Abstract

The main idea behind the project is to break down and analyze the concepts of the use of
semiotic theory behind the ad, and the modes it uses in the advertisement video called “We
Believe: The Best A Man Can Be” By Gillette. When the video first was released, it gained
much attention because of how divided many people were about the message it sends that
“Gillette believes men can do better”, this had to do mainly with the much open-ended scenarios
in witch much of the scenes were left with interpretation from the audience thus depending on
how ones already developed opinion about the topic beforehand will play a major bias effect on
how the ad will be interpreted by audiences.