CHEVROLET COMPETITOR ANALYSIS

The automotive industry has existed since the late 1800s when hundreds of manufacturers
developed the horseless carriage. The electric vehicle, which uses one or more electric
motors for propulsion, was also introduced in the 1800s but lost popularity until its
reintroduction within the past few decades due to the environmental impact of the
petroleum-based transportation infrastructure.

GM spokesperson Michael Albano tells Car & Driver that electrification is of vital
importance to the future of General Motors and that’s why the company is moving “some
of our best talent” to the new division. Oppenheiser’s responsibility will be “broader than
one specific vehicle,” Albano says. He will be working on a variety of EVs with a range
of different body styles.

GM is transferring one of its chief engineers from one program to another. It is

reminiscent of Toyota’s approach. Back in 2016, it created an electric vehicle group and
staffed it with four engineers.

COMPETITORS
Tesla Motor Company
Tesla is an automaker, technology, and design company with a focus on energy
innovation based out of the United States. Tesla also markets electric powertrain
components to automakers such as Toyota. Tesla’s strategy of direct customer sales and
owning its own stores and service centres is significantly different from the typical
dealership model that dominates the automotive industry. The Tesla Model S, is a
premium electric sedan with room for seven passengers, supercar acceleration, good road
handling and driving, high safety ratings, and the benefit of charging at home or the use
of the superchargers for long distance journeys. Tesla also has mobile application
functionality that allows keyless driving, remote climate control, GPS location, range,
and charge status.
Mahindra Reva Electric
To promote the growth of Electric Vehicles (EV) in the country, Mahindra & Mahindra
(a part of the $19 billion Mahindra Group) sought the opportunity to combine their years
of car manufacturing expertise with the country’s leading EV manufacturer- Reva
Electric Car Company (founded in 1994) and renamed it to Mahindra Reva Electric
Vehicles.
As the portfolio grew, so did the mission. The company branched out to produce a wide
variety of EVs, fuel the expansion of power and drive train technology and provide
mobility solutions to enable connected, shared electric mobility.
Rebranded Mahindra Electric Mobility, the company exemplifies the Mahindra Group’s
vision of the Future of Mobility – a sustainable automotive ecosystem that brings mobility
solutions to customers across the world.
Tata Motors
Tata Motors is leading the effort to develop an electric vehicle (EV) ecosystem in
partnership with Tata Capital for financing and Tata Power for the charging infrastructure
network," Chandrasekaran said while citing examples of synergies between different
group entities.
Tata Motors is working on developing prowess in the field of EVs. The company
participated in the tender floated by Energy Efficiency Services Ltd and has already
completed the production of 250 cars.
It has also initiated the execution of second phase orders.
The company has created electric mobility business to capture opportunities arising out
of new mobility trends and to bring organisational focus and alignment. The business is
headed by Shailesh Chandra.
Toyota-Suzuki
The Toyota-Suzuki alliance is readying a host of electric and hybrid vehicles for the
Indian market as the government places a strong emphasis on cleaner and greener
mobility solutions to address the rising pollution challenge and fuel import bill.

As part of the plan, four electrified models are likely to be ready by 2020-21 and shared
between the two Japanese automakers. According to several people in the know, Maruti
Suzuki, the local unit of Suzuki NSE 0.30 % which is testing an electric version of the
Wagon R, is likely to share it with Toyota for the Indian market.
 LEVELS OF COMPETITION

Product Form
 Includes only products or services of same product type. Chevrolet electric
direct competition are Mahindra Reva, Tata Motors and Toyota-Suzuki because
they are providing the same exact features just different brands.
Product Category Competition
 it includes with similar features but its little bit of bigger scope than product form
competitor on category level. This includes hybrid cars which provide greener
transportation as well as ordinary or luxury gasoline cars that serve the overall
purpose of providing transportation between different locations.
Generic Competition
 It includes products and services that fulfil the same customer needs. So,
consumers can use public transport instead of their personal vehicle which is cost
effective. Car pool is an another alternative to private transport.
Budget Competition
 It includes all products and services that compete for the same amount of money.it
can lifestyle/entertainment activities example World tour, etc, one can purchase a
super-bike.