Professional Documents
Culture Documents
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YouGov/Marketing Week Marketing Magazine Viewing Perspectives
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Business Insider's Top Ten (Unranked) Marketing Directo: Industry Leaders
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Channel 4's 100 Greatest Ads TV Guide's 10 Greatest Commercials EW 50 Greatest Commercials
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Marketingweb.es BBC Canada: 6 Ads That Changed The Drum Best British TMS
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Ad Age Greatest Commercials (1995) Le Figaro: 10 pubs que personne n'a oublié (2014)
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Prodigy/Ad Age Poll (1995) WebCrew.It Think Box: Most Inspiring Ads Ever
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CEO Today - Top Five Forbes: Most Iconic Campaigns Typeform
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5why - Most Iconic Aussie Ads Ever Campaign's Top 50 (2018) Snap Italy
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Guardian: 10 ads that changed the way we think Birmingham Mail Lolwot Bluleadz
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Telegraph Most DCM Poll (2009)Anthill Hubspot Independent Poll (2006)
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Australian Broadcasting Corporation + Pedestrian Clicky Top Ten of All Time Mumbrella Asia
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Swiss Broadcasting Corporation India Today: Most Memorable Ads
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Buddy Bits - Best Indian Adverts Ever Buzz South Africa Premier English Telegraph Best A
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The Lane Agency Adweek Best Ads Ever ThinkBox Most Inspiring Ads Ever
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Der Spiegel - Legendaere Werbespots Le Dauphine Poll Apar Meilleurs FiGuerilla Top 15
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QLP Ten Greatest Commercials of All Time Glabs Meilleure B and T: Ads I Wish I'd Made
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Jumbla Campaign: The Ads I Wish I Made (1998) Campaign: The Ad I Wish I'd Done (2008)
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Guardian: Greatest Australian Adverts Campaign Future Creative Leaders Biteable
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FREQUENCY BONUS
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12th 1
17th 1
SEED BRAND AD SEED
1 Apple 1984 33
2 Guinness Surfer 34
3 Cadbury Gorilla 35
4 Smash Martians 36
5 Hamlet Photobooth 37
6 Alka Seltzer Spicy Meatballs 38
7 Coke Mean Joe Greene 39
8 Levi's Laundrette 40
9 Budweiser Wazzup 41
10 Coke Teach the World to Sing 42
11 FedEx Fast Talker 43
12 Sony Balls 44
13 Comparethemarket Compare the Meerkat 45
14 Dove Real Beauty 46
15 VW Think Small 47
16 Yellow Pages JR Hartley 48
17 American Tourister Gorilla 49
18 Hovis Boy on Bike 50
19 Tango Orange Man 51
20 Energizer Bunny 52
21 John Lewis Always a Woman 53
22 Miller Lite Tastes Great, Less Filling 54
23 Old Spice The Man Your Man 55
24 Marlboro The Marlboro Man 56
25 Wendy's Where's the Beef? 57
26 Nike Just Do It 58
27 VW Snow Plough 59
28 Carling Dambusters 60
29 Boddingtons Cream of Manchester 61
30 Cadbury's Milk Tray Man 62
31 Cinzano Joan Collins 63
32 Absolut The Absolut Bottle 64
BRAND AD
Dunlop Tested for the Unexpected
VW Funeral
DeBeers A Diamond is Forever
Apple Think Different
Honda Cog
Ferrero Rocher Ambassador's Reception
Chocosui Maurice
Guardian Points of View
Honda Grr
California Milk Processor Board Got Milk?
Heat Electric Creature Comforts
Milka La Marmotte
Peugeot The Sculptor
BA Face
Wendy's Russian Fashion Show
Perrier Lion
Always Like a Girl
Coke The Pause That Refreshes
Channel 4 Superhumans
Orangina Rouge Méchant
Clairol Does She… Or Doesn't She?
Carlton Draught The Big Ad
Isuzu Lying Joe Isuzu
FDJ Au Revoir President
Avis We Try Harder
BMW The Hire
Heineken Water in Majorca
Metro Trains Dumb Ways to Die
R Whites Secret Lemonade Drinker
Life Cereal Hey, Mikey
Nike Park Life
Burger King Subservient Chicken
Agency # of ads in Top 150
BMP 8
BBH London 7
DDB New York 7
CDP 5
AMV BBDO 4
TBWA London 4
Wieden + Kennedy Portland 4
Adam&EveDDB 3
BETC Paris 3
CP+B 3
Fallon London 3
Foote, Cone & Belding 3
HHCL 3
Leo Burnett Chicago 3
McCann New York 3
Mother London 3
Publicis Paris 3
Allen, Brady & Marsh 2
Chiat|Day 2
D'Arcy 2
Dancer Fitzgerald Sample 2
GSP 2
Havas Paris 2
JWT London 2
Leo Burnett London 2
Lowe 2
McCann Melbourne 2
Ogilvy Paris 2
TBWA Chiat|Day 2
W.B. Doner 2
Wieden + Kennedy London 2
Y&R Paris 2
Brand # of ads in Top 150
VW 6
Coke 4
Levi's 4
Nike 4
Apple 3
John Lewis 3
B&H 2
Budweiser 2
Canal Plus 2
Guinness 2
Honda 2
Ikea 2
John Smith's 2
PG Tips 2
Renault 2
Sony 2
Tango 2
Wendy's 2
Absolut 1
Alka Seltzer 1
Always 1
American Legacy 1
American Tourist 1
Avis 1
BA 1
BBC 1
BHF 1
BMW 1
Boddingtons 1
BT 1
Burger King 1
Cadbury 1
California Milk 1
California Raisin 1
Cancer Council V 1
Carling 1
Carlton Draught 1
Castlemaine 1
Channel 4 1
Chipotle 1
Chocosui 1
Cinzano 1
Clairol 1
Comparethemar 1
Courage Best 1
DeBeers 1
Des pates 1
DFA 1
Dim 1
Dos Equis 1
Dove 1
Dunlop 1
E*Trade 1
Energizer 1
Evian 1
FDJ 1
FedEx 1
Ferrero Rocher 1
Fiat 1
Fleurop 1
Guardian 1
Hallmark 1
Hamlet 1
Happydent 1
Heat Electric 1
Heineken 1
Home for the Bli 1
Hovis 1
Impulse 1
Isuzu 1
Jell-O 1
John West Salm 1
Lactel 1
Lego 1
Life Cereal 1
Lynx 1
Marlboro 1
Maxell 1
McDonald's 1
Metro Trains 1
Milk Board 1
Milka 1
Miller Lite 1
Mortein 1
Nescafe 1
Old Spice 1
Orange 1
Orangina Rouge 1
Oxo 1
P&G 1
Pepsi 1
Perrier 1
Peugeot 1
Playstation 1
R Whites 1
Red Bull 1
Reebok 1
REI 1
Rice Krispies 1
Shake n Vac 1
Skittles 1
Skoda 1
Smash 1
Specsavers 1
Sport England 1
Telstra Big Pond 1
The Independen 1
Timex 1
Vedette 1
Walker's 1
Xbox 1
Yellow Pages 1
YOP 1
Category # of ads in Top 150
Cars 15
Beer 14
Soft Drinks 10
Confectionery + 7
Food Staples 7
Personal Care 7
Tech 6
Fashion 5
Fast Food 5
Broadcasting 4
Dairy 4
PSA 4
Sportswear 4
Tobacco 4
NGO 3
Retail 3
Tea + Coffee 3
Telecomms 3
Appliances 2
Cereal 2
Furniture 2
Gaming 2
Journalism 2
Water 2
Wine + Spirits 2
Decade # of ads in Top 150 Year
1920s 1 2012
1930s 1 2002
1940s 2 2006
1950s 6 1981
1960s 9 1998
1970s 17 2000
1980s 27 2005
1990s 28 2004
2000s 34 1997
2010s 19 1991
1989
1984
1979
1969
2015
2011
2010
2001
1999
1993
1990
1987
1986
1985
1971
2014
2007
2003
1996
1995
1988
1978
1974
1973
1972
1963
1955
2013
2009
2008
1994
1992
1983
1980
1976
1975
1968
1967
1962
1959
1958
1957
1950
1948
1946
1930
1929
# of ads in Top 150
7
6
6
6
6
4
4
4
4
4
4
4
4
4
3
3
3
3
3
3
3
3
3
3
3
2
2
2
2
2
2
2
2
2
2
2
2
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1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Press/Polls: All Ranking Points Press/Polls: Dec
1st 20
2nd 19
3rd 18
4th 17
5th 16
6th 15
7th 14
8th 13
9th 12
10th 11
11th 10
12th 9
13th 8
14th 7
15th 6
16th 5
17th 4
18th 3
19th 2
20th + 1
Ranking Points
Unranked Top 3 2