Professional Documents
Culture Documents
Food Notes
(Salt, Sugar, Fat)
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● Dr Pepper was trying to sell and move its products closer to areas with growing
Hispanic and African American populations
● The biggest ingredient in Dr Pepper is sugar
● A lot of sugary syrups and chemicals in the recipe, bad for teeth
● Benzaldehyde is used in the product (sugary substance)
● Wanted customers to try something new
● Flyers up at stores, ads, recruited people for taste tests
● Dr Pepper; twenty-seven ingredients
● Altering the product and observing whether customers like it or not, if selling rates go up,
they engineer the product.
● Coke and Pepsi sales increased, while Dr Pepper sales went down
● The cheese industry has one of the highest fat usages
● They got a famous chef on a TV network to endorse their product. However, it ended up
backfiring and lowering the sales out of consumers’ fear of getting diabetes.