Questionnaire

PART A:

Customer Personal Details

1. Name: …………………………………….

2. Age: 15-25 25-35

35-45 45 and above

3. Gender: Male Female

4. Occupation: Self Employed Salaried

Student Professional

5. Income: < 5000 5000-10000

10000-15000 >15000

PART B:

1. Do you know the private label introduced by Metro Cash And Carry?

Yes No

2. Do you like to purchase a private label of metro cash and carry?

Yes No

3. How frequently do you visit to Metro cash and carry?

Once in a week Twice in a week

Once in a month Occasionally

4. What are the role of following group in your buying decision?

Factors High Moderate Little Not at all

Friends
Family
Sales personnel
Advertising
PART C:

1. What extent the following factors influencing in visiting Metro Cash and Carry? Rate the following
parameter on a scale of 1-5 according to your opinion, where 1 excellent and 5 poor

Ranks
Sl. No variables 1 2 3 4 5
1 Quality
2 Trust in Brand
3 Availability of alternatives
4 price
5 discounts
6 offers
7 packaging
8 Convenient

PART D:

1. What are the factor influences to build store image of the Metro Cash and Carry? Rate the following
parameter on a scale of 1-5 according to your opinion, where 1 excellent and 5 poor

Sl. No Factors 1 2 3 4 5
1 Atmosphere
2 Music
3 Merchandise
4 Parking Facility
5 Home delivery
6 Billing Counters
7 light in the store
8 Time saving
PART E:

1. Customer involvement during the shopping in Metro Cash and Carry?

Activities Outcomes

Touching

Seeing Don’t Buy

Looking for Expiry date Buy

Looking for Price Private Label

National Brands

2. Time Spent in the Store

<1.00 hour 1.00-1.30 hours

1.30-2.00 hours >2.00 hours

3. Please suggest if improvement in metro Cash and Carry?

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