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DECLARATION BY STUDENT

This is to certify that I, ROHAN AGARWAL, a student of BBA- General of 2015 -2018 Batch,

Amity School of Business, Amity University Uttar Pradesh, Noida have worked under the

guidance and supervision of MITUSHI SINGH for NTCC Summer Internship.

This report has the requisite standard for the partial fulfillment of the Under Graduate Degree in

Business Administration (BBA). To the best of my knowledge no part of this report has been

reproduced from any other report and the contents are based on original research.

I am aware that in case of non-compliance, Amity School of Business is entitled to cancel the
report.

Signature (Student)

Name – Rohan Agarwal

Enrollment No. – A3906415019

Batch: 2015 - 2018

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 ACKNOWLEDGEMENT

I wish to express my gratitude to University of Noida for giving me an opportunity to be a part of

such kind of learning experience, which will surely enhance my knowledge and skills.

I am grateful to Mitushi Singh for her valuable guidance and cooperation during the course of

the project. She provided me with her assistance and support whenever needed that has been

instrumental in completion of the project.

The project has been a great experience, the learning and the exposure; I got though this project
was immense and will surely help me in my future pursuits. I would like to give my heartful
thanks to my Parents who always gave me Moral Support.

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 TABLE OF CONTENTS

S.No. Topic Page No.

Declaration by Student 02
Certificate from the company 03
Acknowledgment 04

1. Chapter 1: Introduction 6-8

1.1 Online selling 6
1.2 GAURANG FASHIONS LIMITED 6
1.3 NELL 7-8

2 Chapter 2: Objective 9

3 Chapter 3: Research Methodology 9 - 12

3.1 Sources of data collection 9
3.2 Online shopping 10
3.3 Sites on which NELL brand products are available 10
3.4 Nell products 11
3.5 Online selling process 13
3.6 Reasons of returning product 19

4 Chapter 4: SWOT Analysis 22 – 23

4.1 SWOT analysis 23

5. Chapter 5: Conclusion 24

6. Chapter 6: Bibliography 25

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INTRODUCTION:
ONLINE SELLING:

Online selling and buying have changed the whole business scenario. If you review 10- 20 years

old business practices and today’s business practices, you will find a total new scenario. Online

selling and online traffic generation were not the ways business was done in olden days, but now

customer’s perception and ways to look at the business have changed. Online selling is one of

the most important and compulsory trend of doing a business. The birth and growth of online

selling and buying has been the greatest event of the century.

Computers and Internet have completely changed the way business handles all transactions,

online selling is one of them. Online selling is a need for today. People don’t have time to go to

the shop and purchase staff. The changed in customer behaviour and customer perception have

changed the trend of doing business. Social presence has resulted into a way to attract suspects

and drag them to the online portal. Facebook and Twitter are the most important platforms for

digital and social media marketing and these platforms generates the most of the leads and

generate revenue.

GAURANG FASHIONS LTD

GAURANG FASHIONS LTD is a Public incorporated on 19 April 2005. It is classified as

Non-govt company and is registered at Registrar of Companies, Delhi. Its authorized share

capital is Rs. 10,000,000 and its paid up capital is Rs. 5,480,000.It is involved in Tanning and

dressing of leather, manufacture of luggage handbags, saddlery & harness. This company makes

various varieties of ladies footwear by brand named as ‘NELL’.

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NELL:
 Nell is a brand which is famous for his footwear. It was made in 2010 by a group of

Chartered Accountants.

 At that point of time it was having its presence only in offline market but gradually they

have shifted to completely on online market.

 Now it is among top five ladies footwear brand which sells there product online.

 In 2014 – 15 Nell was awarded the best ladies footwear brand by the most popular online

selling product site i.e., Flipkart.

 They have around 600 styles LIVE at any point of time.

 At present Nell is selling on all leading e-commerce portals such as Myntra.com,

Amazon.com, Flipkart.com, snapdeal.com, jabong.com, Limeroad.com and so on..

 The sandals which are made by brand Nell are so comfort that women just can’t stop

wearing this brand sandals.

 Nell makes very stylish footwear for ladies and this is likes by them too.

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 The benefit of this brand heel sandals are that this will not let anyone experience the

problems like,

-Knee and back problems

-Serious injuries in case one falls

-Feet impairment

-Corns and Discomfort

-Unbalanced, awkward forward posture, etc. that arise as a result of wearing heels.

 Nell brand mostly focus on making flat sandals because Flats enable the leg and thigh

muscles to contract and stretch out fully thus preventing stiffness, pain and injury to the

knees and joints.

 Flat shoes provide stability and balance. In addition they are very comfortable and

flexible.

 Flat shoes are very stylish and sexy when worn with the proper outfit just like heels.

 In case of an attack or emergency, flat shoes offer the wearer the ability to take off fast.

 Flat shoes come in a variety of styles and color and are suitable for both men and women

of all ages including, the pregnant women because they are very comfortable.

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OBJECTIVE:-

The main Objective of this report are Following :

1. To understand the process of online selling by brand ‘Nell’.

2. To understand the reason of returning the product.

3. To study SWOT Analysis of Company.

RESEARCH METHODOLOGY:

The process that is used to collect data for the purpose of making business decisions is known as

Research Methodology. This may include publication research, interviews, surveys and other

research techniques, and could also include both the present and historical information.

It includes:

1. Data Collection

2. Data Analysis

Sources of Data Collections:

Secondary Data: - The Data which has been previously collected is utilized by a person other

than the one who collected the data.

Primary data: - Data used in research which is originally obtained by the efforts of the

researcher by surveys, interviews, questionnaire and direct observation. The data was collected

through primary source by survey method that is Questionnaire. The Questions in questionnaire

are made according to the attitude preferences of consumer for buying hatchback cars.

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Online shopping:

Online shopping is a form of electronic commerce which allows consumers to directly buy goods

or services from a seller over the Internet using a web browser. Consumers find a product of

interest by visiting the website of the retailer directly or by searching among alternative vendors

using a shopping search engine, which displays the same product's availability and pricing at

different e-retailers. As of 2016, customers can shop online using a range of different computers

and devices, including desktop computers, laptops, tablet computers and smartphones.

Online stores typically enable shoppers to use "search" features to find specific models, brands or

items. Online customers must have access to the Internet and a valid method of payment in order

to complete a transaction, such as a credit card, an Interac-enabled debit card, or a service such

as PayPal. For physical products (e.g., paperback books or clothes), the e-tailer ships the

products to the customer; for digital products, such as digital audio files of songs or software, the

e-tailer typically sends the file to the customer over the Internet. The largest of these online

retailing corporations are flipkart.com, Amazon.com, and eBay.

SITES IN WHICH NELL BRANDS PRODUCTS ARE

AVAILABLE:
1. Jabong.com

2. Flipkart.com

3. Amazon.com

4. Myntra.com

5. Limeroad.com

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NELL PRODUCTS:

NLR-250-CREAM

NLR-252-CREAM

NLR-260-BLUE

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NLV-243-BLACK

NLR-252-GREEN

NLV-245-RED

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ONLINE SELLING PROCESS BY NELL:

FRESH SAMPLE

SAMPLE APPROVED

STOCK IN WAREHOUSE

QUALITY CHECK

PHOTOSHOOT

CATALOG / URL

UPLOAD CATALOG AND PHOTO

CATALOG IS VARIFIED IN QUALITY CHECK

INVENTORY UPDATE

READY TO SELL ONLINE

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1. FRESH SAMPLE -- The First step in online selling is that we use to collect different

types of samples which are made in the company so that we can upload them online.

2. SAMPLE APPROVED – The second step is that the samples which we have collected

they are checked by the head, weather it is properly made, design is perfect, finishing is

done properly, etc. then the sample is finally approved.

3. STOCK IN WAREHOUSE – The third step is the most important step. In this step we

use to check the number of stock available in warehouse of the sample we are going to

upload. Because when we upload a product online we must have enough stock of that

sample in our warehouse so that if customer orders the product in bulk then we must be

having it in our warehouse.

4. QUALITY CHECK– After approving sample the next step comes quality check. This is

most hardworking step. In this step each approved sample is checked by the worker so

that in future while uploading product no problem arises.

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5. PHOTOSHOOT – When the quality check is done then the product is send for

photoshoot. The photoshoot is done from 7 different angles. Most of the sites prefer that

they need at least five photos like limeroad.com prefer minimum 5 photos of product and

same way amazon prefer 6 photos and so on.

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6. CATALOG / URL – In this step we use to fill the catalog which we use to download

from the panel. Different sites like Amazon , flipkart, snapdeal, Myntra, etc give different

catalogs of the different product. When we go for downloading the catalog, there are so

many kind of products categories and among them we have to search our product quality

and material and then catalog is downloaded automatically in excel sheet format. Then in

that catalog different kind of heading are given as shown in figure. Some are compulsory

and some are optional. These catalog are for the help of customer so that he or she can

see the description of the product like model name, size, color, quality, material, etc. and

accordingly buy the product.

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7. UPLOAD CATALOG AND PHOTO – When we have filled the catalog, now we have

to upload the photos. Photos cannot be uploaded in .JPG format, it need to be converted

in URL form with the help of drop box or some other site. When we have uploaded the

photo in catalog then we finally upload the catalog of the particular site of which we have

downloaded the catalog in the panel given to us.

https://www.dropbox.com/s/07lkq49pnjmiuux/NLB-236-BLACK-

1.jpg?dl=0

https://www.dropbox.com/s/ykl2aempwelxgdj/NLB-236-BLACK-

2.jpg?dl=0

https://www.dropbox.com/s/evk8miurz74hp14/NLR-260-

BLUE-1.jpg?dl=0
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 https://www.dropbox.com/s/8u9xt6wqqsgzvtj/NLR-260-BLUE-

2.jpg?dl=0

8. CATALOG IS VERIFIED IN QUALITY CHECK – when we have uploaded the

catalog with all the necessary information required for the product, our work is finished.

Now the online site on which we have uploaded the catalog verifies the information we

have given about the product from the photos. In this check they use to see the color,

material quality, average size etc and then accept our product to flash LIVE on their site.

9. INVENTORY UPDATE – when our product is live on site. We have to update the

number of inventory we have in stock so that customer could see the status that weather

this product is in stock or not. For example – a person have ordered a pair of sandals of

our company and he is not able to see weather this product is in stock or not then it would

be companies loss because at that time their product will not be purchased by customer as

customer would think that this product is not available so we cannot buy the product.

10. READY TO SELL ONLINE – when the inventory update is done our product is fully

ready to sell online.

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REASONS FOR RETURNING THE PRODUCT:

1. The customer bought the wrong item.

As we know Purchasing the wrong item is specially a popular reason for returns in online sites

because the consumer cannot physically handle the product. The shopper might buy a pair of

shoes and later realized they are the wrong size or maybe the kushan covers too short for the

kushans.

Online shoppers totally rely on accurate and detailed product descriptions. All product and

service information need to be as detailed and accurate as possible. Information should provide

customers with as much information as needed to fully understand the purchase and try to

answer any potential questions. Then also there are some customers who do usual things again

and again.

2. The product is no longer needed.

Some products like Phone cases, chargers and data cables, and other accessories are

common items that are returned because they are no longer needed. Technology

updates or broken devices may play a part in this type of return.

It is challenging for merchants to prevent returned items that are no longer needed.

Merchants can demonstrate additional or unknown benefits of the item, perhaps make

the customer attract toward the product so that the consumer could keep it.

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3. The product did not match its description.

Products that don’t match up to the consumers expectations are typically returned.

Merchants must avoid overselling the product’s capabilities and functions. Many customers are

there in this world who use to buy the product and when it reaches they use it directly without

seeing weather this product have all kind of features that were mentions or not, and some people

are who use to check each and every thing about the product when it is in their hand at last.

Example- A ladies sandal was delivered to a house and she returned the product because as it

was mentioned in description of sandal that it is very comfortable but it was not.

4. The customer wasn’t familiar with the product.

If customers take a step in the dark, not really knowing that what kind of product they

are buying, then merchants can expect returns.

Customers mostly purchase items they may or may not be familiar with , usually this

happens when they try something new.

Retailers can make product and service recommendations based on what the customer

purchased in the past as they have all he record of each and every person of what they

are buying.

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5. A gift purchase was incorrect.

Many people who buy product online often suggest other to buy gift from online sites. Here Gift

giving is another situation where the shopper might not be familiar with the goods and services.

This unfamiliarity with the purchase or the recipient’s wishes can easily lead to return goods.

Again, it’s always a good idea to offer alternate or complementary product suggestions to help

educate inexperienced shoppers.

6. The customer didn’t want the item.

Between the moment the order is placed and the moment the good is arrived on the consumer’s

doorstep many opinions, situations, and needs can change.

Maybe the consumer decided on a yellow slippers instead of a red one. Maybe the cardholder

was laid off and can no longer afford the monthly subscription fees. Maybe the shopper bought

multiple items with the intention of only keeping one (the best fit, colour, size, etc.)

7. The product was damaged upon arrival.

Customers will understandably be upset if an item they paid for arrives damaged or is defective.

Merchants need to double check the quality of an item before shipping it out. Merchandise needs

to be carefully packaged. Partnering with reputable shipping companies and using insurance can

help keep losses to a minimum.

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SWOT ANALYSIS:

STRENGTH:

 The biggest strength is Brand Image

 Reasonable quality at low or reasonable price

 Diversity with ranges in Outdoor

 Footwear for the ladies

 Financially Strong

 Sell product o various famous online sites like Myntra, flipkart, Amazon, etc.

WEAKNESS:

 No market presence

 In 2007, 5% decrease in net sales

 No proper planning regarding Advertisement.

 The sale of this company product is falling down from some time as number of more

sellers are coming.

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OPPORTUNITY:

 Product development that changes as the trend in market changes.

 Expansion into selling kushion covers.

 Thinking of expansion in the global market for creation of larger brand recognition

 Innovative products.

 New medium of advertisement

 Target more on opening showrooms and outlets.

THREATS:

 Customer Dissatisfaction

 Price wars with competitors

 Competitors

 Political Instability

 Economic Threat

 Changing in consumer preferences

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CONCLUSION:

Online selling consists of selling the products online so that customer could buy it easily by

sitting home. This report concludes that for making your product live on online sites like

Amazon, Myntra, flipkart, snapdeal, limeroad, etc you have to work hard. It is not easy for

company to run a business online. While working in the organization for four weeks I realise that

when I use to sit at home I think that online selling is so simple anyone can do it which I was

wrong. In two - three days also I felt same but after some days I realise while doing work it is not

at all easy. For uploading your product online only so that customer could see that product it is

very tough work. In this online selling process we need to do photoshoot of the product which

we have chosen, and then we need to download the catalog and fill it accordingly of the

particular online site on which we want to make our product LIVE. Then when we upload the

product information, it is checked by the members of the site that the product detail are correct or

not then when they are satisfied they accept the request of uploading the product online on their

site and our product comes LIVE. The most important thing which company keep in mind about

the product is its Price. Everything matters on price from uploading the product to delivering and

loss which company has to face after the product is returned back by customer. The company put

price according to their quality of the product and by seeing what other company’s price are

there of their product.

The report also shows the customer reasons for returning the product. In this world many people

are buying the product online by just seeing its price and some for just they like the product.

Some customers are like they buy the product and order it and when from logistic management

someone comes to deliver the product they come to know that they have this product already.

And some reasons are customer bought the wrong product, and many more.

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BIBLIOGRAPHY:
 https://www.zaubacorp.com/company/GAURANG-FASHIONS-

LIMITED/U19112DL2005PLC135077

 https://chargebacks911.com/knowledge-base/9-reasons-why-consumers-

return-products/

 www.slideshare.net/returningproduct/onlineselling/

 Beckwith, Harry(2013)- Selling the invisible - The new marketing is

more than a way of doing; it is a way of thinking.

 Moore, A. Geoffery (2015) – Crossing the Chasm.

 https://www.ilmarinen.fi/en/ilmarinen//report-on-operations/

 https://issuu.com/sanjaykumarguptaa/docs/project-report-on-e-

commerce

 Pullize, Joe (1999) Epic content marketing

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