Professional Documents
Culture Documents
“healTh Iz WeAlTh”
Friday 7am–10:30pm
Saturday 7am–10:30pm
Sunday 7am–10:30pm
Monday 7am–10:30pm
Tuesday 7am–10:30pm
(Eid al-
Fitr) Hours might differ
Wednesd 7am–10:30pm
ay
Hours might differ
(Eid al-
Fitr)
Description of business:
Our Fast food business is a new addition in the fast food industry with high aims to
facilitate people with healthy foods, which have marvelous health full ingredients. Our
promise is to give your body healthful products. Due to increasing the needs, wants and
demand of foreign cuisine we decided to launched our fast food center on a small scale.
And we provided self purchasing services and free home delivery with in Baglkot. We
also make our contract with schools and collages that we deliver our products at the time
of recess (break) in schools and collages. We also launched a play ground area for kids
because if families come then their kids don’t get bore, the basic purpose of play ground
are is to entertain and here opportunity is there are no play ground, park in Baglkot.
Vision statement
“Our customer’s health is our profit”
Mission statement
“Add up nutrition’s and fun in people’s life”
Executive summary:
The project is about a new business venture. It covers the core concepts that are involved
in the development and implementation of this new company. Taking the initiative and
pulling it towards something unique and different.
This project guides about the company attributes, boosting its early phases to penetrate
through target market identification and segmenting it to different locations, planning for
Other staff:
Receptionist
Security Guards
Sweepers
Service employees
Chef
Objectives:
Industry Analysis
Analysis of competitor:
It’s a fundamental of business where you have competition along your business. If you
want to overcome your competitor you must have knowledge of that business as much
you have your own. Similarly 3ArS Fast Food is facing considerable competitors in
Baglkot area like;
KFC
MacDonald’s
Domino
But here our opportunity is, no one have any branch in Baglkot.
Competitive Advantage strategies:
Competitive advantage strategies are now playing a vital role in world wide businesses.
These are very useful to contain or maintain a competitive edge. 3ArS Fast Food will
follow differentiation strategy, diversification strategy, marketing advantage strategy and
geographic expansion strategy.
Differentiation strategy:
3ArS Fast Food is providing some services for the first time and has
got first mover advantage.
Diversification strategy:
It implies that 3ArS Fast Food will expand by new service and high
quality food with the passage of intervals.
Office equipment:
Computer
Telephone set
Office furniture
Stationery
Electric fan
Lights
Exhaust
AC
Printer
Friendly environment
Professionally trainers
Weakness
Less space for future project
Opportunity
Threats
Production plan
Physical plant
Area:
The piece of land which is required to organize the whole set up is about 4500 sq feet (1
canal) for our restaurant.
Color scheme:
Our presenting color is pixel organic, because it attractive and show freshness. And it is
sophisticated.
Marketing plan
Every business needs the information’s about market before going
to start. These information’s will help in achieving the goals and
setting targets. There are different contents for the assessment of
any market, which are given under here:
Market Segmentation:
3ArS Fast Food will be marketed to people on the basis of
demographic, psychographic and geographic characteristics.
Behavioral characteristics:
In behavioral aspect they segmented the market on the basis of quality, taste and
price. Following are the different possible segments in this regard.
Taste conscious
Quality conscious
Class conscious
Combination of price and quality
Demographic characteristics:
Demographic characteristics include age, sex, occupation, education, income and
race. We segmented our market on following bases.
Gender: 3ArS Fast Food is for each gender both male and
female.
Target Market:
After evaluation of various segments, 3ArS Fast Food has
decided to target the market of Urban, Sub-urban and rural area
as well but everyone can use this product means businessman
student workers and other peoples.
Market positioning:
As we mentioned our location before that we shall introduce 3ArS Fast Food
in Baglkot. It is supposed to be best areas of vidya nagar colony Baglkot. This location
will satisfy our target market demands. These are one of the educational concerning
accommodation area as well as on the back of 3ArS Fast Food there are residential area,
in front of our restaurant there is commercial area as well which are exactly to our
demands. All the mentioned areas are the good markets for 3ArS Fast Food.
Marketing Mix
price:
Marketer Price of any product is equal to the cost plus desirable profit.
Main concern is to sell in volume and maintain it on long term basis. They
are charging a price which they think fair to customers.
The policy of 3ArS Fast Food is that they do not set the prices on the
basis of competitors. The aim of 3ArS Fast Food is to satisfy the
customers in low prices. In economics we can say that when the prices are
constant, the demand of product increase, volume of sale is increase, and
revenue is also increase, as a result of this circle the profit of the
organization is increase but the prices remains constant. So selling on low
prices has a valid justification.
Place:
Our targeted market is Baglkot
Market place
And we are looking for more in future like Market space
Products:
Burger
Chicken piece
Hot wings
French fries
Soups
Drinks, Coffee & tea
Ice cream, deserts, salad
Rice, kebab, rolls
Pizza’s
Promotion:
Public Relations
Promotion Budget
In phase 1 of three months we are spending 7,000 for the promotional purposes. While
In 2nd phase of three months we will increase the amount from 7,000 to 10,000.
In 3rd phase and last phase of this year we will spend more then 10,000
Operational pan
Administration of any organization is working
under a proper setup. It performs all tasks and
achieving their goals by following and fulfilling
the requirements of an organization. Every
organization has a hierarchy flow in which every
employ is performing their job by focusing the
aim of their organization. The hierarchy chart of 3ArS Fast Food is given
under here;
Other staff:
Security Guards
Owner :
Owner is one who has to make decision at high level of management the whole
organization is under the owner. The owner of 3ArS Fast Food has to perform
several tasks, providing finance, organize international competition, look after
branch manager and marketing management, increasing relations and make better
strategies. All the tasks which are performed beyond the line of visibility
including all new technological process are controlled by owner.
Marketing department:
Finance department:
Finance department is one of the most important departments where the owner
can collect the following reports for timely decisions like
Budgeting
Cash flow
Profit and loss statement
Expense sheet
Project plan sheet
Financial analysis
Balance sheet etc.
Operational department:
Cooking
Cleanliness
Administration of restaurant.
Complaint handling of the customers
Daily order to procurement Department
Day to day demand forecasting
Daily lectures to crew people
Trained the employees
HRM department:
According to the marketing manager of 3ArS Fast Food that HRM Department play a
very important role in the organization.
It is usually says that if the staff and worker are satisfied and happy with their
organization environment than no force can hurdle to get achievements but it only occurs
if the people have some connections with top line managers, therefore owner can get an
interface through HR department. HR department will take step by step approach like
through
Appraisal letters
Evaluation reports
360° feedback report and with other reports owner will get his target and goals by
teamwork.
Organizational plan
Marketing department of 3ArS Fast Food is play a very important role in the
organization.
This Department is also responsible for maintaining fixed assets listening and arranging
insurance cover on the assets of the business the tax related issues of the Business and all
the transactions processing’s, e.g. recording of sales and payments etc, are also handle by
the Finance Department. Finally the Finance Department liaises with internal and
external auditors, product margins, variable cost and fixed assets within the business as
well.
This operation manager is responsible for the following operations and functions.
Cooking
Cleanliness
Administration of restaurant.
Complaint handling of the customers
Daily order to procurement Department
Day to day demand forecasting
Responsibilities of HR department :
Financial plan
The total amount to established that business is Rs.1100000 while in that amount Rs.
400000 is the reserve fund, which is the liability of the business. Which will be returned.
Here we have prepared our forecasting of our business for our business. First we have
shown our expenses and then we tried to show how our projected revenue will generate
Expenditures
Business plan Page 15
One time expense Rs/-
Building Contract cost for five years costs: 500000
total 1675320
Depreciation costs for every year within a five year period:
Year 1st year 2nd year 3rd year 4th year 5th year
Depreciations 1081194 864955 691964 553572 2214285
Revenue Calculation
1st year 2nd year 3rd year 4th year 5th year
Projected 22080850 3168930 5712534 8130737 8361250
revenue
Expense 2207194 2057255 2083848 1969799 3637185
Balance 8906 1111675 3628686 6160938 4724065
The total amount to established that business is Rs. 1073360 while in that amount Rs.
388160 is the reserve fund, which is the liability of the business. Which will be returned.
ASSETS
FIX ASSETS
BUILDING 500000
COMPUTER 17,500
PRINTER 9,000
TELEPHONE SET 700
FURNITURE 40,000
STATIONARY 5,000
FAN 20000
LIGHT 3000
EXHAUST FAN 5000
A.C 50,000
REGISTRATION 35,000
TOTAL FIXED ASSETS 685200
CURRENT ASSETS
CASH 388160
A/R 0
TOTAL ASSETS 1073360
LIABILITIES + O .E
OWNER EQUITY 685200
LIABILITIES 388160