SAMPLE SWOT ANALYSIS OF NEW BUSINESS IN RELATION TO COMPETITORS

PROPOSED BUSINESS COMPETITOR A COMPETITOR B

STRENGTH Production likely to be sited Good brand image and Product is cheaper
close to retailers that can range of products than A and sells well.
deliver at short notice They offer good margin
to retailers.
WEAKNESSES Difficult to find good Products more Poor quality product,
packaging expensive than B. Uses poor label design. I’m
synthetic colors and told by retailers that
preservatives supplies are irregular
and not always the
amount ordered
OPPORTUNITIES Retailers say demand for Strong promotion by A Appears to be
products without additives is expanding. Delivers to
increasing. I can produce new areas according to
without added colors. newspaper reports.
THREATS There are few wealthy Cheaper products of B May have over-
consumers and price is most expanded distribution
important factor. I am not yet network and failing to
sure of production cost. make deliveries.

SAMPLE SWOT ANALYSIS OF NEW BUSINESS IN RELATION TO COMPETITORS

PROPOSED BUSINESS COMPETITOR A COMPETITOR B
STRENGTH Production likely to be sited Good brand image and Product is cheaper
close to retailers that can range of products than A and sells well.
deliver at short notice They offer good margin
to retailers.
WEAKNESSES Difficult to find good Products more Poor quality product,
packaging expensive than B. Uses poor label design. I’m
synthetic colors and told by retailers that
preservatives supplies are irregular
and not always the
amount ordered
OPPORTUNITIES Retailers say demand for Strong promotion by A Appears to be
products without additives is expanding. Delivers to
increasing. I can produce new areas according to
without added colors. newspaper reports.
THREATS There are few wealthy Cheaper products of B May have over-
consumers and price is most expanded distribution
important factor. I am not yet network and failing to
sure of production cost. make deliveries.

SAMPLE SWOT ANALYSIS OF NEW BUSINESS IN RELATION TO COMPETITORS

PROPOSED BUSINESS COMPETITOR A COMPETITOR B
STRENGTH Production likely to be sited Good brand image and Product is cheaper
close to retailers that can range of products than A and sells well.
deliver at short notice They offer good margin
to retailers.
WEAKNESSES Difficult to find good Products more Poor quality product,
packaging expensive than B. Uses poor label design. I’m
synthetic colors and told by retailers that
preservatives supplies are irregular
and not always the
amount ordered
OPPORTUNITIES Retailers say demand for Strong promotion by A Appears to be
products without additives is expanding. Delivers to
increasing. I can produce new areas according to
without added colors. newspaper reports.
THREATS There are few wealthy Cheaper products of B May have over-
consumers and price is most expanded distribution
important factor. I am not yet network and failing to
sure of production cost. make deliveries.
SAMPLE SWOT ANALYSIS OF NEW BUSINESS IN RELATION TO COMPETITORS
PROPOSED BUSINESS COMPETITOR A COMPETITOR B
STRENGTH Production likely to be sited Good brand image and Product is cheaper
close to retailers that can range of products than A and sells well.
deliver at short notice They offer good margin
to retailers.
WEAKNESSES Difficult to find good Products more Poor quality product,
packaging expensive than B. Uses poor label design. I’m
synthetic colors and told by retailers that
preservatives supplies are irregular
and not always the
amount ordered
OPPORTUNITIES Retailers say demand for Strong promotion by A Appears to be
products without additives is expanding. Delivers to
increasing. I can produce new areas according to
without added colors. newspaper reports.
THREATS There are few wealthy Cheaper products of B May have over-
consumers and price is most expanded distribution
important factor. I am not yet network and failing to
sure of production cost. make deliveries.

SAMPLE SWOT ANALYSIS OF NEW BUSINESS IN RELATION TO COMPETITORS

PROPOSED BUSINESS COMPETITOR A COMPETITOR B
STRENGTH Production likely to be sited Good brand image and Product is cheaper
close to retailers that can range of products than A and sells well.
deliver at short notice They offer good margin
to retailers.
WEAKNESSES Difficult to find good Products more Poor quality product,
packaging expensive than B. Uses poor label design. I’m
synthetic colors and told by retailers that
preservatives supplies are irregular
and not always the
amount ordered
OPPORTUNITIES Retailers say demand for Strong promotion by A Appears to be
products without additives is expanding. Delivers to
increasing. I can produce new areas according to
without added colors. newspaper reports.
THREATS There are few wealthy Cheaper products of B May have over-
consumers and price is most expanded distribution
important factor. I am not yet network and failing to
sure of production cost. make deliveries.

SAMPLE SWOT ANALYSIS OF NEW BUSINESS IN RELATION TO COMPETITORS

PROPOSED BUSINESS COMPETITOR A COMPETITOR B
STRENGTH Production likely to be sited Good brand image and Product is cheaper
close to retailers that can range of products than A and sells well.
deliver at short notice They offer good margin
to retailers.
WEAKNESSES Difficult to find good Products more Poor quality product,
packaging expensive than B. Uses poor label design. I’m
synthetic colors and told by retailers that
preservatives supplies are irregular
and not always the
amount ordered
OPPORTUNITIES Retailers say demand for Strong promotion by A Appears to be
products without additives is expanding. Delivers to
increasing. I can produce new areas according to
without added colors. newspaper reports.
THREATS There are few wealthy Cheaper products of B May have over-
consumers and price is most expanded distribution
important factor. I am not yet network and failing to
sure of production cost. make deliveries.