Please, recall the moment when you started to use the product and think about how your

relationship
has changed from the first time till today.
Draw a curve describing how your relationship has changed from the first time till today.
Your relationship towards the product

0
Very
positive

Rather
positive
Time

Rather
negative

Very
negative

Please, describe the reasons for the changes in your relationship:

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 Your experience of ease of use: The product is easy and effortless to use

0
Very
positive

Rather
positive
Time

Rather
negative

Very
negative

Please, describe the reasons for the changes in your experience:

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 Your experience on utility (The product has an important use function for you)

0
Very
positive

Rather
positive
Time

Rather
negative

Very
negative

Please, describe the reasons for the changes in your experience:

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 Your experience on attractiveness (The product is attractive and interesting in your own eyes and
those of your friends)

0
Very
positive

Rather
positive
Time

Rather
negative

Very
negative

Please, describe the reasons for the changes in your attitude:

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Your usage volumes over time

Very
much

Quite
a lot

Minor Time

Please, describe the reasons for the changes in your usage volumes:
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