Face-to-Face:

The Business Generator

A comparative media study of sales leads
performance, key strengths and ROI

We did a study with a slick technique Actually it’s more than slick, it’s
called ‘Implicit Response Technique’. awesome and so are the results!

Our ‘IRT’ study measured how As a bonus we’ve also sprinkled some
business professionals rated different other headline statistics we found out
media platforms and how much they as well.
held that belief.

Generating
Sales Leads FACE Strong & fast
TO FACE
agreement.
This is a good
WEBSITE place to be!
AGREE

SS
PRE
TV

I SUPPOSE SO IT’S A NO BRAINER

SOCIAL
MEDIA
DIRECT
MAIL

Yikes!
Not such a
DISAGREE

good place
to be!

Fact #1 Return On Fact #2 Exhibition

Investment Rockstars

80%
agree that face-to-face
86%
of business directors
delivers better ROI than agree that exhibitions are
other media. the second most effective
means of generating sales
leads after a company’s
own website.

Persuading
Sales Leads FACE
TO FACE

TV
AGREE

WEBSITE

SS
PRE SOCIAL
MEDIA

I SUPPOSE SO IT’S A NO BRAINER

DIRECT
MAIL
DISAGREE

Fact #3 Easy Fact #4 More Meetings

Street = More Money

Easy
Street 87%
of business directors agree
£ 80%
agree that a person
it is easier to communicate spends more money with
with people face-to-face people or companies they
than on the phone or email. have met face-to-face.

Converting
Sales Leads FACE
TO FACE

WEBSITE
AGREE

SOCIAL
MEDIA
TV

I SUPPOSE SO IT’S A NO BRAINER

DIRECT
SS MAIL
PRE
DISAGREE

Compared to other media, face-to- For more facts, statistics and verified analysis
face marketing is more front-of-mind of our research (including the exact response
times and respondent profiles!) and to view
for the quality of targeting and the the animated cartoon please visit:
personal touch which leads to a strong www.facetime.org.uk/generator
association with ROI.* Tweet: @facetimeuk
Email: hello@facetime.org.uk
*That is a proven fact. Call: 01442 285809

*FaceTime® Sample: 149 Respondents