Professional Documents
Culture Documents
McDonald's ............................................................................................................................................ 2
Products ...................................................................................................................................... 2
Vision Statement ........................................................................................................................ 2
Mission Statement ..................................................................................................................... 2
Transformation Process ............................................................................................................. 2
Inputs ...................................................................................................................................... 2
Transform Process .................................................................................................................. 2
Outputs ................................................................................................................................... 2
Controlling Quality ..................................................................................................................... 2
ISO Standard ............................................................................................................................... 3
Inventory Management ............................................................................................................. 3
Operation Management ............................................................................................................ 3
Business Strategy ....................................................................................................................... 3
Use of Technology ...................................................................................................................... 3
Job Design and Human Resources ............................................................................................. 3
References .................................................................................................................................. 4
1
McDonald's
McDonald's is an American fast food company, founded in 1940 as a restaurant
operated by Richard and Maurice McDonald, in San Bernardino, California, United
States. McDonald's had its original headquarters in Oak Brook, Illinois, but moved its
global headquarters to Chicago in early 2018. McDonald's is the world's largest
restaurant chain by revenue,[8] serving over 69 million customers daily in over 100
countries across 37,855 outlets as of 2018.
Products
McDonald's predominantly sells hamburgers, various types of chicken, chicken
sandwiches, French fries, soft drinks, breakfast items, and desserts. In most markets,
McDonald's offers salads and vegetarian items, wraps and other localized fare. On a
seasonal basis, McDonald's offers the McRib sandwich.
Vision Statement
McDonald's vision is to be the world's best quick service restaurant experience.
Being the best means providing outstanding quality, service, cleanliness, and value,
so that they make every customer in every restaurant smile.
Mission Statement
McDonald’s corporate mission is “to be our customers’ favourite place and way
to eat and drink.” This mission statement highlights the significance of customers as
the business focus, while maintaining the company as a major influence on their food
and beverage purchase decisions.
Transformation Process
Inputs
Buns
Patties
Shop Facilities
Salad
Payment System
Cooking Machines
Labours
Transform Process
Bun Toasting
Assembling
Wrapping
Outputs
Hamburgers
Satisfied Customers
Relaxed and Fun Environment
Controlling Quality
Tastiest food can only be made from foodstuff of the highest quality.
2
McDonald's maintains a policy of the strictest quality control with regard to all our
raw material, from vegetables to livestock, including sows, cows and chickens.
They regularly check the freshness and quality of vegetables, chicken etc,
Food safety is the absolute number one priority at McDonald’s.
They work with leading food companies, and regulatory agencies on advancing
food safety standards and practices globally.
They use Hazard analysis critical control points, or HACCP.
ISO Standard
They are using ISO 9001. The ISO 9001 standards provide guidance and tools for
companies who want to ensure that their products and services consistently meet
customer’s requirements, and that quality is consistently improved.
Inventory Management
McDonalds follows a Just in Time (JIT) system of inventory management.
IN JIT: Manufacturer makes:
only when it is needed,
and only in the amount that is needed.
Operation Management
Operation management strategies in McDonald are being made by top
management.
These strategies are implemented in all the branches of the McDonald and these
strategies are distributed to all its franchise branches in the written form.
So, there are operational managers in all the branches that control all operational
activities.
Business Strategy
In McDonald the business strategy for the company is to make food fast available
to its customers at a very low competitive price but to get profit as well by reducing the
cost of the product and expanding the business worldwide.
Use of Technology
McDonalds has invested a huge amount of money on creating a technology board
which has help the McDonald to adopt new and new technologies in its operations
with time.
The main job of this board is to recommend the management to buy those kinds of
equipment which are very effective in saving the energy as well as are more
productive.
3
References
https://www.mcdonalds.com
https://en.wikipedia.org/wiki/Macdonald
http://panmore.com/mcdonalds-vision-statement-mission-statement-analysis
https://www.ukessays.com/essays/management/operations-management-at-
mcdonalds-management-essay.php
https://mcdonalds600.weebly.com/corporate--business-strategy