BATANGAS STATE UNIVERSITY

College of Accountancy, Business Economics

And International Hospitality Management

Consumer Survey Questionnaire

I. Respondent’s Profile
Name (Optional): _______________________
Address: _____________________________
How much is your monthly family income?
( ) below P10,000
( ) P10,000-P19,999
( ) P20,000-P29,999
( ) P30,000 and above

Direction: Please put a check mark on the space that corresponds to your answer.
II. Related Products

1.) Do you buy spread with 220ml / jar?

(If no, please proceed to question no. 7)
( ) yes ( ) no

2.) How often do you buy spread with 220ml / jar?

( ) daily
( ) weekly
( ) monthly
( ) others, please specify __________

3.) How much do you spend per 220ml of spread?

( ) P50.00- P60.00
( ) P61.00- P71.00
( ) P72.00- P82.00
( ) P83.00- P93.00
( ) P94.00 and above

4.) Where do you usually buy spread?

( ) Supermarket
( ) Retail Store
( ) Old/New Public Market
( ) others, please specify __________

5.) What kind of spread with 220ml / jar do you usually buy? (Choose only one)
( ) chocolate
( ) peanut
( ) cheese ( ) others, please specify __________

6.) What factor do you consider most in buying spread? (Rank 1-7, 1 as the highest)
( ) Price ( ) Brand
( ) Taste ( ) Nutritional Value
( ) Quality ( ) Quantity
( ) Packaging ( ) others, please specify __________
 III. Product Introduction
We, the OmarElle Manufacturing Enterprise are planning to manufacture a PalaMangga Custard Spread.
This spread is made of mango, condensed milk, egg yolk, vanilla extract, lemon extract and almond
extract. This spread is rich in Vitamin C because of its ingredient mango.

7.) Have you heard/seen a PalaMangga Custard Spread?

( ) yes ( ) no

8.) In case Mango Custard Spread will be available on the market, are you willing to purchase it?
( ) yes ( ) no

9.) How much are you willing to spend for our product per jar? (Each jar is 220ml)
( ) P55.00- P60.00
( ) P61.00- P66.00
( ) P67.00- P72.00
( ) P73.00 and above

Comments and Suggestions:

____________________________________________________________________________________
____________________________________________________________________________________
__________________________________________

Thank you very much!

_______________
Signature
 BATANGAS STATE UNIVERSITY
College of Accountancy, Business Economics
And International Hospitality Management

Retailer Survey Questionnaire

I. Respondent’s Profile
Name: _____________________________
Store Name: _________________________
Store Address: ________________________
Form of Business:
( ) Sole Proprietorship
( ) Corporation
( ) Partnership
Year of Operation:
( ) 1-5 years
( ) 6-10 years
( ) 11-15 years
( ) others, please specify __________

Direction: Please put a check mark on the space that corresponds to your answer.

II. Related Products

1.) Do you sell spread with 220ml / jar? (If no, please proceed to question no. 8)
( ) yes ( ) no

2.) What kind of spread do you usually buy? (Choose only one)
( ) chocolate
( ) peanut
( ) cheese
( ) mayonnaise ( ) others, please specify __________

3.) Where do you order your spread with 220ml / jar?

( ) within Lipa City
( ) outside Lipa City

4.) How often do you order spread with 220ml / jar?

( ) daily
( ) weekly
( ) monthly
( ) others, please specify __________

5.) How many jars of 220ml spread do you usually order?

( ) 1-10 ( ) 31-40
( ) 11-20 ( ) 41-50
( ) 21-30 ( ) 51 and above

6.) How much do you pay for 220ml spread?

( ) P55.00- P60.00
( ) P61.00- P66.00
( ) P67.00- P72.00
( ) P73.00 and above
7.) How much do you sell per jar of 220ml spread?
( ) P50.00- P60.00
( ) P61.00- P71.00
( ) P72.00- P82.00
( ) P83.00- P93.00
( ) P94.00 and above

8.) Approximately, how many jars of spread with 220ml were you able to sell in the last five years?
2010 __________
2011 __________
2012 __________
2013 __________
2014 __________

III. Product Introduction

We, the OmarElle Manufacturing Enterprise are planning to manufacture a PalaMangga Custard Spread.
This spread is made of mango, condensed milk, egg yolk, vanilla extract, lemon extract and almond
extract. This spread is rich in Vitamin C because of its ingredient mango.

9.) Have you heard/seen a PalaMangga Custard Spread?

( ) yes ( ) no
10.) If we are to produce Mango Custard Spread, are you willing to buy and sell it?
( ) yes ( ) no

11.) How much are you willing to spend for our product per jar? (Each jar is 220ml)
( ) P55.00- P60.00
( ) P61.00- P66.00
( ) P67.00- P72.00
( ) P73.00- P78.00
( ) P79.00 and above

12.) How much are you willing to sell per jar of 220ml spread?
( ) P50.00- P60.00
( ) P61.00- P71.00
( ) P72.00- P82.00
( ) P83.00- P93.00
( ) P94.00 and above

13.) What terms of payment do you prefer?

( ) cash
( ) credit
( ) installment

Comments and Suggestions:

____________________________________________________________________________________
____________________________________________________________________________________
__________________________________________

Thank you very much!

_______________
Signature