 For enthusiastic evidence:

(Diversify OSS) Filipinos are enthusiastic conversationalists who have no problem asking
personal questions.
(PhilStar) Filipinos are among the most cheerful, caring and creative people.
 For socially and cost-conscious evidence:
(Marketinteractive.com) The number of consumers in the Philippines who are willing to pay
more for sustainable products and services continue to rise. The 2015 Nielsen Global
Corporate Sustainability Report shows the inclination among Filipinos to buy socially
responsible brands is among the strongest globally.
 Future-ready:
It also reported that most Filipinos expect the Philippines to be a developed country in the
future. Most Filipinos are confident that things will only get better in the near future.
 Thrifty
High consumer confidence among Filipinos doesn’t necessarily mean they spend more,
according to a recent survey from Nielsen showing that the locals were becoming thriftier in the
first three months of the year 2013.