DMMC INSTITUTE OF HEALTH SCIENCES PAGE

DEPARTMENT OF BUSINESS ADMINISTRATION

In Partial Fulfillment of the Course Requirements in Entrepreneurial

Management for the Degree of Bachelor of Science

In Business Administration

By:

Castillo, Catherine R.

Dionglay, Jonalyn M.

Laloma, Ronalyn

Magpantay, Mark A.

Masalunga, Charlene Nicole DV.

To:

Ms. Vanessa Domingo

May, 2019
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DEPARTMENT OF BUSINESS ADMINISTRATION

TABLE OF CONTENTS

TITLE PAGE

I. Executive Summary

II. Environmental and Industrial Analysis

A. Political Factors

B. Economic Factors

C. Social Factors

D. Technological Factors

E. Legal Factors

F. Environmental Factors

III. SWOT Analysis

IV. Marketing Plan

A. Product

B. Place

C. Price
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DEPARTMENT OF BUSINESS ADMINISTRATION

D. Promotion

E. People

F. Process

V. Financial Plan

VI. Findings/Conclusion

VII. Recommendation
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DEPARTMENT OF BUSINESS ADMINISTRATION

I. Executive Summary
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DEPARTMENT OF BUSINESS ADMINISTRATION

II. Environmental Analysis

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III. SWOT ANALYSIS

STRENGTH

One of the strength of our product can improve the literacy and health
consciousness that will increase use of mosquito repellants that may help us to
improve the sales of the products. It is a multi-purpose product that is fairly
enough for a higher price. It is indeed has a great advertising strategy and the
proponents used a in demand yet cost free form of advertising which are the
social networking sites that will surely reach a large number of possible
customers and our product is easily available considering that it will be available
online and we have a physical store located at Brgy. Bagumabayan, Tanauan
City, Batangas.We have a strong customer base since the proponents gather a
market survey to know the consumer’s needs, wants and their expectations to
the product that we serve. The proponentsaims to build a good relationship with
customers considering that they are our source of income. Lastly, the product
will surely have a competitive advantage considering that it has a lot of purpose
compared to other candle and it is much safer compared to mosquito coil.

WEAKNESS

One of the weaknesses of the product is pricey due to the high quality materials
used in making it. Most especially the lavender. The product is new to the market
that will be one of the weaknesses that will affect the consumption of it because
some of the people don’t take a risk to try a new product.
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OPPORTUNITIES

From our soft opening of the product, we will be having an opportunity to

distribute and introduce new products use in household insecticides through
effective marketing. This can also increase consumer awareness about diseases
caused by mosquito that will help to diminish the cases of mosquitoes. It is an
opportunity if we will be have the customer’s loyalty considering that we will offer
a high quality product.

THREATS

There is a rising competition in local markets since there are lots of existing
company who sells insect repellants in many forms like liquid refills, mosquito
coils and creams. The other threats is the product can cause fire but it can be
avoided with the consumer’s supervision.
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DEPARTMENT OF BUSINESS ADMINISTRATION

IV. Marketing Plan

Product

Thinking about something affordable, innovative and substitute for

mosquito coil, we came up with the idea of doing garlic plant scented with
lavender anti-mosquito candle. It is made up of natural ingredient that will cause
no harm to our dream customer. It is a multi;purpose product hat can eliminate
mosquitoes that will give you a goodnight sleep to promote good health and well-
being with lavender. It is made up of wax with the juice of garlic plant and
lavender which is both effective ingredient for repelling mosquitoes.

Our company makes and sells Aromatherapy Anti-mosquito Candle with

garlic extracts to repel mosquitoes and lavender extract for its relaxing aroma. By
thinking about a product that is affordable, safe and helpful, Aromatherapy Anti-
mosquito Candle came up its repellent and relaxing effect is just a bonus. We
also want to give them peaceful nights by making them feel secured with our
candle.

Candles have been used as a light source but nowadays it can also be
used as a décor in home and hotels. A candle is a symbol celebration, romance;
soothe the scene, ceremony, joy, décor items. And now as we offer our new
product, it may also be Aromatherapy Anti-mosquito Candle that may help
people to avoid dengue and from mosquito bites. Increasing in consumption of
eco-friendly candles, and rise in demand candles for home decoration purpose
will be going to create good opportunities in the candle market.
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Price

The pricing strategy of the partners is to optimize the shared profit and to
get large sales volume while maintaining the great quality of the product.

The product cost Php30 that contains 20g and Php150 with 100g. The
candle that costs Php30.00 comes with jar for safety purposes in case that a kid
or dog accidentally pushes it. The other candle that cost Php150.00 also comes
with a jar and a lid. The safety of our customer is our top priority. We promised to
provide them products that undergo quality check.

Promotion

We will reach our customers by using traditional marketing

communication. But we will also use modern technology for promoting our
product to optimize the brand awareness of our target market as an effective way
of advertising in today’s generation. In promoting product, we will use the
following methods:

1. There will be a grand opening for our customers to be informed

regarding the said products. There will be distribution of sample
product for them to test the effectiveness of it to consider re-buying
and build brand loyalty, and to attract potential customers.

2. We will strengthen the power of the word of mouth as one of the most
effective yet cost free way of advertising. We will provide a good
quality product that has promising features that will not satisfy the
customer but can make them delighted. In this way, the delighted
customers will be the one to advertise our product that will optimise the
brand awareness and give a lot of positive review about it.
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DEPARTMENT OF BUSINESS ADMINISTRATION

3. We will use facebook and Instagram as one way of promoting our

product that will reach a lot of people more effectively. This product will
be having its own account and it will be shared by the partners to
efficiently gain interest of our potential customer will useful information
for them to be aware of its pros and cons compared to other anti
mosquito repellent.

In order to cater to a comprehensive range of customers across the world

we will also focus on selling online. The products are available Nationwide thru
selling it online shops like Lazada, Shopee with cash on delivery thru LBC. The
interested customers can also visit our Facebook page, Instagram Account and
twitter. The candle distribution is about 1-3days if the location is around Batangas
area and 4-7 days to other provinces and also Manila and we will give flyers to by
passers and last posting tarpaulin on areas where we can notice by the people
who pass by.

Website:

http:/facebook.com/antimosquitocandle

http:/instagram.com/antimosquitocandle

Place

Choosing a location is an important factor to our success. We choose the

right location carefully to assess the right environment to our business. Our
business location is located along the highway in the cities. Our business location
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DEPARTMENT OF BUSINESS ADMINISTRATION

should have easily and readily accessible routes that’ the physical store will be
located at Zone 1, 037 Brgy. Bagumbayan, Tanauan City Batangas, walk in
customers will be entertained but the main focused of our business is to sell
online due to its current trend that will help to maximize the brand awareness to
make our product famous nationwide.

People

Organizational Structure

Mark A. Magpantay
General Manager

JonalynDionglay Catherine Castillo Charlene Nicole DV. Masalunga

& Ronalyn Laloma
Finance and Production and
Purchasing Manager Quality Control Sales and Marketing Manager
Manager
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B. ROLES AND RESPONSIBILITES OF MEMBERS OF ORGANIZATION

ROLE NAME RESPONSIBILITY

General Mark A. Magpantay  Monitor the overall production of

Manager the store.
 Lead and direct the people
involved.
 Performs supervisory roles over
other heads of departments and
also works hand in hand with
them to ensure that the
operations in the company runs
smoothly
 The manager ensures that the
company’s policies are followed at
all times.

Finance and Jonalyn M. Dionglay  Manage all financial and

Purchasing procurement management
Manager activities.
 Organize, review and maintain
financial and procurement files to
reduce cost without affecting its
quality.
 Develop project-level financial
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DEPARTMENT OF BUSINESS ADMINISTRATION

and procurement management

policies and procedures, manage
roll-out and oversight compliance,
reporting and periodic review.
 Provide expert guidance in the
costing of personnel, activities
and operation.

Sales and Charlene Nicole DV.  Responsible for creating

Marketing Masalunga & Ronalyn strategies that will address the
Manager L. Laloma need of target segments
 Responsible for drafting an
effective marketing plan, which
would cover promotion and the
right pricing
 Works with manager to ensure
that the sales and marketing
strategies meet with the overall
strategies of the company
 Ensures that the company’s
image is projected positively in
the course of meeting target
market requirements
 Interacts with customers and pass
feedbacks back to the appropriate
department
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Production Catherine Castillo  Responsible for creating and

Manager introducing new varieties of
candles into the market
 Ensure that they communicate
with customers so as to find out
their requirements, which will then
act as a guide into the creation of
new products
 Analyzes market trends and also
responsible for developing
product proposals that will enable
the company make profit
 Responsible for reviewing product
line so as to ensure that a
focused brand concept direction is
achieved
 Works closely with fragrance and
coloring manager to identify
marketable varieties
 Works with all the necessary
departments to ensure that all
target costs are met
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Process

Making a candle is not as easy as 1, 2 and 3. You will need raw materials,
machines and man power. We don’t just invest money, we give time.

The Aromatherapy Anti-mosquito Candle will be using direct and indirect

form of distribution. We will be having a physical store that will sell the products
face to face to accommodate our customers and easily know their concerns and
feedbacks regarding the performance of the product. In terms of indirect
distribution of the product, the partners aim to optimize the brand awareness of
the potential customers by having middlemen or intermediaries.

Seeking for a supplier plays a major role in the production because they
are the person who provides a product or service to provide another entity. They
play a major role in the in the production since every raw materials come from
them that is why we look for a trusted supplier that will not affect our production.

One of our chosen suppliers is JahLove Products, a seller from Shopee

that offers affordable yet high quality products; they are our supplier of paraffin
wax, glass jar, and nylon wick. For our Lavender oil, a seler also from Shopee is
our main supplier with an account name of queenbeeandme and if there will be
any problem regarding the product that will be supplied our back up supplier is
the Japan Homes. Our supplier of garlic plant is the Tanauan Public Market that
offers a wide range of garlic plant.

And here are the process flows for making our Anti-Mosquito Candle.
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On a clean, flat Fill the container Pour the wax into

surface put a with the desired the boiler.
newspaper or paper
amount of wax.
towels to protect the
area.

Attach the wick to When the wax is Allow it to melt for

the bottom of your melted, it is time to 10-15 minutes. Stir
add the garlic extract frequently.
container before
and the fragrance of
putting the wax. lavender, and stir.

Let the wax cool Slowly pour the wax Allow the wax to set
before putting it in into the container, for four hours.

the container for a and hold the wick in

few minutes. place.

If the candle is
hardened without
cracks or holes, then
it is done.
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V. Financial Projection
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VI. Findings/Conclusion
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DEPARTMENT OF BUSINESS ADMINISTRATION

VII. Recommendation