Professional Documents
Culture Documents
At the end of the case study, we managed to get a lot of new knowledge about
businesses in the real world. We also got to evaluate business’s performance through
the SWOT analysis which comprises of Strength, Weaknesses, Opportunity and
Threat. From this study, we managed to identify a few of the company’s SWOT
aspects that can be improved over time. For example, the company’s facilities is
outdated, lack of cleanliness at the factory and poor marketing strategy.
SWOT analysis is vital in order to help the business to keep improving the
business performance because it evaluate business wholly and points out the
company’s advantages and what is lacking comparing to other businesses. Through
the identification of SWOT,the company are able to revise their business plan by
carrying out various of strategy.
Smiling Orchid Bakery & Cake are business that sells cakes and pastry in Tanah
Merah, Kelantan. The business’s main competitor is Secret Recipe who is a household
name in the bakery industry.The business make up the competition by selling their
products at a more affordable price for all the community.The company also promote
their business and products through advertisement in the Social Media such as
Facebook where they updates any discounts and promotion to their customers.
The company’s vision is they aim to create a new product every year so that their
customer’s would not be bored of the same products. Their mission is to create a
bakery that will provide best quality baked goods on site and also providing training
classes to those interested to learn cake and pastry baking. They wish to be a well
known pastry shop in Kelantan.
INTRODUCTION
In this project, we make a case study on a company to know about their financial,
operation and management. We can learn about a company in real life, the nature of
the company and the challenge the company has to face. In this case study it helps us
to improve our knowledge in doing business plan later.
In conclusion, this project is good to the student as they study about the
businesses in their life. Also we can go and see the production of the company. It is a
good experience to us.
COMPANY INFORMATION
BACKGROUND
Smiling Orchid Bakery & Cake is located in 473, Jalan Dato Nik Mustapha
17500 Tanah Merah Kelantan. This bakery was established in 2003 and their factory
is established to produce the product at 2011. Before the establishment of the factory
they produce the product at the shop but due to the increasing demand they open up a
factory to manufacture the product.
Smiling Orchid Bakery & Cake is owned by Ronald Toolseram and Kenny So
Yu Cheng. This bakery is a partnership between two people. This bakery has around
20 staff including the salesgirl, driver, factory worker and manager. Some staff works
at the shop and some of them works in the factory. This business has been in
operation for 15 years.
The average sales for this bakery is RM 2000 per day which is RM 60 000 per
month. This is a stable company that can give opportunities to the local people to
work in their hometown. They also have promotion and receive many orders if there
is any special occasion such as Mother’s Day, Teacher’s Day, Valentine’s Day and
National Day . This will increase their sales for that month.
The factory that belongs to Smiling Orchid Bakery & Cake is located In Lot
6750, Jalan Jedok 17500, Tanah Merah Kelantan. This bakery also has other side
business that is Smiling Orchid Ingredients Trading located In Tanah Merah and Pasir
Mas Kelantan. This business supplies ingredient and tools for making cakes and
dessert. They also owned Smiling Orchid Coffee located in Tanah Merah Kelantan.
This café provides cakes and coffee for customer to eat at the café.
Business Name : Smiling Orchid Bakery & Cake
Mission
Create a bakery that will provide best quality baked goods on site.
Providing training classes to those interested to learn cake and pastry baking.
Objective
To be a well known pastry shop in Kelantan.
ORGANIZATIONAL STRUCTURE
Kenny
Intan
Tan Kian Ju
Din
kenny
shop factory
ida linie
nora nurul
na
BREAD DEPARTMENT
kenny
wani nurul
kiyah milah
PRODUCT
BUSINESS STRATEGY
Smiling Orchid Bakery & Cake is partnership business created in 2003. The
business comprises of two partners. The partners are Ronald Toolseram and Kenny So
Yu Cheng. They first started their business in Tanah Merah where they established a
shoplots where they bakes their cakes and breads. As the demand keep increasing, the
owner opens up a separate factory to handle all the customers’ orders. This is to
ensure that all the orders can be fulfilled within the time frame given.
This business employs around 20 staffs to handle the progress of the business.
The employees includes the salesgirl, driver, factory worker and manager. Some of
them work at the shoplots and some at the factory.The bakery shops open daily from
8.00 a.m until 10.00 p.m. except for Friday from 9.30 a.m. until 12.00 p.m. The
factory opens daily from 8.00 a.m. until 5.00 p.m. except on Saturday which is a leave
day. The workers are to clock in their attendance to work by punch card.
The shops are located in the city of Tanah Merah where it is easier for customer
to spot their shops. The customers’ consist of variety of community such as
government workers, private institution workers, students and villagers.The company
promotes their company through social network such as Facebook to provide
information to customers about the product offers as well as to take order. By doing
this, the customer will stay updated for any promotion offered on any special days.
MARKETING STRATEGY
Marketing strategy consist of 4 main strategy mainly known as 4P’s . The 4P’s are
product, place, promotion and price. The 4P’s are to be used in promoting the
business to the market.
a) Business cards
b) Signboards
Bill Items
1 Business cards
Competitors are other business that sells similar or alternative products or services to
the same target market. There are one other competitors that offer the same types of
products who compete with the company that have their own strength and
weaknesses:
Operation Process
Ice Machine
Smiling Orchid Bakery & Cake operates from 8.00 a.m. till 10.00 p.m on Saturday till
Thursday while 9.30 a.m. till 12.00 p.m. on Friday . The factory operates from 8.00
a.m. till 5.00 p.m. and one day off on Saturday .
Day Time
Day Time
Lunch hour:
The company also open up a bakery supplies shop to supply ingredients to the
factory while selling to the public who is interested in baking. This is to minimize
external cost to pay the suppliers.The company also contribute SOCSO for their staff
according to the SOCSO Contribution Table & Rates that has been determined by the
Act. The company will pay 1.75% while the workers’ will contribute 0.5% of their
wages for the Employment Injury Insurance Scheme and the Invalidity Pension
Scheme.
This company also provide Employee Provident Fund for their employees. The
company contribute 8.33% while the employees contribute 3.67% which goes to PF
fund. Employee State Insurance Corporation (ESIC) is deducted on gross salary
which is 1.75% from the employee’s contribution and 4.75% from the employer’s
contribution.EPF is a retirement benefit scheme that’s available to all salaried
employees. EPF refer to a social security institution under the Ministry of Finance
Malaysia which managed a compulsory saving and retirement planning scheme for
legally employed workers in Malaysia.
COMPANY ANALYSIS (S.W.O.T)
STRENGTHS WEAKNESS
OPPORTUNITY THREAT
The main issues problems of Smiling Orchid Bakery & Cake are :
As the bakery located in the middle of town, they have other competitors that
operate in the same industry such as Secret Recipe Tanah Merah and other
bakery. They need to compete with other bakery about price of the product
and quality.
2. Fussy buyer
1. Be a unique bakery
For the first solution is Smiling Orchid Bakery & Cake must be a
unique bakery. It is because, we cannot avoid the competition in the
business, we only can improve the business to be much better than
others. Therefore, we suggest Smiling Orchid Bakery & Cake to be an
unique bakery such as they can provide surprise delivery service,
create new flavor of cake, and so on.
2. Provide excellent services
1. Book
2. Internet
https://www.facebook.com/SmilingOrchidBakeryCake/
https://www.google.com/maps/place/Smiling+Orchid+Bakery+%26+Cake/
@5.806447,102.1461438,17z/data=!4m5!3m4!1s0x31b69c89cf2e911d:0xe4
628063ba8d677f!8m2!3d5.806447!4d102.1483325
https://www.slideshare.net/Haziqzikri97/ent300-case-studies-uitm
https://www.profitableventure.com/bakery-business-plan-swot-analysis/
https://www.google.com/search?q=kedai+kek+bandarbtanah+merah&oq=ke
dai+kek+bandarbtanah+merah&aqs=chrome..69i57.7071j0j7&sourceid=chro
me&ie=UTF-8
3. People
Intan (2018, September 23). Case study about business plan and case study
Nurul (2018,September 24). Case study about business plan and case study.
Linie (2018,September 24).Case study about business plan and case study.
APPENDICES
Bakery
Factory