SYNOPSIS FOR THE PROJECT OF BBA

Name of the student : Yuvraj Singh Champawat

Father’s Name : Shetan Singh Champawat

Program : Bachelor of Business Administration (BBA)

Session : 2017-2020

Year : 2019

Contact Number : 9602950409 / 7073252527

Email ID : champawatys7@gmail.com

Title of the project : Study of marketing strategies and

Schemes of milk product.

Name of Organization Guide : Mr. NABI HUSSAIN

Designation of Organization Guide : Supervisor.

Contact No. of Organization Guide : 9929995585.

Name of Academic (College) Guide : Mr. Shaji Peter

Designation of Academic (College)Guide : Head of Department of Commerce & Management

 1. INTRODUCTION

Industry Profile
The Saras dairy was registered under the cooperative Act 1965 in the march 1975. However , the
registered plant commissioned in June 1981 the processing facilities of the union were not adequate . When
They began their operations . The plant Started its production by procuring 250 liters of milk per day . The
initial handling Capacity of dairy plant was 1.5 laks liter per day .Along with the powder plant of 10MT per
day capacity.

Company Profile
Saras Dairy heritage is intrinsically linked to the Cooperative movement in India . With Determination
&pride we will continue to serve our farmers ,rural India & our consumers. It was develop dairying and
factory sale production as such as usa the year 1850.

2. RESEARCH METHODOLOGY

Objective of Study
The Study has following objectives to
1. To study the development of Indian co-operative milk movement.
2. To study the formation and development.
3. To study of the milk collection and marketing milk.
4. To analysis the financial performance.
5. To Study the problem faced.
6. To study the problems faced by customer.
7. To study the organization and management.
Research Methodology
.
Research Design:

Data collection methods and a statistical analysy plan. A research design is a framework that has been created
to find answer to research Question

Tools/Techniques and Method of Data Collection & Analysis:

 Charts & Graphs

 QUESTIONNAIRE

1
 BIBLIOGRAPHY
BOOKS

(1) Philip kotler , Marketing Management, 205, UP , 1967

(2) jha &Singh , Marketing Management in Indian perspective ,215 , Canada , 1980

(3) Pamphlets and information from SARAS Dairy

ONLINE
1. www.sarasdairy.com
2. www.google.com
3. www.marketresearch.com
4 . w w w . d a i r y. c o m
 DECLARATION BY THE STUDENT

I hereby declare that this project synopsis for with title Study of marketing strategies and schemes of
milk product is an original work carried by me and has not been/will not be submitted to any other
University/Institute for fulfillment of any course of study.
.....................................
(Signature of Student)
Place:
Date:

GUIDE RECOMMENDATION/ACCEPTANCE

I, Dr./Mr./Mrs./Ms. Nabi Hussein Designation Supervisor hereby confirm my willingness to guide Mr./ Ms. Yuvraj
Singh Champawat For the topic Study of marketing strategies and schemes of milk product for
internship project during the period 16.05.2019 to 08.07.2019 .

.....................................
(Signature of Guide)
Place:
Date:
OR

I, Dr./Mr./Mrs./Ms. .......................................................................... Designation............................................

Observed the synopsis for the project titled ...........................................................................
......................................... and found the following mistakes/counterfeit. Therefore it needs to be edited. The
synopsis will be accepted if the candidate makes necessary changes in it. He/she have to submit the same
by....................... (Date of resubmission).
..........................................................................................................................................................................
..........................................................................................................................................................................
..........................................................................................................................................................................
.....................................
(Signature of Guide)
Place:
Date:
RECOMMENDATION OF PROJECT COORDINATOR
It is recommended that the synopsis is acceptable/not acceptable due to
......................................................................................................................................................................
......................................................................................................................................................................
Therefore the student needs to resubmit it to the guide as per resubmission schedule with necessary changes.

Signature of the Project Coordinator

Date