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This approach consists of four steps: (1) state the hypotheses, (2)
formulate an analysis plan, (3) analyze sample data, and (4) interpret
results.
State the Hypotheses
Every hypothesis test requires the analyst to state a null hypothesis and
an alternative hypothesis. The hypotheses are stated in such a way that
they are mutually exclusive. That is, if one is true, the other must be false;
and vice versa.
The analysis plan describes how to use sample data to accept or reject the
null hypothesis. It should specify the following elements.
Using sample data, find the test statistic and its associated P-Value.
σ = sqrt[ P * ( 1 - P ) / n ]
z = (p - P) / σ
where P is the hypothesized value of population proportion in the null
hypothesis, p is the sample proportion, and σ is the standard
deviation of the sampling distribution.
Interpret Results
If the sample findings are unlikely, given the null hypothesis, the researcher
rejects the null hypothesis. Typically, this involves comparing the P-value to
the significance level, and rejecting the null hypothesis when the P-value is
less than the significance level.
The CEO of a large electric utility claims that 80 percent of his 1,000,000
customers are very satisfied with the service they receive. To test this
claim, the local newspaper surveyed 100 customers, using simple random
sampling. Among the sampled customers, 73 percent say they are very
satisified. Based on these findings, can we reject the CEO's hypothesis that
80% of the customers are very satisfied? Use a 0.05 level of significance.
Solution: The solution to this problem takes four steps: (1) state the
hypotheses, (2) formulate an analysis plan, (3) analyze sample data, and
(4) interpret results. We work through those steps below:
State the hypotheses. The first step is to state the null hypothesis
and an alternative hypothesis.
σ = sqrt[ P * ( 1 - P ) / n ]
σ = sqrt(0.0016) = 0.04
We use the Normal Distribution Calculator to find P(z < -1.75) = 0.04,
and P(z > 1.75) = 0.04. Thus, the P-value = 0.04 + 0.04 = 0.08.
Note: If you use this approach on an exam, you may also want to mention
why this approach is appropriate. Specifically, the approach is appropriate
because the sampling method was simple random sampling, the sample
included at least 10 successes and 10 failures, and the population size was
at least 10 times the sample size.