4s electric instrume™ ‘The Fender Elecuic Instrument Company was found ed for the sole purpose of designing, building and sup. plying a superior instrument to the trade. In this respect the Company has been highly success: ful, Improvements of all types have come out of the Fendet factory; improvaments such as the solid body Spanish Guitar, the solid Electric Bass, the notchless bridge and notchless nul, the exclusive direct-string pickup unit, and many other revolutionary developments, now well known to siting instrument players, Fender engineers cro constantly developing improve- ments, and by keeping in close touch with professional players, dealers and texchers, they are always in « posi- tion fo experiment witt any recommendations; and these recommendations have accounted for many Impertant advancements, The Fender people hope to always be close to the feelings of those whe cuy, sell and play electric instr ments, because that is the greatest source of information for the developm d improvement of the line.STRING MASTER cela Sat) ‘This guitar represents the first major change and improvement in Hawaiian Stoel Guitars since they were fest le Many radically new improvements ore incorporated in this instrument, such as the NeW 428" sling length, new easy to operate key winds, dual pick upe and few system of switching and mixing the pick ups. This enables the player te obtein any tone from a low bass tone to « high staccato tone wilh one change of the tone control. This interconnection ie a new development of the Fender Engineers. which ls entirely different from anything Yet manulactured. ‘The tone range of this instrument is far greater than anything else yet developed and must 'dand heard io realy be understood ond Sppreciated. The pick ups ere fully adjustable so that any tone balance can be achieved suiting the players needs. Each neck is elevated, and the body is cut away along each side of the tre boards to provide ample playing clearence on all necks. This in strument is mounted on four telescoping legs which provide « playing a: In addition to all, there features it should be pointed ost that all ct th machined which assures that they will provide Tn addition to all of the other features. this Instrument is fited sith fan adjustable bridge in order thal the iatonat Mime to compensate for different string gous tment will always be in perfect tune. may be adjusled at any aeruring thot the Snatra ‘The fourth neck of this fine new instrument can be assembled with base stings which will allow a tuning one or two octaves below the oF dinary steel guiler tuning.” Professional players who have used, this combination find that they can develop many new acunds and ellecte ‘which heretolore have Been impossible on a steel guitar. This instrument Completely abuoletes oll oiher steel guitars now being produced ond oll prolessienal performers will want one of these fine sew instruments lit fetder to compete on today’s busy musie markel The new Sting Master Gultar will be available in two or three necks cor well as the four neck models