2.0/122
(liters/cu. in.) Flat/Neutral Towing
Horsepower @ rpm 160 @ 6500/159 @ 6500 Emergency Towing It is recommended that Focus be towed with
Torque (lb.-ft. @ rpm) 146 @ 4450/146 @ 4500 a front-wheel lift or with flatbed equipment.
Compression Ratio 12.0:1 Recreational Towing Focus, equipped with either the manual or
Bore and Stroke 3.44 x 3.27
automatic transmission, offers indefinite
Fuel System Direct Fuel Injection neutral (flat-tow) towing capability up to a
Fuel Requirement 87 octane (minimum) maximum recommended speed of 70 mph.
Exhaust System Single, stainless steel with catalytic converter Front-wheel dollies or a flatbed trailer may
EPA-estimated Fuel Economy also be used for recreational towing.
2.0L with manual transmission (city/hwy. mpg) 26/36 Automatic Transmission Neutral
2.0L with automatic transmission (city/hwy. mpg) 28/38 Tow Operation
2.0L with SelectShift transmission (city/hwy. mpg) 27/37
• Ignition must be placed in ON position and
2.0L with automatic transmission and SFE Package 28/40
then the vehicle transmission placed in the
(city/hwy. mpg) Neutral position
Transmissions • This process ensures the transmission
Types 5-speed manual synchros and shift drums are in proper
6-speed automatic placement for neutral towing at the 70 mph
6-speed SelectShift Automatic maximum recommendation
Final Drive Ratio 3.82:1 (manual transmission) • Ignition can be placed in OFF position
3.85:1 (1st, 2nd, 5th and 6th gears;
AFTER transmission is placed in Neutral
auto. transmission)
4.28:1 (3rd, 4th and Reverse; • A dead battery, or placing the vehicle in
auto. transmission) Ratios Neutral without properly cycling the ignition
to the ON position first, limits the neutral
Gear Ratios tow capability to 35 mph and 50 miles
Gears 1st 2nd 3rd 4th 5th 6th Rev.
NOTE: Remind customers the vehicle must be
5-speed man. 3.67 2.14 1.45 1.02 0.81 — 3.72 placed in Neutral prior to neutral towing and
6-speed auto. 3.92 2.43 1.44 1.02 0.87 0.70 3.51 that the Owner Guide is the best reference for
6-speed SelectShift 3.92 2.43 1.44 1.02 0.87 0.70 3.51 complete neutral towing details.
Auto.
(1) Dimensions are in inches unless otherwise specified.

Ford Custom Accessories
Focus 2012
Focus
Ford Custom Accessories Available for 2012 Focus
Appearance Electronics Exterior Interior
• Bodyside Graphics • Keyless Entry Keypad • Bumper Protector — Rear • Ashcup/Coin Holder
• Custom Graphics by • Parking Assist Systems • Deflectors • Auto-dimming Rear
Original WrapsTM(1) by EchoMaster®(1) – Hood View Mirror
• Spoiler — Decklid • Remote Start Systems – Side Window • Cargo Area Protector
• Spoiler — Roof • Full Vehicle Covers by • Cargo Mat
Covercraft®(1) • Cargo Net by Las-Stik(1)
Wheels
• Removable Roof Rack • Door Sill Plates
• Wheel Locks
by Thule®(1) • Floor Mats — All-weather
• 16" Wheel Kits —
• Roof Rack Carriers • Gear Shift Knob —
Machined Aluminum
by Thule®(1) Illuminated, by
• 17" Wheel Kits — Painted
– Bike Carrier Gaslock®(1)
Machined Aluminum
– Cargo Carrier • Gear Shift Knob —
• 17" Wheel Kits —
– Kayak Carrier Leather
Polished Aluminum
– Ski Carrier • Soft-sided Cargo
Organizers — Folding
• Splash Guards — Flat
• Soft-sided Cooler Bag
• Splash Guards — Molded
Selling Ford Custom Accessories

• Enroll your dealership in eCommerce and sell 24/7
• Offer Ford Custom Accessories to every customer
• Most new vehicle owners want to personalize their ride
• Add Ford Custom Accessories into the deal for just a few dollars more
• Use the online “Accessorizer” to show customers how their vehicle will look
• Only you can offer Ford Custom Accessories covered by the Ford New Vehicle
Limited Warranty
(1) Ford licensed accessory.
accessories.ford.com
Revised August 2011 esourcebook.dealerconnection.com 45
2012 Focus
Ford Custom Accessories
Focus
All-new Custom Accessories Consumer Magazine/Catalog

Review the consumer catalogs with your customers to show them the
wide variety of Ford Custom Accessories available for their vehicle. The
current consumer catalogs are available in limited quantities at the
Dealer e-Store (ABT-4360). The latest version highlights F-Series, the
best-selling truck in the U.S. for the past 34 years, and includes feature
articles and Accessories listings with part numbers.
A black-and-white Dealer Pricing Companion version (ABT-4361) of

the catalog includes part numbers for the past five model years, along
with estimated labor times and pricing.
Consumer
New Consumer Website
The Accessories consumer sites have been revamped to
make it easier for customers to order Accessories from
your dealership.
If your dealership is enrolled in eCommerce, customers
can order anytime and have the Accessories shipped
directly to their home, or for pickup at the dealership.
Either way, our website is working for you. It’s free
to enroll. Simply go to the enrollment site or call our
Program Headquarters.
• http://ecommerce.dealerconnection.com
/nextgenecomm
B2B
• Program Headquarters: 1-877-752-9536
Features of the consumer site include:

• Once enrolled in ecommerce, you can sell
accessories 24/7
• Establish custom retail pricing
• Provide installed pricing
• Featured product information
• http://accessories.ford.com
• http://accessories.lincoln.com
• http://accessories.mercuryvehicles.com
All-new Accessories B2B Website

The internal B2B Accessories website is your library for
information on Ford Custom Accessories and Ford Licensed Accessories.
The Accessories site is now accessed at https://comm.extsp.ford.com/sites/GFAwebBtoB.
• Supplier information
• Reporting
• Ordering information
46 esourcebook.dealerconnection.com Revised August 2011

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2012

May 2011 esourcebook.dealerconnection.com 1

excellent balance of performance and fuel efficiency

Key Features Overview

Intelligent Access with

SYNC with MyFord

May 2011 esourcebook.dealerconnection.com 3

• Easy Fuel capless fuel filler • SYNC with MyFord

A CLOSER LOOK: Focus and the C-segment

A CLOSER LOOK: 2012 Focus Compared to 2011 Focus

4 esourcebook.dealerconnection.com May 2011

SE — Includes all S content, plus:

Equipment Group 201A – SYNC with MyFord

(1) Equipped with active grille shutter system.

6 esourcebook.dealerconnection.com May 2011

SEL equipment groups/options

(1) Equipped with active grille shutter system.

Titanium — Includes all SE content, plus:

titanium equipment groups/options

Equipment Group 401A

A CLOSER LOOK: PZEV Defined

(1) Under normal driving conditions.

Composite Intake Manifold

10 esourcebook.dealerconnection.com May 2011

5-speed Manual Transmission PowerShift 6-speed

May 2011 esourcebook.dealerconnection.com 11

PowerShift 6-speed Automatic Transmission cont’d

• Motor-controlled gear actuation determines – System also functions on a downhill slope

12 esourcebook.dealerconnection.com May 2011

May 2011 esourcebook.dealerconnection.com 13

14 esourcebook.dealerconnection.com May 2011

May 2011 esourcebook.dealerconnection.com 15

16 esourcebook.dealerconnection.com May 2011

May 2011 esourcebook.dealerconnection.com 17

frontal impact absorption

18 esourcebook.dealerconnection.com May 2011

Front-seat Side Airbags

Presentation Tip: Roll-fold Technology

May 2011 esourcebook.dealerconnection.com 19

Driver Assistance Technologies

May 2011 esourcebook.dealerconnection.com 21

Crash Test Ratings — IIHS

22 esourcebook.dealerconnection.com May 2011

May 2011 esourcebook.dealerconnection.com 23

24 esourcebook.dealerconnection.com May 2011

May 2011 esourcebook.dealerconnection.com 25

Signature Technologies cont’d

5-way control pad on the steering wheel — ✔

Intelligent Access with Push-Button Start Starting the Vehicle

26 esourcebook.dealerconnection.com May 2011

May 2011 esourcebook.dealerconnection.com 27

Exterior Trunk/Liftgate Release Button

(1) Class is compact cars.

28 esourcebook.dealerconnection.com May 2011

Center Console MAKE THE POINT: Rear Door Locks

May 2011 esourcebook.dealerconnection.com 29

Interior Style Package — Arctic White SEL Premium Package

30 esourcebook.dealerconnection.com May 2011

For More Audio Information

• Audio availability: See the latest Dealer Ordering Guide

May 2011 esourcebook.dealerconnection.com 31

How It Works SiriusXM Satellite Radio

For More Audio Information