“Social media is reducing social barriers.

It
connects people on the strength of human
values, not identities”

-Narendra Modi-
#IceBucketChallenge
#MeToo
#WomensMarch
 “We don’t have a choice on whether we DO
social media, the question is how well we DO
it”

-Erik Qualman-
Whats Your Objective
Let’s Commit!
Who’s Your Audience?
Don’t Know Anything

Know Something
& do not nothing

Know
Something
& do
Something
Where’s your audience?
Who
Baby Boomer
X Generations

`
Y Generations

Good to
Link directions
Videos
Articles
Facebook Groups
Who
Z Generations
Y Generations

`
X Generations

Good to
Photos
Videos
Stories
Find inspirations
Who
X Generations
Y Generations

`
Baby Boomer

Good to
Link directions
News
Articles
Recent News
Messages
 Relatable
Information

Commemorative

Actual
Quiz
Emotions
Relatable

]
Relatable

Actual
Relatable
Commemorative

Actual
Relatable
Commemorative

Actual
Quiz
Emotions
 Relatable
Information

Commemorative

Actual
Quiz
Emotions
Developing the Content

Clear, Effective Hashtag Story

& Usefull
Why story?
• Part of Marketing

• It’s the best way to explain your business role and

create great engagement to public

• Telling an effective can bring your work to life and help

your customers make the emotional connection the buy
your products!
 Element of Story

Beginning, Middle Character The Challenge

and End

Setting Call to Actions

Type of Your Stories

Founder Story Individual Impact Story Donor/ Fundriser Story

Volunteer/ Staff Story Collecting Stories Share Support Stories

Awaken
Activate
Amplify
Collaborate! We Cannot
walk alone
Soulmate Best Friends

Influencer Media Partner

You’re Stronger
Than Before
Let’s Engaged!
Find out what their
feeling about you
When ?
Weekly, monthly, quarterly

How ?
gel
Organize all reviews and comments
Identify thematic indicators
Analyze the statistic
Adapt your strategy
Tools ?
`
Tools
Tips
Join conversation by tracking your keyword &
#hashtag
Test & experience
Always keep update
Seize the commemorative day or event
DO NOT post across between each social media
DO NOT buy followers! #BUILD
DO NOT go #hashtag crazy #like #this #please
#dont
DO NOT just chase the number & broadcast, BUILD
great engagement
ALWAYS Say Thank You!
 Imam Soedardji
imam@campaign.com
@imams11593

@campaign_id @campaign_id @campaignID

Let’s Go!