Branding Stats 2019: 25 Branding Stats & Facts That Will Change Your Life

Branding Stats 2019: 25 Branding Stats & Facts That Will Change Your Life 13/05/19 10:33
25 branding stats & facts that will

change your life
A brand is a funny thing. It's not something you can hold in your hand, yet
a brand is the bread and butter of an organization. Without a stable,
consistent brand, your company growth will be severely stunted. Not so
sure? Well, we've gathered some facts and statistics for you to check out.
Prepare to be convinced.
Related: The impact of brand consistency [free webinar]
Let's start by building a foundation—what is a brand, how does it relate to

your consumer, and why you simply cannot ignore building a strong brand.
Brand basics
https://www.lucidpress.com/blog/25-branding-stats-facts Pagina 1 di 20
A brand is a personality that identifies a product, service or company,

including a name, term, sign, symbol or design. A brand also
represents the relationships between customers, staff, partners,
investors, and so forth. (Boundless)
A brand does not exist within a company or organization. A brand

exists in the minds of your customers. A brand is the sum total of
impressions a customer has, based on every interaction they have had
with you, your company, and your products. (Lucidpress)
Build brand loyalty on shared values with your consumers. It is not

the number of interactions a buyer has with your brand, but the
quality and relatability of the interaction. (Harvard Business Review)
Successful branding yields benefits such as increased customer

loyalty, an improved image, and a relatable identity. (TSL Marketing)
The main benefit of branding tools, and reason to employ them, is to

boost profits. (Forbes)
The greatest negative impact of inconsistent brand usage is the

creation of confusion in the market. (Lucidpress)
Surprised yet? If not, just wait until you see what's going on for B2B
brands. In a B2B market, branding is especially crucial. If you are in the
B2B realm, here are a few things you should keep in mind.
B2B branding
B2B brands fare better with customers when they use emotive rather
than rational marketing messages. (MarketingWeek)
B2B marketers have consistently cited brand awareness as their top

goal over the last five years. (CMI and MarketingProfs)
89% of B2B marketers say brand awareness is the most important

goal, followed by sales and lead generation. (Content Marketing
Institution)
Building an audience is more valuable than direct sales for over 70%
of brand managers. (OnBrand)
B2B companies with brands that are perceived as strong generate a

higher EBIT margin than others. (Forbes)
77% of B2B marketing leaders say branding is critical to growth.

(Circle Research)
75% of B2B buyers want branded content that helps them research
business ideas, but 93% of brands focus their content on marketing
their own products and services. (MarketingCharts)
91% of B2B marketers use content marketing to promote brand

awareness. (Content Marketing Institute)
Surprising, right? Regardless of whether you're a B2B or B2C brand, a

small or large business, an emerging competitor or a long-standing
organization, you must maintain your audience. Here are a few stats that
show how to keep their attention.
Maintaining your audience
On average, 5 to 7 brand impressions are necessary before someone

will remember your brand. (Pam Moore)
Brands that are consistently presented are 3 to 4 times more likely to

experience brand visibility. (Lucidpress)
The average revenue increase attributed to always presenting the

brand consistently is 23%. (Lucidpress)
Color increases brand recognition by up to 80%. (University of

Loyola)
64% of consumers cite shared values as the primary reason they have
a relationship with a brand. (Harvard Business Review)
50% of people follow 1 to 4 brands on social media, 26% follow 5 to 9

brands, 22% follow 10 or more brands, and 3% follow no brands.
(BuzzStream)
52% of consumers expect brands to know when the right moments are
to communicate. (Cube)
89% of business readers say that the brand a piece of content comes
from is important, and 85% of marketers say the primary reason for
creating content is to build the brand and positive perceptions of the
company. (The Economist Group)
72% of marketers think branded content is more effective than

advertising in a magazine; 62% say it is more effective than
advertising on TV; 69% say it is superior to both direct mail and public
relations. (The Content Council)
45% of consumers will unfollow a brand on social media if their

platform is dominated by self-promotion. (BuzzStream)
48% of consumers expect brands to know them and help them

discover new products or services that fit their needs. (Cube)
Mind-blowing? We hope so. Now you've got a few more reasons to boost
your brand and start thinking seriously about brand asset management.
With your newfound knowledge, you're prepared to wow your customers
more than ever. Good luck!

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Branding Stats 2019: 25 Branding Stats & Facts That Will Change Your Life 13/05/19 10:33

25 branding stats & facts that will

Related: The impact of brand consistency [free webinar]

Let's start by building a foundation—what is a brand, how does it relate to

A brand is a personality that identifies a product, service or company,

A brand does not exist within a company or organization. A brand

Build brand loyalty on shared values with your consumers. It is not

Successful branding yields benefits such as increased customer

The main benefit of branding tools, and reason to employ them, is to

The greatest negative impact of inconsistent brand usage is the

B2B marketers have consistently cited brand awareness as their top

89% of B2B marketers say brand awareness is the most important

B2B companies with brands that are perceived as strong generate a

77% of B2B marketing leaders say branding is critical to growth.

91% of B2B marketers use content marketing to promote brand

Surprising, right? Regardless of whether you're a B2B or B2C brand, a

Maintaining your audience

On average, 5 to 7 brand impressions are necessary before someone

Brands that are consistently presented are 3 to 4 times more likely to

The average revenue increase attributed to always presenting the

Color increases brand recognition by up to 80%. (University of

50% of people follow 1 to 4 brands on social media, 26% follow 5 to 9

72% of marketers think branded content is more effective than

45% of consumers will unfollow a brand on social media if their

48% of consumers expect brands to know them and help them

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Branding Stats 2019: 25 Branding Stats & Facts That Will Change Your Life

Branding Stats 2019: 25 Branding Stats & Facts That Will Change Your Life