Professional Documents
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21st Century
Insurance:
Powered by
Telematics
How to gain strategic advantage in
an increasingly connected world.
Introduction History in Transport and Logistics
As the information age continues to accelerate, data has become The discipline was first applied twenty years ago in the transpor-
many firms’ most valuable asset. It drives operational decisions tation and logistics industry with basic vehicle tracking. Essen-
and often becomes a key source of competitive differentiation. tially, trucks were monitored with remote sensors to provide a
To extract its value, it needs to be collected and integrated with shipment tracking status. As the technology matured, this infor-
business models and corresponding processes/tools to enable mation was later fed via telemetry units into centralized software
informed, impactful decisions. platforms, which used it to trigger detailed workflows, event-spe-
cific delivery reports and – when combined with barcode scan-
The process of making data actionable was relatively straight-
ning of every shipment – accurately fed back into transport man-
forward when most of it was stored in internal software systems.
agement systems.
But as the number of data sources has exploded and companies
struggle to build solutions that comply with both dynamic reg- As the technology developed further, accurate predictions of
ulatory environments and rapidly changing customer needs, the shipment delays for just-in-sequence deliveries to the produc-
task is much greater. Compounding this challenge is the steady tion line became the essential backbone in automotive logistics.
flow of agile, disruptive entrants – from Fintech startups to tech This was then paired with remote diagnostics to suggest preven-
giants such as Google and Amazon – that mean a failure to tative and predictive maintenance based on real-time vehicle
quickly innovate results in lost market share. health performance monitoring, greatly increasing the efficiency
of fleets.
A key driver of this data explosion has been the emergence of
the Internet of Things, which turns previously disconnected de-
vices into vital sources of information. Today’s innovative solu- The Role of Telematics in
tions need to know what’s happening in real-time with tractors
plowing fields, trucks heading down the highway and even cells
Automotive Insurance
moving through our bodies. To extract value from this informa- For many policyholders, when they think of auto insurance, they
tion, industries are increasingly turning to telematics, a disci- immediately think of semi-annual or annual premiums that are
pline that’s been with us for several decades but is now rede- initially set based on statistic rating factors like age, car cate-
fining itself. gory, etc. This means that a very responsible driver who only
occasionally uses a car is effectively subsidizing a frequent driv-
As we’ll explore in this white paper, telematics is not only ex-
er of similar age who likes to impersonate a Formula One driver.
panding its role as a connector of industry value chains, but
also disrupting the insurance sector by fundamentally altering Acknowledging this flaw, and spotting an opportunity, insurance
how risk is evaluated and premiums are set. In fact, as insurance companies got the idea of using feedback from new telematics
companies leverage telematics insurance to get predictive advancements to shift the application of this data from real-time
real-time data, telematics is even challenging the traditional role monitoring to predictive analytics that could be used to set pre-
of insurance as a passive participant in policy-holder outcomes miums based on usage (a.k.a. Usage Based Premiums). In its sim-
by getting proactively involved in damage and loss prevention. plest incarnation, usage based premiums employ a ‘Pay As You
The end result of these efforts are more accurate premiums and Drive’ approach where telematics devices track miles driven and
fewer payout events, both of which drive incremental margin for premiums are higher for drivers covering greater distances.
insurance companies.
These basic approaches have quickly been supplemented to
leverage the vast array of telematics technologies to incorpo-
What Is Telematics? rate how a person drives – the way they accelerate, corner and
brake, for example – to derive a more complete picture of the
Telematics can be described as the collection, transmission and
type of driver behind the wheel. This data is then paired with
intelligent usage of data. From a high-level technical perspective,
algorithms to determine the odds the individual will get in an
telematics collects data via sensors (e.g. on machines), sends it
accident in the future, and premiums are set accordingly.
locally to a centralized hub and transmits it via Bluetooth or em-
bedded cellular technology to a cloud platform. From there the With recent AI advancements in facial and emotional recogni-
data can be used to power a broad array of data-driven solutions. tion being incorporated into vehicle operating systems, one can
even imagine a world where the emotional state we are in while
High-Level Benefits To Auto Fortunately, these security benefits should continue to mount as
Insurance Companies user-based insurance (UBI) programs continue to expand. Insur-
In addition to benefiting society through a reduction in acci- ance companies have launched nearly 230 telematics programs
dents, insurance companies benefit in a few important ways: worldwide, and UBI programs in the US and Italy now represent
roughly 30% of new business among insurance companies that
1. By pricing risk more accurately, insurance companies are bet-
ter able to set premiums in adherence to their economic models have made telematics a priority. 2
HOW HAS THE WAY YOU DRIVE CHANGED SINCE HAVING A TELEMATICS DEVICE INSTALLED IN YOUR VEHICLE?
Refused 6%
4,4%
ASIA
2020
13,7%
EUROPE
17,4%
US
Source: Telit2market 6
Mobile only Bluetooth Beacon + OBD Full OBD w/ Pro Install OEM
Assist 12V Connector Bluetooth Cellular
OBD II OBD II
of costly health services. The data to power these algorithms credibly wide variance between health costs between citizens
comes from wearables such as FitBit, Jawbone and Apple’s – in the US, for example, 1% of patients account for 23% of total
iWatch, which collect detailed information about people’s costs 9 – simple math suggests that if enough healthy people
activity levels and heart rate. And simple smartphone-com- take advantage of these plans, costs to high-risk patients will
patible devices, such as the Withings Wireless Blood Pressure need to go up, raising important questions that will need to be
Monitor, can provide more granular personal data. worked through on a local and national level.
From a rollout perspective, the German government has re- From an insurer’s perspective, the benefits of telematics in this
cently taken a leadership position through gematik, an elec- space look very similar to those in auto insurance: an increased
tronic health insurance card company set up by the German ability to accurately price risk, a reduction in payouts thanks to
healthcare industry to trial it’s secure telematics infrastructure. insured parties taking a more proactive role in their health, and
Partnering with a large German corporation, the program is an increased ability to cross-sell additional products via a more
enrolling roughly 500 care givers in Bavaria and Saxony to interactive customer relationship.
Source: InsuranceQuotes 10
From a passive data collection perspective, insurance companies Data Staging: From a connectivity perspective, companies
can provide personalized discounts for occupants that install should assume that the telematics “black boxes” they are receiv-
networked smoke alarms, sump pumps and security systems, all ing data from will not all be in consistent formats, which leads
of which statistically reduce the chance that a costly insurance us to the second layer: a standardized data hub supported by
incident occurs. translation middleware. The middleware layer enables incom-
ing data via APIs, XML and other digital formats to be broken
We move into new territory, however, when insurance compa-
down to their fundamental data elements and loaded into a data
nies evaluate the full feedback loop of the systems in play. There
hub with a common format that accommodates data to be ade-
is, for example, a big difference between a smoke alarm that
quately tagged and categorized.
simply sends an intermittent signal to an insurance company
saying it’s powered up and an alarm that notifies a homeowner’s
THE THREE LAYERS
smartphone that a fire has been detected. By incentivizing full
OF A TELEMATICS INFRASTRUCTURE
feedback loops – and measuring the corresponding reduction of
costly claims – insurance companies begin to play a deeper role
in shifting the math related to negative outcomes.
External Communications Network
We can find parallel examples in the construction industry,
which, as we noted earlier, has long struggled with theft in some
markets. To combat this, construction operators can install ad-
vanced telematics systems offering geo-fencing and unautho-
rized use/movement alerts. In a sector where only 23% of sto-
len equipment is successfully recovered, proactive prevention
Standardized Data Hub
is crucial, and is something insurance companies are willing to
provide financial incentives to install 11. Additionally, to reduce
costly water damage, sensors can be installed in homes to notify
owners when water is present, a piece of information that can
enable a situation to be addressed before it becomes a major
issue. Similar to other insurance verticals, this direct client com- Flexible, Extensible Data Collection
munication gives insurance companies more opportunities to
suggest adjacent products that apply to that individual’s needs.
Source: Infosys Consulting
TELEMATICS ROADMAP
Planning Rollout
Insurance Policy
Management Product development Integration
System
Knowledge transfer
Alexander Börsch
Consultant
Telematics Expert
Sources
1. / 5. Insurance Research Council. (2015, November 18). Telematics Devices Prompt Changes in Driving Behavior. Retrieved August 20, 2017, from Insurance Research
Council: http://www.insurance-research.org/sites/default/files/downloads/TelematicsNR11172015%20%282%29.pdf
2. / 4. Telematics will “uber-ize” the auto insurance industry: PTOLEMUS study. (2015, December 16). Retrieved August 20, 2017, from https://www.canadianunderwriter.
ca: https://www.canadianunderwriter.ca/insurance/telematics-will-uber-ize-the-auto-insurance-industry-ptolemus-study-1003943706/
3. / 6. Hallauer, T. (2014, March 27). The rise and rise of telematics in insurance. Retrieved June 20, 2017, from http://www.telit2market.com: http://www.telit2market.
com/3385/rise-rise-telematics-insurance/
7. Intelligent Mechatronic Systems Inc. (IMS). (n.d.). Break out of Market Conventions and Succeed in Usage-based Insurance. Retrieved June 20, 2017, from https://www.
intellimec.com: https://www.intellimec.com/usage-based-insurance-telematics
8. Telekom Healthcare Solutions. (n.d.). Telematics in healthcare. Retrieved June 20, 2017, from https://www.telekom-healthcare.com: https://www.telekom-healthcare.
com/en/medical-practices-and-others/telematics/telematics-in-healthcare/telematics-infrastructure-connects-it-systems-32290
9. Graham, J. R. (2014, November 5). 1 Percent of People Account for 23 Percent of Medical Spending. Retrieved August 20, 2017, from http://healthblog.ncpa.org: http://
healthblog.ncpa.org/1-percent-of-people-account-for-23-percent-of-medical-spending/#sthash.1rlBrYRH.xzRauwBo.dpbs
10. Hargraves, J. (2017, January 17). Wearable Tech: The Future of Your Health (and Health Insurance). Retrieved June 20, 2017, from https://www.insurancequotes.com:
https://www.insurancequotes.com/health/health-insurance-and-wearable-tech
11. Live View GPS. (n.d.). NICB Releases Top Types of Heavy Equipment Stolen. Retrieved August 20, 2017, from https://www.liveviewgps.com: https://www.liveviewgps.
com/blog/nicb-releases-top-types-heavy-equipment-stolen/
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