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BUSINESS IDEA
The business is to process red hot pepper and market it in powder form. The pepper would be
purchased in large units, dried, powered, packaged and sold to supermarket, restaurants, hotels etc.
in small, medium, and large plastic sachets.
THE INNOVATION
Pepper is grown majorly in Kaduna, Kano, Jigawa, Kastina, Sokoto, Plateau and Bauchi state
respectively. The following innovations will be implemented by the business:
* The raw pepper will be passed over hot steam to maintain its red color before drying.
* The pepper would be dried on a drying pad sealed off from straying animals or human beings.
* The product would be ground in an engine powdered machine under safe and hygienic conditions.
* No colorings or additive shall be added as is usually the case with grounded pepper sold in the market.
* Workers in the processing room will wear mask and gloves during the process.
OPERATIONAL PLAN
The operational plan is based on the seasonal calendar during which pepper is grown i.e from January,
February, March and also October, November, December.
The pepper would be acquired from either Mile 12 or Iddo market. The medium sized basket of fresh
pepper (Tatase) cost #11,000 and Chilli pepper (Rodo) goes for #13,000.
PROCESSING
*GRINDING- The dried product will be ground into fine powder in an engine powered machine. Again,
this phase of the exercise will be conducted under maximum hygienic conditions. Personnel’s will use
nose and face mask in addition, they will have their heads covered while working. Grinding of the
pepper will be done after thorough drying.
The product will be weighed on a scale to determine the different weight categories. There will be
initially packets of 15gm and 40gm. These will be sealed in plastic sachets with logo, label, date of
production and date of expiry.
MARKETING PLAN
*MARKETING- The product will be sold within the location of Lagos to various potential buyers including
restaurants, hotels, super-market, and local cookery seller’s etc.
*PROMOTION- Promotions will be done through jingles and talk shows on radio and TV, street adverts,
through megaphone and fliers. Promotion will also be done through distribution of samples to the
general public. The marketing campaign will focus on the concepts of local products carrying strong local
flavor and being unadulterated and safely packaged.
FINANCIAL PLAN
*CAPITAL COST
UNIT TOTAL
ITEMS QUANTITY COST COST
LOCAL GOVERNMENT
LEVIES 1 5000 5000
LABOUR 15 10000 150000
DEPRECIATION 1014000
SALARIES 12 120000 1440000
UTILITY BILLS 12 6000 72000
ADVERTS AND
PROMOTION 12 5000 60000
RENT
1year 450000 450000
ADMIN EXPENSES 12 10000 120000
STATIONARIES 12 4000 48000
CONTINGENCIES 12 10000 120000
TOTAL 3479000
VARIABLE COST
GRINDING MACHINE 10
PACKAGING MACHINE 3,448,800 10 28,740.00
Depreciation 51,532.67
Rents 450000
Electricity 72000
Salaries 1440000
Building Maintenance
Waste Disposal
It is assumed that, 300kg raw pepper when dried would yield 80kg dry pepper. Therefore, 600kg raw
pepper would yield 160kg dry pepper. 50gram powdered pepper sells at #60 therefore,
160kg=160*1000=160,000grams
160,000/60=3200*60=160,000
Therefore 160kg dried pepper when ground will make a sale of #160,000
DETERMINING THE BREAK-EVEN POINT
For 5yrs, the annual gross sales are expected to be #9,600,000. With this projection, a break-even point
shall be reached with the sales of the product at the third year that is April/May 2021.