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The development of Cortana started in 2009 in the Microsoft Speech products team
with General Manager Zig Serafin and Chief Scientist Larry Heck. Heck and
Serafin established the vision, mission, and long-range plan for Microsoft’s digital-
personal-assistant technology and they built a team with the expertise to create the
initial prototypes for Cortana.[12] To develop the Cortana digital assistant, the team
interviewed human personal assistants. These interviews inspired a number of
unique features in Cortana, including the assistant's "notebook" feature. Originally
Cortana was only meant to be a codename but a petition on Windows Phone's
UserVoice site that proved to be popular made the codename official.[13]