October 27-29, 2010

Global Coffee Quality

Research Initiative Congress
Expected Outcomes of Congress

1. To achieve shared clarity on the problem – a challenged supply of quality

coffee and a paucity of research related to coffee quality
2. To achieve shared clarity on the benefits of the Collaborative R & D model to
industry, and on GCQRI as a feasible solution to coffee's looming supply
problems
3. To present and gather input on key components of the GCQRI model: the
financing mechanism, structure and governance, and research priorities
4. To expand industry involvement and identify clear next steps in the areas of:
raising awareness of the program; launching Temporary Task Forces around
financing, structure and governance, and research priorities; increasing
GCQRI's funding base and funding opportunities
Today’s Agenda

• 8:30 – 10:00 Session One: Opening, Welcome and

Keynote address
• 10:00 – 12:00 Session Two: The Problem: Supply of Quality
Coffee
• 12:00 – 13:00 Lunch
• 13:00 – 14:45 Session Three: The Solution and the Vision
• 14:45 – 17:00 Session Four: Understanding How
Collaborative R&D Works

• 18:00 – 19:00 Welcome reception at La Salle Hotel lobby

The Solution: Envisioning what’s possible

• Imagine we’re sitting at a conference 10 years from now. The projections from
this morning have come to pass and no action has been taken by the
industry.
– What kinds of conversations are we having?
– What have been the impacts on your business?
– What has been the impact on you?
The Solution: Envisioning what’s possible

• Now imagine it’s 10 years from now, but we’ve taken collective action as an
industry to address the supply and research problems presented this morning.
This collective action – in collaborative research and development – has
revolutionized specialty coffee, in the same way R & D revolutionized wine.
– What exactly will we have accomplished as an industry?
– What impact will these results have had on your business?
– What impact will these results have they had on you?
The Solution: What makes success possible?

1. Think of a high-point moment of collaborative leadership from your own

career, when you worked with others to build a better solution, organization,
or community. Describe what happened and how you contributed. What
made this experience a high point for you?

2. Think about the most significant innovations in the specialty coffee industry
that you’ve witnessed and/or been part of. Choose one and answer: what
challenge did the innovation solve, and what enabled us to be successful?

3. Imagine you are speaking to the next generation of the specialty coffee
industry in 2025 about how we overcame the supply challenges discussed
this morning:
1. What made this success possible?
2. What were some of the research ideas that got us here?
3. What did the collaboration within the industry look like?
Instruction

• Part 1: Individual Reflection (10 minutes)

• Part 2: Paired Conversation (20 minutes)

10 min 10 min

• Part 3: Small Group Discussion (30 minutes)

• Part 4: Large Group Report-out (30 minutes)

Reactions and Questions

• What I liked most about what I heard today was…

• Questions I’ll be exploring tomorrow are…