PROFILE
My world is digital. I am passionate about creating content,
M copywriting, proofreading, product development, social media,
J marketing, and traditional marketing. I enjoy sharing my passion
MADISON
JACOBO
SENIOR BRAND MANAGER
SENIOR COPYWRITER
MARKETING MANAGER
CONTENT/MEDIA CURATOR
COMMUNICATIONS MANAGER
CONTACT
801.856.8401
MADISONLINDSAY15@GMAIL.COM
WWW.MADISONJACOBO.COM
facebook.com/madisonjacobo
@madisonjacobo
@madisonjacobo
in LINKEDIN.COM/IN/MADISONJACOBO
driving engagement and increasing sales. I have a strong
background in network marketing principles, team management,
digital marketing, paid advertisements, infomercials, relationship
through content, media, and all communication channels.
Motivated, energetic business professional with extensive
experience in managing marketing productivity, developing
business partner relationships, and delivering successful projects.
Talent for efficiently managing time-sensitive projects as well as
maintaining high-end, business-clientele relationships.
EXPERIENCE
DIRECTOR OF MARKETING
MAX INTERNATIONAL |  APRIL 2018 - PRESENT
As the Marketing Director positioned alongside the CMO, it is my
responsibility to manage our team of designers, copywriters,
translators, developers, and contract consultants, to develop and
execute the company’s marketing initiatives.
-Development and implementation of the Brand strategy.
-Developing the marketing strategy for new and existing products.
-Overseeing implementation of the Marketing strategy - including
campaigns, events, digital marketing, and PR.
-Working closely with the company’s Sales team; enabling them to
meet their commercial objectives by providing them with
appropriate tools, materials and presentations.
-Guiding the day to day activities of the marketing team.
-Ensuring that the marketing objectives are implemented by the
marketing team.
-Work closely with product management team to define marketing
materials and programs.
-Manage social media presence and direct programs to improve
social media reputation and recognition.
-Developing and delivering marketing and communications
strategies for the organization.
-Undertake continuous analysis of competitive environment and
consumer trends.
SENIOR DIGITAL MARKETING MANAGER
ZURIXX |  OCT 2017 - APRIL 2018
Responsible for the strategy, execution and deliver-ability for elite,
tenured celebrity brands as well as on boarding all-new celebrity
clients. Positioned directly under the COO, to advise, counsel, and
direct creative strategies with the Digital Marketing Team and Brand
Managers.
DIGITAL MARKETING SPECIALIST
ZURIXX |  AUG 2016 - OCT 2017
Maintains a high level of brand management and reputation through
paid advertisements, social mediums, PPC, CRM systems, and organic
communications for high-end celebrities and public figures.
 EXPERIENCE

-Assist in ad strategy and implementation on social platforms

including, but not limited to, Facebook, Twitter, LinkedIn, Instagram
M -Analyze and optimize all social campaigns on a daily basis – utilize
analytical tools to manage and improve campaign performance

J -Test and improve on existing techniques in social ad campaigns

through A/B testing
-Write and test winning ad copy and email campaigns
-Provide COO and CMO with daily/weekly/monthly report results

MADISON
for decision making and forecasting future markets
-Track ad spend for promotional and branding campaigns
-Stay up to date on industry trends in content-driven digital
marketing

JACOBO
-Help further develop online marketing efforts through exploring
and testing new social platforms
-Create and develop online/social media marketing training
curriculum
DIRECTOR OF MARKETING -Conduct and develop whiteboard sessions to gain digital insight on
SENIOR BRAND MANAGER new brands
-Launch new brand campaigns by creating custom audiences, ad sets,
SENIOR COPYWRITER
and ads
CONTENT/MEDIA CURATOR -Write, develop and direct video ad strategies and produce an end
COMMUNICATIONS DIRECTOR product
-Assist in re-branding efforts, launch and delivery of collateral
-Work directly with brand celebrities in coordinating social
collateral and posts
-Live event correspondent, media producer, and celebrity
interviewer 

CERTIFICATIONS
Social Media Marketing
Leadership & Supervisor Skills for Women
Social Intelligence for Leaders
Marketing Management
Diploma in Digital Marketing
Diploma in Social Media Marketing & Online
Reputation Management
Strengthening People Skills in the Workplace
EDUCATION
CAMEO COLLEGE
A.S COSMOTOLGY 2006-2008
SALT LAKE COMMUNITY COLLEGE
A.S COMMUNICATIONS 2012-2016
UNIVERSITY OF UTAH
B.A COMMUNICATIONS PRESENT
DIRECTOR OF CORPORATE MEDIA & COMMUNICATIONS
SENDOUTCARDS  |  JUL 2014 - AUG 2016
Positioned directly with the VP of Marketing and Marketing team.
Conduct, create and execute Corporate/Field Communications while
maintaining a position within the Marketing Department specializing in
Social Media, Copywriting, PR, Digital & Print Media, and New
Product/Service Launch.
- Content creation, copywriting and proofing materials including but not
limited to; global press releases, social media comm channels, product
and gifting content/descriptions, corporate announcements, corporate
blogging
- Utilized international comm channels reaching 500k+ customers and
50k+ distributors
- Lead marketing campaigns and social initiatives
- Maintain customer relations and implement conflict resolutions
- Work directly with 3rd party vendors and maintain business report and
relationships
- Develop communication for the company product and service launches
- Coordinate industry events along with branding and corporate lead
seminars
- Develop PR strategies and implementation to increase brand awareness
- Write, produce and direct talent for promotional videos
- Develop and create incentive and promotion programs to implement
field wide
- Initiate product/service launches with respective team members
- Develop and implement the Marketing & Communications SOP
 EXPERIENCE

- Write and direct promotional visual media

- Script and VO company videos

M - Meet, direct and advise internal social media/support team

- Create monthly external sales promotions/initiatives
J - Direct, edit and approve 3rd party social media content for 1k field
business pages
- Copywriting for email marketing campaigns, online interface, and
publications
- Company ghost-writer 

MADISON DIRECTOR OF CORPORATE COMMUNICATIONS

MAX INTERNATIONAL |  JAN 2010- JUNE 2014

JACOBO Collaborated directly with the VP of Marketing. Directed all forms of

corporate communication ie: emails, campaigns, press releases, and social
media. All designed to engage audiences as well as generate new business.
EDUCATION
DIRECTOR OF MARKETING - Utilized international communication channels for 20,000 + field
SENIOR BRAND MANAGER members
SENIOR COPYWRITER -  Creative product development for all marketing collateral, packaging,
messaging and swag
CONTENT/MEDIA CURATOR
- Created a 12-week marketing campaign for several products: including
COMMUNICATIONS DIRECTOR emails, social media, microsite, etc  
- Worked directly with freelance contractors to draft global press releases
and brand awareness
- Maintain status report and management of global projects in all
departments
SKILLS - Coordinated large branding events and opportunities
-  Managed marketing team and company interns
-  Built a social media community with company content, resulting in 25k
Team Management follower/leads in 6 months
Product Development
Engaging Leadership
Creative digital & print CORPORATE TRAINING/PRODUCT DEVELOPMENT
Social media strategy
Marketing/Promo - Collaborated with Marketing, Sales, and Training to explore
Independent  company initiatives 
Copy-writing - Created pilot projects to prove the efficiency of sales tactics and
Corporate blogging training, which included international travel
Project management - Delivered presentations on a public speaking tour to promote the
Layout design company/products to 100-12K people
Network Marketing - Hosted skype, conference call and in office training for local,
Proofing national and global markets
PR, branding & voice - Produced and appeared in company training videos, presented at
Consistency  major company events and conventions
Paid Advertisement
Budget & Forecasting EXECUTIVE LIASON
3rd Part Vendor/Contract
Management - Maintained calendar, calls and meetings and travel arrangements
-  Worked directly with celebrities and athletes
- Maintained confidentiality of sensitive information
- Accounts payable/receivable, processing online orders, stocking
HONORS/ORGANIZATIONS
inventory and shipping
-  Handled public relations for NY bestselling author
Dean's List - maintaining 4.0 gpa -  Scheduled radio interviews and tv appearances and coordinated
Honorary Scholastic Leader- Phi Theta celebrity tours
Kappa -  Text and copy editing along with creative direction with publishers
National Society of Collegiate Scholars -  Created online web promotions and campaigns
2015 Employee of the Year runner up

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