Professional Documents
Culture Documents
11-05-12
GSM 455
Taran Swan
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Recommended Position
America, return home and adapt her leadership style to best fit her health needs and the
needs for success of the program. She should adapt her leadership style in several ways
and focus on the three following goals. First, she should limit how much direct
involvement she has in managing the new projects the Cablevision/TCI deal and Brazil-
dedicated feed. Second, Swan should start preparing the upcoming years’ strategy for the
August Synergy meeting. Last, Swan should get her new advertising hire, Antonio Canto,
up to speed.
Decision Options
Swan has three possible choices with the unexpected situation she is being faced with.
1. Maintain leading role and involvement in all projects while working from her bed
in NY and keeping Sonia Schwarz as her “gatekeeper” between Miami and NY.
2. Adapt her leadership style and working relationships to best fit her needs and the
needs of the program and keeping Sonia Schwarz as her “gatekeeper” between
Miami and NY.
3. Select an interim director immediately during her absence and removing herself
completely from work until she returns from maternity leave.
Decision Criteria
- what projects are most important for the success of Nickelodeon Latin America
The best-fit solution is for Swan to adapt her leadership style for the benefit of her
health as well as preparing the company for the future, Option #2. It is important that
Swan stays involved, but reduces her management projects. She should focus on fostering
Canto’s development and involvement with the program in hopes of raising advertising
sales, which is a current area of concern. She should also work on planning for the
August Synergy Meeting that will determine the future strategies of the programming its
future success.
Nickelodeon Latin America channel is the “gleam in her eye” (Hill and Doughty,
2008, p. 5). Swan lives and breathes Nickelodeon Latin America and despite being bed-
ridden, it is important that she continues to be involved for the future successes of the
programming. Swan had to prove herself and work through many challenges to get the
program to be where it is now; therefore, she cannot simply let it slide in her absence.
between Miami and NY. Communicating through email, phone, and virtually will not be
a dramatic change or readjustment for the team since most of her contact and managing is
already done this way. Despite the fact she can no longer physically check up on the
team, she will still be able to touch base with them to make sure everything is on track
(Hill and Doughty, 2008, p.16). In turn, Swan should consider who she would like to be
interim director during her maternity leave in a short couple of months in order for the
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success of the program to continue. Between all three tasks she will have plenty on her
plate.
Swan is an effective leader who knows what she wants and wants to see that
vision be put into action. She has high sense of emotional intelligence, aims to motivate
her teams, and pushes her team to have high outputs. The primary way she measures
outcomes is through quantitative results. She was seen as the best- fit for the job; one
MTV employee states “Taran did a great job involving all the different departments and
allowing everyone to contribute ideas on how to make the launch successful” (Hill and
Doughty, 2008, p.4). Swan’s continued presence to her team is important. Swan is the
main driver behind the success and future successes of the program. The company’s
success could be at stake due to her absence. It is important she is aware of the progress
of the projects. The team’s commitment to the culture of the channel is important. She
needs to guide and give responsibility to others in her team in order for the team to be
successful. She is a goal-oriented leader and all decisions made by her team must be
supportive to the goal of the channel and build off of her team members’ strengths (Hill
Swan should not rush into her decision and should weigh all pros and cons to see
what is best for her and the program. If Swan was not self-aware in this situation, she
could get trapped in projecting a bias that the program is successful solely because of her
(Cross and Brodt, 2001). Being able to be flexible, adapt, and look at the big picture is an
important quality in a leader. It is critical Swan considers this when deciding how
Option #1 and Option #3 are not recommended for the following reasons.
Option #1: If Swan was to continue managing all of the projects from bed, it
could become overwhelming and stressful, which would not be advised for health
reasons. Her health could also affect her ability and energy to perform well and threaten
output of her team and the success of the program. In addition, if another unexpected
event were to occur due to her pregnancy, the team may not be prepared to respond
appropriately which would threaten the success of Swan’s hard work. Option #1 may
look like a good option in the short run, but in the long run it is too risky, unpredictable
Option #3: Swan’s complete removal from the program, would not be advised as
well. Sudden removal from the team could be disorienting, hinder the team’s growth, and
present challenges that could have been avoided in the long run. Swan’s leadership style
is present so completely removing her from the picture would be alarming to everyone.
Despite having a capable and experienced team, with the exception of the new hire
Antonio Canto, there is too much at stake for Swan to remove herself. She is heavily
invested in the program and it would seem nearly impossible for her to remove herself as
a leader during this time. In addition, throughout her career she chose work over family
and was frequently travelling. Therefore, it would be hard for her to completely remove
herself from her work despite being bed ridden. She is a motivated and hard worker and
Action Plan:
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The goals include continuing to grow and develop the success of Nickelodeon
Latin America, increasing advertising sales, and maintaining the best health for Swan.
The following short term and long term actions will help achieve these ends.
- Swan should train Canto to give him the tool and knowledge he needs to
succeed
important she does not overwork or become over stressed for her own
health reasons
- Swan should consider who she would like to become the Interim Director,
- Swan should consider how and when she will return after her maternity leave
- Further research and outreach to target advertisers. This would involve setting
Risks
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- The programming could lose its focus without Swan overseeing it all, which
- She has many possibilities to chose an Interim Director from within, but who has
References
Cross, R. L., & Brodt, S.E. (2001). How Assumptions of Consensus Undermine Decision
Hill, L. & Doughty, K. (2008), Taran swan at nickelodeon latin america. Cambridge,