Brand Canvas by e.k. (c) 2019 www.karalyte.

com
The Whys The authentic points Beliefs + values

Tone of voice

The impact to be created

The proof points Design direction

Success is...

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The target audience The positioning statement

Customer name Age

My business

(name)

Profession
serves

(target audince)

in order to
Spending capacity: Where does s/he live?
(impact)

because / so that

(the why)
What is the primary language of communication?

What are her/his main pain points? Unfulfilled needs?

We do that by / through

(service/product provided)

What are the top 3 things that s/he values in a product or service? in the way that

(key authentic points)

Our motto / tagline is

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