Expert Advice On Choosing A Niche Our Top 32 e Commerce Niches Research and Analysis

EXPERT ADVICE ON CHOOSING A NICHE +
EXPERT ADVICE ON CHOOSING A NICHE + OUR TOP 32 E-COMMERCE NICHES
OUR TOP 32
E-COMMERCE
NICHES
RESEARCH AND ANALYSIS
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HOW TO CHOOSE A
PROFITABLE NICHE
By Darren DeMatas, MBA & Sameer Reddy
Darren DeMatas
Darren DeMatas has an MBA in Internet Marketing, but
hangs his hat on a decade of experience making retail
brands profitable. He’s marketed global Fortune 500 com-
panies and small 1-man ecommerce niche brands.
Sameer Reddy
Sameer has nine years of experience on Wall Street, most
recently as a Vice President at a major investment bank.
He’s helped several companies ranging from venture cap-
ital-backed startups to major Fortune 500 companies think
around critical strategic business decisions.
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CONTENTS
HOW TO CHOOSE A PROFITABLE NICHE..........................................................................................2
EXPERT ADVICE ON NICHE SELECTION...........................................................................................5
OUR NICHE RESEARCH.............................................................................................................................. 30
WEIGHT-LOSS TEA........................................................................................................................................ 35
ORGANIC PROTEIN BARS......................................................................................................................... 39
PALEO BARS/POWDER................................................................................................................................ 43
GLUTEN-FREE PROTEIN............................................................................................................................ 47
COCONUT OIL...................................................................................................................................................51
MATCHA TEA.................................................................................................................................................... 55
OUTDOOR SPEAKERS................................................................................................................................. 59
GLAMPING......................................................................................................................................................... 63
RACES/MARATHON/TRIATHLON ACCESSORIES...................................................................... 67
HIKING SHIRTS................................................................................................................................................ 71
HIKING SOCKS................................................................................................................................................. 75
CALENDULA OIL/CREAM......................................................................................................................... 79
MINERAL SUNSCREEN............................................................................................................................... 83
KIDS BIRTHDAY PARTY DECORATIONS........................................................................................... 87
BEARD OIL/SHAMPOO................................................................................................................................91
BEARD VITAMINS.......................................................................................................................................... 94
DASH DIET.......................................................................................................................................................... 98
ART SUPPLIES................................................................................................................................................ 103
ORGANIC BAR SOAP................................................................................................................................... 107
BACHELOR / BACHELORETTE PARTY...............................................................................................111
POCKET SQUARES........................................................................................................................................ 115
TRUCKER HATS..............................................................................................................................................119
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VINTAGE MEN’S WEDDING BAND ....................................................................................................123

VINTAGE SCARVES.......................................................................................................................................127
EYE CREAM....................................................................................................................................................... 131
VINTAGE UMBRELLAS...............................................................................................................................135
MASON JARS................................................................................................................................................... 139
STRIPED TUBE SOCKS...............................................................................................................................143
REPLACEMENT WATCH BANDS..........................................................................................................147
MILITARY DUFFLE BAG............................................................................................................................. 151
PICNIC BLANKETS.......................................................................................................................................155
ADULT PAJAMAS...........................................................................................................................................159
WHATS YOUR IDEA?....................................................................................................................................163
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EXPERT ADVICE ON NICHE SELECTION

Your dream of sitting on the beach and running a successful e-commerce business
starts with choosing a profitable niche and validating your business plan.
I’m dreaming. Are you?
If you’re planning on diving in to e-commerce (like we are), the first step is to re-
search and decide what niche to attack. If you want to compete in today’s compet-
itive e-commerce world, you need to build a sustainable brand. Churn and burn
e-commerce business models fail.
Since this is our first adventure into this world, we wanted to conduct our own anal-
ysis. We analyzed over a 100 niches and narrowed down our choices to 30.
To avoid making mistakes along the way, we asked some of the top e-commerce en-
trepreneurs in the game the following question,
What is the single biggest mistake entrepreneurs make when choosing their first
e-commerce niche?
Their responses are below (and in no particular order).
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Sam Mallikarjunan
The biggest mistake is going after catalog depth instead of trying to own a buyer
persona. The idea of customer centricity and solving for customer lifetime value
instead of transactional margins is still something that hasn’t sunk in for many en-
trepreneurs, and it involves solving for earlier in the buying cycle and using up-sell,
cross-sell, and re-selling strategies to retain customers once you’ve acquired them.
Sam Mallikarjunan is the Head of e-commerce Marketing at HubSpot. Sam has consulted hundreds
of businesses on implementing ROI-driven inbound marketing programs. He also runs Inbound
e-commerce.
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Shabbir Nooruddin
The single biggest mistake entrepreneurs make when choosing their first e-com-
merce niche is they don’t do enough research (I know I didn’t!). Often, a niche may
look promising from far away, but as you get deeper and deeper in it - usually after
launching and investing some money into - more competitors turn up, customers
seem a lot more finicky, and it seems a lot more difficult than it actually was.
Solution: validate your niche in advance before diving head first into it.
Shabbir’s been selling stuff online since he was 10. He now runs a full e-commerce business - on a
shoestring budget and blogs about his journey on Bootstrapping E-Commerce.
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Linda Bustos
A true niche means there’s not many competitors relative to demand. If you’re for-
tunate enough to truly find a niche not already infiltrated by Amazon and others,
understand that if you’re successful, it won’t be long until competitors spring up.
Consider vente privee, subscription boxes, dollar razors, yoga wear, moustache wax...
Invest heavily in your brand, and never rest on your lead. Customer loyalty is hard
to come by, especially in the online age. Always be acquiring new customers -- this
may include “joining” competitors like Amazon marketplace at the point your offer-
ing is no longer niche. It may be diversifying and expanding your product offering
ahead of the competition.
It may be exploring new business models like subscription boxes. Don’t take for
granted that anything successful inevitably will be copied.
Linda Bustos is Director of Ecommerce Research at Elastic Path. She works with some of the
world’s largest companies to help improve conversion rates and profitability on the Web.
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Larry Kim
Ideally, prior to committing to a niche, you should invest a few hundred dollars to
test setting up campaigns in AdWords and Facebook Ads to promote whatever the
heck it is you’re trying to sell.
There really shouldn’t be any huge missteps as far as understanding the demand
and competition in your first e-commerce niche. Ideally, prior to committing to a
niche, you should invest a few hundred dollars to test setting up campaigns in Ad-
Words and Facebook Ads to promote whatever the heck it is you’re trying to sell.
Send this test traffic to landing pages with signups for more information and see
what the interest level is. From there, it’s just a matter of using the data available to
you (impressions, clicks, conversions, etc.) to figure out if there’s enough demand and
commercial intent for the niche you’re testing.
Larry Kim is the founder of WordStream, a leading search marketing software and services provider
based in Boston. He regularly shares his advice and insight with over a million visitors a month at
his WordStream Blog and is a top contributor for leading industry publications including Inc.com,
Search Engine Land, Search Engine Watch and Social Media Today.
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Jon Cooper
If you can’t think of any legitimate, unbiased reason for someone to buy from you,
then you don’t have a business. You’ve got a dream of getting rich quick.
Ask yourself, “in the long run, why should customers buy from me?” If you’ve got a
drop-ship business with no competing advantages (i.e. pricing, fulfillment, customer
service, etc.), and can’t think of any legitimate, unbiased reason for someone to buy
from you, then you don’t have a business. You’ve got a dream of getting rich quick.
One relevant follow up question to ask in a fair amount, but not all, e-commerce
spaces: “Does Amazon sell this?”
In a lot of cases, they will, and you should stop & think of why anyone in the future
would go elsewhere for this product. Maybe you do have a pricing edge. Maybe your
products are private labeled & can’t be easily identified on Amazon.
Whatever the reason is, you should have one, or else you’ll lose all your business in
the long-term to Amazon (if not in the short-term).
Jon runs a popular SEO blog called, Point Blank SEO. He also runs a link building and content pro-
motion agency. He’s also created an awesome broken link checker.
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Richard Lazazzera
There are two critical things that need to be done before selecting a product and
niche, those two things are, evaluation and validation.
The single biggest mistake entrepreneurs make when choosing their first e-com-
merce niche is not doing the proper research upfront. There are two critical things
that need to be done before selecting a product and niche, those two things are,
evaluation and validation.
Evaluation is a careful analysis of 17 key criteria that can help you identify the
strengths, weaknesses, opportunities and threats of your niche selection.
For a detailed description of each of the 17 evaluation criteria, check out this post.
I’ve also developed a tool that will take you through each of the 17 criteria and give
you a score on your product/niche viability.
After you’ve evaluated your niche and have a much better understanding of all fac-
tors surrounding your choice, you should then validate your idea.
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This differs from evaluating your niche greatly as validating it actually requires you
to create some type of real world setting and attempt to actually sell your product
to your selected market. This can be done easily through creating a mockup store or
landing page and directing traffic at it.
If you can’t make enough sales during the validation step, it’s a good sign that you’ll
have a difficult time entering that niche.
Richard is an e-commerce entrepreneur and founder of A Better Lemonade Stand. In the last five
years, He’s built, launched, grown and sold several e-commerce businesses.
Zac Heisey
The issue we see from e-commerce entrepreneurs is a lack of pre-planning and

research before diving into a niche that is either too broad or too narrow. Creating
an online store that sell electronics is way too broad for most first time e-commerce
entrepreneurs. Conversely, building an online store around people who buy socks
for their dogs and live in the Northeast United States is probably too narrow to be
sustainable.
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Do you homework, find out what subsets of larger niches exist that may be under-
served, and determine if there is a market there to sustain e-commerce business
growth.
Zac Heisey is the Co-Founder of Tribe Interactive LLC, an international collective of designers, devel-
opers & growth experts for hire. Follow Zac on Twitter.
Travis Marziani
The biggest mistake most people make when picking their niche site is that they
don’t stick with it long enough and adapt to the market
The biggest mistake most people make when picking their niche site is that they
don’t stick with it long enough and adapt to the market. Of course you need to have
a decent idea, but way too many people don’t stick with their idea long enough. You
also have to adapt, so if you see a certain item is getting a ton of sales, or people are
interested in something else don’t be afraid to pivot.
My first store didn’t get a sale for a few months, the original idea needed to be
changed, there was all kind of things we needed to do differently. It wasn’t that it
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was a bad idea, the problem was I had the wrong angle.
Travis runs an e-commerce site called, B Dancewear . He also blogs about e-commerce on his web-
site, Build My Online Store.
Chris Makara
I’d say the biggest mistake is choosing an over-saturated niche/market. This will
most certainly make for an uphill battle from the start. You will be competing with
hundreds or perhaps thousands of other well established sites.
These sites will have a stronger domains (SEO) and more than likely get better pric-
ing on the same products you are trying to sell. They can ultimately get more traffic
and sell for a better price than a brand new website.
For a beginner, I would recommend targeting on a niche that is not over-populated.

This should help to get rankings a bit easier and have less competition on pricing.
Chris has over 12 years of experience in Interactive Marketing & Digital Strategy
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Andrew Youderian
The biggest mistake new entrepreneurs make when choosing their first e-commerce
niche is not clearly understanding how they’ll be unique and differentiated in the
marketplace.
It’s no longer enough to be able to provide a customer with products with reason-
able customer service.
You need to have a core aspect of your business that is different and valuable
enough that customers will be willing to pay for it. Sadly, too often new store own-
ers don’t think this through and get frustrated as their business fails to gain trac-
tion.
Andrew left the corporate world to become an e-commerce entrepreneur. He blogs/podcasts about
his e-commerce store over at E-Commerce Fuel. Follow Andrew on Twitter and listen to his podcast.
It will pump you up!
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Tracey Wallace
The biggest mistake entrepreneurs make is not testing their product idea before
they invest in launching. If you want to be a successful business a year from now,
you need to think through your product a bit more than simply launching to see if
people like it.
Use marketplaces or sites like Kickstarter to get a feel for market readiness, and also
build a loyal base that will follow you to your site when it is ready. Customer acquisi-
tion is one of the hardest parts of running an online store.
Build your community first, launch with them and you’ll already have a loyal base,
and a tested, tried and true product. That’s the way to success.
Don’t be a Get Rich Gary. Those stories are rare, and usually missing a lot of strategic
details that helped those businesses scale so quickly. Be smart, don’t go into debt
over an idea. Test it out, use the internet to your advantage and earn customers be-
fore you launch.
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Tracey is the managing editor at Bigcommerce, where she covers topics concerning online small
businesses. Follow Tracey on Twitter.
Nick Eubanks
The biggest mistake is getting caught in the keyword research paradox of volume
versus competition.
These tend to operate on different axes when evaluation commercial verticals, how-
ever, when it comes to e-commerce I would say they’re more so the opposite ends of
the same spectrum, so you have to find something in the middle instead of focusing
too much on either end and getting caught.
First time ecompreneurs will start their keyword research and often get caught in
one of these two extremes;
1. They find a bunch of head and body keywords with a LOT of search volume
and get really excited about the size of the market, without taking the proper
steps to dial in just how hard it is going to be to rank for those terms, or
2. They find a whole bunch of long-tail terms with virtually no competition and
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start salivating about how easy it is going to be to start getting traffic and
making sales, all the while not realizing that there is no competition because
these are not actually commercial terms.
If you fall victim to landing on either end of this spectrum you’re going to end up
burning out your cash and resources either competing against prohibitively com-
petitive terms or ranking for a whole bunch of keywords that have no purchase
intent and hence do not create sales.
The very first thing any new ecommerce entrepreneur should invest in is under-
standing their target audience and ideal customer. The good news is you can use
search data to do market research and use a repeatable process to understand the
realistic rank potential of your target keywords.
Nick Eubanks is the VP of Digital Strategy at W.L. Snook & Associates, a digital asset holdings com-
pany. He runs SEONick, a popular SEO blog. Follow Nick on Twitter.
Leighton Taylor
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The biggest mistake I see drop shippers making when choosing a niche is not having
enough margin on their products. It’s tough because you can’t find out what your
margins will be until you start setting up accounts with suppliers, but you need to
have a website up before you start contact suppliers for credibility.
It’s a chicken/egg problem, really--you have to choose a niche before you know what
your margins are going to be. This means that you can’t get too attached to your first
idea--you might have to set up several basic sites for different niches and start con-
tacting suppliers for all of the niches before you find out what the margins are and
you can actually settle on one.
The important thing is to keep pressing on--to not get discouraged if your first or
second or third ideas don’t work out.
Leighton Taylor is an e-commerce consultant, designer, and developer who helps startups and small
businesses build successful online stores on Shopify.
Andy Geldman
A lot of people look for products which are popular and selling well, but that’s like
looking for the niche which has the most competition. Dig a lot deeper. Think about
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complementary products or a “niche of niche”, but whatever you do don’t try to

jump on the latest bestsellers bandwagon!
A lot of people look for products which are popular and selling well, but that’s like
looking for the niche which has the most competition. Dig a lot deeper. Think about
complementary products or a “niche of niche”, but whatever you do don’t try to
jump on the latest bestsellers bandwagon!
Andy Geldman is the founder of Web Retailer, A free community site for businesses who sell through
online marketplaces such as eBay and Amazon.
Matt Janaway
Whenever I meet a new client, I always try to understand the history of their busi-
ness and how they came about. I have seen a trend change in recent years - 5 years
ago, most businesses who contacted me had been operating longer than the internet
is old.
Due to this, they never needed to choose a niche as they were already successful in
the real world. A huge proportion of businesses I talk to now have no offline pres-
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ence and built their business to operate solely online.
It’s a nice trend and it brings back that old 90’s dream of running a successful busi-
ness from your garage. One of the biggest mistakes I see time and time again with
new online businesses when selecting their niche is to be greedy.
Search volume is obviously a good trait for a niche to have but generally, the higher
the volume, the more difficult it is to rank in search engines - almost to the point
where it can become unachievable. While search volume is undeniably important,
for me, competition (or lack of) is the most important factor.
Matt is the Senior Head of Digital (e-commerce, SEO & Online Marketing) at Central Source Ltd. Be
sure to check out his personal website and follow him on Twitter.
Kesar Long
The single biggest mistake entrepreneurs make when choosing their first ecom-
merce niche is not doing their homework first. Most entrepreneurs are quick to
want to sell the latest trending products, but chances are, many others have beaten
them to the punch. If you want to compete with the masses then I would suggest
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spotting any gaps in that niche market to win over customers.
However, if you don’t want to compete, I would suggest finding keyword opportu-
nities in the Google Adwords planner to find your niche. Finding keyword oppor-
tunities requires strategic research. Look for products or services based on search
queries potential customers are using. Make sure there’s demand for those products
and services by using Google Insights as well. You must consider search volume and
competition, it’s here where you will discover new opportunities.
Kesar Long is the Enterprise PPC Manager at Web.com and a freelance web developer.
Alex McEachern
The biggest mistake that most retailers make is not staying true to a niche. It is
much easier to break into ecommerce when you are the expert or authority on a
specific category or demographic. It is easy to think that by adding more products
or trying to appeal to more people you will sell more. This dilutes your brand and
reputation as the leader in your niche.
Be sure to stick to your niche and grow by further establishing yourself as the ex-
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pert. Try starting a store blog or a YouTube channel. This will increase your reach
while staying true to your niche. You can switch things up when you are more estab-
lished. Remember you will never compete with the big boys on the web with your
selection alone. Offer what they cant or wont to stay ahead.
Alex McEachern is a Customer Loyalty Specialist and the primary author on the Sweet Tooth Blog.
Follow Him On Twitter.
Omri Yacubovich
In the competitive e-commerce landscape were ten of thousands of online retailers

compete against each other as well as against Amazon, the single biggest mistake
entrepreneurs can make these days is not to choose a specific niche or choosing one
with very low margins.
When choosing an appropriate niche based on in-depth research and market analy-
sis, the biggest mistake would be choosing a niche in which it will be impossible for
your brand to stand out.
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Building a brand will allow you to take premium prices, compete on the best custom-
er service rather than on lowest prices. Building a brand is not an easy task.
There are a several key components you’d like to focus on to begin with:
1. Unique value proposition that addresses a strong pain or need

2. High quality products
3. Personalize the customer experience
4. Make your brand and copy memorable
5. Never treat your shoppers as dollars with feet but treat them the way you’d
treat your family and friends
Omri Yacubovich is the Head of Marketing at Commerce Sciences. He is an experienced entre-

preneur with a rich blend of marketing, sales, innovation and leadership experience. Follow him on
Twitter.
Beka Rice
I don’t necessarily think there’s a mistake in choosing a niche, as you can sell pretty
much anything online successfully. The thing that comes to mind first for me is that
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I remember reading about a guy who made six figures selling a $75 ebook on train-
ing parrots — if that can work, pretty much anything can.
I think most entrepreneurs, rather than making a mistake in picking a niche, make a
mistake in “playing at business” — getting business cards, spending tons of time on
optimizing their website, etc — before they need to worry about any of that.
The most important thing is getting your first customers: finding where they hang
out online so you can get your product in front of them, making sure your product
meets their needs, and that they’re willing to pay to have that problem solved. That’s
the kind of thing that should be done before you worry about A/B testing, hacking
Instagram marketing, or any other business strategy.
Beka currently writes for Sell with WP (an eCommerce for WordPress news site), and manages con-
tent for SkyVerge & ShopStorm (eCommerce software developers)
Dennis Moons
So if you pick a niche only for financial reasons, it will be tough to know what prod-
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ucts they love, how to talk to them or where to find them. But if you’ve picked a
niche that you love or know a lot about, you’ll know exactly who you’re going after,
what they want and how to sell them on it. An added benefit of loving what you do
is that it’s easier to keep going when things get though!
Dennis is guy behind Store Growers. He helps e-commerce sites get more traffic and customers.
Follow Dennis On Twitter
Siddharth Bharath
The #1 mistake is picking an ecommerce niche that’s hot or popular right now. Yes,
these are good indicators of what types of products are doing well, but many en-
trepreneurs just jump in with me-too products hoping to capitalize on the demand.
Eventually, as the buzz dies down or the niche gets saturated, they lose sales because
they don’t really have a USP.
The best way around this, if you want to pick a hot niche, is to improve upon the
product with a new design or USP so that you stay relevant in the future.
Sid is an entrepreneur, an eCommerce expert and Marketing Manager at LemonStand. Follow Sid on
Twitter.
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Kurt Elster
The single biggest mistake entrepreneurs make when choosing their first ecom-
merce niche is going too broad and too big. When your target market is everyone,
your marketing is for no one.
Pick a single pain or an expensive problem people have, and build your store around
solving that pain, and only that pain. That’s the fast track to building an authority in
your niche.
When I ask people to tell me about their store, it takes several minutes. That’s too
long. It should take ten seconds.
Use the fool-proof positioning statement formula: “My store helps TARGET MAR-
KET solve PAIN. Unlike my competitors, UNIQUE COMPETITIVE ADVANTAGE.”
Until your positioning is laser focused, you’ll struggle to market yourself and attract
an audience. Do this before anything else.
Kurt Elster is an ecommerce consultant who helps Shopify stores grow their revenue. Check out his
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Unofficial Shopify Podcast and him on Twitter.
Ann Smarty
The biggest mistake is starting an ecommerce website in a niche you have no idea
about. Too many people watch someone succeed in an industry and ultimately as-
sume “I can sell that too! Seems easy enough!”
Even more, I’d suggest any startup entrepreneur work in the niche (as an affiliate or
even an employee) before deciding to start your own business in it.
Ann Smarty is the Community and Brand Manager at Internet Marketing Ninjas.
She is also a host of two weekly Twitter chats (#VCBuzz on Tuesdays and #MYBlogU
on Thursdays) and a regular speaker at the largest marketing conference Pubcon.
Follow her on Twitter.
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Expert Takeaway
Thanks to these experts for dropping some serious knowledge bombs on us. Here is
a quick recap on some of the key points:
1. Planning and research is ESSENTIAL before diving into a niche

2. Why will customers buy your product vs. the thousands of options on Am-
azon? Do you have the best branding? Are you the cheapest? Do you know
their needs better?
3. Focus on gross margins in the near-term (not just in the long-term)
4. If your niche is already selling well online, chances are you missed the
boat – find a less competitive niche
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OUR RESEARCH METHODOLOGY
As I said at the top of the post, Sameer and I are pretty serious about launching a
successful e-commerce business of our own. We’ve spent the past month research-
ing like crazymen. We looked at over 100 niches and came up with scoring criteria to
help us narrow down our business idea. Here is how we broke it down:
Selfstartr Niche Index (SNI)

We started with a list of 100 possible product niches and paired this down to the 40
niches that we really liked.
Once we got down to 40 niches, we realized we needed a more objective way of mea-
suring and ranking the potential of each niche. Our niche index takes a simple AVG.
of our ratings for the following categories (which are each rated on a scale of 1 to 5):
• Lifetime Value
• Product Gross Margins
• Content Popularity Score
• PPC Opportunity
• SEO Opportunity
Generally speaking, any niche with a SNI of greater than 3 is worth delving further
into. Further insight into our niche criteria can be found below.
Customer Lifetime Value (LTV)

Selling a customer just about anything is a difficult proposition. For this reason, you
want to make sure that your customer has a high lifetime value or “LTV.” High LTV
products tend to be goods that a customer would continue to need over and over
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again, or goods that have a higher price point. In determining our ratings here, we’ve
taken into account the product price point, likelihood of repeat purchase as well
user acquisition cost.
• 1-Star = Very Low LTV

• 2-Star = Below AVG. Customer LTV
• 3-Star = AVG. Customer LTV
• 4-Star = Above AVG. Customer LTV
• 5-Star = Very High Customer LTV
Gross Margins
We like products that can be sold for a lot more than it costs to make. We’re sorry if
that statement insults your intelligence, but it’s often overlooked. There are several
examples of products that are able to command an attractive price point but cost
peanuts to make. For example, for whatever reason, men’s pocket squares tend to
warrant a price point of $20 or even higher, despite costing a fraction of a dollar to
make.
Gross Margin % = (Sales Price - Cost of Goods Sold) / Sales Price
• 1-Star = Less than 20%

• 2-Star = 20% to 40%
• 3-Star = 40% to 60%
• 4-Star = 60% to 80%
• 5-Star = 80% to 100%
Because of the lack of transparency here, we’ve used our best estimates along with
publicly available information to come up with the appropriate ratings.
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Content Popularity Score

It’s hard to market a boring niche. We analyzed content from each of these niches
to determine a content popularity score. Specifically, we used Ahrefs content ex-
plorer to find how many articles had at least 1000 shares about a given topic. We
also looked at content trend lines to see the percentage of content that was highly
shared.
• High popularity is defined as more than 5K articles With 1K+ shares

• Low popularity is defined less than 1K articles with 1K+ shares
The higher the score, the easier it will be to get your content shared. We’re big fans
of using content to market your e-commerce business and attract customers. In
addition to looking at the exact niche, we also looked at shoulder niches. So if you’re
selling “organic protein bars” we looked at content for organic, bodybuilding, etc.
• 1-Star = Not Popular

• 2-Star = Low Popularity Shoulder Niche
• 3-Star = High Popularity Shoulder Niche
• (ex. Art Supplies, DIY is a shoulder niche)
• 4-Star = High Popularity Niche
• (ex. Camping)
• 5-Star = High Popularity Product
• (ex. Coconut Oil)
Google Trends
Google Trends is a useful tool to see if a market is growing, stable or in decline. The
key with Google trends is to not treat it as a keyword volume tool. We’re evaluat-
ing both the niche and the product idea. For example, Glamping is trending up, but
camping supplies and camping is slowly trending down (5+2+2) = 9/3 = 3 Star
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• 1-Star = Rapidly Declining

• 2-Star = Declining
• 3-Star = Stable
• 4-Star = Growing
• 5-Star = Rapidly Growing
PPC Opportunity
Hands down, pay-per-click (PPC) is the fastest way to generate traffic and sales to
your store. PPC opportunity looks at two metrics, Cost-Per-Click and competition.
In general, we like medium CPCs and Low competition. Low CPC’s could indicate
that the keywords are not profitable and CPCs that are too high could mean long
term ROI is not there. To come up with the score, we used Google Keyword Planner
to find the top 10 keywords for each niche.
• 1-Star = High CPC, Low Competition

• 2-Star = High CPC, High Competition
• 3-Star = Low CPC, Low Competition
• 4-Star = Medium CPC, Medium Competition
• 5-Star = Medium CPC, Low Competition
SEO Opportunity
Not to be confused with PPC opportunity, SEO opportunity looks at the long term
probability of ranking for a given keyword. In addition to the 10 “money” keywords
we evaluated for PPC, we also included semantically related keywords along with
keyword difficulty.
Assessing keyword opportunity was a little more difficult than the other criteria.
You can’t really bank on the keyword data, so you’ve got to go with your gut a little.
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• 1-Star = High Keyword Difficulty, Below AVG. Search Volume

• 2-Star = High Keyword Difficulty
• 3-Star = Medium Keyword Difficulty, AVG. Search Volume
• 4-Star = Low Keyword Difficulty
• 5-Star = Low Keyword Difficulty, Above AVG. Search Volume
34
WEIGHT-LOSS TEA
There are several different types of teas that have been found to have weight-loss
benefits. Create a brand around these different teas or start with just 1 tea and
expand from there. The overall weight-loss market is $59.8 billion - surely there’s a
good niche to be had there.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
35
Google Trends
36
PPC Competition
Keyword Avg. Monthly Searches Competition Suggested bid
weight loss tea 18100 1 $1.26
weight loss teas 1300 1 $1.56
chinese weight loss tea 720 0.99 $0.71
best weight loss tea 2400 0.97 $1.03
green tea weight loss 22200 0.67 $0.93
best tea for weight loss 4400 0.64 $1.18
green tea for weight loss 9900 0.75 $0.86
green tea and weight loss 5400 0.12 $2.67
tea for weight loss 3600 0.89 $1.17
weight loss teas that work 260 1 $1.71
weight loss green tea 1300 0.97 $0.92
AVG. 6325.45 0.82 $1.27
37
SEO Difficulty
Keyword Search Volume Keyword Difficulty
chinese weight loss tea 260 69.67
rooibos tea weight loss 390 72.73
best slimming tea 210 73.25
green tea weight loss 12100 74.03
weight loss tea 9900 76.2
best tea for weight loss 2400 77.35
weightloss tea 590 78.72
best weight loss tea 1300 79.28
tea and weight loss 210 79.93
weight loss green tea 480 80.01
teas for weight loss 880 80.69
herbal teas for weight loss 210 81.19
herbal tea for weight loss 260 81.37
weight loss teas that work 210 81.43
green tea and weight loss 1900 81.87
diet teas 320 82.11
weight loss teas 720 82.18
tea to lose weight 1300 82.31
best teas for weight loss 880 82.56
diet tea 2900 82.58
best tea to lose weight 480 82.74
teas to lose weight 320 82.85
teas that help you lose weight 480 82.88
best diet tea 260 82.91
tea for weight loss 1900 83.16
herbal tea weight loss 260 83.33
tea for losing weight 210 83.54
tea diet 1300 83.9
lose weight tea 320 84.16
tea weight loss 590 84.18
tea that helps lose weight 170 84.36
what tea is good for weight loss 170 84.64
AVG. 1371 81
38
ORGANIC PROTEIN BARS

Protein bars are no longer just for the bodybuilders of the world. They’re increasing-
ly popular amongst health conscious folks for meal replacements and in between
meal snacks. As such, quality of ingredients in these products has come under in-
creased scrutiny.
Sales of protein bars climbed to 32% to $532 million in 2014. While there is a lot of
competition, there’s always an angle for focusing on a very narrow demographic.
Nursing moms? College students? Get creative here.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
39
Google Trends
40
PPC Competition
best protein bars 14800 0.91 $1.40
organic protein powder 8100 1 $1.11
vegan protein bars 2900 1 $1.48
best protein bar 2400 0.75 $1.70
healthy protein bars 1900 0.79 $2.23
organic protein 1600 0.87 $1.02
organic protein bars 1000 1 $1.96
natural protein bars 590 0.98 $1.75
organic protein bar 260 0.94 $1.95
best organic protein bars 170 0.99 $1.81
AVG.s 3372 0.923 $1.64
41
SEO Difficulty
raw protein bar 70 51.39
raw protein bars 210 54.81
non gmo protein bars 90 57.11
raw organic food bar 40 61.81
whole food protein bars 50 62.35
organic protien bars 20 63.36
whole foods protein bars 140 63.46
organic protein bars 880 64.06
vegan protein bars 1600 64.65
organic protein bar 170 65.15
protein organic 40 65.72
pure organic protein bars 20 68.02
organic high protein bars 40 68.57
organic protien 70 68.87
organic protein 880 68.87
22 protein bar 50 69.43
organic protein powder 6600 69.56
organic food bars protein 30 69.65
organic food bar protein 390 70.46
best organic protein bar 30 70.55
best organic protein bars 140 70.65
natural protein bars 320 70.8
best protein bar 1600 71.03
best protein bars 9900 74.89
healthy protein bars 1600 76.24
AVG. 999.20 66.46
42
PALEO BARS/POWDER
The Paleo diet is nothing new but there’s no doubt that it’s as in right now as Ryan
Gosling in a rom-com. The diet focuses around replicating the diet of our early
ancestors which means no dairy, grains or processed foods. These paleo enthusiasts
are hardcore about their diet and their exercise routines. As such, they feel the need
to put high quality foods into their system after workouts. Paleo enthusiasts have
friends - meaning, if you sell to one, you’ve sold to many!
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
43
Google Trends
44
PPC Competition
paleo bars 5400 1 0.61
paleo powder 210 0.84 0.88
paleo protein bars 6600 1 0.7
paleo bar 1600 0.87 0.65
paleo energy bars 1000 0.41 0.85
paleo granola bars 1600 0.17 0.66
paleo protein powder 6600 0.97 0.97
paleo lemon bars 1600 0.01 6.6
paleo diet bar 1300 0.59 0.54
paleo protein bar 880 0.91 0.66
AVG. 2679 0.677 1.312
45
SEO Difficulty
paleo bar 1000 53.27
paleo bars 3600 57.9
paleo nutrition bars 50 62.12
paleo granola bars 1000 63.71
paleo protein bars 4400 64.86
protein bar paleo 20 65.04
protein bars paleo 30 65.09
paleo protein 880 65.3
paleo protien bars 70 65.81
paleo powder 170 65.93
best paleo bar 20 66.32
egg white protein bars 50 67.21
paleo energy bars 720 67.58
paleo protein bar 590 67.85
organic low carb protein bars 20 68.48
best paleo protein bars 90 69.1
paleo protein powder 5400 70.11
how to make paleo protein bars 20 71.44
egg protein bars 30 72.84
protein bar calories 170 74
AVG. 916.5 66.198
46
GLUTEN-FREE PROTEIN
Similar to the concept above, having “gluten-free” on your packaging has been
shown to command a higher pricepoint customer. Quest Nutrition is clearly the
market leader here, but given the current market size and growth trajectory, there’s
plenty of room for competitors
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
47
Google Trends
48
PPC Competition
gluten free protein 480 0.93 1.67
gluten free protein powder 3600 1 1.43
gluten free protein bars 1900 1 2.6
gluten free protein shakes 480 1 1.36
gluten free protein pancakes 390 0.78 0.72
gluten free protein shake 170 1 1.94
gluten free protein bar 210 0.99 2.6
dairy free protein powder 2400 0.95 1.38
gluten free whey protein 480 0.93 1.72
gluten free dairy free protein powder 320 0.94 1.72
AVG. 1043 0.952 1.714
49
SEO Difficulty
is whey gluten free 3600 74.21
gluten free protein powder 2900 70.43
is whey protein gluten free 1000 74.98
does whey have gluten 1000 72.67
sugar free protein powder 720 81.4
whey protein gluten free 480 73.8
whey gluten free 480 75.39
does whey protein have gluten 390 75.73
is whey gluten 320 69.67
sugar free protein shakes 320 79.26
gluten free whey protein 320 67.68
gluten free protein shakes 320 71.89
gluten free protein 260 73.69
gluten free dairy free protein powder 260 70.44
gluten free whey protein powder 210 72.56
best gluten free protein powder 210 69.92
whey free protein powder 210 78.17
is hemp gluten free 170 64.36
free protein powder 140 80
gluten free protein bars 1300 72.41
gluten free protein pancakes 210 71.37
gluten free protein shake 110 70.7
gluten free protein bar 170 73.6
dairy free protein powder 1600 81.17
AVG. 696 73.56
50
COCONUT OIL
We love this one because it can be taken in so many directions and niches. Coconut
oil is nothing new in South Asian countries but it’s only now making it’s way out
west. It has a multitude of uses from cooking to skin care to hair care. It’s all natu-
ral and is relatively inexpensive, which is why consumers love it. Find a niche here,
build a brand and collect dollars.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
51
Google Trends
52
PPC Competition
Avg. Monthly Searches
Keyword Competition Suggested bid
(exact match only)
coconut oil 550000 0.98 0.66
coconut oil hair 22200 0.46 0.52
coconut oil skin 5400 0.11 0.85
coconut oil for hair 90500 0.84 1.16
coconut oil for skin 40500 0.74 1.15
coconut oil for hair growth 9900 0.65 0.68
coconut oil hair treatment 12100 0.14 1.81
coconut oil for hair loss 2400 0.42 1.99
virgin coconut oil for hair 1900 0.87 0.72
best coconut oil for hair 2900 0.96 0.91
pure coconut oil for hair 1600 0.98 0.64
AVG. 67218 0.65 1.01
53
SEO Difficulty
coconut oil for hair loss 1000 78.52
coconut oil hair treatment 8100 78.95
organic coconut oil 14800 79.17
virgin coconut oil for hair 880 79.64
coconut oil capsules 2900 80.34
best coconut oil for hair 1600 80.51
pure coconut oil 2900 80.52
how to eat coconut oil 2900 80.57
coconut oil for hair growth 5400 80.79
coconut oil nutrition 2400 80.93
coconut 40500 81.19
pure coconut oil for hair 880 81.5
coconut oil pills 4400 82.39
virgin coconut oil 8100 82.45
coconut oil skin 2400 82.75
eating coconut oil 2900 83.44
coconut oil benefits 27100 83.46
health benefits of coconut oil 5400 83.81
benefits of coconut oil on skin 2400 83.97
coconut oil for skin 27100 84.09
coconut oil for hair 60500 85.12
lauric acid 5400 85.17
coconut oil uses 49500 85.49
coconut oil 301000 86.2
coconut oil health benefits 2900 86.55
uses of coconut oil 4400 86.58
benefits of coconut oil 40500 86.92
coconut oil hair 9900 86.95
what is coconut oil good for 6600 87.18
AVG. 22233 82.94
54
MATCHA TEA
If you’re from Japan, you probably need no explanation here. But for whatever
reason, matcha tea has been playing catch-up to green tea’s popularity for the last
decade. It comes from the same plant as green tea, but is less processed and there-
fore contains significantly more health benefits.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
55
Google Trends
56
PPC Competition
(exact match only)
matcha tea 40500 1 0.85
matcha green tea 49500 1 0.76
matcha tea benefits 4400 0.54 0.82
matcha green tea powder 27100 1 0.89
matcha tea powder 1900 1 0.94
best matcha tea 590 0.97 0.83
matcha tea set 880 1 0.84
matcha green tea benefits 3600 0.49 0.75
green matcha tea 880 1 0.93
matcha tea health benefits 480 0.37 1.05
AVG. 12983 0.837 0.866
57
SEO Difficulty
matcha tea 14800 77.6
matcha green tea 27100 75.91
matcha tea benefits 2400 82.96
matcha green tea powder 22200 77.76
matcha tea powder 1300 79.34
best matcha tea 320 73.28
matcha tea set 480 68.2
matcha green tea benefits 2400 84.26
green matcha tea 480 80.22
matcha tea health benefits 170 81.8
matcha 40500 73.81
matcha powder 12100 77.99
green tea powder 5400 79.9
what is matcha 3600 76.38
green tea matcha 2400 81.96
macha tea 1600 77.06
matcha benefits 1300 82.47
benefits of matcha 1300 81.51
matcha health benefits 1300 80.97
green tea matcha powder 1000 79.91
benefits of matcha green tea 720 85.47
macha powder 590 77.54
green tea powder walmart 720 80.09
matcha powder walmart 590 77.88
matcha green tea weight loss 590 79.7
matcha powder benefits 590 84.52
what is matcha powder 480 81.8
what is matcha tea 590 81.57
health benefits of matcha 590 83.33
matcha green tea powder benefits 590 81.55
powdered green tea 480 81.45
macha green tea 480 78.65
AVG. 4661 79.59
58
OUTDOOR SPEAKERS
There’s undoubtedly been a resurgence to outdoor activities as of late. This has
created an opening for outdoor electronic companies to create durable and portable
products that are convenient for specific activities. Maybe a speaker for when you’re
fishing or riding in a golf cart?
This is a product that can be manufactured in China with a little technical expertise.
For some inspiration, read up on how GoPro got its start.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
59
Google Trends
60
PPC Competition
(exact match only)
outdoor speakers 27100 1 1.42
outdoor speaker 2900 1 1.2
wireless outdoor speakers 8100 1 1.89
best outdoor speakers 4400 0.97 1.18
outdoor speaker system 1300 1 1.52
outdoor speaker depot 1600 0.23 0.28
outdoor speakers wireless 2400 1 1.66
outdoor speaker reviews 590 0.97 1.6
outdoor bluetooth speakers 8100 1 1.47
outdoor wireless speakers 4400 1 2.06
AVG. 6089 0.917 1.428
61
SEO Difficulty
best outdoor speakers 2900 79.19
outdoor bluetooth speakers 6600 82.61
outdoor speaker 1600 79.61
outdoor speaker depot 1600 81.01
outdoor speaker reviews 590 78.45
outdoor speaker system 880 77.07
outdoor speakers 18100 79.37
outdoor speakers wireless 1900 78.91
wireless outdoor speakers 6600 82.52
outdoor wireless speakers 4400 76.41
amazon speaker 1600 91.2
outside speakers 880 79.72
best outdoor wireless speakers 590 85.24
wireless outdoor speaker 480 77.04
bose wireless outdoor speakers 480 82.86
best buy outdoor speakers 480 83.3
wireless speakers outdoor 480 79.62
weatherproof speakers 480 82.37
best wireless outdoor speakers 480 85.19
amazon wireless speakers 320 91.39
patio speakers 390 80.33
outdoor audio system 390 70.03
AVG. 2373.6 81.1
62
GLAMPING ACCESSORIES
The resurgence of camping has brought about demand for a more luxury taste of
the outdoors. “Glamping” stands for glamarous camping. Typically this involves fan-
cy camp equipment, camp sites and other amenities. It’s looked down upon by tradi-
tional outdoorsy people but there’s no denying that it opens up the outdoor market
to a more luxury focused customer. While this is not specifically a product idea, it’s a
product category that’s worth digging into further
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
63
Google Trends
64
PPC Competition
(exact match only)
glamping 135000 0.29 0.8
camping gear 40500 0.98 0.65
glamping gear 320 0.38 0.68
cool camping gear 2900 0.83 0.39
camping gear list 2900 0.32 0.62
cheap camping gear 2900 0.99 0.41
camping gear sale 1300 1 0.58
lightweight camping gear 720 0.97 0.58
best camping gear 1900 0.69 0.65
outdoor camping gear 720 0.87 0.77
AVG. 18916 0.73 0.61
65
SEO Difficulty
glamping 33100 63.88
camping gear 33100 86.47
glamping gear 210 62.81
cool camping gear 1900 78.42
camping gear list 1900 75.67
cheap camping gear 1900 80.2
camping gear sale 1000 86.65
lightweight camping gear 320 67.73
best camping gear 1300 85.74
outdoor camping gear 390 87.29
camping 49500 84.6
camping tents 27100 85.47
camping supplies 12100 86.28
camping equipment 8100 86.95
camping stores 2900 85.16
camping accessories 2900 87.92
camping stuff 1300 87.79
outdoor tents 1600 86.61
camping store 1600 86.06
cheap camping tents 1300 83.9
cabelas tents 1300 85.97
camp gear 880 82.61
camping clothes 880 86.28
camping tools 590 86.35
camping kit 590 87.4
cabelas tent 480 84.85
camping items 480 84.62
camping bags 480 85.49
camping sleeping bags 480 83.22
AVG. 6541 82.84
66
RACES/MARATHON/TRIATHLON
ACCESSORIES
Races like the Toughmudder, the Spartan Race and the Color Run have surged in
popularity over the last 5 years. We like the idea of coming up with a product set
that targets these race-goers. Apparel, costumes and other technical gear seem like
interesting places to start exploring further. Here’s what we know about these con-
sumers: they have disposable income, they tend to do more than one of these races
and they tend to do them with friends. A pretty ideal customer if you ask us. What
are some accessories you could sell them?
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
67
Google Trends
68
PPC Competition
(exact match only)
triathlon gear 4400 1 0.98
triathlon wetsuit 5400 1 1.18
triathlon clothing 2400 1 1.77
triathlon suit 3600 1 1.22
triathlon shorts 2400 1 1.47
triathlon wetsuits 1900 1 1.42
triathlon shop 3600 0.54 0.69
running costumes 1000 0.65 0.21
running apparel 2900 0.88 1.74
running clothes 9900 0.84 2.24
running gear 12100 0.63 1.08
AVG. 4509 0.87 1.27
69
SEO Difficulty
triathlon gear 3600 70.47
triathlon wetsuit 2400 64.81
triathlon clothing 1000 65.94
triathlon suit 1000 74.37
triathlon shorts 1600 71.79
triathlon wetsuits 880 65.65
triathlon shop 140 49.2
running costumes 1000 65
running apparel 1900 82.84
running clothes 3600 84.93
running gear 6600 85.44
tri suit 1300 67.1
tri shorts 1300 71.26
tri suits 590 73.53
triathlon suits 590 74.13
womens triathlon suit 480 68.77
triathlon apparel 480 65.49
womens tri suit 390 70.62
tri suit womens 320 70.62
tri suit women 320 71.59
tri top 260 67.75
mens triathlon shorts 260 73.81
triathlon shirts 210 74.43
triathalon gear 210 70.86
womens tri shorts 210 66.73
mens tri shorts 210 73.11
AVG 1186.5 70.8
70
HIKING SHIRTS
Most hiking shirts look bulky and overly technical. It’s a massive market, as we
mentioned previously. We think the opportunity here is around making more aes-
thetically pleasing outdoor gear. If you’re looking for ideas or inspiration, check out
huckberry.com as they’ve created a marketplace around these types of fashion-for-
ward, outdoorsy products.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
71
Google Trends
72
PPC Competition
(exact match only)
hiking shirts 880 1 1.23
hiking t shirts 390 1 1.29
slim fit shirts 8100 1 1.44
womens hiking shirts 110 1 1.66
hiking t shirt 140 0.94 1.13
hiking shoes 33100 1 1.42
best hiking shirts 140 0.44 1.81
hiking shirt 590 0.96 1.53
best hiking shirt 210 0.43 1.84
hiking tee shirts 50 1 0.71
hiking clothing 1000 0.65 1.14
hiking clothes 5400 0.75 1.12
hiking apparel 720 0.56 1.26
AVG. 3910 0.83 1.35
73
SEO Difficulty
hiking shirts 590 81.05
hiking t shirts 260 75.86
slim fit shirts 1600 85.57
womens hiking shirts 90 81.18
hiking t shirt 70 79.63
hiking shoes 18100 85.68
best hiking shirts 110 76.04
hiking shirt 320 80.61
best hiking shirt 140 73.29
hiking tee shirts 40 74.45
hiking clothing 590 82.87
hiking clothes 3600 82.39
hiking apparel 590 81.02
columbia hiking pants 480 84.77
hiking jacket 480 79.9
trekking pants 390 82.02
pants shirt 390 77.87
pants and boots 320 86.39
hiking wear 210 78.62
columbia trail 210 76.3
hiking jackets 210 81.26
pants for hiking 170 81.83
clothes for hiking 140 83.7
pants and shirts 110 86.56
trail pants 110 84.89
boots pants 110 86.77
columbia hiking 90 81.85
backpacking shirts 70 77.5
mens hiking shirts 50 82.02
AVG 1022 81.10
74
HIKING SOCKS
Again, piggybacking on the hiking trend, we think there could be an interesting op-
portunity for fun, performance socks. There have been several companies (see Hap-
py Socks) that have succeeded in creating fun, funky designs for the office. But we’ve
seen less of these companies focusing on the outdoor market.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
75
Google Trends
76
PPC Competition
(exact match only)
hiking socks 5400 1 1.75
best hiking socks 1600 0.67 2.3
hiking socks review 210 0.88 0
summer hiking socks 210 0.9 1.25
mens hiking socks 170 1 2.07
womens hiking socks 170 1 1.92
best socks for hiking 480 0.72 1.25
wool hiking socks 480 1 1.52
moisture wicking socks 1600 1 0.83
smartwool socks 18100 1 2.4
lightweight hiking socks 110 1 1.58
AVG 2594 0.92 1.53
77
SEO Difficulty
hiking socks 2900 79.13
best hiking socks 1000 69.33
hiking socks review 140 70.83
summer hiking socks 140 73.35
mens hiking socks 90 82.35
womens hiking socks 110 80.06
best socks for hiking 320 71.63
wool hiking socks 390 79.82
moisture wicking socks 1600 79.7
lightweight hiking socks 90 80.95
smartwool socks 18100 79.75
wool socks 14800 78.8
smart wool socks 6600 82.75
smartwool socks sale 2400 78.53
womens wool socks 1000 83.67
smartwool socks clearance 1000 78.76
smartwool socks on sale 880 78.77
smartwool hiking socks 590 83.57
wool socks womens 720 85.11
womens smartwool socks 320 84.01
mens smartwool socks 320 83.39
smartwool sock sale 260 77.12
wool socks women 260 84
wool sock 210 78.86
where to buy smartwool socks 210 87.01
AVG 2178 79.65
78
CALENDULA OIL/CREAM
Calendula has proven to be highly effective in the treatment of scars, yet it’s still a
lesser known alternative. A quick search on Amazon shows a few calendula prod-
ucts with 100+ VERY positive reviews. This tells us that the people who use it are
happy. The people that don’t use it probably just don’t know about it yet. Make them
know about it.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
79
Google Trends
80
PPC Competition
(exact match only)
calendula oil 6600 1 0.97
calendula essential oil 590 1 1.02
calendula cream 9900 1 0.86
calendula lotion 880 1 0.89
calendula creme 1600 0.96 0.83
calendula ointment 2900 1 0.73
benefits of calendula 210 0.12 5.78
organic baby cream 110 1 1.06
AVG. 2848.75 0.885 1.5175
81
SEO Difficulty
calendula oil 3600 73.45
calendula essential oil 390 68.36
calendula cream 4400 77.5
calendula lotion 480 72.64
calendula creme 40 63.06
calendula ointment 1000 75.72
benefits of calendula 110 64.12
organic baby cream 40 72.77
calendula 22200 78.88
calendula flowers 1900 76.59
calendula flower 1000 79.37
calendula uses 1000 69.66
calendula benefits 480 66.4
what is calendula 390 73.61
marigold tea 320 66.29
calendula extract 260 74.01
calendula cream uses 260 70.97
calendula oil uses 210 67.54
calendula oil benefits 170 63.34
calendula petals 170 78.23
calandula 140 80.29
marigold oil 140 65.71
calendula herb 140 74.95
how to make calendula oil 140 67.31
marigold extract 140 74.09
calendula marigold 110 79.85
calendula cream benefits 110 67.2
calendula oil for skin 110 64.42
calendula tea benefits 110 63.56
AVG. 1364 71.38
82
MINERAL SUNSCREEN
Mineral sunscreen is becoming a hotter and hotter alternative to traditional, chem-
ical-based sunscreen. Unlike conventional sunscreen, mineral sunscreen does not
absorb into the skin but is more effective in reflecting harmful, UV rays. Where can
you target a niche that would need this product? Surfers? Golfers? Fisherman? All
seems like ideas worth digging into.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
83
Google Trends
84
PPC Competition
mineral sunscreen 1900 1 2
best mineral sunscreen 590 0.91 1.83
mineral powder sunscreen 480 1 1.5
mineral based sunscreen 320 1 2.28
mineral sunscreens 170 1 2.33
AVG. 692 0.98 1.99
85
SEO Difficulty
mineral sunscreen 1000 76.07
mineral powder sunscreen 320 78.14
best mineral sunscreen 320 82.99
mineral based sunscreen 210 76.78
mineral sunscreen powder 140 77.2
mineral sunscreens 90 76.16
mineral sunscreen for face 90 80.76
bare minerals sunscreen 90 84.93
mineral fusion sunscreen 70 72.68
best mineral sunscreen for face 70 82.56
kiss my face mineral sunscreen 50 83.47
mineral sunscreen spray 50 77.28
alba mineral sunscreen 50 78.68
tinted mineral sunscreen 50 78.22
best mineral sunscreens 40 81.67
what is mineral sunscreen 30 82.46
powder mineral sunscreen 30 79.2
best mineral powder sunscreen 30 93.95
mineral sunscreen reviews 30 82.08
kiss my face natural mineral 20 83.27
sunscreen
mineral sunscreen for kids 20 82.74
bare minerals natural sunscreen 20 81.38
natural mineral sunscreen 20 75.12
AVG. 123 80.34
86
KIDS BIRTHDAY PARTY DECORATIONS

Parents spend a LOT of money on their kids’ birthday parties. And decorating is
simply a pain in the butt. We like the concept of creating pre-packaged birthday
decorations based on the age and gender of your child. Something that takes the
thinking out of the busy schedules of parents. And if a parent is happy with what
they received for their child’s first birthday, guess who they’re going to order from
next year?
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
87
Google Trends
88
PPC Competition
(exact match only)
kids birthday party decorations 320 0.75 0.86
birthday party decorations 8100 0.74 0.8
kids birthday party decoration 260 0.74 0.77
1st birthday party decorations 1000 1 0.68
first birthday party decorations 590 1 0.62
kids birthday party supplies 880 0.95 0.84
kids birthday party themes 720 0.6 1.05
birthday party decoration 2400 0.46 0.51
kids birthday party decorations at
110 0.45 0.96
home
birthday party decorations for kids 50 0.69 1.08
birthday party supplies for kids 720 0.89 0.59
kids party decorations 1600 0.82 0.68
birthday party supplies 18100 0.94 0.95
AVG. 2681 0.77 0.80
89
SEO Difficulty
party supplies 110000 85.03
birthday party supplies 14800 82.04
party decorations 14800 84.22
birthday party 12100 79.15
kids birthday party ideas 8100 79.29
john deere party supplies 2900 73.56
birthday parties 2900 78.4
party ideas for kids 2900 84.51
superhero party supplies 1900 82.67
birthday party decorations 2400 86.6
birthday parties for kids 2400 70.29
superhero party ideas 2400 78.16
kids birthday party 2400 77.72
kids party ideas 1900 82.55
party city invitations 1900 90.9
superhero birthday party 1900 81.9
monster truck party supplies 1900 83.64
kids birthday parties 1900 77.62
kids party 1600 82.11
barney party supplies 1600 81.8
superhero decorations 1300 83.99
kids birthday party decorations 110 85.41
kids birthday party decoration 50 87.58
1st birthday party decorations 320 82.76
first birthday party decorations 210 84.5
kids birthday party supplies 480 81.89
kids birthday party themes 320 82.42
birthday party decoration 210 85.58
birthday party decorations for kids 20 87.39
birthday party supplies for kids 720 80.66
kids party decorations 390 87.2
AVG. 6349 82.31
90
BEARD OIL/SHAMPOO
You don’t have to live in Brooklyn to realize that beards are back, in a big way. And
the way we care for beards, this time around, is so much more specific. There have
been several brands that have jumped on this trend to create successful, multi-mil-
lion dollar businesses (see: beardbrand). Look at the existing competition and find
out where there’s a gap. Is it price? Or quality? Or targeting a smaller niche? There’s
something here....
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
91
Google Trends
92
PPC Competition
(exact match only)
beard oil 110000 1 1.24
beard shampoo 6600 1 1.17
best beard oil 8100 0.88 1.25
beard oils 3600 1 1.72
where can i buy beard shampoo 20 0.98 7.17
how to maintain a beard 3600 0.14 5.32
natural beard oil 390 0.95 1.15
AVG. 18901 0.85 2.72
SEO Difficulty
beard oil 60500 70.12
beard shampoo 2900 64.64
best beard oil 5400 67.38
beard oils 1900 66.76
how to maintain a beard 1900 75.48
natural beard oil 260 66.37
beard 60500 78.44
best beard 1300 83.27
how to use beard oil 1000 61.98
how to make beard oil 1300 67.65
how to apply beard oil 880 57.13
best beard oils 590 68.49
what is beard oil 720 66.73
a beard 390 87.52
make beard oil 170 65.66
oil for beards 170 70.89
best oil for beard 140 73.12
oil for beard 110 72.49
diy beard oil 1600 63.76
AVG. 7459 69.89
93
BEARD VITAMINS
For the same reasons as above - there are few vitamins focused around beard grow-
ers that have been selling exceptionally well on Amazon (see: Vitabeard). The vita-
min industry is attractive to us because of its low barriers to entry as well as its abili-
ty to produce recurring revenues
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
94
Google Trends
95
PPC Competition
(exact match only)
beard vitamins 880 0.89 1.17
what can i do to grow facial hair 90 0.23 19.83
growing your beard 140 0.09 12.05
beard vitamin 170 0.42 0.82
hair growing products 1600 1 2.3
facial hair growth 6600 0.87 0.89
vitamins for beard growth 480 0.83 1.37
beard growth vitamins 260 0.84 1.6
vitamins for facial hair growth 320 0.9 0.81
AVG. 1171 0.67 4.54
96
SEO Difficulty
beard vitamins 720 66.1
beard growth formula 260 66.35
beard growth products 1600 71.73
vitamins for beard growth 320 71.8
beard growth vitamins 140 72.16
vitamins for facial hair growth 210 75.05
beard growing products 590 75.35
facial hair growth products 880 76.99
grow a beard now 170 77.81
growing a thicker beard 170 79.55
how to promote beard growth 260 80.13
how to stimulate facial hair growth 1300 80.7
how to make facial hair grow 2400 81.79
stimulate facial hair growth 320 81.91
facial hair products 140 82
facial hair growth 3600 83.5
how to make your facial hair grow 390 83.67
hair growing products 880 84.3
beard hair growth 140 84.82
grow facial hair 720 85.09
growing facial hair 880 85.09
how to grow more facial hair 1900 85.33
increase facial hair growth 260 85.36
how to increase facial hair 590 85.83
how to get facial hair to grow 260 85.87
how to increase facial hair growth 320 86.27
how to make my facial hair grow 140 86.33
how to grow facial hair 8100 86.93
AVG. 988 80.28
97
DASH DIET
We just happened to stumble upon this one through Google trends. And apparent-
ly it’s one of the hottest new diets. It’s meant to prevent hypertension / high blood
pressure - a problem that will always exist in the U.S. There could be an interesting
angle to sell an e-course or e-book here.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
98
Google Trends
99
PPC Competition
(exact match only)
dash diet 135000 0.28 0.49
dash diet menu 6600 0.31 0.51
dash diet recipes 8100 0.29 0.74
dash diet foods 210 0.11 1.22
dash diet plan 2900 0.29 0.81
diet food delivery 2900 0.86 5.3
dash diet diabetes 70 0.19 4.36
dash diet meals 140 0.19 3
what to eat on dash diet 20 0.25 2.83
dash diet handout 880 0.2 1.64
dash diet snacks 110 0.11 0.35
dash diet meal plan 2900 0.33 0.76
dash diet for hypertension 320 0.21 0.32
AVG. 12319 0.28 1.72
100
SEO Difficulty
the dash diet plan was devised to prevent 210 61.98
dash diet handout 880 63.33
sample menus 260 67.14
diet food delivery 1600 67.52
dash diet grocery list 170 69.69
dr oz dash diet 140 70.24
sample menu 480 70.84
dash diet food list 590 72.97
1200 calorie dash diet menu 140 73.08
dash diet shopping list 390 74.43
dash diet diabetes 50 74.78
dash diet snacks 110 74.98
dash diet sample menu 170 75.93
dash diet breakfast 210 76.31
what does dash diet stand for 320 76.82
dash diet meal plan 1600 77.29
dash diet foods 210 77.31
dash diet stands for 110 79.17
dash diet meal planner 170 79.37
diet menus 260 79.71
dash diet meal plans 140 79.77
dash diet menu plan 110 79.84
dash diet recipes 6600 79.93
the dash diet plan 210 79.98
dash diet menu 5400 80.15
dash diet plan 2400 80.94
dash diet menus 140 82.05
what is a dash diet 260 82.31
sample diet plan 260 82.5
dash diet menu planner 210 82.77
dash diet 110000 83
dash diet meals 140 83.54
what is the dash diet 2900 83.86
dash diet for hypertension 90 84.79
101
what is dash diet 720 84.79

what to eat on dash diet 20 86.1
AVG. 3824 77.2
102
ART SUPPLIES
The DIY market is exploding. Have you ever tried to paint something? Then you’ll
notice that going to an art store and buying paint supplies, for a beginner, is ex-
tremely confusing. There could be an interesting opportunity to sell pre-packaged
paint sets for varying skill-levels of painters.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
103
Google Trends
104
PPC Competition
(exact match only)
art supplies 49500 0.86 2.97
art supplies online 3600 0.94 1.61
discount art supplies 1900 0.82 3.05
cheap art supplies 2400 0.74 1.15
wholesale art supplies 1300 0.86 1.35
art supply store 4400 0.17 1.55
art supply stores 5400 0.31 1.48
online art supplies 480 0.73 1.45
art and craft supplies 1900 0.68 0.8
arts and crafts supplies 1600 0.66 0.94
online art stores 140 0.75 4.75
art supply store online 40 0.66 3.53
AVG. 6055 0.68 2.05
105
SEO Difficulty
art and craft supplies 390 82.96
art supplies 33100 74.56
art supplies online 1900 68.74
art supply store 3600 70.06
art supply stores 4400 68.74
arts and crafts supplies 720 82.41
cheap art supplies 1600 68.98
discount art supplies 1300 59.62
online art stores 90 73.81
online art supplies 210 67.93
wholesale art supplies 1000 61.56
utrecht art supplies 6600 87.9
art store 6600 62.34
art supply 3600 66.53
art stores 2400 65.5
art materials 1600 69.76
artist supplies 1300 70.96
art stuff 1300 73.41
artstore 880 54.35
the art store 720 62.98
AVG. 3666 69.66
106
ORGANIC BAR SOAP

Folks are starting to steer away from the big soap brands and moving toward more
organic solutions. One interesting idea here would be to source soap from different
suppliers around the country and create a retail market concept. The trend is cer-
tainly moving in the right direction.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
107
Google Trends
108
PPC Competition
(exact match only)
buy soap online 170 0.99 0.46
homemade soap 9900 0.75 0.94
homemade laundry soap powder 320 0.3 17.04
homemade dishwasher soap 1300 0.19 5.69
homemade dishwasher detergent 6600 0.2 6.7
homemade laundry soap 9900 0.18 4.79
homemade baby soap 170 0.18 4.56
homemade dish soap 2900 0.13 4.37
organic soap 5400 1 1.14
organic bar soap 480 1 1.38
organic hand soap 590 1 1.87
AVG. 3430 0.54 4.45
109
SEO Difficulty
buy soap online 30 63.71
homemade baby soap 140 61.64
homemade dish soap 2900 72.78
homemade dishwasher detergent 6600 69.13
homemade dishwasher soap 1000 69.44
homemade laundry soap 9900 75.53
homemade laundry soap powder 390 76.21
homemade soap 6600 74.02
organic bar soap 390 62.04
organic hand soap 390 67.61
organic soap 2900 59.69
how to make organic soap 1000 76.52
organic soaps 720 63.75
organic dish soap 390 74.59
organic soap recipe 320 74.67
organic soap making supplies 320 57.29
organic soap base 260 61.27
organic castile soap 210 74.8
organic melt and pour soap base 210 62.68
organic baby soap 210 74.23
organic black soap 170 72.15
organic liquid soap 170 71.03
organic african black soap 170 75.16
organic insecticidal soap 170 74.55
vermont soap organics 170 69.31
best organic soap 170 73.22
homemade organic soap 140 77.27
organic soap making 140 75.38
organic soap making supplies 140 55.4
wholesale
making organic soap 140 76.12
wholesale organic soap 140 43.13
organic handmade soap 140 62.11
AVG. 1148 68.64
110
BACHELOR / BACHELORETTE PARTY

Bachelor and bachelorette parties require tons of funny items from clothing to cups
and plates etc. A quick search on Amazon yields tons of 100+ review products but
there doesn’t appear to be a cohesive brand that’s doing it all well. Is there a party
package that you can create for men / women who are attending bachelor / bache-
lorette parties?
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
111
Google Trends
112
PPC Competition
(exact match only)
bachelorette party supplies 8100 1 0.91
cheap bachelorette party supplies 480 1 0.63
discount bachelorette party sup-
260 1 0.81
plies
bachelorette party decorations 2900 1 0.81
bachelorette party invitations 5400 1 2.81
where to buy bachelorette party
210 0.93 0.91
supplies
bachelorette party favors 5400 1 1.06
classy bachelorette party supplies 170 0.73 0.96
bachelorette party themes 2400 0.16 2.11
bachelorette party gifts 2400 0.97 0.89
bachelorette party invites 1300 1 2.35
bachelor party supplies 720 0.95 0.65
AVG. 2478 0.90 1.24
113
SEO Difficulty
bachelorette party supplies 8100 77.8
bachelorette party decorations 2400 76.7
bachelorette party invitations 4400 81.42
where to buy bachelorette party supplies 210 77.41
bachelorette party favors 5400 82.35
classy bachelorette party supplies 170 70.3
bachelorette party themes 1600 80.81
bachelorette party gifts 1900 81.12
bachelorette party invites 1300 81.22
bachelor party supplies 720 74.45
bachelorette party ideas 40500 83.31
bachelorette invitations 2900 80.1
bachelorette parties 1600 84.96
bachelorette decorations 1300 74.39
bachelorette party gift ideas 1000 79.6
bachelorette supplies 1000 77.28
bachelorette favors 880 79.16
bachelorette themes 880 79.65
bachlorette party ideas 590 82.5
bachelorette accessories 480 77.25
bachelorette party accessories 480 77.16
bachelorette tiara 480 75.25
bachelorette gift bags 320 80.74
bachelor party invitations 390 77.12
bachelorette party favor ideas 390 83.45
bachelorette banner 260 70.09
bachelorette party gift 320 81.23
bachelorette party decor 260 77.91
bachelor party decorations 260 77.41
bachelorette party gift bags 320 80.93
bachelorette party items 260 77.8
AVG. 2615 78.74
114
POCKET SQUARES
Wearing a pocket square can completely enhance the look of a suit or sports jacket.
For whatever reason, for the past 30 years, people seemed to forget this winning
formula. A quick trend search on Google shows that the pocket square resurgence
is in full blast. There are several different ways to approach this. Based on quality
of fabric? Price point? Or coolest / funkiest designs? Accessories make for a great
business given their attractive margins.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
115
Google Trends
116
PPC Competition
(exact match only)
pocket squares 9900 1 1.29
pocket square 40500 0.86 1.32
silk pocket squares 1000 1 1.75
mens pocket squares 1300 1 1.64
suit pocket square 1300 0.73 1.35
silk pocket square 480 1 1.86
white pocket square 2400 1 1.37
tie and pocket square set 1600 1 0.99
linen pocket square 480 1 1.38
ties and pocket squares 880 1 1.13
tie and pocket square 1600 1 1.01
AVG. 5585 1.0 1.37
117
SEO Difficulty
linen pocket square 260 74.22
mens pocket squares 720 85.05
pocket square 18100 78.54
pocket squares 5400 80.82
silk pocket square 170 81.62
silk pocket squares 390 84.87
suit pocket square 480 77.1
tie and pocket square 320 78.04
tie and pocket square set 320 81.54
ties and pocket squares 210 83.55
white pocket square 880 79.96
how to pocket square 590 80.22
red pocket square 260 75.72
purple pocket square 260 70.41
pink pocket square 260 73.15
black pocket square 170 77.61
orange pocket square 170 65.29
green pocket square 170 70.9
bow tie and pocket square 140 77.57
pocketsquare 140 70.9
pocket square how to 110 77.06
ivory pocket square 90 66.01
pocket tie 90 84.03
pocket sqaure 70 75.79
tie pocket square set 70 80.17
pocketsquares 70 71.8
square pocket 70 78.44
pocket square no tie 70 65.18
bar ties 70 76.59
AVG. 1039 76.63
118
TRUCKER HATS
Just like your awkward prom photos, these hats never seem to go away. Much to our
surprise, they’re making a comeback (see the Google Trends results). What are some
niches that you could target here?
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
119
Google Trends
120
PPC Competition
(exact match only)
trucker hats 18100 1 1.57
custom trucker hats 2400 1 2.97
vintage trucker hats 1600 1 0.56
blank trucker hats 720 1 0.91
trucker hat 12100 1 1.11
funny trucker hats 880 1 0.44
cool trucker hats 1300 1 1.43
trucker hats wholesale 590 1 2.1
mesh trucker hats 480 1 1.41
trucker hats for men 880 1 0.79
womens trucker hats 1300 1 0.87
AVG. 3668 1 1.29
121
SEO Difficulty
blank trucker hats 590 64.59
cool trucker hats 1000 82.69
custom trucker hats 1900 70.15
funny trucker hats 720 79.7
mesh trucker hats 390 77.64
trucker hat 6600 85.69
trucker hats 14800 86.86
trucker hats for men 880 86.4
trucker hats wholesale 590 63.98
vintage trucker hats 1300 77.51
womens trucker hats 1000 87.1
mesh hats 1600 77.35
big truck hats 1000 69.05
black trucker hat 880 72.56
mesh hat 880 81.92
camo trucker hat 880 70.21
mesh back hats 590 72.56
trucker caps 720 73.79
trucker cap 720 77.63
womens trucker hat 390 86.8
north face trucker hat 390 85.64
mens trucker hats 480 85.23
mesh caps 320 73.16
cheap trucker hats 320 77.99
fishing trucker hats 320 67.41
usa trucker hat 320 68.96
mesh cap 320 77.32
best trucker hats 260 87.37
trucker hats for women 260 86.33
vintage trucker hats for men 260 79.13
billabong trucker hats 260 85.17
AVG. 1321 78.00
122
VINTAGE MEN’S WEDDING BAND

(cobalt, copper)
There’s so much focus on the diamond engagement ring, but seemingly much less
thought given to a man’s wedding ring. According toweddingstats.org, the average
cost of a man’s wedding band is $463. Unlike a woman’s engagement ring, the under-
lying materials of a man’s ring are much more simplistic and cheaper - this means at-
tractive margins. While there are several competitors vying for this consumer, there
is still an opportunity to build a larger brand around this very fragmented market.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
123
Google Trends
124
PPC Competition
(exact match only)
mens wedding band 9900 1.00 2.47
men wedding bands 18100 1.00 2.64
unique mens wedding bands 8100 1.00 2.05
mens wedding bands 110000 1.00 2.67
vintage mens wedding bands 480 1.00 1.92
mens copper rings 210 1.00 0.69
copper wedding bands 110 1.00 1.23
mens cobalt rings 50 1.00 3
titanium mens wedding bands 1900 1.00 1.88
mens titanium wedding bands 5400 1.00 1.64
mens black wedding bands 5400 1.00 1.74
mens wedding bands titanium 720 1.00 2.12
AVG. 13364 1.00 2.00
125
SEO Difficulty
mens wedding band 8100 81.9
men wedding bands 14800 84.4
unique mens wedding bands 8100 72.5
mens wedding bands 90500 83.09
vintage mens wedding bands 390 76.17
mens copper rings 140 77.63
mens cobalt rings 40 77.34
titanium mens wedding bands 1300 75.64
mens titanium wedding bands 5400 76.71
mens black wedding bands 4400 80.09
mens wedding bands titanium 720 77
unique mens rings 1300 74.5
unique engagement rings for 1300 77.23
women
unique wedding bands for women 1300 79.47
unique wedding bands for men 1000 75.15
cool mens wedding bands 1300 77.1
mens unique wedding bands 880 72.84
unique wedding rings for women 880 79.09
unique mens wedding rings 880 72.51
modern mens wedding bands 720 81.45
AVG. 7173 77.59
126
VINTAGE SCARVES
If you couldn’t tell, we love the accessories market because of the high margins. Vin-
tage is a trend that could be applied to almost anything on this list. That being said,
by looking on etsy and the sites of other retailers, “vintage” scarves were command-
ing 100+ pricepoints.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
127
Google Trends
128
PPC Competition
(exact match only)
vintage scarves 880 0.97 1.56
vintage scarf 480 0.73 1.2
vintage silk scarves 320 1 1.52
vintage silk scarf 140 0.88 1.69
vintage head scarves 170 0.92 0.43
vintage head scarf 320 0.67 0.71
vintage accessories 2400 0.36 0.86
silk scarves 9900 1 1.45
head scarves 8100 1 1.11
silk head scarves 1300 1 0.76
AVG. 2401 0.853 1.129
129
SEO Difficulty
head scarves 4400 83.86
silk head scarves 880 70.25
silk scarves 4400 86.22
vintage accessories 480 81.75
vintage head scarf 110 77.16
vintage head scarves 50 79.75
vintage scarf 170 80.79
vintage scarves 390 68.23
vintage silk scarf 50 72.25
vintage silk scarves 140 69.8
white silk scarf 320 79.41
silk scarfs 260 85.7
beautiful scarves 260 75.68
designer silk scarves 140 78.96
small scarves 110 78.41
short scarves 110 77.61
small scarf 110 85.32
small square scarf 110 81.98
large silk scarf 90 78.85
small silk scarf 70 78.43
long silk scarves 70 73.44
scarf silk 70 85.35
scarves etsy 50 92.64
ladies silk scarves 50 80.47
designer head scarves 40 78.56
where to buy silk scarves 50 82.24
square scarves for hair 50 75.66
large silk scarves 40 76.79
AVG. 467 79.13
130
EYE CREAM
There’s no doubt that we are learning more and more about the science of skin care
with every year that passes. Women are far ahead of the curve in terms of the im-
portance of proper skin care but men are catching up. One of the most critical com-
ponents of skin care, according to the experts, is eye cream, given the sensitivity of
skin around the eye. There are several big players that offer products here (kiehls,
jack black etc.), but there could be an interesting angle or sub-demographic worth
exploring further here. As you’ll note, the Google trend is very attractive from a tim-
ing perspective.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
131
Google Trends
132
PPC Competition
(exact match only)
eye cream 18100 0.98 2.08
best eye cream 40500 0.94 2.55
eye cream reviews 2900 1 2.87
eye cream for dark circles 4400 1 1.86
eye creams 1600 1 2.51
best eye creams 4400 0.98 2.62
under eye cream 4400 1 1.51
best under eye cream 6600 0.99 1.52
dark circle eye cream 1900 1 2.25
the best eye cream 1900 0.96 2.14
best eye cream for wrinkles 4400 0.95 2.58
AVG. 8281.8 0.98 2.23
133
SEO Difficulty
best eye cream 18100 86.6
best eye cream for wrinkles 2900 87.04
best eye creams 2400 87.22
best under eye cream 4400 87.59
dark circle eye cream 1000 83.6
eye cream 6600 80.78
eye cream for dark circles 1900 85.45
eye cream reviews 1600 86.18
eye creams 720 83.03
the best eye cream 720 86.34
under eye cream 1900 87.02
dark circles under eyes 22200 89.21
best eye cream for dark circles 4400 87.76
under eye circles 2900 88.25
dark under eyes 2400 87.65
dark eye circles 1900 88.39
dark circles under eyes cream 1600 83.59
best dark circle eye cream 1600 87.32
best eye cream for puffiness 1300 88.63
circles under eyes 1000 89.03
best under eye cream for dark circles 1000 84.03
black circles under eyes 1000 88.59
dark under eye circles 590 88.96
best eye cream for bags 480 87.54
best eye cream for dark circles and puffi- 590 85.79
ness
best cream for dark circles under eyes 480 84.85
best cream for dark circles 590 84.28
dark circle cream 590 82.7
top eye creams 590 87.71
AVG. 3016 86.38
134
VINTAGE UMBRELLAS
This one has a decent trend and will always be in need. From our search, there are
very few pure-play companies providing “higher-end” umbrellas. We will always
need umbrellas and the trend toward greater discretionary spending on accessories
is a hot one right now, in both men’s and women’s fashion.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
135
Google Trends
136
PPC Competition
(exact match only)
vintage umbrellas 880 1 0.51
vintage umbrella 720 0.98 0.33
vintage umbrella stand 260 1 0.56
sun umbrella 6600 1 0.82
vintage umbrellas for sale 110 1 0.48
garden umbrellas 4400 1 0.9
sun umbrellas 1000 1 1.21
cute umbrellas 1600 1 1.21
bridal umbrellas 320 1 0.66
vintage beach umbrella 140 0.86 0.24
AVG. 1603 0.984 0.692
137
SEO Difficulty
bridal umbrellas 50 62.61
cute umbrellas 1000 81.72
garden umbrellas 210 72.72
sun umbrella 2400 73.46
sun umbrellas 390 75.84
vintage umbrella 320 74.44
vintage umbrella stand 140 74.96
vintage umbrellas 480 71.58
vintage umbrellas for sale 90 67.18
antique umbrella 140 70.75
antique umbrellas 70 66.52
vintage parasols 70 68.44
vintage parasols for sale 30 68.61
old fashioned umbrellas 20 72.67
AVG. 386 71.54
138
MASON JARS
Mason jars containers have become quite popular among millennials for both dec-
orative and functional purposes. Whether it’s for holding plants, drinks or storing
food, the mason jar is a classic look. Given its inherent popularity, there’s an op-
portunity to add some creativity to the traditional mason jar - either in the form
altering the jar itself to serve a specific functional purpose or adding a design for an
aesthetic purpose.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
139
Google Trends
140
PPC Competition

(exact match only)
mason jars 135000 1 0.8
ball mason jars 14800 1 0.65
wholesale mason jars 2400 1 1.67
mason jars wholesale 3600 1 1.13
small mason jars 6600 1 0.76
cheap mason jars 4400 1 1.35
mason jars for sale 1600 1 1.26
blue mason jars 6600 1 0.36
mason jars with handles 5400 1 1.14
large mason jars 2900 1 1.2
wide mouth mason jars 3600 1 0.87
AVG. 16991 1 1.02
141
SEO Difficulty
Keyword Search Volume Difficulty
mason jars 9900 81.91
blue mason jars 9900 82.34
cheap mason jars 3600 80.31
large mason jars 2400 84.79
mason jars 90500 84.7
mason jars for sale 1000 84.41
mason jars wholesale 2400 80.56
mason jars with handles 5400 80.62
small mason jars 6600 84.78
wholesale mason jars 2400 76.04
mason jar 33100 79.52
canning jars 12100 82.86
mason jars bulk 12100 77.64
mason jars in bulk 2900 78.08
bulk mason jars 2900 76.78
mini mason jars bulk 1900 75.66
where to buy mason jars 1900 81.74
mason jar cups 1600 83.54
mason jars with handles bulk 1300 79.18
mason jar drinking glasses 1300 87.48
canning jars bulk 1300 77.46
mason jar with handle 1300 78.39
AVG. 9295 80.85
142
STRIPED TUBE SOCKS

We really don’t have much evidence to support this one other than what we see
anecdotally in the streets of New York. It seems logical though, everything else that
your Dad used to wear are now back in style. Why not striped tube socks? The mar-
ket for unique socks has exploded and this seems like a good way to differentiate in
that market
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
143
Google Trends
144
PPC Competition
(exact match only)
striped tube socks 880 1 0.82
tube socks 12100 0.64 0.82
mens striped tube socks 210 1 0.93
tube socks with stripes 590 1 0.99
thigh high tube socks 1300 1 0.32
knee high tube socks 320 1 0.64
striped socks 2900 1 0.98
red striped tube socks 90 0.97 1.02
green striped tube socks 30 1 1
knee high socks 27100 1 0.86
Avg. 4552 0.961 0.838
145
SEO Difficulty
tube socks 8100 81.91
striped socks 1600 78.63
thigh high tube socks 1300 73.75
striped tube socks 880 72.27
tube socks with stripes 480 74.12
knee high tube socks 320 69.88
mens striped tube socks 170 76.55
striped athletic socks 110 72.73
retro tube socks 110 71.46
red striped tube socks 90 65.16
old school striped tube socks 70 68.88
vintage tube socks 70 70.17
3 stripe socks 70 84.75
socks with stripes 50 75.71
70s tube socks 50 70.71
black and white tube socks 50 72.32
80s tube socks 50 82.99
white tube socks with red stripes 50 65.46
striped long socks 40 75.03
white tube socks with stripes 40 67.42
old school basketball socks 40 74.58
stripe tube socks 40 72.1
retro striped tube socks 40 74.1
striped gym socks 40 74.67
mens tube socks with stripes 40 76.9
green striped tube socks 30 64.99
tube socks striped 30 74.1
stripped tube socks 30 75.47
Avg 500 73.46
146
REPLACEMENT WATCH BANDS

Over the past few years, there have been several lower pricepoint watch options
that have gained traction and credibility (see: Nixon, Daniel Wellington etc.). As
more and more folks wear these cheaper watches, the watch band will be an area to
create differentiation among consumers. Back in the day, it was price barriers that
created such differentiation. Today, it’s showing more personality in your style.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
147
Google Trends
148
PPC Competition
(exact match only)
replacement watch bands 1600 1 0.37
rubber watch bands 880 1 0.67
nylon watch bands 1000 1 0.73
watch bands 18100 0.85 0.59
watch band replacement 1900 1 0.68
leather watch bands 5400 1 0.75
watch band 6600 0.5 0.43
rubber watch band 210 0.98 0.48
watch bands replacement 480 1 0.53
replacement watch band 260 1 0.45
Avg. 3643 0.933 0.568
149
SEO Difficulty
leather watch bands 4400 70.95
nylon watch bands 880 73.28
replacement watch bands 1600 72.76
rubber watch band 140 67.21
rubber watch bands 720 62.7
watch band 2900 77.87
watch band replacement 1600 72.74
watch bands 14800 77.73
watch bands for sale 480 73.92
watch bands replacement 390 73.9
watch strap replacement 390 62.35
watch wristband 260 78.43
watch bands online 320 68.51
how to replace a watch band 260 79.7
watchbands.com 260 68.73
replacement watch straps 260 73.14
band watches 210 76.96
replacement watch band 210 69.98
watch belt 210 82.51
replace watch band 170 81.39
best watch straps 170 80.8
cool watch bands 170 72.29
best watch bands 170 83.25
best leather watch straps 140 70.12
cheap watch bands 140 81.43
amazon watch bands 140 93.89
watch straps replacement 140 72.9
wristband watches 110 67.75
watch replacement bands 110 72.35
watch straps for sale 110 70.27
Avg. 1062 74.33
150
MILITARY DUFFLE BAG

Duffel bags have been trending in the right direction for a few years now but there
hasn’t been a whole lot of innovation here. The opportunity here could be to create a
duffel bag that provides a high level of functionality for millennials (charging elec-
tronics, shoe compartment, laptop sleeve).
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
151
Google Trends
152
PPC Competition
(exact match only)
military duffle bag 2400 1 0.91
duffle bags 33100 1 1.52
army duffle bag 1900 1 0.83
army surplus duffle bag 260 1 0.57
us army duffle bag 170 0.99 0.69
tactical duffle bag 880 1 0.68
camo duffle bag 1000 1 0.8
army duffle bags for sale 30 1 0.74
military bag 1600 0.74 0.64
army bag 1600 0.79 0.65
Avg. 4294 0.952 0.803
153
SEO Difficulty
army duffle bag 1600 71.69
army duffle bags for sale 20 75.47
army surplus duffle bag 210 68.7
camo duffle bag 880 83.33
duffle bags 22200 87.12
military duffle bag 1600 72.89
tactical duffle bag 880 71.34
us army duffle bag 90 71.39
canvas duffle bag 3600 80.09
canvas duffle 590 79.86
military duffle bags 480 69.48
canvas duffel bag 320 83.59
navy duffle bag 170 72.23
army duffle bags 170 72.07
canvas duffel 170 82.2
military duffle 140 69.52
camouflage duffle bags 140 85.94
large canvas duffle bags 140 83.78
army duffel bag 140 72.07
military duffel bag 140 72.89
military surplus duffle bag 110 63.46
large canvas duffle bag 110 82.63
military sea bags 110 74.07
military canvas duffle bag 110 69.84
military style duffle bag 90 73.17
duffle bag shoulder strap 70 79.95
military sea bag 70 76.72
surplus duffle bag 70 62.69
Avg. 1229 75.29
154
PICNIC BLANKETS
When I was cruising through Central Park the other day, I noticed that after sunset,
folks started to fold up their blankets and snacks that they brought. They ended up
leaving the park holding 8 different things in their hands. Why is there no great all-
in-one solution? There are a few picnic blanket solutions that fold up and turn into
a bag which can then hold picnic items. None of these, however, are aesthetically
pleasing. That’s where you come in!
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
155
Google Trends
156
PPC Competition
(exact match only)
picnic blankets 2900 1 0.82
picnic blanket 22200 1 0.69
waterproof picnic blanket 1900 1 0.87
large picnic blanket 1000 1 0.54
picnic blanket waterproof 880 1 0.89
extra large picnic blanket 480 1 0.4
best picnic blanket 390 1 1.01
outdoor picnic blanket 260 1 0.91
picnic blanket with waterproof
70 1 1.21
backing
red and white picnic blanket 210 1 0.54
Avg 3029 1.0 0.79
157
SEO Difficulty
best picnic blanket 260 80.25
extra large picnic blanket 110 83.21
large picnic blanket 320 77.37
outdoor picnic blanket 210 81.82
picnic blanket 9900 85.96
picnic blanket waterproof 480 78.01
picnic blankets 1300 80.19
red and white picnic blanket 140 80.15
waterproof picnic blanket 1000 83.06
picnic mat 720 76.24
picnic cloth 320 82.27
cheap picnic blankets 110 82.63
gingham picnic blanket 90 84.96
picnic mats 90 82.57
red picnic blanket 70 75.58
where to buy picnic blanket 50 87.7
red and white checkered picnic 50 80.97
blanket
where to buy a picnic blanket 50 90.03
red and white blanket 40 90.37
blanket for picnic 40 87.62
pinic blanket 40 84.78
cheap picnic blanket 40 85.35
red checkered picnic blanket 40 81.7
picnic blankets cheap 30 84.63
where can i buy a picnic blanket 30 90.02
classic picnic blanket 30 79.37
picinic blanket 20 82.33
Avg 577 82.93
158
ADULT PAJAMAS
I still wear basketball shorts and a t-shirt to bed and have been doing so since I can
remember. The snuggie, though ironic, had a good run for a reason. We spend a third
of our lives sleeping and probably even more than that in our pajamas. A quick
search of this topic on Google provides the same old boring results. The demand is
there if someone can create an interesting and functional concept that would
appeal to adults.
Criteria Score
SNI
LTV
Margins/Price Point
Google Trends Score
PPC Opportunity
SEO Opportunity
159
Google Trends
160
PPC Competition
(exact match only)
mens pajamas 6600 1 1.91
mens pjs 2400 1 1.27
women pajamas 2400 1 1.22
adult pajamas 1600 1 0.75
adult pjs 260 1 0.83
womens pjs 2900 1 1.25
womens pajamas 6600 1 1.59
adult footed pajamas 9900 1 0.52
pajamas for women 14800 1 1.21
mens silk pajamas 2400 1 1.41
mens footed pajamas 3600 1 0.7
mens sleepwear 2400 1 1.13
sleepwear for women 2900 1 1.07
womens sleepwear 1300 1 1.3
Avg. 4290 1 1.15
161
SEO Difficulty
footie pajamas 12100 73.98
footed pajamas 9900 76.81
adult footed pajamas 9900 68.62
onesie pajamas 9900 77.55
adult onesie pajamas 8100 75.61
pajamas for women 8100 87.42
mens pajamas 5400 86.77
womens pajamas 4400 87.95
footie pajamas for adults 2900 71.62
mens footed pajamas 2900 76.35
adult footie pajamas 2900 72.72
onesie pajamas for adults 2400 74.48
footed pajamas for adults 1900 76.5
sleepwear for women 1900 87.59
mens silk pajamas 1900 79.62
footie pajamas adults 1900 69.14
adult pajamas 1600 75.36
women pajamas 1600 86.77
mens sleepwear 1300 87.94
womens pjs 880 87.83
womens sleepwear 880 88.06
footie pjs 880 72.37
footy pajamas 720 73.44
feety pajamas 720 72.39
mens pjs 590 87.13
pajamas with feet 590 76.68
onesies pajamas 590 71.82
adult pajama onesie 320 73.72
footed pjs 320 73.27
adult pjs 170 76.08
Avg 3255 78.19
162
WHATS YOUR IDEA?

Thinking about taking one of these ideas to the next level? Be sure to check out our
article about e-commerce business planning.
https://selfstartr.com/ecommerce-business-plan/
As always, feel free to email darren@selfstartr.com or sameer@selfstartr.com
Darren DeMatas
Darren DeMatas has an MBA in Internet Marketing, but hangs
his hat on a decade of experience making retail brands profit-
able. He’s marketed global Fortune 500 companies and small
1-man ecommerce niche brands.
Sameer Reddy
Sameer has nine years of experience on Wall Street, most re-
cently as a Vice President at a major investment bank. He’s
helped several companies ranging from venture capital-backed
startups to major Fortune 500 companies think around critical
strategic business decisions.
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EXPERT ADVICE ON CHOOSING A NICHE +

EXPERT ADVICE ON CHOOSING A NICHE + OUR TOP 32 E-COMMERCE NICHES

VINTAGE MEN’S WEDDING BAND ....................................................................................................123

EXPERT ADVICE ON NICHE SELECTION

I’m dreaming. Are you?

Their responses are below (and in no particular order).

shoestring budget and blogs about his journey on Bootstrapping E-Commerce.

The issue we see from e-commerce entrepreneurs is a lack of pre-planning and

For a beginner, I would recommend targeting on a niche that is not over-populated.

complementary products or a “niche of niche”, but whatever you do don’t try to

ence and built their business to operate solely online.

spotting any gaps in that niche market to win over customers.

In the competitive e-commerce landscape were ten of thousands of online retailers

1. Unique value proposition that addresses a strong pain or need

Omri Yacubovich is the Head of Marketing at Commerce Sciences. He is an experienced entre-

tent for SkyVerge & ShopStorm (eCommerce software developers)

Unofficial Shopify Podcast and him on Twitter.

1. Planning and research is ESSENTIAL before diving into a niche

OUR RESEARCH METHODOLOGY

Selfstartr Niche Index (SNI)

Customer Lifetime Value (LTV)

• 1-Star = Very Low LTV

Gross Margin % = (Sales Price - Cost of Goods Sold) / Sales Price

• 1-Star = Less than 20%

Content Popularity Score

• High popularity is defined as more than 5K articles With 1K+ shares

• 1-Star = Not Popular

• 1-Star = Rapidly Declining

• 1-Star = High CPC, Low Competition

• 1-Star = High Keyword Difficulty, Below AVG. Search Volume

Content Popularity Score

Google Trends Score

Content Popularity Score

ORGANIC PROTEIN BARS

Content Popularity Score

Google Trends Score

Content Popularity Score

Content Popularity Score

Google Trends Score

Content Popularity Score

Content Popularity Score

Google Trends Score

Content Popularity Score

Content Popularity Score

Google Trends Score

Content Popularity Score

Content Popularity Score

Google Trends Score

Content Popularity Score

Content Popularity Score

Google Trends Score

Content Popularity Score

Content Popularity Score

Google Trends Score

Content Popularity Score

Content Popularity Score

Google Trends Score

Content Popularity Score

Content Popularity Score

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Content Popularity Score

Content Popularity Score

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