The Silver Lining

Margaret Selfridge and Kalee Eldredge

http://www.silverlining.com
7020 Brookhill Dr.
Cottonwood Height, UT 84092
(801) 657-8211

To get tools into the hands of those who need it, helping every person
fight the war against mental illness.
 Table of Contents
Section Pages
Executive Summary……………………………………….…....…………………..1
Company Background…………………………….………………………………..2
Value Proposition……………………….…………….………………….…….……3
Building Blocks…………………………….……………………………….………….4
Market…......................................................................................5
Company Strengths………………………….….………………………….……...6
Company Limitations….……………………………….…………….…..…..…..7
Summary……………………….……………………….…………..…….……...….…8
Executive Summary

The Silver Lining is an app software designed to combat mental health issues and

concerns. The content would be designed by leading psychologists and therapists with regular

updates. This allows the user access to the most

prevalent and up to date data possible.

Users would download the app,

which is available to any smart device for

free. Immediately upon opening the

application, the user would be presented

Every individual deserves serenity with a simple survey. The survey would first

diagnose the immediate issues that the individual deals with. Later it helps discover the severity

of that condition.

With the personal diagnoses the user would be presented with different management

and recovery options based in a step by step process. Access to professional help based on

region would be offered in addition for in person treatment plans.

The app would have different

versions to cater to all age groups such as

young children, teenagers, young adults,

middle aged individuals and senior

citizens.

Finding peace can be simple

1
Company Background

The amount of mental health issues has been on the rise. It is leaking in to younger and

younger age groups as the pressure for social perfection increases. The Silver Lining staff have a

deep rooted desire to help others due to a sincere love of people. We have chosen this

solution due to the tech savvy behavior of individuals in the 21th century.

Being presented with real world cases that we have seen ignored by older generations

has fueled our concern. The World Health Organization (WHO) recently did a study and found

that globally fewer than 50% of people with depression ever receive help. Not only the youth

but many adults are struggling as well. National Alliance on Mental Illness said that 1 in 5 adults

struggle with depression any given year.

Silver Lining provides an interactive server with individualized care. There is also a

physical booklet printed of the Silver Lining program. The focus is on the app, with minor

advertisements the goal is to be a non-profit supported through grants. The difference to other

current programs is the personable platform that is so personalized to fit the needs of every

individual. The app is free to download on every server to provide maximum access.

Struggles with mental health can lead to Loneliness is common

prescriptions

2
Value Proposition

Therapy Options

From extreme to minimal care, therapist are available for users. Categories of care can be

related to depression, anxiety, loss, or even focus.

Support Groups

Individuals thrive when they

can see they have support and people

who care for them. Therapy groups

would have local meetings that could

be searched on the Silver Lining app.

They would also have a virtual support

No one is truly alone
group platform.

24/7 Operators

The hotline on the app would provide security and support. Questions may be asked and

answered as they present themselves to each individual.

Age Friendly

With a few versions of the app, it caters to different age groups. A kid friendly version has

bright colors and simple terms while the adult app would have more in depth information.

Parent Access

There is an option that would allow parents to see the progress their children are making if

the child is comfortable with it. It would give them information and suggestions on how to help at

home.
Building Blocks

Customer Segment Block

The target age of consumers

is from elementary children all the

way to senior citizens. Mental health

issues reside throughout all ages.

Each rising generation becomes more

adept in working technology, many

appreciate the simplicity of an app.

A global movement
Channel Block

Contact to consumers will come from many promotion videos posted on popular sights like

Instagram, YouTube, and Facebook. A plethora of onsite visits to school, work places, and

community centers will also take place.

Key Partners

There are currently many mental health recovery centers that Silver Lining access for advice

and information. There is a research team that is constantly updating information for users. Angel

investors are key partners and important because this app’s goal is not to make money, angel

investors do not require being paid back in large sums.

Key Resources

Software designers are a necessity to keep the software running smoothly. The research

team as well as group of mental health professionals are irreplaceable. All of these teams working

coherently make the company run efficiently.

4
Market

Consumers included from every race, diversity, gender, age, or religious background are the

focus. We will be able to be reached through our own

diverse staff and multiple offices around the world by most

people. We all have a hard time every once in a while and a

while, and sometimes we need a little help to bounce back

stronger, we want to be a resource for people in their hard

time.

The Silver Lining app will be downloaded by consumers on

app stores like:

-Android

-Apple

-Google People give technology power

Another thing that we provide is paper manuals and programs. People learn in many

different ways and this can be something to

help those who learn better with physical

paper. These programs would help us reach

the part of our communities that don’t have

phones.

The App Store market continues to

add more content, through advertising

Technology is emotionless
Silver Lining will keep its app at the top of

the search bar. The replacement market would be written works for small world countries.
 Company Limitations

Our company has two limitations, they are: making the app accessible for people who speak

different languages, and updating the app as

the constant medical advances come in

constantly.

Our first limitation is that we want to offer

the app in different languages, pioneering

this new process has road blocks one such

Love in fundamental
is the language barrier.

Available so far are American English, Spanish, and Chinese.

 We will connect with every country and have an office in

every continent of the world in the next 12 years.

 We will program in 20 of the major languages adding one

every year.

The second limitation is we want our app to be easy to

use and be accurate to best help our consumers. Every part of the

app is created with helping others in mind. There are many tutorials

related to care an app functions.

Attitude is the difference
 We will be able to update statistics and curriculum for

more current information every one to two years.

 We will be titled “The best software available to combat

and treat mental illness” in 10 years after official launch.

7
Company Strengths

Our support and funding in the start-up. Mental health is a problem especially in Utah and the

world. Many people are trying to help and reverse the severity. We have many researchers and

mentors willing to dedicate themselves to our cause.

 We will make money using ads featured on social media and in health office in

addition to 10 referrals a month to local therapists. We become self-sufficient as a

result with a free app in two years.

 Silver Lining will find a long term sponsor to maintain our growth by going to

networking events within 24 months.

Result of the app: happier people. When individuals are able to distress and find care individual

to them it allows for a greater level of success. That fulfillment of success can pave a pathway to

happiness as the users accomplish tasks.

 We will create a social media platform that showcases recipients of our care and

their experience after the first 50 people complete the Silver Lining course with in

the first 5 years.

 A rewards and medals of achievement will be incorporated in the system by our

programmers. It will

incentivize 90% of users to

continue with their

recovery in the first year of

operations.

Together we are stronger

6
Summary

In conclusion we created this business

to help stop the epidemic of mental illness.

With our programs and tools we are helping

people get the help they need. We have

teamed up with scientists, psychologist, and

Support Systems in place
others to write software and curriculum. The

You belong in this world programs will be written by these profession

to make sure our app users actually receive the help they need in the way they need as an

individual.

This app is not meant to replace traditional therapy options or other professional help. It is

meant to be a tool for the masses in accessing the care they need. The simple App is comprehensive

and adaptable based on each individual.

To promote our app we will visit schools and work places. We will build a campaign with the

Attorney General to help our app be better known by Utah residents, and later the world.

We are going to keep getting feedback to improve the app. Our main focus is to help others.

The app will evolve based on what the vast

majority of people struggle with but not

limited to only that.

Never give up