Pitcher’s Name Prem Sikka, Research in Accounting and Management,

Qualitative Research.

(A) Working Title Using the media to hold accountants to account: some
observations.
(B) Basic Research How to mobilise ordinary peoples to transform social relations.
a. Question
(C) Key Papers 1. Hall (1988)
2. Willmott et al (1993)
3. Foucault (1984)
(D) Motivation Crafting a response to Lawrence et al. for offering an
Interpretation of some of my articles, not to defend my
interventions but to offer some random reflections on the role
of mass media.
THREE (TCM)

(E) Theory? Conceptual

(F) Context? The paper is based on personal interventions and this offers
first-hand account of some of the public interventions and how
these led to new alliances and arrangements to problematise
conventional views about accounting and accounting firms.

(G) Methodology? In replying to the commentary appearing in this edition, the

paper shifts the debate to a political economy of media. In
action research traditions, it also shows how academic
interventions can lead to unexpected outcomes that can enrich
research teaching and social choice debates.

TWO

(H) What’s New? This research is trying to address this question: Ordinary people
have a material stake in society as they seek jobs, homes,
savings, pensions, education and healthcare and how they can
be mobilised to transform social relations remains an enduring
question of political strategy, but is rarely addressed (Hall,
1988).

(I) So What? It will help in finding out the ways to mobilized people to
transform social relations.

ONE

(J) Contribution? Practical implications - The paper suggests possible strategies

for fermenting public debates and engaging with the institutions
of accountancy.
 Social implications - Through engagement social choices can
be broadened.

(K) Other
Considerations As this paper is a view point it doesn’t require any data. As it is
an answer to it’s critics.