EVIDENCIA 6

SEGMENTATION
“DESCRIBING POTENTIAL CLIENTS”

APRENDIZ:

ROCIO ROCA GUZMAN

SERVICIO NACIONAL DE APRENDIZAJE SENA

Tecnólogo en Negociación Internacional.
# FICHA: 1749908
mayo 2019
ACTIVIDAD DE APRENDIZAJE 3
EVIDENCIA 6: SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”
Resuelva en inglés las preguntas que se presentan a continuación:

1. Where do you usually buy your cleaning products?

I usually buy my cleaning products in chain department stores or supermarkets. Always I consider
the prices and the quality of the products.

 Do you consider yourself as a neat person? Why?

Yes. I think I am a neat person because I try to keep my spaces in order and clean. Ithink is better
have everything in its place.

 Do you feel satisfied with the cleaning products you buy? Why?
Yes. I feel satisfied because the cleaning products that I use are excellent. The quality is higher
compared to other brands, so you only need a small quantity of the product to get the desired
results.

 What kind of cleaning product would you like it to be improved? Why?

I like to improve the laundry products because I think they are composed of chemicals harmful to
health for animals and humans and the environment.

 Mention 5 cleaning product brands you consider as the best ones.

a. Clorox.
b. Vanish.
c. Ariel
d. Aromatel.
e. Mr. Músculo.

 Which are the most important aspects to be taken into account to choosea cleaning
product brand?
I think the most important aspects to consider choosing a cleaning product brand is the trajectory,
recognition, relation between quality and price, the quantity that one needs to clean, the
composition and the odor.
  Imagine you are promoting a new product. Describe it and write in ten lines the reasons
to convince your potential clients to buy your product.

New product!

Rous of gold
Buy it now!

Rous of gold offers a selected brand with which you will have the perfect composition and
balance between a laundry soap and cloth softener in a single product whit the top-quality. You
will be able to enjoy exclusives fragrances inspired in the best world fashion houses that last up to
two weeks using less than half a cup.

Luxury and haute-couture within reach of your clothes

Rous of gold is the only brand that respects workers, animals and environment. We are
against to slave labor; our brand is Made in a free world. We do not do test on animals; we are
cruelty free and our cleaning formulas are totally naturals and hundred percent recyclables.

We believe in a clean an ethical world

If you love the best, you can buy online a great price: www. rousofgold.com.co
2. Describa en inglés el tipo de población a la que pretende proyectar el producto o servicio, de
acuerdo con el país ya seleccionado.

Norwegian population with an age range over 20 years and high economic capacity. People with
interest in top brands, exclusives products, products made whit ethical and the environmental
care

3. En base a la población descrita con anterioridad elabore una encuesta en inglés para ser
aplicada a esta población.

MARKETING SURVEY

 Would you buy a new laundry soap and cloth softener brand? Why?
 What are the most important aspects in a laundry soap and cloth softener?
 Why would you choose one laundry soap and cloth softener brand and not another?
 Do you think that the way in which a product was manufactured is important?
 What do you think is the most important: price or quality? Why?