6/8/2019 Report Page

Page 1 Front Page Page 5 Traditional Segment Analysis Page 10 Market Share
Page 2 Stocks & Bonds Page 6 Low End Segment Analysis Page 11 Perceptual Map
Page 3 Financial Summary Page 7 High End Segment Analysis Page 12 HR/TQM Report
Page 8 Performance Segment Analysis
Page 4 Production Analysis Page 9 Size Segment Analysis Page 13 Ethics Report

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Round: 1
Dec. 31, 2019
C99522
Andrews Baldwin Chester
Garima Arora Chhavi Choudhary
Amit Bikram Asrith Dasari
Kolli Kiran Kumar SUHAAS KALPAM
Soumik Mukherjee Rajnish Kumar
Srustijit Sahoo Parkavi P
PRATIK SINHA Prem Potabatti

Digby Erie Ferris

Akhil Kandregula Sambit Behura Karan Raj Chauhan
Lakshmi Kanta Laha Modak Nitish Kumar Kanishka Kayathwal
SOURAV MEENA Suhas Powar SURYAWANSH KUMAR
Vikas Rai GUNTUR PRABHUDEV Sahitih Lella
Amit Sudarshan Arshdeep Singla Prachi Mittal
prithvi teja

Selected Financial Statistics

Andrews Baldwin Chester Digby Erie Ferris
ROS 3.1% -0.9% 0.7% -0.3% 2.7% 2.5%
Asset Turnover 1.14 0.67 1.04 1.05 1.29 0.86
ROA 3.5% -0.6% 0.8% -0.3% 3.5% 2.1%
Leverage (Assets/Equity) 1.9 2.0 2.4 2.2 2.0 2.3
ROE 6.9% -1.3% 1.8% -0.7% 6.8% 4.9%
Emergency Loan $0 $0 $0 $0 $0 $0
Sales $113,358,014 $72,074,468 $126,006,108 $109,886,495 $129,562,679 $130,025,134
EBIT $10,977,038 $5,302,877 $8,653,840 $6,028,175 $10,899,891 $14,351,331
Profits $3,539,196 ($666,358) $907,623 ($339,836) $3,490,054 $3,186,280
Cumulative Profit $7,727,704 $3,522,149 $5,096,130 $3,848,671 $7,678,561 $7,374,787
SG&A / Sales 8.4% 17.4% 13.6% 17.6% 9.1% 9.9%
Contrib. Margin % 24.8% 36.9% 28.1% 30.5% 23.4% 29.4%

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Round: 1
Stocks & Bonds C99522
December 31 , 2019

Stock Market Summary

Company Close Change Shares MarketCap ($M) Book Value EPS Dividend Yield P/E
Andrews $37.24 $2.98 2,000,000 $74 $25.74 $1.77 $0.00 0.0% 21.0
Baldwin $29.70 ($4.56) 2,161,872 $64 $24.43 ($0.31) $0.00 0.0% -96.7
Chester $32.10 ($2.16) 2,029,194 $65 $24.57 $0.45 $0.00 0.0% 71.6
Digby $29.48 ($4.77) 2,000,000 $59 $23.80 ($0.17) $0.00 0.0% -174.5
Erie $37.14 $2.89 2,000,000 $74 $25.72 $1.75 $0.00 0.0% 21.3
Ferris $37.18 $2.93 2,399,957 $89 $27.01 $1.33 $0.00 0.0% 28.0

Bond Market Summary

Company Series# Face Yield Close$ S&P

Andrews
11.0S2020 $6,950,000 11.1% 99.46 B
12.5S2022 $13,900,000 12.2% 102.18 B
14.0S2024 $20,850,000 12.9% 108.74 B

Baldwin
11.0S2020 $4,973,056 11.1% 99.28 B
12.5S2022 $13,900,000 12.3% 101.69 B
14.0S2024 $20,850,000 13.0% 107.97 B

Chester
11.0S2020 $6,950,000 11.2% 98.58 CC
12.5S2022 $13,900,000 12.5% 99.76 CC
14.0S2024 $20,850,000 13.3% 104.97 CC
11.3S2029 $16,000,000 12.2% 92.83 CC

Digby
11.0S2020 $6,950,000 11.1% 98.84 CCC
12.5S2022 $13,900,000 12.4% 100.48 CCC
14.0S2024 $20,850,000 13.2% 106.08 CCC
11.3S2029 $10,000,000 12.0% 94.42 CCC
Erie
11.0S2020 $6,950,000 11.1% 99.37 B
12.5S2022 $13,900,000 12.3% 101.93 B
14.0S2024 $20,850,000 12.9% 108.35 B

Ferris
11.0S2020 $6,950,000 11.1% 98.67 CC
12.5S2022 $13,900,000 12.5% 100.00 CC
14.0S2024 $20,850,000 13.3% 105.34 CC
11.3S2029 $18,994,000 12.1% 93.36 CC

Next Year's Prime Rate 7.50%

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Round: 1
Financial Summary C99522 December 31, 2019

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash flows from operating activities
Net Income (Loss) $3,539 ($666) $908 ($340) $3,490 $3,186
Adjustment for non-cash items:
Depreciation $7,587 $8,464 $8,707 $7,587 $7,587 $9,373
Extraordinary gains/losses/writeoffs $0 ($10) $0 $0 $0 $0
Changes in current assets and liabilities:
Accounts payable ($48) ($3,254) $6,770 ($854) $1,070 $1,003
Inventory $5,336 $4,512 $7,967 $6,456 $5,800 ($1,809)
Accounts receivable ($1,010) $2,383 ($2,394) ($724) ($2,342) ($2,380)
Net cash from operations $15,404 $11,429 $21,957 $12,125 $15,605 $9,374

Cash flows from investing activities

Plant improvements (net) $0 ($13,160) ($16,800) $0 $0 ($26,800)
Cash flows from financing activities
Dividends paid $0 $0 $0 $0 $0 $0
Sales of common stock $0 $5,545 $1,000 $0 $0 $13,700
Purchase of common stock $0 $0 $0 $0 $0 $0
Cash from long term debt issued $0 $0 $16,000 $10,000 $0 $18,994
Early retirement of long term debt $0 ($1,967) $0 $0 $0 $0
Retirement of current debt $0 $0 $0 $0 $0 $0
Cash from current debt borrowing $0 $11,359 $0 $0 $0 $18,000
Cash from emergency loan $0 $0 $0 $0 $0 $0

Net cash from financing activities $0 $14,937 $17,000 $10,000 $0 $50,694

Net change in cash position $15,404 $13,205 $22,157 $22,125 $15,605 $33,268

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris

Cash $18,838 $16,639 $25,591 $25,558 $19,039 $36,701
Accounts Receivable $9,317 $5,924 $10,702 $9,032 $10,649 $10,687
Inventory $3,281 $4,105 $650 $2,161 $2,818 $10,427
Total Current Assets $31,436 $26,668 $36,943 $36,751 $32,505 $57,815

Plant and equipment $113,800 $126,960 $130,600 $113,800 $113,800 $140,600

Accumulated Depreciation ($45,520) ($46,397) ($46,640) ($45,520) ($45,520) ($47,307)
Total Fixed Assets $68,280 $80,563 $83,960 $68,280 $68,280 $93,293

Total Assets $99,716 $107,231 $120,903 $105,031 $100,785 $151,108

Accounts Payable $6,535 $3,329 $13,353 $5,729 $7,653 $7,586

Current Debt $0 $11,359 $0 $0 $0 $18,000
Long Term Debt $41,700 $39,723 $57,700 $51,700 $41,700 $60,694
Total Liabilities $48,235 $54,411 $71,053 $57,429 $49,353 $86,280

Common Stock $18,360 $23,904 $19,360 $18,360 $18,360 $32,060

Retained Earnings $33,121 $28,916 $30,490 $29,242 $33,072 $32,768
Total Equity $51,481 $52,820 $49,849 $47,602 $51,432 $64,828

Total Liabilities & Owners' Equity $99,716 $107,231 $120,903 $105,031 $100,785 $151,108

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris

Sales $113,358 $72,074 $126,006 $109,886 $129,563 $130,025
Variable Costs (Labor, Material, Carry) $85,237 $45,505 $90,655 $76,420 $99,253 $91,738
Depreciation $7,587 $8,464 $8,707 $7,587 $7,587 $9,373
SGA (R&D, Promo, Sales, Admin) $9,558 $12,506 $17,141 $19,352 $11,823 $12,928
Other (Fees, Writeoffs, TQM, Bonuses) $0 $297 $850 $500 $0 $1,635
EBIT $10,977 $5,303 $8,654 $6,028 $10,900 $14,351
Interest (Short term, Long term) $5,421 $6,328 $7,229 $6,551 $5,421 $9,349
Taxes $1,945 ($359) $499 ($183) $1,918 $1,751
Profit Sharing $72 $0 $19 $0 $71 $65
Net Profit $3,539 ($666) $908 ($340) $3,490 $3,186
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Round: 1
Production Analysis C99522 December 31, 2019

Production Information
2nd Shift Auto
Unit & mation Capacity
Primary Units Inven Age Pfmn Size Material Labor Contr. Over- Next Next Plant
Name Segment Sold tory Revision Date Dec.31 MTBF Coord Coord Price Cost Cost Marg. time Round Round Utiliz.

Able Trad 1,377 0 5/1/2019 2.4 18500 5.5 14.0 $26.00 $11.21 $7.85 26% 0% 4.0 1,800 66%
Acre Low 1,841 0 1/29/2019 5.6 16000 3.0 17.0 $19.00 $7.65 $7.46 19% 30% 5.0 1,400 129%
Adam High 422 24 11/10/2019 1.4 23000 9.1 11.0 $38.00 $15.91 $8.97 35% 0% 3.0 900 45%
Aft Pfmn 404 110 5/6/2019 2.1 26000 10.0 15.5 $32.00 $15.51 $8.97 21% 0% 3.0 600 73%
Agape Size 439 0 4/4/2019 2.2 19000 4.5 11.0 $31.00 $12.75 $8.97 29% 0% 3.0 600 63%

Baker Trad 783 0 1/15/2019 4.1 18500 5.5 14.5 $30.00 $10.95 $7.85 36% 0% 4.7 1,800 33%
Bead Low 782 0 3/18/2020 5.6 14000 3.0 17.0 $25.00 $7.05 $6.73 44% 0% 5.7 1,400 53%
Bid High 225 62 6/16/2020 2.7 23000 8.0 12.0 $41.00 $14.84 $8.97 39% 0% 3.5 900 28%
Bold Pfmn 332 42 1/15/2019 3.5 26000 9.4 15.5 $34.70 $15.11 $8.97 28% 0% 3.5 600 50%
Buddy Size 240 70 5/24/2016 3.6 19000 4.0 11.0 $34.50 $12.60 $8.97 34% 0% 3.5 600 41%

Cake Trad 1,114 0 11/21/2015 4.1 17500 5.5 14.5 $28.00 $10.65 $8.40 31% 0% 4.0 1,800 51%
Cedar Low 1,612 0 5/25/2014 5.6 14000 3.0 17.0 $20.00 $7.05 $7.80 24% 21% 5.0 1,400 112%
Cid High 503 0 11/6/2019 1.4 23000 9.2 11.0 $38.00 $15.97 $9.60 34% 0% 5.0 900 51%
Coat Pfmn 700 26 3/31/2019 2.1 25000 9.4 15.0 $33.00 $14.97 $10.25 22% 17% 5.0 600 108%
Cure Size 618 0 7/4/2019 2.0 19000 4.0 10.0 $33.00 $13.27 $9.60 31% 0% 5.0 600 93%

Daze Trad 1,199 0 11/24/2019 2.1 17500 6.0 16.0 $28.00 $10.24 $7.85 33% 0% 4.0 1,800 56%
Dell Low 1,683 0 5/5/2019 3.1 14000 3.5 17.0 $20.00 $7.32 $7.22 26% 19% 5.0 1,400 117%
Dixie High 446 0 7/4/2019 1.6 23000 9.0 12.0 $39.00 $15.37 $8.97 37% 0% 3.0 900 45%
Dot Pfmn 397 8 6/29/2016 3.5 25000 9.4 15.5 $33.00 $14.81 $8.97 26% 0% 3.0 600 54%
Dune Size 369 90 5/24/2016 3.6 19000 4.0 11.0 $33.00 $12.60 $8.97 31% 0% 3.0 600 66%

Eat Trad 1,506 0 3/9/2019 2.5 17500 5.7 14.5 $25.00 $10.75 $7.85 24% 0% 4.0 1,800 73%
Ebb Low 2,514 0 5/25/2014 5.6 14000 3.0 17.0 $18.00 $7.05 $8.13 14% 79% 5.0 1,400 177%
Echo High 489 57 9/10/2019 1.5 23000 8.9 11.1 $39.00 $15.76 $8.98 36% 0% 3.0 900 56%
Edge Pfmn 424 0 1/29/2019 3.5 27000 9.4 15.5 $33.00 $15.41 $8.98 25% 0% 3.0 600 58%
Egg Size 412 66 4/30/2019 2.1 16000 4.0 10.6 $33.00 $11.97 $8.98 33% 0% 3.0 600 69%

Fast Trad 1,674 0 1/6/2020 4.1 17500 5.5 14.5 $27.00 $10.65 $7.85 30% 0% 5.0 1,800 83%
Feat Low 1,841 0 5/25/2014 5.6 14000 3.0 17.0 $21.00 $7.05 $7.46 29% 30% 7.0 1,400 129%
Fist High 535 0 7/27/2019 1.6 23000 9.0 11.6 $38.00 $15.56 $8.97 35% 0% 4.0 900 55%
Foam Pfmn 449 222 2/27/2019 3.5 29000 9.4 15.5 $34.00 $16.01 $8.97 22% 0% 4.0 600 99%
Fume Size 319 218 12/19/2019 1.8 19000 5.3 9.9 $33.00 $13.72 $8.97 28% 0% 4.0 600 79%

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Round: 1
Traditional Market Segment Analysis C99522 December 31, 2019

Traditional Statistics
Total Industry Unit Demand 8,067
Actual Industry Unit Sales 8,067
Segment % of Total Industry 31.4%

Next Year's Segment Growth Rate 9.2%

Traditional Customer Buying Criteria

Expectations Importance
1. Age Ideal Age = 2.0 47%
2. Price $19.50 - 29.50 23%
3. Ideal Position Pfmn 5.7 Size 14.3 21%
4. Reliability MTBF 14000-19000 9%

Perceptual Map for Traditional Segment

Top Products in Traditional Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Eat 18% 1,481 3/9/2019 YES 5.7 14.5 $25.00 17500 2.46 $1,000 58% $1,000 51% 38
Able 16% 1,319 5/1/2019 YES 5.5 14.0 $26.00 18500 2.38 $700 49% $700 43% 34
Fast 15% 1,248 1/6/2020 YES 5.5 14.5 $27.00 17500 4.10 $1,000 58% $1,000 51% 10
Daze 13% 1,087 11/24/2019 YES 6.0 16.0 $28.00 17500 2.10 $2,000 82% $2,000 67% 37
Cake 12% 934 11/21/2015 YES 5.5 14.5 $28.00 17500 4.10 $1,000 58% $1,000 51% 9
Baker 9% 757 1/15/2019 YES 5.5 14.5 $30.00 18500 4.10 $1,000 58% $1,000 48% 8
Dell 6% 453 5/5/2019 YES 3.5 17.0 $20.00 14000 3.13 $1,800 77% $1,800 67% 6
Feat 2% 124 5/25/2014 YES 3.0 17.0 $21.00 14000 5.60 $1,000 56% $1,000 51% 1
Acre 1% 117 1/29/2019 YES 3.0 17.0 $19.00 16000 5.60 $500 41% $500 43% 1
Coat 1% 115 3/31/2019 9.4 15.0 $33.00 25000 2.13 $2,000 75% $1,500 51% 1
Cedar 1% 114 5/25/2014 YES 3.0 17.0 $20.00 14000 5.60 $1,000 56% $1,000 51% 1
Ebb 1% 95 5/25/2014 YES 3.0 17.0 $18.00 14000 5.60 $1,400 68% $1,400 51% 1
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Round: 1
Low End Market Segment Analysis C99522 December 31, 2019

Low End Statistics

Total Industry Unit Demand 10,009
Actual Industry Unit Sales 9,974
Segment % of Total Industry 39.0%

Next Year's Segment Growth Rate 11.7%

Low End Customer Buying Criteria

Expectations Importance
1. Price $14.50 - 24.50 53%
2. Age Ideal Age = 7.0 24%
3. Ideal Position Pfmn 2.2 Size 17.8 16%
4. Reliability MTBF 12000-17000 7%

Perceptual Map for Low End Segment

Top Products in Low End Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Ebb 24% 2,420 5/25/2014 YES 3.0 17.0 $18.00 14000 5.60 $1,400 68% $1,400 41% 29
Acre 17% 1,724 1/29/2019 YES 3.0 17.0 $19.00 16000 5.60 $500 41% $500 29% 20
Feat 17% 1,717 5/25/2014 YES 3.0 17.0 $21.00 14000 5.60 $1,000 56% $1,000 35% 16
Cedar 15% 1,498 5/25/2014 YES 3.0 17.0 $20.00 14000 5.60 $1,000 56% $1,000 35% 19
Dell 12% 1,230 5/5/2019 YES 3.5 17.0 $20.00 14000 3.13 $1,800 77% $1,800 47% 13
Bead 7% 721 3/18/2020 YES 3.0 17.0 $25.00 14000 5.60 $900 53% $900 32% 7
Fast 4% 409 1/6/2020 YES 5.5 14.5 $27.00 17500 4.10 $1,000 58% $1,000 35% 1
Cake 2% 160 11/21/2015 YES 5.5 14.5 $28.00 17500 4.10 $1,000 58% $1,000 35% 0
Daze 1% 88 11/24/2019 YES 6.0 16.0 $28.00 17500 2.10 $2,000 82% $2,000 47% 0
Eat 0% 7 3/9/2019 YES 5.7 14.5 $25.00 17500 2.46 $1,000 58% $1,000 41% 0
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Round: 1
High End Market Segment Analysis C99522 December 31, 2019

High End Statistics

Total Industry Unit Demand 2,967
Actual Industry Unit Sales 2,967
Segment % of Total Industry 11.6%

Next Year's Segment Growth Rate 16.2%

High End Customer Buying Criteria

Expectations Importance
1. Ideal Position Pfmn 9.8 Size 10.2 43%
2. Age Ideal Age = 0.0 29%
3. Reliability MTBF 20000-25000 19%
4. Price $29.50 - 39.50 9%

Perceptual Map for High End Segment

Top Products in High End Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Fist 18% 535 7/27/2019 YES 9.0 11.6 $38.00 23000 1.56 $1,000 54% $1,000 43% 19
Cid 17% 503 11/6/2019 YES 9.2 11.0 $38.00 23000 1.42 $2,000 77% $1,500 53% 32
Echo 16% 489 9/10/2019 8.9 11.1 $39.00 23000 1.50 $800 48% $800 39% 20
Dixie 15% 446 7/4/2019 YES 9.0 12.0 $39.00 23000 1.59 $1,600 71% $1,600 56% 19
Adam 14% 422 11/10/2019 9.1 11.0 $38.00 23000 1.42 $800 48% $800 40% 23
Bid 8% 225 6/16/2020 8.0 12.0 $41.00 23000 2.70 $800 48% $800 38% 5
Coat 5% 163 3/31/2019 9.4 15.0 $33.00 25000 2.13 $2,000 75% $1,500 53% 3
Dot 1% 34 6/29/2016 9.4 15.5 $33.00 25000 3.50 $1,400 64% $1,400 56% 0
Foam 1% 27 2/27/2019 9.4 15.5 $34.00 29000 3.50 $900 49% $800 43% 0
Edge 1% 25 1/29/2019 YES 9.4 15.5 $33.00 27000 3.50 $500 37% $500 39% 0
Bold 1% 24 1/15/2019 9.4 15.5 $34.70 26000 3.50 $700 42% $700 38% 0
Aft 0% 14 5/6/2019 10.0 15.5 $32.00 26000 2.08 $700 42% $700 40% 0
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Round: 1
Performance Market Segment Analysis C99522 December 31, 2019

Performance Statistics
Total Industry Unit Demand 2,294
Actual Industry Unit Sales 2,294
Segment % of Total Industry 8.9%

Next Year's Segment Growth Rate 19.8%

Performance Customer Buying Criteria

Expectations Importance
1. Reliability MTBF 22000-27000 43%
2. Ideal Position Pfmn 10.4 Size 15.3 29%
3. Price $24.50 - 34.50 19%
4. Age Ideal Age = 1.0 9%

Perceptual Map for Performance Segment

Top Products in Performance Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Coat 18% 421 3/31/2019 9.4 15.0 $33.00 25000 2.13 $2,000 75% $1,500 40% 24
Foam 18% 420 2/27/2019 9.4 15.5 $34.00 29000 3.50 $900 49% $800 30% 24
Edge 17% 398 1/29/2019 YES 9.4 15.5 $33.00 27000 3.50 $500 37% $500 27% 23
Aft 17% 389 5/6/2019 10.0 15.5 $32.00 26000 2.08 $700 42% $700 29% 25
Dot 15% 351 6/29/2016 9.4 15.5 $33.00 25000 3.50 $1,400 64% $1,400 39% 19
Bold 13% 308 1/15/2019 9.4 15.5 $34.70 26000 3.50 $700 42% $700 29% 17
Eat 0% 2 3/9/2019 YES 5.7 14.5 $25.00 17500 2.46 $1,000 58% $1,000 27% 0
Baker 0% 2 1/15/2019 YES 5.5 14.5 $30.00 18500 4.10 $1,000 58% $1,000 29% 0
Daze 0% 1 11/24/2019 YES 6.0 16.0 $28.00 17500 2.10 $2,000 82% $2,000 39% 0
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Round: 1
Size Market Segment Analysis C99522 December 31, 2019

Size Statistics
Total Industry Unit Demand 2,347
Actual Industry Unit Sales 2,347
Segment % of Total Industry 9.1%

Next Year's Segment Growth Rate 18.3%

Size Customer Buying Criteria

Expectations Importance
1. Ideal Position Pfmn 4.7 Size 9.6 43%
2. Age Ideal Age = 1.5 29%
3. Reliability MTBF 16000-21000 19%
4. Price $24.50 - 34.50 9%

Perceptual Map for Size Segment

Top Products in Size Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Cure 26% 614 7/4/2019 YES 4.0 10.0 $33.00 19000 2.04 $2,000 75% $1,500 46% 34
Egg 18% 412 4/30/2019 4.0 10.6 $33.00 16000 2.13 $1,000 52% $1,000 39% 14
Agape 14% 340 4/4/2019 YES 4.5 11.0 $31.00 19000 2.17 $700 42% $700 34% 16
Dune 14% 327 5/24/2016 4.0 11.0 $33.00 19000 3.60 $1,400 64% $1,400 48% 8
Fume 13% 299 12/19/2019 5.3 9.9 $33.00 19000 1.81 $700 42% $700 35% 28
Buddy 10% 239 5/24/2016 4.0 11.0 $34.50 19000 3.60 $700 42% $700 35% 6
Able 2% 51 5/1/2019 YES 5.5 14.0 $26.00 18500 2.38 $700 49% $700 34% 3
Eat 1% 15 3/9/2019 YES 5.7 14.5 $25.00 17500 2.46 $1,000 58% $1,000 39% 0
Daze 1% 13 11/24/2019 YES 6.0 16.0 $28.00 17500 2.10 $2,000 82% $2,000 48% 0
Baker 1% 13 1/15/2019 YES 5.5 14.5 $30.00 18500 4.10 $1,000 58% $1,000 35% 0
Cake 1% 12 11/21/2015 YES 5.5 14.5 $28.00 17500 4.10 $1,000 58% $1,000 46% 0
Fast 1% 12 1/6/2020 YES 5.5 14.5 $27.00 17500 4.10 $1,000 58% $1,000 35% 0
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Round: 1
Market Share Report C99522 December 31, 2019

Actual Market Share in Units Potential Market Share in Units

Trad Low High Pfmn Size Total Trad Low High Pfmn Size Total
Industry Unit 8,067 9,974 2,967 2,294 2,347 25,649 Units 8,067 10,009 2,967 2,294 2,347 25,684
Sales Demanded
% of Market 31.4% 38.9% 11.6% 8.9% 9.2% 100.0% % of Market 31.4% 39.0% 11.6% 8.9% 9.1% 100.0%
Able 16.4% 0.0% 0.2% 0.0% 2.2% 5.4% Able 19.3% 0.2% 2.8% 6.4%
Acre 1.4% 17.3% 7.2% Acre 1.6% 18.8% 7.8%
Adam 14.2% 1.6% Adam 12.8% 1.5%
Aft 0.5% 17.0% 1.6% Aft 0.5% 16.9% 1.6%
Agape 1.1% 0.4% 14.5% 1.7% Agape 1.3% 0.5% 17.1% 2.0%
Total 18.9% 17.3% 15.4% 17.0% 16.6% 17.5% Total 22.3% 18.8% 14.0% 16.9% 19.9% 19.3%

Baker 9.4% 0.4% 0.1% 0.5% 3.0% Baker 7.2% 0.4% 0.1% 0.5% 2.4%
Bead 0.8% 7.2% 3.0% Bead 0.7% 5.6% 2.4%
Bid 7.6% 0.9% Bid 7.0% 0.8%
Bold 0.8% 13.4% 1.3% Bold 0.8% 13.4% 1.3%
Buddy 0.0% 10.2% 0.9% Buddy 9.7% 0.9%
Total 10.1% 7.2% 8.8% 13.5% 10.7% 9.2% Total 7.9% 5.6% 8.2% 13.5% 10.3% 7.8%
Cake 11.6% 1.6% 0.2% 0.0% 0.5% 4.3% Cake 8.7% 0.1% 0.2% 0.5% 2.9%
Cedar 1.4% 15.0% 6.3% Cedar 1.6% 17.4% 7.3%
Cid 16.9% 2.0% Cid 17.6% 2.0%
Coat 1.4% 5.5% 18.4% 2.7% Coat 0.2% 5.0% 18.3% 2.3%
Cure 0.0% 0.0% 26.2% 2.4% Cure 25.9% 2.4%
Total 14.4% 16.6% 22.7% 18.4% 26.7% 17.7% Total 10.6% 17.6% 22.9% 18.4% 26.4% 16.9%
Daze 13.5% 0.9% 0.3% 0.1% 0.6% 4.7% Daze 14.1% 0.2% 0.3% 0.1% 0.6% 4.6%
Dell 5.6% 12.3% 6.6% Dell 7.3% 15.5% 8.3%
Dixie 15.0% 1.7% Dixie 19.3% 2.2%
Dot 0.1% 1.2% 15.3% 1.6% Dot 1.1% 15.3% 1.5%
Dune 0.5% 0.0% 13.9% 1.4% Dune 0.1% 13.3% 1.3%
Total 19.7% 13.2% 16.5% 15.4% 14.5% 16.0% Total 21.5% 15.7% 20.7% 15.3% 13.9% 17.9%

Eat 18.4% 0.1% 0.1% 0.1% 0.7% 5.9% Eat 25.5% 0.1% 0.1% 0.1% 0.8% 8.1%
Ebb 1.2% 24.3% 9.8% Ebb 1.3% 27.5% 11.1%
Echo 16.5% 1.9% Echo 14.6% 1.7%
Edge 0.0% 0.8% 17.3% 1.6% Edge 0.8% 17.5% 1.7%
Egg 0.0% 17.5% 1.6% Egg 16.5% 1.5%
Total 19.6% 24.3% 17.4% 17.4% 18.2% 20.8% Total 26.8% 27.6% 15.5% 17.6% 17.3% 24.1%
Fast 15.5% 4.1% 0.2% 0.0% 0.5% 6.5% Fast 9.4% 0.2% 0.2% 0.5% 3.1%
Feat 1.5% 17.2% 7.2% Feat 1.4% 14.5% 6.1%
Fist 18.0% 2.1% Fist 17.6% 2.0%
Foam 0.0% 0.9% 18.3% 1.8% Foam 0.9% 18.2% 1.7%
Fume 0.2% 0.1% 12.7% 1.2% Fume 0.1% 0.1% 11.8% 1.1%
Total 17.3% 21.3% 19.2% 18.3% 13.2% 18.8% Total 10.9% 14.7% 18.7% 18.3% 12.3% 14.1%
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Round: 1
Perceptual Map C99522 December 31, 2019

Perceptual Map for All Segments

Andrews Baldwin Chester

Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Able 5.5 14.0 5/1/2019 Baker 5.5 14.5 1/15/2019 Cake 5.5 14.5 11/21/2015
Acre 3.0 17.0 1/29/2019 Bead 3.0 17.0 3/18/2020 Cedar 3.0 17.0 5/25/2014
Adam 9.1 11.0 11/10/2019 Bid 8.0 12.0 6/16/2020 Cid 9.2 11.0 11/6/2019
Aft 10.0 15.5 5/6/2019 Bold 9.4 15.5 1/15/2019 Coat 9.4 15.0 3/31/2019
Agape 4.5 11.0 4/4/2019 Buddy 4.0 11.0 5/24/2016 Cure 4.0 10.0 7/4/2019

Digby Erie Ferris

Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Daze 6.0 16.0 11/24/2019 Eat 5.7 14.5 3/9/2019 Fast 5.5 14.5 1/6/2020
Dell 3.5 17.0 5/5/2019 Ebb 3.0 17.0 5/25/2014 Feat 3.0 17.0 5/25/2014
Dixie 9.0 12.0 7/4/2019 Echo 8.9 11.1 9/10/2019 Fist 9.0 11.6 7/27/2019
Dot 9.4 15.5 6/29/2016 Edge 9.4 15.5 1/29/2019 Foam 9.4 15.5 2/27/2019
Dune 4.0 11.0 5/24/2016 Egg 4.0 10.6 4/30/2019 Fume 5.3 9.9 12/19/2019

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Round: 1
HR/TQM Report C99522
December 31, 2019

HUMAN RESOURCES SUMMARY

Andrews Baldwin Chester Digby Erie Ferris
Needed Complement 701 363 760 630 831 819
Complement 701 363 760 630 831 819
1st Shift Complement 640 363 698 593 672 758
2nd Shift Complement 61 0 62 37 159 61

Overtime% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Turnover Rate 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
New Employees 71 36 136 63 214 201
Separated Employees 0 337 0 70 0 0
Recruiting Spend $0 $0 $0 $0 $0 $0
Training Hours 0 0 0 0 0 0
Productivity Index 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Recruiting Cost $71 $36 $136 $63 $214 $201

Separation Cost $0 $1,685 $0 $350 $0 $0
Training Cost $0 $0 $0 $0 $0 $0
Total HR Admin Cost $71 $1,721 $136 $413 $214 $201

Labor Contract Next Year

Wages $22.05 $22.05 $22.05 $22.05 $22.05 $22.05
Benefits 2,500 2,500 2,500 2,500 2,500 2,500
Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%

Starting Negotiation Position

Wages
Benefits
Profit Sharing
Annual Raise

Ceiling Negotiation Position

Wages
Benefits
Profit Sharing
Annual Raise

Adjusted Labor Demands

Wages
Benefits
Profit Sharing
Annual Raise

Strike Days

TQM SUMMARY
Andrews Baldwin Chester Digby Erie Ferris
Process Mgt Budgets Last Year
CPI Systems $0 $0 $0 $0 $0 $0
Vendor/JIT $0 $0 $0 $0 $0 $0
Quality Initiative Training $0 $0 $0 $0 $0 $0
Channel Support Systems $0 $0 $0 $0 $0 $0
Concurrent Engineering $0 $0 $0 $0 $0 $0
UNEP Green Programs $0 $0 $0 $0 $0 $0
TQM Budgets Last Year
Benchmarking $0 $0 $0 $0 $0 $0
Quality Function Deployment Effort $0 $0 $0 $0 $0 $0
CCE/6 Sigma Training $0 $0 $0 $0 $0 $0
GEMI TQEM Sustainability Initiatives $0 $0 $0 $0 $0 $0
Total Expenditures $0 $0 $0 $0 $0 $0
Cumulative Impacts
Material Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Labor Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Reduction R&D Cycle Time 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Reduction Admin Costs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Demand Increase 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Round: 1
Ethics Report C99522
December 31, 2019

ETHICS SUMMARY
Other (Fees, Writeoffs, etc.) The actual dollar impact. Example, $120 means Other increased by $120.
Demand Factor The % of normal. 98% means demand fell 2%.
Material Cost Impact The % of normal. 104% means matieral costs rose 4%.
Admin Cost Impact The % of normal. 103% means admin costs rose 3%.
Productivity Impact The % of normal. 104% means productivity increased by 4%.
Awareness Impact The % of normal. 105% means normal awareness was multiplied by 1.05.
Accessibility Impact The % of normal. 98% means normal accessiblity was multiplied by 0.98.
Normal means the value that would have been produced if the problem had not been presented.
No Impact Andrews Baldwin Chester Digby Erie Ferris
Total
Other (Fees, Writeoffs, etc.) $0 $0 $0 $0 $0 $0 $0
Demand Factor 100% 100% 100% 100% 100% 100% 100%
Material Cost Impact 100% 100% 100% 100% 100% 100% 100%
Admin Cost Impact 100% 100% 100% 100% 100% 100% 100%
Productivity Impact 100% 100% 100% 100% 100% 100% 100%
Awareness Impact 100% 100% 100% 100% 100% 100% 100%
Accessibility Impact 100% 100% 100% 100% 100% 100% 100%
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